{{Short description|Technology and design company}} {{Undisclosed paid|date=December 2022}} {{DISPLAYTITLE:Work & Co}} {{Infobox company | name = Work & Co | logo = Work-Co-Red-Logo-DL.png | logo_size = 222 | foundation = {{start date and age|May 2013}} | founder = {{ubl|Gene Liebel|Felipe Memoria|Joe Stewart|Mohan Ramaswamy|Marcelo Eduardo}} | owner = {{ubl|Accenture {{smaller|(2024–present)}}}} | area_served = Worldwide | services = Digital | hq_location_city = Dumbo, Brooklyn | hq_location_country = United States | locations = 8 | num_employees = ~500<ref>{{Cite news|url=https://www.builtinnyc.com/company/work-co|title=Work & Co|last=|first=|date=|work=Built in NYC|access-date=|archive-url=|archive-date=}}</ref> | homepage = {{url|http://work.co}} }} '''Work & Co''' is a technology and design company founded in 2013. Headquartered in Dumbo, Brooklyn, it has offices in Portland, Oregon, São Paulo, Rio de Janeiro, Copenhagen, Belgrade, Los Angeles and Atlanta, Georgia.
The firm designs and develops digital products and services for businesses and non-profit organizations. Notable current and past clients include Acorns, Aesop, ALDO,<ref>{{Cite news|url=https://www.campaignlive.com/article/aldo-team-work-co-launch-special-sneaker-line/1494022|title=ALDO team up with Work & Co for launch of special sneaker line|last=McAteer|first=Oliver|date=September 26, 2018|work=Campaign Live|access-date=|archive-url=|archive-date=}}</ref> Apple, Bottega Veneta, Claro, Disney, Grupo Globo, Google, Epic Games, Gatorade, Hippo, IKEA,<ref>{{Cite news|url=https://adage.com/article/agency-news/ikea-taps-work-digital-product-partner/316760|title=IKEA TAPS WORK & CO AS DIGITAL PRODUCT PARTNER|last=Graham|first=Megan|date=February 26, 2019|work=AdAge|access-date=|archive-url=|archive-date=}}</ref> Mailchimp, Mercedes-Benz, MTA,<ref>{{Cite news|url=https://musebycl.io/design/inside-work-cos-design-nycs-new-live-subway-map|title=Inside Work & Co's Design of NYC's New Live Subway Map|last=Gianatasio|first=David|date=October 28, 2020|work=Muse|access-date=|archive-url=|archive-date=}}</ref> Nike, Planned Parenthood, T-Mobile and Virgin America.<ref>{{Cite news|url=https://www.fastcompany.com/company/work-co|title=Most Innovative Companies: Work & Co|last=|first=|date=|work=Fast Company|access-date=|archive-url=|archive-date=}}</ref>
Work & Co focuses on three core disciplines to create digital products from concept through launch. These include websites, e-commerce platforms, mobile apps, AI tools, chatbots, physical-digital experiences, digital kiosks, and employee tools.<ref>{{cite web |title=Work & Co|url=https://adage.com/amp/agency/work-co|access-date=2021-09-23|work=AdAge AMP|date=27 July 2018 }}</ref>
== History == Opened in May 2013, Work & Co was founded by Gene Liebel, Felipe Memoria, Joe Stewart, Mohan Ramaswamy and Marcelo Eduardo.<ref>{{Cite news|url=http://adage.com/article/agency-news/group-senior-execs-depart-huge-form-digital-shop/241588/|title=Group of Senior Execs Depart Huge to Form New Digital Shop|last=Bruell|first=Alexandra|date=May 21, 2013|work=AdAge|access-date=|archive-url=|archive-date=}}</ref> Five years later, it opened a new office in Portland, Oregon.<ref>{{Cite news|url=https://www.officelovin.com/2019/03/a-tour-of-work-cos-minimalist-new-portland-office/|title=A Tour of Work & Co's Minimalist New Portland Office|last=Ptacek|first=Michal|date=March 1, 2019|work=Officelovin'}}</ref><ref>{{Cite news|url=https://www.dezeen.com/2018/10/05/work-co-portland-office-collaborative-workspace-casework/|title=Casework turns Portland industrial building into collaborative workspace|last=Gibson|first=Elenor|date=October 5, 2018|work=Dezeen}}</ref>
In 2019, the firm expanded its presence in Europe, opening an office in Copenhagen<ref>{{Cite news|url=https://www.mediapost.com/publications/article/332549/work-co-opens-office-in-copenhagen.html|title=Work & Co Opens Office In Copenhagen | last=Whitman|first=Richard|date=February 27, 2019|work=MediaPost}}</ref> around the same time IKEA named Work & Co as their digital product agency-of-record.<ref>{{Cite news|url=https://adage.com/article/agency-news/ikea-taps-work-digital-product-partner/316760|title=IKEA TAPS WORK & CO AS DIGITAL PRODUCT PARTNER|last=Graham | first=Megan | date=February 26, 2019 | work=AdAge}}</ref> After that, it acquired a mobile app development company, Tendigi,<ref>{{Cite news|url=https://www.adweek.com/agencies/work-co-acquires-tendigi-mobile-design-development-studio/|title=Work & Co Acquires Tendigi, a Mobile Design and Development Studio|last=Smiley | first=Minda | date=October 2, 2019 | work=Adweek}}</ref> and a data and analytics firm, Acknowledge Digital.<ref>{{Cite news|url=https://www.businessinsider.com/design-firm-work-and-co-acquires-data-analytics-agency-acknowledge-2020-2|title=A buzzy digital agency that handles Apple and Nike just snapped up a data firm and says it has a plan to go up against consultancies like Accenture|last=Coffee | first=Patrick | date=February 13, 2020 | work=Business Insider}}</ref>
In 2022, the company opened additional offices in Los Angeles, California and Atlanta, taking the total number of offices across the globe from six to eight.<ref>{{Cite news|url=https://adage.com/article/agency-news/work-and-co-opens-atlanta-and-los-angeles-offices-hunt-new-talent/2396856|title=WORK AND CO OPENS ATLANTA AND LA OFFICES IN HUNT FOR NEW TALENT|last=Wingate|first=Keira|date=February 2, 2022}}</ref> In April, it acquired digital product consultancy Presence.<ref>{{Cite news|url=https://work.co/news/work-and-co-acquires-presence/|title=Work & Co Acquires Presence|last= |first= |date=April 18, 2022}}</ref>
After Work & Co laid off 8% of its staff in 2023,<ref>{{Cite news|url=https://adage.com/article/agency-news/work-co-lays-8-staff/2465261|title=Work & Co lays off 8% of staff|last= |first= |date=January 24, 2023}}</ref> Accenture agreed to acquire the company the following year, without the terms of the transaction being disclosed.<ref>{{Cite news|url=https://newsroom.accenture.com/news/2024/accenture-to-acquire-work-co-to-strengthen-its-global-digital-products-and-experience-transformation-capabilities|title=Accenture to Acquire Work & Co to Strengthen its Global Digital Products and Experience Transformation Capabilities|last= |first= |date=January 9, 2024}}</ref> On January 22, 2024, it was announced that the Irish-American firm had completed the purchase of Work & Co.<ref>{{Cite web|url=https://newsroom.accenture.com/news/2024/accenture-completes-acquisition-of-global-digital-product-company-work-and-co|title=Accenture Completes Acquisition of Global Digital Product Company Work & Co|work=Accenture|access-date=2024-02-17|language=en}}</ref>
== Processes and values == Work & Co is known for its collaborative process with clients and being-hands on, sharing working prototypes throughout, rather than unveiling finished work.<ref>{{Cite news|url=https://technical.ly/brooklyn/2016/08/25/brooklyns-best-digital-agencies/|title=These 4 Brooklyn agencies are killing it right now: an industry insider's take |last=Joyner | first=April | date=August 25, 2016 | work=Technical.ly}}</ref><ref>{{Cite news|url=https://builtin.com/software-engineering-perspectives/scope-creep|title=How to Manage Scope Creep, 13 Teams Weigh In |last=Calica| first=Adam | date=June 1, 2020 | work=BuiltIn}}</ref> Projects typically have small, senior teams including company partners and founders who are hands-on active members on each project.<ref>{{cite web |title=Work & Co|url=https://adage.com/amp/agency/work-co|access-date=2021-09-23|work=AdAge AMP|date=27 July 2018 }}</ref><ref>{{Cite news|url=https://adage.com/article/agency-news/work-co-names-five-new-partners-including-one-poached-huge/2194396|title=WORK & CO NAMES FIVE NEW PARTNERS—INCLUDING ONE POACHED FROM HUGE|last=Rittenhouse | first=Lindsay | date=September 3, 2019 | work=AdAge}}</ref>
Teams are dedicated to one project at a time—eliminating the need for timesheets traditional to most agencies. Members work cross-functionally across design, product, engineering, and QA, with active involvement of all stakeholders starting at kickoff.<ref>{{Cite news|url=https://builtin.com/product-management/product-roadmap|title=How to Align Teams Behind a Product Roadmap | date=June 30, 2020 | work=BuiltIn}}</ref> The company operates with a single P&L to encourage company-wide collaboration. Often, new employees are hired as suitable candidates are discovered, as opposed to waiting to meet the needs of upcoming projects.<ref>{{Cite news|url=https://magazine.workingnotworking.com/magazine/2018/3/21/what-it-takes-to-work-at-work-co-meet-co-founder-joe-stewart|title=What It Takes to Work at Work & Co: Meet Co-Founder Joe Stewart |last=O'Donnell| first=Mike | date=March 22, 2018 | work=Working Not Working}}</ref>
The company has been vocal about its stance in supporting social movements related to DACA and immigration, sanctuary cities, women's health, climate change, and voting rights.<ref>{{cite web |title=BRIEF OF 143 U.S. BUSINESS ASSOCIATIONS AND COMPANIES AS AMICI CURIAE IN SUPPORT OF RESPONDENTS |url=https://www.supremecourt.gov/DocketPDF/18/18-587/118043/20191003195845599_DACA%20Amicus%20Sup%20Ct%20Oct%202019.pdf |website=SupremeCourt.Gov |access-date=23 September 2021}}</ref><ref>{{cite news |last1=Stein |first1=Lindsay |title=WORK & CO. JOINS 40-PLUS TECH GIANTS TO OPPOSE TRUMP'S IMMIGRATION BAN |url=https://adage.com/article/agency-news/work-joins-tech-giants-oppose-immigration-ban/308041 |work=AdAge |date=February 21, 2017}}</ref><ref>{{cite news |last1=Zanger |first1=Doug |title=Work & Co supporting SF injunction against 'sanctuary city' executive order |url=https://www.thedrum.com/news/2017/04/14/work-co-supporting-sf-injunction-against-sanctuary-city-executive-order |date=April 14, 2017}}</ref><ref>{{cite web |title=Overwhelmed? Planned Parenthood Launches Innovative New Tool to Track the Trump Administration's Attacks on Health and Rights |url=https://www.plannedparenthoodaction.org/pressroom/overwhelmed-planned-parenthood-launches-innovative-new-tool-to-track-the-trump-administrations-attacks-on-health-and-rights |website=Planned Parenthood |access-date=June 4, 2018}}</ref><ref>{{cite web |title=AMERICA IS ALL IN |url=https://www.americaisallin.com/whos-in/ |access-date=23 September 2021}}</ref>
Through the Work & Co Fund, the company has also allocated pro bono work and resources to innovative and cause-based projects. Projects resulting from the 2020 pledge include Ameelio,<ref>{{cite news |last1=Peters |first1=Adele |title=This app is making it free for incarcerated people to make video calls |url=https://www.fastcompany.com/90608032/this-app-is-making-it-free-for-incarcerated-people-to-make-video-calls |work=Fast Company |date=May 4, 2021}}</ref> and The Diversity in Design collaborative.<ref>{{cite news |last1=Wilson |first1=Mark |title=Only 4.8% of designers are Black. Herman Miller, Adobe, and Gap unveil a plan to change that |url=https://www.fastcompany.com/90646834/only-4-8-of-designers-are-black-herman-miller-adobe-and-gap-unveil-a-plan-to-change-that?partner=rss |work=Fast Company |date=June 15, 2021}}</ref>
== Awards and recognition == The company has earned several accolades including being twice named to AdAge's A-List<ref>{{cite news |last1=Graham |first1=Megan |title=AD AGE 2019 A-LIST NO. 6: WORK & CO. |url=https://adage.com/article/special-report-agency-list/ad-age-2019-list-no-6-work-co/2163336 |work=AdAge |date=April 15, 2019}}</ref><ref>{{cite news |last1=Pasquarelli |first1=Adrianne |title=DIGITAL TRANSFORMATION MAKES WORK & CO'S STAR SHINE |url=https://adage.com/article/special-report-agency-list/digital-transformation-makes-work-and-co-shine/2338676https://adage.com/article/special-report-agency-list/digital-transformation-makes-work-and-co-shine/2338676 |work=AdAge |date=June 7, 2021}}</ref> and Fast Company's Most Innovative Companies,<ref>{{cite web |title=Most Innovative Companies 2017 |url=https://www.fastcompany.com/most-innovative-companies/2017/sectors/design |website=Fast Company}}</ref><ref>{{cite web |title=The World's Most Innovative Companies 2019 |url=https://www.fastcompany.com/most-innovative-companies/2019/sectors/design |website=Fast Company}}</ref> Digiday's 2018 Agency of the Year,<ref>{{cite news |last1=Hayes |first1=Melissa |title=HP wins Brand of the Year at the Digiday Awards |url=https://digiday.com/media/workco-and-hp-win-agency-and-brand-of-the-year-at-the-digiday-awards/ |work=Digiday |date=November 14, 2018}}</ref> and one of the most Consequential Agencies in Business by Forbes.<ref>{{cite news |last1=Dan |first1=Avi |title=The 10 Most Consequential Agencies Of The Decade: New Leaders Emerge As The Business Shifts |url=https://www.forbes.com/sites/avidan/2019/10/06/the-10-most-consequential-agencies-of-the-decade-new-leaders-emerge-as-the-business-shifts/?sh=4c8eecb46e50 |work=Forbes |date=October 6, 2019}}</ref> In 2021, FastCo named the company as a finalist in the Design Company of the Year category.<ref>{{cite news |title=The best design companies of 2021 |url=https://www.fastcompany.com/90667012/design-company-of-the-year-innovation-by-design-2021 |work=Fast Company |date=September 21, 2021}}</ref> Advertising Age listed Work & Co at number 2 of their 2021 Agency A-List.<ref>{{cite news |last1=Pasquarelli |first1=Adrianne |title=DIGITAL TRANSFORMATION MAKES WORK & CO'S STAR SHINE |url=https://adage.com/article/special-report-agency-list/digital-transformation-makes-work-and-co-shine/2338676https://adage.com/article/special-report-agency-list/digital-transformation-makes-work-and-co-shine/2338676 |work=AdAge |date=June 7, 2021}}</ref>
Its work for clients has been recognized by several top awards shows including Webby Awards,<ref>{{cite web |title=MTA |url=https://winners.webbyawards.com/2021/websites-and-mobile-sites/features-design/best-user-experience/169208/mta |website=The Webby Awards}}</ref><ref>{{cite web |title=Work & Co |url=https://winners.webbyawards.com/2016/websites/general-websites/professional-services-self-promotion/161188/work-co |website=The Webby Awards}}</ref> and Design Week category shortlists and wins,<ref>{{cite news |last1=Banks |first1=Tom |title=Design Week Awards 2021 – the shortlist in full |url=https://www.designweek.co.uk/issues/14-20-june-2021/design-week-awards-2021-the-shortlist-in-full/ |work=Design Week |date=June 14, 2021}}</ref> among others.
== Notable work ==
=== Virgin America === In 2014, Virgin America partnered with Work & Co to overhaul their website and improve their digital flight-booking process.<ref>{{ cite web | url=https://www.forrester.com/report/Case+Study+Disciplined+Simplification+Elevates+The+Brand+In+Virgin+Americas+Site+Redesign/-/E-RES119572 | title=Case Study: Disciplined Simplification Elevates The Brand In Virgin America's Site Redesign | last=Burnette | first=Allegra | date=December 12, 2014 | website=Forrester|url-access=subscription }}</ref> The agency created the first-ever fully responsive website for a major airline company.<ref>{{ cite web | url=https://userexperienceawards.com/2014-submissions/virgin-americas-responsive-redesign/ | title=Virgin America's Responsive redesign Details | last= | first= | date=December 1, 2014 | website=UserExperienceAwards.com | publisher= | access-date= | quote=}}</ref> After winning a Bronze Lion in Design,<ref>{{ cite web | url=https://www.oneclub.org/portfolio/-58195/hugo-albonete | title=Portfolio: Hugo Albonete | last= | first= | date= | website=OneClub.org | publisher= | access-date=January 1, 2021 | quote=}}</ref> Virgin America then named Work & Co their digital agency of record, tasking them with the redesign other products including their mobile app and in-flight entertainment system.<ref>{{ cite web | url=https://www.travelandleisure.com/airlines-airports/virgin-america-app | title=Virgin America's New Mobile App Is All About Speed | last=Plautz | first=Jessica | date=July 28, 2016 | website=Travel & Leisure | publisher= | access-date= | quote=}}</ref>
=== Metropolitan Transport Authority (MTA) === In October 2020, Work & Co released a major redesign of the MTA's New York City subway map, accessible through digital and mobile devices.<ref>{{ cite web | url=https://musebycl.io/design/inside-work-cos-design-nycs-new-live-subway-map | title=Inside Work & Co's Design of NYC's New Live Subway Map | last=Gianatasio | first=David | date=October 28, 2020 | website=Muse | publisher= | access-date= | quote=}}</ref><ref>{{ cite web | url=https://www.nydailynews.com/new-york/ny-mta-digital-subway-map-20201020-5u3lc5bribh2dclntjqb4sldj4-story.html | title=Watch the trains in real time on the MTA's new NYC subway map — a boon for armchair trainspotters | last=Guse | first=Clayton | date=October 2, 2020 | website=nydailynews.com | publisher= | access-date= | quote=}}</ref> The Live Subway Map is an interactive digital product that builds upon the iconic designs by Unimark International and Michael Hertz Associates. It combines the geometric clarity of Massimo Vignelli’s diagram with the geographical and organic curves by Hertz, and connects to a live database for real-time service updates.<ref>{{ cite web | url=https://www.curbed.com/2020/10/first-look-new-yorks-digital-subway-map-comes-alive-today.html | title=First Look: New York's Digital Subway Map Comes Alive Today | last=Bonanos | first=Christopher | date=October 20, 2020 | website=CURBED.com | publisher= | access-date= | quote=}}</ref> The project was pro bono.<ref>{{ cite web | url=https://www.nytimes.com/2020/10/21/nyregion/new-nyc-subway-map.html | title=Finally, a Subway Map With Real-Time Train Locations and Delays | last=Goldbaum | first=Christina | date=October 28, 2020 | website=The New York Times | publisher= | access-date= | quote=}}</ref>
In March 2021, a feature was added to display COVID-19 vaccination sites across the city.<ref>{{ cite web | url=https://www.amny.com/coronavirus/covid-19-vaccine-sites-now-searchable-on-mtas-live-subway-map/ | title=COVID-19 vaccine sites now searchable on MTA's Live Subway Map | last=Pozarycki | first=Robert | date=March 8, 2021 | website=AMNY.com | publisher= | access-date= | quote=}}</ref>
The Live Subway Map received recognition for its advancements in design and public utility, being named as one of the 100 best inventions of 2021 by Time,<ref>{{ Cite magazine | url=https://time.com/collection/best-inventions-2021/6112594/mta-live-subway-map/ | title=MTA Live Subway Map | last= | first= | date=November 10, 2021 | magazine=Time | publisher= | access-date= | quote=}}</ref> as well as People’s Voice Winner and Webby Winner in the Best Mobile UX category from the Webby Awards,<ref>{{ cite web | url=https://winners.webbyawards.com/2021/websites-and-mobile-sites/features-design/best-user-experience/169208/mta | title=MTA | last= | first= | date= | website=Webby Awards | publisher= | access-date= | quote=}}</ref> and Indigo Awards’ Digital Design of the Year.<ref>{{ cite web | url=https://www.indigoawards.com/winners/3137 | title=Live Subway Map | last= | first= | date= | website=Indigo Awards | publisher= | access-date= | quote=}}</ref> The product received a Gold Lion for Digital Craft from Cannes Lions,<ref>{{ cite web | url=https://new.mta.info/press-release/mta-live-subway-map-wins-prestigious-gold-lion-cannes| title=MTA Live Subway Map Wins Prestigious Gold Lion in Cannes | last= | first= | date=June 24, 2021 | website=MTA.info | publisher= | access-date= | quote=}}</ref> Transportation Award by Core77,<ref>{{ cite web | url=https://designawards.core77.com/Transportation/108127/MTA-Live-Subway-Map| title=Winner Transportation Award | last= | first= | date=June 24, 2021 | website=MTA.info | publisher= | access-date= | quote=}}</ref> and several others.
=== IKEA === As IKEA’s digital agency of record,<ref>{{Cite news|url=https://adage.com/article/agency-news/ikea-taps-work-digital-product-partner/316760|title=IKEA TAPS WORK & CO AS DIGITAL PRODUCT PARTNER|last=Graham|first=Megan|date=February 26, 2019|work=AdAge|access-date=|archive-url=|archive-date=}}</ref> Work & Co has defined and created a number of the company’s digital experiences. Project’s include creating the IKEA's first e-commerce app<ref>{{ cite web | url=https://www.modernretail.co/retailers/ikea-is-launching-an-e-commerce-app/ | title=Inside Ikea's e-commerce strategy | last=Hensel | first=Anna | date=March 12, 2020 | website=Modern Retail | publisher= | access-date= | quote=}}</ref> and overhauling all digital touchpoints in store and online.<ref>{{ cite web | url=https://work.co/clients/ikea/ | title=IKEA: Defining and executing the vision for the next-generation customer experience | last= | first= | date= | website=Work & Co | publisher= | access-date= | quote=}}</ref> As part of this work, the company created a strategy to implement a new level of standards for ethical digital data collection and usage.<ref>{{ cite web | url=https://www.wsj.com/articles/ikea-promises-new-data-controls-for-consumers-11580383800 | title=IKEA Promises New Data Controls for Consumers | last=Ives | first=Nat | date=January 30, 2020 | website=Wall Street Journal | publisher= | access-date= | quote=}}</ref> These control features were issued to counter a trend of major retailers collecting and selling user data.<ref>{{ cite web | url=https://www.fastcompany.com/90555544/how-ikea-is-handing-data-control-over-to-its-customers | title=How Ikeas is handing data control over its customers. | last=Rawlins | first=Aimee | date=September 30, 2020 | website=FastCo | publisher= | access-date= | quote=}}</ref>
=== Gatorade === In 2018, PepsiCo hired Work & Co to help the brand with digital innovation, beginning a long-term, multi-project partnership.<ref>{{ cite web | url=https://adage.com/article/agency-news/gatorade-hires-work-digital-innovation/312079 | title=GATORADE HIRES WORK & CO. TO HELP WITH DIGITAL INNOVATION | last=Stein | first=Lindsey | date=January 24, 2018 | website=Ad Age | publisher= | access-date= | quote=}}</ref> Work & Co created the strategy and roadmap digital products—including the Gatorade.com site and Gx and Highlights apps—then systematically developed and launched them.<ref>{{ cite web | url=https://work.co/clients/gatorade/ | title=Gatorade: Innovating a CPG business through digital | last= | first=| date= | website=Work.co | publisher= | access-date= | quote=}}</ref>
The Gx app pairs with the Gx Sweat Patch, Gatorades first major step into wearable technology.<ref>{{ cite web | url=https://adage.com/article/cmo-strategy/gatorades-new-sweat-patch-and-app-deliver-personalized-hydration-recommendations/2317696 | title=GATORADE'S NEW 'SWEAT PATCH' AND APP DELIVER PERSONALIZED HYDRATION RECOMMENDATIONS | last=Shultz | first=E.J. | date=March 1, 2021 | website=Ad Age | publisher= | access-date= | quote=}}</ref> The app was named 2022 Mobile Design of the Year by the Indigo Awards.<ref>{{ cite web | url=https://www.indigoawards.com/winners | title=Indigo Award Winners 2022 | last=| first= | date= | website=Indigo Awards | publisher= | access-date= | quote=}}</ref>
=== Planned Parenthood === In 2019, Work & Co partnered with Planned Parenthood for America to determine ways in which technology could extend the non-profit’s reach and impact among teen populations.<ref>{{ cite web | url=https://work.co/clients/planned-parenthood/ | title=Planned Parenthood: Using AI to reach teens and close the sex education gap | last= | first= | date= | website=Work & Co | publisher= | access-date= | quote=}}</ref> Work & Co conducted research with teenagers for several months, testing a series of concepts before establishing a plan on “Roo,” a gender-neutral, AI-powered chatbot providing private and doctor-reviewed sexual health information. To emphasize privacy, the tool does not use cookies or collect location information.<ref>{{ cite web | url=https://venturebeat.com/ai/roo-is-this-normal-how-teens-are-talking-to-a-planned-parenthood-chatbot-about-safe-sex/ | title=Roo, is this normal? How teens are talking to a Planned Parenthood chatbot about safe sex | last=Paul | first=Sonia | date=July 10, 2019 | website=VentureBeat | publisher= | access-date= | quote=}}</ref> Work & Co designed and developed the brand, product interface, AI chat engine, back end, and oversaw the product's launch.<ref>{{ cite web | url=https://www.fastcompany.com/90296325/planned-parenthood-now-has-a-chatbot-that-answers-questions-about-sex | title=Planned Parenthood designed a chatbot that answers questions about sex | last=Schwab | first=Katherine | date=January 24, 2019 | website=FastCo | publisher= | access-date= | quote=}}</ref> Within the first year, Roo engaged in more than 3.5 million conversations.<ref>{{ cite web | url=https://work.co/clients/planned-parenthood/ | title=Planned Parenthood: Using AI to reach teens and close the sex education gap | last= | first= | date= | website=Work & Co | publisher= | access-date= | quote=}}</ref>
=== Givenchy === Fashion brand Givenchy tapped Work & Co to improve their digital capabilities, including a comprehensive rebrand and buildout of their e-commerce products. <ref>{{ cite web | url=https://work.co/news/givenchy-unveils-new-e-commerce-site/ | title=Givenchy Unveils New E-Commerce Site | last= | first= | date= | website=Work & Co | publisher= | access-date= | quote=}}</ref> The new site garnered numerous accolades, including gold medals from Indigo Design Awards, Muse Creative Awards, and Vega Awards.<ref>{{ cite web | url=https://www.indigoawards.com/winners | title=Indigo Design Awards Winners | last= | first= | date= | website=Indigo | publisher= | access-date= | quote=}}</ref><ref>{{ cite web | url=https://museaward.com/winner.php | title=Muse Awards Winners | last= | first= | date= | website=Muse | publisher= | access-date= | quote=}}</ref><ref>{{ cite web | url=https://vegaawards.com/winner.php | title=Vega Awards Winners | last= | first= | date= | website=Vega | publisher= | access-date= | quote=}}</ref> {{ad|date=May 2023}} == References == {{reflist}}
{{DEFAULTSORT:Work and Co}} Category:Organizations based in Brooklyn Category:2013 establishments in New York City Category:Design companies of the United States Category:2024 mergers and acquisitions