{{Short description|Philippine online guide}} {{Multiple issues| {{COI|date=January 2018}} {{More citations needed|date=September 2025}} }} {{Use mdy dates|date=September 2025}} {{Infobox company | name = WhenInManila Inc. | logo = When In Manila logo.svg | logo_size = 180 | type = Private | industry = {{Unbulleted list | Electronic publishing | Technology }} | founded = {{start date and age|2009|09|01}} | founders = Vince Golangco | hq_location = Manila, Philippines | area_served = | key_people = {{Unbulleted list | Vince Golangco (CEO) | Sky Gavin (COO) }} | num_employees = {{Unbulleted list|{{Increase}} 22 (2023)|15 (2022)}} | website = {{URL|wheninmanila.com/}} }}
'''When in Manila''' is an online metro guide book focused on Manila and the Philippines. It was created by Vince Golangco on September 1, 2009. The site publishes news, reviews, and information on various topics, including food, culture, music, fashion, travel, and lifestyle.
==History== When in Manila creator Vince Golangco, after studying and working in the US, traveled the world and settled in the Philippines because he fell in love with the country.<ref name=mb>{{cite news|last1=Jusay |first1=Annalyn |date=June 7, 2010 |title=Wheninmanila.com (and Beyond!) |publisher=Manila Bulletin }}</ref> He originally launched When In Manila as a video blog, with a staff of four: a writer (Golangco), two videographers, and a webmaster.<ref name=libre /> The group soon realized that they were spending the majority of their time handling video production, yet their videos were not getting as many views as their articles. They began focusing on the written content instead. "We were actually renting a big expensive camera for {{Currency|10000|PHP}} per day, and trying to cram in as much shooting time as possible. Then one day I was at a restaurant I wanted to feature and didn't have my crew with me, so I just took a bad video with my camera, that video ended up getting more views than the professional videos we did," Golangco observed.<ref name=libre />
On July 5, 2013, ''When in Manila'' won Best Photo Blog/Microblog at the Tatt Awards, and as a result, the #wheninmanila hashtag trended on Twitter Philippines well into the next morning as a result of netizens tweeting and retweeting the news. This was later revealed to have been planned by their digital media consultant.<ref name=interaksyon>{{cite web |url=http://www.interaksyon.com/article/66286/winners-of-tatt-awards-honored-one-pulls-twitter-stunt |title=Winners of Tatt Awards honored, one pulls Twitter stunt |date=July 14, 2013 |work=interaksyon.com |publisher=Interaksyon |access-date=August 11, 2013}}</ref>
As of August 2013, it was reported that ''When in Manila'' has over 350,000 visitors per month, and has more than 1 million social media followers. According to the Philippine Daily Inquirer, Alexa.com ranked ''When in Manila'' as the 3rd most popular metro guide in the Philippines.<ref name=libre>{{cite news |title=When In Manila: Growing Guide |first=Tony |last=Ahn |url=http://philippinedailyinquirer.newspaperdirect.com/epaper/iphone/homepage.aspx#_articlecaa77258-dd4c-49de-b1ee-e2c49781aa94/waarticlecaa77258-dd4c-49de-b1ee-e2c49781aa94/caa77258-dd4c-49de-b1ee-e2c49781aa94//true/wheninmanila |newspaper=Inquirer Libre |date=August 8, 2013 |access-date=August 9, 2013}}</ref>
==Content== The content of articles published by When In Manila is grouped into the following sections: news & features, food & restaurants, nightlife & events, travel & adventure, lifestyle & places, and fashion & beauty. The editorial tone is "positive"." When in Manila is written in an informal tone.
==Awards== {{Awards|Digital Filipino|2010|||#1 Emerging Influential Blog<ref>{{cite web |url=http://www.influentialblogger.net/2010/09/winners-top-10-emerging-influential.html |title=Winners: Top 10 Emerging Influential Blogs 2010 |last1=Toral |first1=Jannette |date=September 15, 2010 |work=inflentialblogger.net |access-date=August 11, 2013}}</ref>}} {{Awards|Unilever/Sooo Pinoy|2012|||Ultimate Food Blogger - Mae Ilagan<ref>{{cite web |url=https://www.facebook.com/photo.php?fbid=341176019257277&set=a.203512553023625.45482.130662026975345&type=1&theater |title=Congratulations to Mae Illigan of When in Manila |publisher=Unilever |access-date=August 11, 2013}}</ref>}} {{Awards|Rotary Club of Manila|2012||Online Media|Tourism Award – Vince Golangco<ref>{{cite web |url=http://www.philstar.com/headlines/783927/ayala-tan-belmonte-lead-rotary-tourism-awardees |title=Ayala, Tan, Belmonte lead Rotary tourism awardees |date=March 6, 2012 |work=philstar.com |publisher=PhilStar |access-date=August 11, 2013}}</ref>}} {{Awards|Tatt Awards|2013|||Best Photo Blog/Microblog<ref name=interaksyon />}}
==See also== * List of websites about food and drink
==References== {{reflist}}
==External links== * {{official website}}
Category:Websites about food and drink Category:Philippine news websites Category:Culture in Metro Manila Category:Companies based in Manila Category:Publishing companies established in 2009 Category:Internet properties established in 2009 Category:Philippine companies established in 2009 Category:Privately held companies of the Philippines