{{Short description|Digital adoption platform in India}} {{Multiple issues| {{Advert|date=April 2024}} {{Cleanup press release|1=article|date=October 2024}} }} {{Infobox company | name = Whatfix | logo = Whatfix_Logo_RGB_Color.png | type = Private | industry = Internet | foundation = {{start date and age|2014}} | location = San Jose, California and Bengaluru, India | key_people = Khadim Batti (CEO), Vara Kumar (Head of R&D and Solutions) | revenue = | num_employees = 500-1000 | homepage = {{URL|https://whatfix.com/}} }}
'''Whatfix''' is an Indian SaaS-based digital adoption platform that provides in-app guidance, training, and performance support for web applications and software products.<ref>{{Cite news |last=Costea |first=Ramona |title=Whatfix is Now Available in the Oracle Cloud Marketplace |url=https://blogs.oracle.com/oraclepartners/whatfix-is-now-available-in-the-oracle-cloud-marketplace |archive-url=https://web.archive.org/web/20170908160716/https://blogs.oracle.com/oraclepartners/whatfix-is-now-available-in-the-oracle-cloud-marketplace |archive-date=2017-09-08 |access-date=2017-09-06}}</ref> The company is headquartered in San Jose, California, United States and Bengaluru, Karnataka, India.
== History == Whatfix was co-founded by Khadim Batti and Vara Kumar, the service was initially developed as a search and social media engagement platform for small businesses.<ref>{{Cite news|url=http://economictimes.indiatimes.com/small-biz/startups/tech-startups-such-as-nowfloats-whatfix-and-zoho-eye-potential-of-local-smes/articleshow/47077125.cms?intenttarget=no|title=Tech startups such as Nowfloats, Whatfix and Zoho eye potential of local SMEs|date=2015-04-28|work=The Economic Times|access-date=2017-09-07}}</ref> In 2014, the company eventually pivoted to an interactive guidance platform for businesses, and was named Whatfix.
In January 2018, the company announced that veteran Silicon Valley investor Vispi Daver had moved from the board of the company and joined the executive team.<ref>{{Cite web|url=https://tech.economictimes.indiatimes.com/news/startups/enterprise-focused-whatfix-onboards-makemytrip-investor-vispi-daver/62533848|title=Enterprise focused Whatfix onboards MakeMyTrip investor Vispi Daver - ETtech|last=www.ETtech.com|website=ETtech.com|language=en|access-date=2018-02-27}}</ref>
In October 2019, Whatfix acquired AI platform Airim.<ref>{{Cite web|url=https://hrnxt.com/news/pr/tech-startup-whatfix-acquires-ai-platform-airim/7661/2019/11/01/|title=Tech Startup Whatfix Acquires AI Platform Airim|last=Newsdesk|first=HrNxt|date=2019-11-01|website=hrnxt.com|language=en-US|access-date=2020-04-01}}</ref> They acquired the learning management system Nittio Learn in August 2021 and the mobile assistance platform Leap.is in April 2022.<ref>{{cite news |title=Whatfix acquires Leap to expand mobile capabilities |url=https://economictimes.indiatimes.com/tech/technology/whatfix-acquires-leap-to-expand-mobile-capabilities/articleshow/90933139.cms |access-date=29 October 2022 |work=The Economic Times}}</ref>
In February 2023, Whatfix launched its product analytics tool for user behavior and event tracking. In February 2024, it launched Whatfix Mirror, an AI simulation and roleplay software for hands-on employee training.
== Funding == Whatfix has raised a total of $264.2 million in multiple rounds of funding.
* In April 2015, Whatfix raised $1 million in seed funding led by Powerhouse Ventures, GSF Accelerator, and several angel investors. In 2017, the company raised $3.7 million in Series A funding from Helion Ventures. * In 2019, Whatfix secured $12.5 million in its Series B round. * In February 2020, the company raised $32 million in its Series C round. * In June 2021, Whatfix raised $90 million in Series D funding, led by SoftBank Vision Fund 2.<ref>{{Cite web |last=Sawers |first=Paul |date=2021-06-08 |title=Whatfix secures $90M to power contextual guidance in enterprise apps |url=https://venturebeat.com/business/whatfix-secures-90m-to-power-contextual-guidance-in-enterprise-apps/ |access-date=2024-10-24 |website=VentureBeat |language=en-US}}</ref> * In September 2024, Whatfix secured $125 million in its Series E round of funding, led by Warburg Pincus with participation from SoftBank Vision Fund 2, increasing its valuation by over 50%.<ref>{{Cite web |last=Wiggers |first=Kyle |date=2024-09-25 |title=Whatfix raises a whopping $125M for its in-app user guides |url=https://techcrunch.com/2024/09/25/whatfix-raises-125m-to-provide-in-app-guides-to-users/ |access-date=2024-10-24 |website=TechCrunch |language=en-US}}</ref>
In July 2021, Whatfix implemented an Employee Stock Ownership Plan (ESOP) buyback of $4.3 million ({{Currency|320,000,000|INR}}) for its employees.<ref>{{Cite web|url=https://economictimes.indiatimes.com/tech/startups/whatfix-unveils-its-first-ever-esop-buyback-scheme/articleshow/84160525.cms|title=Whatfix unveils its first-ever Esop buyback scheme|last=Shah|first=Sneha|date=2021-07-06|website=economictimes.indiatimes.com/|language=en-US|access-date=2021-07-06}}</ref> In October 2024, the company announced a $58 million (₹485 crores) liquidity event, providing liquidity to its employees and early investors.<ref>{{Cite news |date=2024-10-07 |title=SaaS firm Whatfix rolls out $58 million buyback programme for employees, investors |url=https://economictimes.indiatimes.com/tech/technology/saas-firm-whatfix-rolls-out-58-million-buyback-programme-for-employees-investors/articleshow/114017331.cms?from=mdr |access-date=2024-10-24 |work=The Economic Times |issn=0013-0389}}</ref>
== Product == Whatfix focuses on software adoption, user onboarding, employee training, and performance support for enterprise web, desktop, and mobile applications.<ref>{{Cite web|url=https://inc42.com/startups/whatfix-profile/|title=How Whatfix Grew To 200+ Customers With Its Performance Support Platform|website=inc42.com|language=en-US|access-date=2017-09-07}}</ref> In 2023, the company launched its new product analytics line.<ref>{{Cite news|url=https://www.prnewswire.com/news-releases/whatfix-launches-product-analytics-building-on-2022-success-301742703.html|title=Whatfix Launches Product Analytics, Building on 2022 Success}}</ref> In 2024, it launched its system simulation and AI roleplay training platform.
Whatfix is ISO 27001:2013 certified,<ref>{{Cite news|url=http://markets.businessinsider.com/news/stocks/Whatfix-Receives-ISO-27001-2013-Certification-Demonstrating-Highest-Information-Security-Standards-1001794217|title=Whatfix Receives ISO3 Certification Demonstrating Highest Information Security Standards|last=GmbH|first=finanzen.net|work=markets.businessinsider.com|access-date=2017-11-13}}</ref> SCORM 1.2 and DITA compliant,<ref>{{Cite news|url=https://www.learningsolutionsmag.com/articles/1922/whatfix-launches-worlds-first-scorm-compliant-in-app-guidance-tool|title=Whatfix Launches World's First SCORM-compliant In-app Guidance Tool|work=Learning Solutions Magazine|access-date=2017-09-07}}</ref> and SOC 2 certified.<ref>{{Cite news|url=https://www.pr.com/press-release/745443|title=Whatfix Completes SOC 2 Certification|work=PR.com|access-date=2018-02-27}}</ref>
== References == <references /> * {{Cite web|url=https://www.vccircle.com/eight-roads-ventures-leads-funding-in-software-engagement-firm-whatfix|title=Eight Roads Ventures leads funding in software engagement firm Whatfix|date=2019-03-12|website=VCCircle|language=en-US|access-date=2019-03-12}} * {{Cite web |url=https://tech.economictimes.indiatimes.com/news/startups/eight-roads-ventures-leads-rs-92-crore-series-b-funding-round-in-whatfix/68372173 |date=March 12, 2019 |title=Eight Roads Ventures leads Rs 92 crore Series B funding round in Whatfix |last=Gooptu |first=Biswarup |website=ETtech.com |language=en |archive-url=https://web.archive.org/web/20200809151842/https://tech.economictimes.indiatimes.com/news/startups/eight-roads-ventures-leads-rs-92-crore-series-b-funding-round-in-whatfix/68372173 |archive-date=2020-08-09 |access-date=2019-03-12}}
Category:Companies based in San Jose, California Category:Web software Category:Cloud applications