{{Infobox album | name = Yelove | type = video | artist = Siddharth Menon, Shreya Ghoshal | cover = Yelove album cover.jpg | alt = | released = {{Start date|2014|06|07}} | recorded = | venue = | studio = | genre = Melody<ref name=letstune>{{cite web|title='Yelove' song details|url=http://letstune.com/yelove#.U5qr7h1H5RI|publisher=letstune.com|access-date=13 June 2014}}</ref> | length = {{Duration|m=05|s=21}} | language = Malayalam | label = Yelove Music | director = Bilu Tom Mathew, Ronnie Manuel Joseph | producer = | prev_title = | prev_year = | next_title = | next_year = | misc = {{External music video|{{YouTube|7EZhWoeqvto|"Yelove"}}}} }} '''''Yelove''''' is a Malayalam language melodic album by Ajith Mathew. The album contains a single titled "Moovanthi Chayum Neram," performed by Siddharth Menon and Shreya Ghoshal. Composed by Ajith Mathew, the song was produced by Shine Mathew and released by the label of Yelove Music. The song was released on June 7, 2014. As of 2014, Yelove has achieved 1 million views on YouTube.<ref name=manorama>{{cite news|title='Yelove' – new release|url=http://www.manoramaonline.com/cgi-bin/MMOnline.dll/portal/ep/malayalamContentView.do?contentId=16986895&programId=1073752864&channelId=-1073751205&BV_ID=%40%40%40&tabId=4|access-date=15 June 2014|publisher=Manorama Online|date=15 June 2014}}</ref>
== Development == Pre-production for the album started on August 1, 2013. The first step of the project, the melody, which depicts the theme, was created.<ref name=facebook>{{cite web|title=Making of 'Yelove'|url=https://www.facebook.com/YeloveOfficial|publisher=Facebook|access-date=15 June 2014}}</ref> In an interview with ''Deccan Chronicle'', model-turned-actress Aditi Ravi commented that she was extremely delighted to participate in Menon's upcoming album. She also revealed that Shreya Ghoshal would lend her voice to the album, remarking that the song she sang was 'beyond words' and it was a thrilling experience for her that Ghoshal had sung for her.<ref name=beginning>{{cite news|last1=George|first1=Anjana|title=A pleasant beginning|url=https://www.deccanchronicle.com/140418/entertainment-mollywood/article/pleasant-beginning|access-date=15 June 2014|publisher=Deccan Chronicle|date=18 April 2014}}</ref> Since May 2014, various covers of the album as well as information regarding the crew members were published on social networking platforms.<ref name=facebook/> On May 28, 2014, a video was released featuring Menon talking about the album.<ref name=about>{{cite web|title=Siddharth Menon about Yelove|url=https://www.youtube.com/watch?v=7rUEudxGrws|publisher=YouTube|access-date=15 June 2014}}</ref> A 23-second teaser of the album was released on June 5, 2014.<ref name=teaser>{{cite web|title=Yelove Teaser|url=https://www.youtube.com/watch?v=QdtaMPX7toM|publisher=YouTube|access-date=15 June 2014}}</ref> In an interview, composer Ajith Mathew commented that "In western countries, the music album industry is a full-fledged industry. Our aim is to develop such a trend here. We wish to have a music industry parallel to the film industry. To penetrate into the mass market, we need to keep up the quality the public expects. Hence we have used well-known faces for this album".<ref name="new colour">{{cite news|title=Love has a new colour|url=https://www.facebook.com/YeloveOfficial/photos/a.544988435610111.1073741830.544453488996939/557331011042520/?type=1&relevant_count=1|access-date=15 June 2014|publisher=Deccan Chronicle|date=8 June 2014}}</ref>
== Release and reception == {{Quote box|width=20em|align=right|quote="This is the first time that I am trying such a project, singing and acting at one time. I hope people will accept the actor in me. Also, it was a nice experience singing with Shreya Ghoshal ma'am. Singing with her means a lot to me."|source=— Menon about his experience in being a part of ''Yelove''<ref name="new colour"/>}} The video of "Moovanthi Chayum Neram" was finally unveiled on June 7, 2014.<ref name=youtube/> ''Yelove'' marks the third independent Malayalam non-film project of Shreya Ghoshal, the others being "Arikilumilla Nee" (''Ennennun'')<ref name="Arikilumilla Nee">{{cite web|title="Arikilumilla Nee" song details|url=http://en.msidb.org/as.php?191282|publisher=msidb.org|access-date=15 June 2014}}</ref> and "Kandunjan Kannane" (''Nandagopalam'').<ref name="Kandunjan Kannane">{{cite web|title="Kandunjan Kannane" song details|url=http://en.msidb.org/as.php?1990326|publisher=msidb.org|access-date=15 June 2014}}</ref> The original MP3 audio of the song was made available for free digital download at Letstune.<ref name=letstune/> The story of ''Yelove'' is basically about two friends from a circle who ultimately realize their love for each other, though they deny it before. The project redefines love by introducing a new colour, 'Yelove' (a combination of the words 'Yellow' and 'Love'), instead of the traditional red. Singer Siddharth Menon of Thaikkudam Bridge fame makes his acting debut through this video. It is also the first album release of Aditi Ravi.<ref name="new colour"/> ''Yelove'' was a huge hit on YouTube, gathering 100000 views within 3 days of its release.<ref name="one lakh views">{{cite web|title='Yelove' crosses 1 lakh views!|url=https://www.facebook.com/YeloveOfficial/posts/558427700932851|publisher=Facebook|access-date=15 June 2014}}</ref> It also became one of the top trending videos from India.<ref name=trend>{{cite web|title='Yelove' trends on YouTube!|url=https://www.facebook.com/YeloveOfficial/posts/557341831041438|publisher=Facebook|access-date=15 June 2014}}</ref> ''Yelove'' was even aired on Radio Mango 91.9 and Red FM 93.5.<ref name="radio mango">{{cite web|title='Yelove' on Radio Mango|url=https://www.facebook.com/YeloveOfficial/posts/558798847562403|publisher=Facebook|access-date=15 June 2014}}</ref><ref name="Red FM">{{cite web|title='Yelove' on Red FM|url=https://www.facebook.com/YeloveOfficial/posts/559296250845996|publisher=Facebook|access-date=15 June 2014}}</ref>
== Personnel == As listed by the official YouTube channel of Ajith Mathew.<ref name=youtube>{{cite web|title=Yelove ft. Shreya Ghoshal and Siddharth Menon|url=https://www.youtube.com/watch?v=7EZhWoeqvto&hd=1|publisher=YouTube|access-date=15 June 2014}}</ref>
{{col-begin}} {{col-2}} ;Technical and production * Ajith Mathew – music * Shine Mathew – producer * Balu Thankachan – mixing * Balu Thankachan – mastering * Karthik Murali – Marketing * Livingston Mathew – digital editing * Livingston Mathew – color grading * Bilu Tom Mathew – cinematography * Dony Benedict – copywriting
;Visuals and imagery * Siddharth Menon – actor * Aditi Ravi – actor * Bilu Tom Mathew – direction * Ronnie Manuel Joseph – direction * Athul Ramachandran – associate direction * Abhijith Jithu – associate direction * Harikrishnan Prathap – project designing * Suresh Pisharody – make-up artist * Suresh Pisharody – hair stylist * Arjun Haridas – make-up associate * Sreenu V. – casting direction * Prem Krishna – title designing
{{col-2}} ;On instruments * William Francis – keyboard programming * Sumesh Parameshwar – acoustic guitar * Sumesh Parameshwar – nylon guitar * James Taylor – electric violin * Ajith Mathew – additional programming
;Sounding * Ajith Mathew – music * Shreya Ghoshal – vocal * Siddharth Menon – vocal * Vineeth Kumar – recording engineer * Tony Joseph – recording engineer * Pallivathukal Kiran Lal – recording engineer * Sachin – recording engineer * Philip Thekkolil – recording engineer
;Crew * Jijo Thomas * Tom Joseph * Praveen B. * Arun K.V. * Bilin Babu * Jeffy Mariam Joy * Sanal Raj * Prasobh Vijayan * Renjith Krishnan * Manu Justine * Jose Justine * Jijin John {{col-end}}
==References== {{reflist|2}}
== External links == * [https://www.facebook.com/YeloveOfficial Official Facebook Page] {{Shreya Ghoshal}}
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Category:2014 albums Category:Songs in Malayalam Category:Indian songs Category:Shreya Ghoshal albums