{{Infobox record label <!-- See Wikipedia:WikiProject_Music --> | name = What? Records | image = | image_bg = | parent = Word Records | founded = 1986 | founder = | status = Defunct | distributor = A&M Records | genre = Christian rock | country = US | location = | url = }}
'''What? Records''' was a short-lived record label started by Word Records and A&M Records, intended to focus on creative and unusual rock and roll records with spiritual messages. The intention was to feature Christian Rock artists that "wouldn't be too obvious" about their faith.<ref>{{cite book|title=Raised by Wolves: The Story of Christian Rock & Roll|page=143|first= John Joseph|last= Thompson|year= 2000|publisher= ECW Press|isbn=9781550224214}}</ref> It was founded in 1986. Its first release was Tonio K.'s ''Romeo Unchained''.<ref>{{cite book|title=Hammers & Nails: The Life and Music of Mark Heard|page=199|first= Matthew T.|last=Dickerson|year= 2003|isbn=9780940895492|publisher=Cornerstone Press Chicago}}</ref>
In the short time that the label existed, it released albums by Mark Heard (under the name of iDEoLA), Tonio K. (two albums, the second of which was produced by T-Bone Burnett), and Chagall Guevara's Dave Perkins.
==Discography== * ''Romeo Unchained'' - Tonio K., 1986 * ''Tribal Opera'' - iDEoLA, 1987<ref>{{cite book|url=https://www.google.com/books/edition/The_Billboard_Guide_to_Contemporary_Chri/VzFZZ4yi3DMC?hl=en&gbpv=1&bsq=%22What?%20Records%22|page=178|title=The Billboard Guide to Contemporary Christian Music|first= Barry|last= Alfonso|year=2002|isbn= 9780823077182|publisher=Billboard Books}}</ref> * ''The Innocence'' - Dave Perkins, 1987 * ''Notes from the Lost Civilization'' - Tonio K., 1988<ref>{{cite book|url=https://www.google.com/books/edition/Apostles_of_Rock/pkooEAAAQBAJ?hl=en&gbpv=1&dq=%22What%3F+Records%22+%22Dave+Perkins%22&pg=PT280&printsec=frontcover|title=Apostles of Rock: The Splintered World of Contemporary Christian Music|first= Jay R.|last= Howard|first2= John M.|last2= Streck|year=2021|publisher=University Press of Kentucky|isbn= 9780813183961}}</ref> * ''Iona'' - Iona, 1990
==See also== * List of record labels
==References== {{reflist}}
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Category:American record labels Category:Christian record labels Category:Record labels established in 1986 Category:Record labels disestablished in 1988 Category:American companies established in 1986
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