{{short description|Israeli software company}} {{About|a website builder tool|the software installation tool|WiX|other uses|Wix (disambiguation){{!}}Wix}} {{Use dmy dates|date=June 2021}} {{Infobox company | name = Wix.com Ltd. | logo = Wix.com logo black svg | logo_alt = Wix.com logo | logo_size = 250 | image = Wix-Campus-2023.jpg | image_size = 250 | image_alt = Wix.com new headquarters | image_caption = WIX Campus in Tel Aviv, Israel | type = Public | traded_as = {{NASDAQ|WIX}} | ISIN = IL0011301780 | industry = Internet | founded = {{Start date and age|df=yes|2006}} | founders = {{ubl|Avishai Abrahami|Nadav Abrahami|Giora Kaplan}} | hq_location_city = Tel Aviv | hq_location_country = Israel | num_locations = 22 (2022){{collapsible list| | New York City, New York US | Los Angeles, California, US | San Francisco, California, US | Denver, Colorado, US | Miami, Florida, US | Phoenix, Arizona, US | Cedar Rapids, Iowa, US | Austin, Texas, US | Beer Sheva, Israel | Haifa, Israel | Dnipro, Ukraine | Kyiv, Ukraine | Lviv, Ukraine | New Delhi, India | Tokyo, Japan | London, UK | Vilnius, Lithuania | Dublin, Ireland | Vancouver, Canada | Berlin, Germany | São Paulo, Brazil | Singapore }} | area_served = Worldwide | key_people = Mark Tluszcz (chairman)<br />Avishai Abrahami (CEO) | products = Online services for stores, bookings, hotels, events, restaurants, fitness, video, music, shoutout, answers, logo maker | services = Website builder, business management, web hosting service | revenue = {{increase}} {{US$|1.76 billion|link=yes}} | revenue_year = 2024 | operating_income = {{increase}} {{US$|100 million}} | income_year = 2024 | net_income = {{increase}} {{US$|138 million}} | net_income_year = 2024 | assets = {{increase}} {{US$|1.91 billion}} | assets_year = 2024 | equity = {{decrease}} {{US$|-79 million}} | equity_year = 2024 | owners = {{Unbulleted list |Baillie Gifford (14.2%)|Starboard Value (9%)}} | num_employees = 5,283 | num_employees_year = 2024 | subsid = {{Plainlist| *DeviantArt *SpeedETab *Inkfrog *Rise.ai *Modalyst *Base44 }} | website = {{URL|wix.com}} | footnotes = <ref>{{cite web |url=https://www.sec.gov/ix?doc=/Archives/edgar/data/1576789/000162828025014212/wix-20241231.htm |title=Wix.com Ltd 2024 Annual Report (Form 20-F) |date=21 March 2025 |publisher=U.S. Securities and Exchange Commission}}</ref><ref>{{cite web |url=https://finance.yahoo.com/quote/WIX/holders?p=WIX |title=Top Institutional Holders |access-date=12 May 2022 |website=Yahoo Finance}}</ref> }} thumb|Wix's secondary headquarters, Tel Aviv, Israel
'''Wix.com Ltd.''' ({{langx|he|וויקס.קום|wix.com}}) or simply '''Wix''' is an Israeli software company, publicly listed in the US, that provides cloud-based web development services. It offers tools for creating HTML5 websites for desktop and mobile platforms using online drag-and-drop editing.<ref name="PCWorld">{{cite web |url=http://www.pcworld.com/article/253379/wix.html |title=Create a Website Easily With Wix |work=PC World|last=Zukerman |first=Erez |date=9 April 2012 |access-date=17 January 2014}}</ref> Along with its headquarters and other offices in Israel, Wix also has offices in Brazil, Canada, Germany, India, Ireland, Japan, Lithuania, Poland, the Netherlands, the United States, Ukraine, and Singapore.<ref name=world>{{cite web|url=https://support.wix.com/en/article/wix-offices-around-the-world|title=Wix Offices Around the World|website=Wix.com|access-date=19 March 2019|archive-date=19 September 2020|archive-url=https://web.archive.org/web/20200919101124/https://support.wix.com/en/article/wix-offices-around-the-world|url-status=dead}}</ref>
Users can add applications for social media, e-commerce, online marketing, contact forms, e-mail marketing, and community forums to their websites.<ref name="TechCrunch">{{cite web |url=https://techcrunch.com/2012/10/16/wix-app-market/ |title=Now At 25M Users, Wix Brings Third-Party Apps To Its Website Builder With New Marketplace |publisher=TechCrunch |date=16 October 2012 |access-date=17 January 2014}}</ref><ref name="thenextweb">{{cite web |url=https://thenextweb.com/artificial-intelligence/2016/06/07/wix-adi-ai/ |title=Wix's new ADI tool uses artificial intelligence to build a Website for you |publisher=The Next Web |date=7 June 2016 |access-date=3 August 2020}}</ref> The Wix website builder is built on a freemium business model, earning its revenues through premium upgrades.<ref name="MSN Money">{{cite web |url=http://money.msn.com/personal-finance/new-options-for-building-a-free-website |title=New options for building a free website |publisher=MSN |date=23 July 2013 |access-date=29 July 2013 |archive-url=https://web.archive.org/web/20130728135004/http://money.msn.com/personal-finance/new-options-for-building-a-free-website |archive-date=28 July 2013 |url-status=dead }}</ref> According to the W3Techs technology survey website, Wix was used by 2.5% of websites as of September 2023;<ref>{{Cite web|title=Usage statistics and market share of Wix|url=https://w3techs.com/technologies/details/cm-wix |access-date=17 September 2023|website=w3techs.com|language=en}}</ref> at the end of May 2025, it was 3.8%.<ref>{{Cite web|title=Usage statistics and market share of Wix|url=https://w3techs.com/technologies/details/cm-wix |access-date=29 May 2025|website=w3techs.com|language=en}}</ref>
==History==
=== Corporate affairs === Wix was founded in 2006 by Israeli developers Avishai Abrahami, Nadav Abrahami, and Giora Kaplan.<ref name="Tress">{{cite web |last=Tress |first=Luke |date=23 February 2017 |title=Wix acquires online creative community DeviantArt |url=http://www.timesofisrael.com/wix-acquires-online-creative-community-deviantart/ |access-date=30 January 2021 |website=The Times of Israel}}</ref> With its main offices in Tel Aviv, Wix was backed by investors Insight Venture Partners, Mangrove Capital Partners, Bessemer Venture Partners, DAG Ventures, and Benchmark Capital.<ref>{{cite web |last=Vidra |first=Eze |date=28 March 2011 |title=Israeli startup Wix Raises $40 Million, Wants to Become a Large Company in Israel |url=http://www.vccafe.com/2011/03/28/israeli-startup-wix-raises-40-million-wants-to-become-a-large-company-in-israel/ |access-date=17 January 2014 |publisher=VC Cafe}}</ref>
By April 2010, Wix had 3.5 million users and raised US$10 million in Series C funding provided by Benchmark Capital and existing investors Bessemer Venture Partners and Mangrove Capital Partners.<ref>{{Cite news |title=Investment of $10 Million Raised by Wix for Promotion of Flash Website Software |url=http://www.prweb.com/releases/wix-raises-10-million-to/promote-flash-website/prweb3817934.htm |url-status=dead |archive-url=https://web.archive.org/web/20160822235336/http://www.prweb.com/releases/Wix-Raises-10-Million-to/Promote-Flash-Website/prweb3817934.htm |archive-date=22 August 2016 |access-date=20 March 2018 |work=PRWeb}}</ref> In March 2011, Wix had 8.5 million users and raised US$40 million in Series D funding, bringing its total funding to that date to US$61 million.<ref>[http://www.vccafe.com/2011/03/28/israeli-startup-wix-raises-40-million-wants-to-become-a-large-company-in-israel/ Israeli startup Wix Raises $40 Million, Wants to Become a Large Company in Israel], Eze Vidra, VCCafe; 28 March 2011</ref>
By August 2013, the Wix platform had more than 34 million registered users.<ref name="Fast Company">{{cite web |last=Shemer |first=Nadav |date=10 June 2013 |title=6 Israeli Startups To Watch As Google Reportedly Buys Waze For $1.3 Billion |url=http://www.fastcompany.com/3012685/tech-forecast/6-israeli-startups-to-watch-as-google-reportedly-buys-waze-for-13-billion |access-date=29 July 2013 |work=Fast Company}}</ref>
On 5 November 2013, Wix had an initial public offering on NASDAQ, raising about US$127 million for the company and some share holders.<ref>[https://www.ft.com/content/1e1fa59e-4702-11e3-9c1b-00144feabdc0 Israeli start-up Wix raises $127m in Nasdaq IPO], ''Financial Times'', 6 November 2013</ref>
In 2016, Mark Tluszcz became the chair of the board of directors.
In 2020, Wix's revenue increased to $989 million, a 30% rise year-on-year, primarily due to the shift of businesses online during the coronavirus pandemic. The company added over 31 million new registered users in 2020, reaching a total of 196.7 million by year's end. Wix added approximately 1 million net new premium subscriptions in 2020, surpassing $1 billion in annual collections for the first time. By the end of the year, there were 5.5 million premium subscriptions, a 22% increase compared to the end of 2019.<ref>{{Cite news |last=Solomon |first=Shoshanna |date=17 February 2021 |title=Web creator Wix revenue jumps to almost $1 billion as virus sends firms online |url=https://www.timesofisrael.com/web-creator-wix-revenue-jumps-to-almost-1-billion-as-virus-sends-firms-online/ |access-date=17 February 2025 |work=The Times of Israel}}</ref>
As of its most recent reporting in June 2024, Wix has over 260 million users worldwide.<ref>{{cite web | url=https://www.wix.com/press-room/home/post/wix-releases-2023-esg-report | title=Wix Releases 2023 ESG Report | date=13 June 2024 }}</ref>
===Product development===
==== 2000s ==== Wix entered an open beta phase in 2007 using a platform based on Adobe Flash.<ref name="CNET">{{cite web |last=McCarthy |first=Caroline |date=13 October 2008 |title=Site creator Wix announces funding, subscriptions |url=http://news.cnet.com/8301-17939_109-10064517-2.html |access-date=17 January 2014 |publisher=CNET}}</ref>
==== 2010s ==== In June 2011, Wix launched the Facebook store module, making its first step into social commerce.<ref>Nicole Perlroth, [https://www.forbes.com/sites/nicoleperlroth/2011/06/22/wix-unveils-new-facebook-estore-for-small-businesses/ Wix Unveils New Facebook eStore For Small Businesses], ''Forbes'', 22 June 2011</ref>
In March 2012, Wix launched a new HTML5 site builder, replacing the Adobe Flash technology.<ref>[https://thenextweb.com/apps/2012/03/26/wix-launches-a-brand-new-html5-site-builder-as-flash-heads-the-way-of-the-dodo/ Wix launches a brand new HTML5 site builder as Flash heads the way of the dodo], Harrison Weber, The Next Web, 26 March 2012</ref>
In October 2012, Wix launched an app market for users to sell applications built with the company's automated web development technology.<ref name="The Washington Times">{{cite web |last=Barrett |first=Jeff |date=16 October 2012 |title=Wix introduces game-changing App Market for web developers |url=http://communities.washingtontimes.com/neighborhood/status-update/2012/oct/16/wix-introduces-game-changing-app-market-web-develo/ |archive-url=https://web.archive.org/web/20121019185216/http://communities.washingtontimes.com/neighborhood/status-update/2012/oct/16/wix-introduces-game-changing-app-market-web-develo/ |archive-date=19 October 2012 |access-date=17 January 2014 |work=The Washington Times}}</ref>
In August 2014, Wix launched Wix Hotels, a booking system for hotels, bed and breakfasts, and vacation rentals that use Wix websites.<ref>[https://web.archive.org/web/20140809020114/http://money.cnn.com/2014/08/06/smallbusiness/wix-hotel-booking Boutique hotels just got easier to book], Sara Ashley O'Brien, CNN Money, 6 August 2014</ref>
In June 2016, Wix introduced Wix ADI (Artificial Design Intelligence), a platform that uses artificial intelligence to design websites.<ref>{{Cite news |last=Solomon |first=Shoshanna |date=8 June 2016 |title=Wix to use artificial intelligence to improve DIY website creation |url=https://www.timesofisrael.com/wix-to-use-artificial-intelligence-to-improve-diy-website-creation/ |access-date=17 February 2025 |work=The Times of Israel}}</ref>
==== 2020s ==== In 2020, Wix launched an additional CMS, EditorX, which included additional CSS features to the original builder.<ref>{{Cite web |date=2020-02-07 |title=Wix reveals Editor X platform to answer "complex design needs" |url=https://www.designweek.co.uk/issues/3-9-february-2020/wix-reveals-editor-x-platform-to-answer-complex-design-needs/ |access-date=2025-02-17 |website=Design Week |language=en-US}}</ref>
In July 2023, Wix announced that it would be building on its ADI technology<ref>{{Cite web |title=I Tried to Build a Website Using AI in 3 Hours -- and It Only Took 30 Minutes |url=https://www.cnet.com/tech/services-and-software/i-tried-to-build-a-website-using-ai-in-3-hours-and-it-only-took-30-minutes/ |access-date=2025-02-17 |website=CNET |language=en}}</ref> to create an AI powered website generator <ref name=":0">{{Cite web |last=Davis |first=Wes |date=2024-03-04 |title=Wix's new AI chatbot builds websites in seconds based on prompts |url=https://www.theverge.com/2024/3/4/24090095/wix-ai-website-generator-chatbot |access-date=2025-02-17 |website=The Verge |language=en-US}}</ref><ref>{{Cite web |last=Moreno |first=Johan |title=Wix Bets On Generative AI To Empower Agencies With New Web Creation Platform |url=https://www.forbes.com/sites/johanmoreno/2023/07/31/wix-bets-on-generative-ai-to-empower-agencies-with-new-web-creation-platform/ |access-date=2025-02-17 |website=Forbes |language=en}}</ref><ref>{{Cite web |last=Montti |first=Roger |date=2023-07-17 |title=Wix AI Site Generator Creates Entire Website: Images, Text - Everything |url=https://www.searchenginejournal.com/wix-ai-site-generator/491758/ |access-date=2025-02-17 |website=Search Engine Journal |language=en}}</ref>
In October 2023, Wix launched the Wix Studio website builder. Co-founder and CEO, Avishai Abrahami described the platform as a “product for agencies”.<ref>{{Cite web |last=Patel |first=Nilay |date=2023-11-28 |title=Wix CEO Avishai Abrahami isn't worried AI will kill the web |url=https://www.theverge.com/23977985/wix-ceo-avishai-abrahami-generative-ai-web-google-search-interview |access-date=2025-02-17 |website=The Verge |language=en-US}}</ref>
In March 2024, the AI web builder, which uses a chatbot to help users create content was launched to the public.<ref name=":0" />
In March 2025, the digital publisher CNET has identified Wix as the "Best overall website builder overall."<ref>{{Cite web |last=Gunn |first=Dianna |date=2025-03-17 |title=Best Website Builder for Code-Free Website Creation in 2025 |url=https://www.cnet.com/tech/services-and-software/best-website-builder/ |access-date=2025-03-20 |website=CNET |language=en-US}}</ref>
In August 2025, Wix announced it would launch banking services—including checking accounts and loans for small businesses—via a partnership with Israeli fintech Unit Finance, as it sought to diversify amid what it described as threats to its core website-building business from artificial intelligence.<ref>{{Cite news |date=2025-08-14 |title=Wix enters banking as AI threatens core business |url=https://en.globes.co.il/en/article-wix-enters-banking-as-ai-threatens-core-business-1001518979 |access-date=2025-10-27 |work=Globes |language=en}}</ref>
In January 2026, Wix launched Wix Harmony.<ref>{{Cite web |date=2026-01-22 |title=Wix Launches Wix Harmony, the AI Website Builder that Merges Human and Artificial Intelligence, Reinventing Web Creation |url=https://markets.businessinsider.com/news/stocks/wix-launches-wix-harmony-the-ai-website-builder-that-merges-human-and-artificial-intelligence-reinventing-web-creation-1035732243 |access-date=2026-01-22 |website=markets.businessinsider.com |language=en}}</ref><ref>{{Cite web |last=Montti |first=Roger |date=2026-01-21 |title=Wix Introduces Harmony AI Website Builder |url=https://www.searchenginejournal.com/wix-introduces-harmony-ai-website-builder/565505/ |access-date=2026-01-22 |website=Search Engine Journal |language=en}}</ref> Wix harmony is an AI website builder that uses agentic technology, generative design and vibe coding—with manual editing features for additional control.<ref>{{Cite web |date=2026-01-22 |title=Wix launches Harmony: world-first AI website builder |url=https://www.jpost.com/business-and-innovation/tech-and-start-ups/article-884117 |access-date=2026-01-22 |website=The Jerusalem Post |language=en |issn=0792-822X }}</ref>
===Acquisitions=== In April 2014, Wix announced the acquisition of Appixia, an Israeli startup for creating native mobile commerce (mCommerce) apps. In October 2014, Wix announced its acquisition of OpenRest, a developer of online ordering systems for restaurants.<ref name="geektime">{{cite web |last=Leilanie |first=Rose |date=30 October 2014 |title=Wix expands with acquisition of restaurant solutions provider OpenRest |url=http://www.geektime.com/2014/10/30/wix-expands-with-acquisition-of-restaurant-solutions-provider-openrest/ |url-status=dead |archive-url=https://web.archive.org/web/20170202110337/http://www.geektime.com/2014/10/30/wix-expands-with-acquisition-of-restaurant-solutions-provider-openrest/ |archive-date=2 February 2017 |access-date=23 January 2017 |website=geektime.com}}</ref><ref>{{cite web|url=https://techcrunch.com/2014/03/13/fresh-from-ipo-wix-acquires-israeli-startup-appixia-to-bring-native-mobile-commerce-to-its-42m-users/|title=Fresh From IPO, Wix Acquires Israeli Startup Appixia To Bring Native Mobile Commerce Support To 42M Users – TechCrunch|website=techcrunch.com|date=13 March 2014 |access-date=27 May 2018}}</ref><ref>{{cite web|url=https://www.reuters.com/article/wixcom-appixia-idCNL6N0M81VM20140313|title=Israel's Wix.com buys mobile commerce firm Appixia|website=reuters.com|date=13 March 2014 |access-date=14 March 2014}}</ref>
In April 2015, Wix acquired Moment.me, a mobile website builder for events and marketing tools for social lead generation.<ref>{{cite web|url=https://techcrunch.com/2015/04/02/wix-buys-moment-me-to-add-social-marketing-tools-to-its-website-building-platform/|title=Wix Buys Moment.Me For $10M To Add Social Marketing To Its Website Building Platform – TechCrunch|website=techcrunch.com|date=2 April 2015 |access-date=27 May 2018}}</ref>
On 23 February 2017, Wix acquired the online art community DeviantArt for US$36 million.<ref>{{cite web|title=Website builder Wix acquires art community DeviantArt for $36M|url=https://techcrunch.com/2017/02/23/website-builder-wix-acquires-art-community-deviantart-for-36m/|website=TechCrunch|date=23 February 2017 |access-date=23 February 2017}}</ref>
In January 2017, the company acquired Flok, a provider of customer loyalty programs tools.<ref>{{cite web|url=https://techcrunch.com/2017/01/19/wix-buys-flok-to-add-loyalty-and-mobile-crm-to-its-suite-of-business-tools/|title=Wix buys Flok to add loyalty and mobile CRM to its business tools|website=techcrunch.com|date=19 January 2017 |access-date=19 January 2017}}</ref>
In February 2020, Wix acquired Inkfrog for eBay sellers, a web design company that provides customized business management software for eBay sellers.<ref>{{cite web|title=Wix Acquires InkFrog as It Prioritizes Ecommerce|url=https://www.ecommercebytes.com/2020/07/11/wix-acquires-inkfrog-as-it-prioritizes-ecommerce/|website=ecommercebytes|date=11 July 2020 |access-date=11 July 2020}}</ref>
On 2 March 2021, Wix acquired SpeedETab,<ref name=WixAcquiresSpeedETab>{{Cite press release |author=Wix.com |title=Wix Acquires SpeedETab to Strengthen Wix Restaurant Capabilities |url=https://www.prnewswire.com/news-releases/wix-acquires-speedetab-to-strengthen-wix-restaurant-capabilities-301238269.html |access-date=10 August 2022 |website=PR Newswire |language=en}}</ref> a Miami-based restaurant online technology provider.
In May 2021, Wix acquired Rise.ai,<ref>{{Cite press release |author=Wix.com |title=Wix Acquires Rise.ai to Extend Native Wix eCommerce Platform Offering |url=https://www.prnewswire.com/news-releases/wix-acquires-riseai-to-extend-native-wix-ecommerce-platform-offering-301284351.html |access-date=10 August 2022 |website=PR Newswire |language=en}}</ref> a gift card and customer re-engagement package for online brands. A month later, Wix acquired Modalyst,<ref name=WixAcquiresModalyst>{{Cite press release |author=Wix.com |title=Wix Acquires Modalyst to Provide Its Own eCommerce Supplier Marketplace and Native Dropshipping Solution |url=https://www.prnewswire.com/news-releases/wix-acquires-modalyst-to-provide-its-own-ecommerce-supplier-marketplace-and-native-dropshipping-solution-301312333.html |access-date=10 August 2022 |website=PR Newswire |language=en}}</ref> a marketplace and drop-shipping platform.
In May 2025, Wix acquired Hour One, a startup specializing in AI-powered video creation tools, to enhance its generative AI capabilities.<ref>{{Cite news |url=https://www.timesofisrael.com/website-builder-wix-buys-israeli-startup-to-ramp-up-genai-video-creation-tools/ |title=Website builder Wix buys Israeli startup to ramp up genAI video creation tools |last=Shukrun |first=Nir |date=2025-05-20 |work=The Times of Israel |access-date=2025-05-26}}</ref>
In June 2025, the company acquired Base44, owned by independent entrepreneur Maor Shlomo, with the intention of integrating Base44's artificial intelligence capabilities and conversational interface into Wix's website and app building platform.<ref>{{Cite news |url=https://en.globes.co.il/en/article-wix-acquires-israeli-vibe-coding-co-base44-1001513267/ |title=Wix acquires Israeli vibe coding co Base44 |date=2025-06-18 |work=Globes |access-date=2025-06-20}}</ref>
==Description== Wix uses a freemium business model. Users can create websites for free then must purchase premium packages to connect their sites to their own domains, remove Wix ads, access the form builder, add e-commerce capabilities, or buy extra data storage and bandwidth.<ref name="MSN Money"/>
Wix provides customizable website templates and a drag-and-drop HTML5 website builder that includes apps, graphics, image galleries, fonts, vectors, animations, and other options. Users also may opt to create their web sites from scratch. In October 2013, Wix introduced a mobile editor for mobile viewing customization.<ref>{{cite web|title=New Mobile Solution from Wix|url=http://www.wix.com/blog/2013/10/new-mobile-solution-from-wix/|website=Wix Blog}}</ref>
Wix App Market offers both free and subscription-based applications, with a revenue split of 80% for the developer and 20% for Wix.<ref>{{Cite web |title=Wix Developer Center {{!}} Build a Web App |url=https://dev.wix.com/ |access-date=9 August 2022 |website=Wix Developer site |language=en}}</ref> Customers can integrate third-party applications into their own web sites, such as photograph feeds, blogging, music playlists, online community, e-mail marketing, and file management.<ref name="ZDNet">{{cite web |url=https://www.zdnet.com/article/small-business-web-host-becomes-google-reseller/ |title=Small-business web host becomes Google reseller |publisher=ZDNet |last=Clancy |first=Heatjer |date=16 May 2013 |access-date=29 July 2013}}</ref>
Custom JavaScript code can be inserted into Wix webpages using the Velo API.<ref>{{cite web |title=API Overview |url=https://www.wix.com/corvid/reference/ |website=Wix.com |access-date=24 March 2020 |language=en}}</ref>
==Controversies== ===Use of WordPress code=== In October 2016, there was a controversy over Wix's use of WordPress's GPL-licensed code.<ref>[https://ma.tt/2016/10/wix-and-the-gpl/ The Wix Mobile App, a WordPress Joint], Ma.tt, 28 October 2016</ref> In response, Avishai Abrahami, Wix's CEO, published a response describing which open-source code was used and how Wix says it collaborates with the open-source community.<ref>[http://www.wix.com/blog/2016/10/dear-matt-mullenweg-an-open-letter-from-wix-coms-ceo-avishai-abrahami/ Dear Matt Mullenweg: an open letter from Wix.com's CEO] | Official Wix Blog, 29 October 2016</ref> However, it was subsequently noted that collaboration with the open-source community was not sufficient under the terms of the GPL license, which requires any code built on GPL-licensed code to be released under the same license.<ref>{{Cite web |url=https://arstechnica.com/information-technology/2016/11/wordpress-and-wix-trade-shots-over-alleged-theft-of-open-source-code/ |title=Wix gets caught “stealing” GPL code from WordPress |last=Gallagher |first=Sean |website=Ars Technica|date=2016-11-01 |access-date=2026-03-29}}</ref>
===Censorship=== On 31 May 2021, 2021 Hong Kong Charter, a Wix-hosted website run by exiled Hong Kong activists, was shut down at the request of the Hong Kong Police. This was the first known case of Hong Kong's National Security Law being used to censor content on an overseas website. Wix later apologized for "mistakenly removing the website" and reinstated the website after it had been down for four days.<ref>{{Cite web|last=EDT|first=Zoe Strozewski On 6/3/21 at 3:50 pm|date=3 June 2021|title=Wix apologizes for removing website in support of Hong Kong democracy|url=https://www.newsweek.com/wix-apologizes-removing-website-support-hong-kong-democracy-1597387|access-date=6 June 2021|website=Newsweek|language=en}}</ref><ref>{{Cite web|date=3 June 2021|title=Hong Kong security law used to shut down website run by overseas activists|url=https://www.scmp.com/news/hong-kong/law-and-crime/article/3135963/hong-kong-national-security-law-used-briefly-shut-down|access-date=6 June 2021|website=South China Morning Post|language=en}}</ref>
In October 2023, Wix fired an employee in Dublin, Ireland, for having made social media posts critical of Israel. This incident led to criticism of Wix from members of the Oireachtas (the Irish parliament) and from the head of the Irish government, Taoiseach Leo Varadkar, who said it was "not okay to dismiss somebody because of their political views".<ref name=it>{{cite web |last1=Power |first1=Jack |title=Dublin woman fired by Israeli company over anti-Israel social media posts |url=https://www.irishtimes.com/ireland/2023/10/23/dublin-woman-fired-by-israeli-company-over-anti-israel-social-media-posts/ |publisher=The Irish Times}}</ref><ref>{{cite news |last1=Carolan |first1=Mick |title='Not okay to dismiss somebody because of their political views' - Leo Varadkar on Dublin woman sacked by Wix over anti-Israel posts |url=https://www.independent.ie/videos/not-okay-to-dismiss-somebody-because-of-their-political-views-leo-varadkar-on-dublin-woman-sacked-by-wix-over-anti-israel-posts/a1984464575.html |work=Irish Independent}}</ref> Deputy head of government, Tánaiste Micheál Martin, also condemned their dismissal, stating "we tolerate debate with freedom of speech, freedom of opinion, and people have different opinions on these issues."<ref>{{cite news |title=Woman fired from Israeli tech firm's Dublin office after posting Palestine comments |url=https://www.irishexaminer.com/news/arid-41254711.html |work=Irish Examiner}}</ref> The dismissed employee, Courtney Carey, successfully sued the company for unfair dismissal. Wix did not contest the charge, admitting liability.<ref>{{cite news|url=https://www.rte.ie/news/courts/2024/0619/1455543-wix-wrc/|title=Dismissed Wix employee feels 'blacklisted' after sharing Gaza views online, WRC told|publisher=RTÉ News|date=19 June 2024|access-date=1 September 2024}}</ref>
=== Outreach abroad === In October 2023, ''The Irish Times'' reported that an Israeli advertising agency advised Wix staff how they can tailor posts for "outreach abroad". This included advice for Wix employees to “show Westernity” in social media posts supporting Israel, stating that “unlike the Gazans, we look and live like Europeans or Americans.”<ref>{{Cite news |title=Internal Wix chat encouraged staff to support Israel's 'narrative' in Hamas conflict |url=https://www.irishtimes.com/ireland/2023/10/24/internal-wix-chat-encouraged-staff-to-support-israels-narrative-in-hamas-conflict/ |access-date=2025-03-09 |newspaper=The Irish Times |language=en}}</ref>
== See also == * List of Israeli companies listed on the Nasdaq
==References== {{Reflist|30em}}
==External links== *{{Commons category-inline}} *{{Official website|https://www.wix.com}} {{Finance links | name = Wix.com Ltd. | symbol = WIX | reuters = WIX.O | bloomberg = WIX:US | sec_cik = 1576789 | yahoo = WIX | google = WIX:NASDAQ }}
{{Portal bar|WWW|Internet|Israel}} {{WebManTools}} {{Website builders}} {{Israel NASDAQ}}
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