{{Short description|Thai record label}} {{Infobox record label |parent = {{ubl|[[Workpoint Entertainment]]|T-Pop Incorporation}} |founded = 2020 |location = 99 [[Bangpoon Subdistrict]] [[Mueang Pathum Thani District]] [[Pathumthani Province]] 12000 [[Thailand]] |image = |genre = {{ubl|[[Thai pop music]]|Pop music|Pop dance}} }}
'''XOXO Entertainment''' ({{langx|th|เอ็กซ์โอเอ็กซ์โอเอนเตอร์เทนเมนต์}}) is a record label in Thailand. It was founded in 2020 under [[Workpoint Entertainment]] Public Company Limited and T-Pop Incorporation Company Limited, with emphasis on [[Thai pop music]] (T-Pop), including pop music and pop dance. It also has a subsidiary record label, XOFLOW, which focuses on hip-hop.
== History == === 2020 === ==== Launch of the company and the first Girl Group 4EVE ==== {{Main|4Eve}} XOXO Entertainment was launched in 2020 with the broadcast of the survival show 4EVE Girl Group Star on [[Workpoint TV]].<ref>{{cite web|url=https://workpointtoday.com/girl-group-4eve-debut22/|title=เดบิวต์ Girl Group วงใหม่ ของเมืองไทย '4EVE' กับ 7 เมมเบอร์สาว|author=WorkpointToday |work=Workpoint Today |date=October 5, 2020|access-date=October 6, 2020}}</ref> The show aimed to find and sign XOXO Entertainment's first Girl Group from over 1000 applicants. Following the conclusion of the show, all 7 chosen members of the group made their official debut on Wednesday, December 23, 2020, at the KBank Siam Pic-Ganesha Theater Siam Square One Shopping Center.<ref>{{cite web|url=https://workpointtoday.com/4eve-debut-stage-oohlala/|title='4EVE' Debut Stage เปิดตัวซิงเกิลแรกสะกดสายตา 'Ooh La La'|author=WorkpointToday |work=Workpoint Today |date=December 23, 2020|access-date=December 24, 2020}}</ref>
=== 2021 === ==== Release of 4EVE's first album and Project NVL (Neverland) Boy Star ==== On Sunday, March 28, 2021, ''4EVE The First Album'' was released.<ref>{{cite web|url=https://workpointtoday.com/4eve-the-first-album/|title='4EVE' คัมแบ็กจัดเต็ม เตรียมปล่อย 'The First Album' 9 เพลงรวด ฟังพร้อมกัน 28 มี.ค. นี้ |author=WorkpointToday |work=Workpoint Today |date=March 22, 2021|access-date=March 24, 2021}}</ref> Later, in May, XOXO Entertainment opened applications and held auditions for male trainees under a project called ''Neverland Boy Star''. Like 4EVE Girl Group Star, it followed a survival show format to discover XOXO Entertainment's new boy band.
==== The First Boy Band ATLAS ==== {{Main|ATLAS (Thai boy band)}} In September 2021, the name of XOXO Entertainment's first Boy Band was announced—ATLAS (แอทลาส).<ref>{{cite web|url=https://workpointtoday.com/atlas-03/|title=เปิดชื่ออย่างเป็นทางการ 'ATLAS' บอยแบนด์น้องใหม่กลุ่มแรกจากค่าย 'XOXO Entertainment' |author=Workpoint Today |work=Workpoint Today |date=September 3, 2021|access-date=September 4, 2021}}</ref> Members were officially revealed and made their official debut on Tuesday, December 7, 2021, at the forecourt of [[Central World]].<ref>{{cite web|url=https://workpointtoday.com/atlas-debut-showcase-recap/|title=ปังมาก เดบิวต์สเตจของ 'ATLAS' เปิดตัวซิงเกิลแรก 'MAYDAY MAYDAY' |author=Workpoint Today |work=Workpoint Today |date=December 7, 2021|access-date=December 8, 2021}}</ref>
==== First male and female solo artists WAII and Jack Jarupong ==== On December 24, 2021, XOXO Entertainment released a single with a music video welcoming Christmas Day, ''Mysterious things in the universe'' (สิ่งลึกลับซับซ้อนในจักรวาล), an old song from the band Juliet Balcony, written by Prapas Cholsaranon, national artist and deputy chief executive officer of Workpoint Entertainment. This single also introduced two new artists, Jack Jarupong Kluaymai-ngam (จารุพงศ์ กล้วยไม้งาม) and Waii Panyarisa Thienprasit (ปัญญริสา เธียรประสิทธิ์), former artists of Kamikaze label in a subsidiary of the RS company, along with six trainees in the label.<ref>{{cite web|url=https://workpointtoday.com/xoxo-special-mv-the-mystery-of-the-universe/|title=XOXO Entertainment ปล่อย Special MV สิ่งลึกลับซับซ้อนในจักรวาล ต้อนรับคริสต์มาส |author=Workpoint Today |work=Workpoint Today |date=December 24, 2021|access-date=December 25, 2021}}</ref>
== References == {{Reflist}}
== External links == * {{Facebook|XOXOEntertainmentOfficial}}
[[Category:Thai record labels]] [[Category:Record labels established in 2020]] [[Category:2020 establishments in Thailand]]