{{Short description|Hong Kong financial services group}} {{Infobox company | name = Well Link Financial Group | logo = File:Logo_of_Well_Link_Financial_Group.png | native_name = 立橋金融集團 | type = Private | industry = Financial Services | founded = {{Start date and age|2005}} in Hong Kong | hq_location = Hong Kong | area_served = Hong Kong, Macau, Mainland China | key_people = Choy Chung Foo (Chairman)<br>Zhang Shengman (CEO) | products = Banking, Insurance, Securities Brokerage | subsid = Well Link Bank<br>Well Link Insurance Group<br>Well Link Securities（{{sehk|8350}}） | website = {{URL|https://www.welllinkgroup.com}} }}

{{Infobox Chinese | s = 立桥金融集团 | t = 立橋金融集團 | p = Lìqiáo Jīnróng Jítuán | j = lap6 kiu4 gam1 jung4 zaap6 tyun4 | first = t }}

'''Well Link Financial Group''' ({{Zh|s=|p=lap6 kiu4 gam1 jung4 zaap6 tyun4|t=立橋金融集團}}) is a Hong Kong-headquartered financial institution whose business covers banking, insurance, and securities services.<ref>{{Cite web |date=2019-09-06 |title=專業金融機構首要以客為本 |url=https://hkcd.com/content/2019-09/06/content_1155364.html |archive-url=https://web.archive.org/web/20190915175501/http://hkcd.com/content/2019-09/06/content_1155364.html |archive-date=2019-09-15 |access-date=2019-09-06 |publisher=香港商報}}</ref>

==History== In November 2005, Well Link Securities was granted a Type 1 license (Dealing in Securities) by the Securities and Futures Commission (SFC) of Hong Kong, launching its Hong Kong stock brokerage business. This is regarded as the origin of Well Link.

In September 2009, Well Link Securities obtained a Type 2 license (Dealing in Futures Contracts), adding brokerage services for futures and options.<ref>{{cite web|title=Public Register of Licensed Persons and Registered Institutions|url=https://apps.sfc.hk/publicregWeb/corp/AMB404/details|publisher=HKSFC|date=2026-03-29|accessdate=2026-03-29}}</ref>

In August 2016, Well Link Financial Group acquired Direct Asia (Hong Kong) Limited, which was subsequently renamed Well Link General Insurance Company Limited in June 2017. <ref name="hiscox2016">{{cite web|title=Hiscox Sells Hong Kong Division of DirectAsia to Well Link Group Holdings|url=https://www.insurancejournal.com/news/international/2016/08/31/424965.htm|publisher=Insurance Journal|date=2016-08-31|accessdate=2026-03-21|archive-date=2024-08-05|archive-url=https://web.archive.org/web/20240805053826/https://www.insurancejournal.com/news/international/2016/08/31/424965.htm}}</ref>

In April 2017, Well Link Financial Group acquired Novo Banco Asia, which was subsequently renamed "Well Link Bank" (Well Link Bank Co., Ltd.). <ref>{{cite web |title=Macau unit of Novo Banco sold to Well Link|url=https://bankingfrontiers.com/macau-unit-of-novo-banco-sold-to-well-link/|publisher=Banking Frontiers|access-date=2016-08-17}}</ref><ref name="csrc2026">{{cite web|title=证监会核准立桥银行、城堡顾问新加坡公司合格境外投资者资格|url=https://www.chnfund.com/article/ARb2b4d49a-0802-acdc-f9d6-3a1eaa66d82f|publisher=中國基金報|date=2026-01-07|accessdate=2026-03-29}}</ref>

In April 2019, Well Link Life received approval from the Insurance Authority to operate a long-term life insurance business, and officially launched in July 2019.<ref>{{cite web |title=Well Link Insurance Brand Assets |url=https://brandfetch.com/wli.com.hk |publisher=Brandfetch|access-date=2026-04-25}}</ref>

In 2020, the Well Link Financial Centre was completed in the Qianhai, Shenzhen. Jointly developed by Well Link Financial Group and Zhaobangji Properties, the project is a Grade A office complex with a total construction area of approximately 160,000 square meters. It also includes a shopping mall named Well Link City. <ref>{{cite web|title=立桥金融中心-超甲级智慧型商厦综合体|url=https://baijiahao.baidu.com/s?id=1710845337517698841&wfr=spider&for=pc|accessdate=2021-09-14|author=|date=2021-09-14|format=|publisher=China Internet Information Center|language=Chinese}}</ref>

In November 2023, Well Link Fintech completed the acquisition of approximately 69.94% of the issued share capital of Excalibur Global Financial Holdings Limited (8350.HK).<ref name="acquisition2023">{{cite web|title=骏溢环球金融(08350)：立桥金融科技完成收购公司69.94%股权|url=https://m.zhitongcaijing.com/article/share.html?content_id=1025626|publisher=智通財經|date=2023-11-16|accessdate=2026-03-29}}</ref>

in May 2025, Well Link Securities Holdings announced the acquisition of all issued shares of Haishan Company Limited (海山股份有限公司) for HK$35 million. The acquisition was officially completed in October of that same year. <ref name="acquisition2025">{{cite web|title=立橋證券控股擬3500萬港元收購海山股份的所有已發行股權|url=https://www-web.itiger.com/hant/news/2533997775|publisher=新浪港股|date=2025-05-08|accessdate=2026-03-29}}</ref><ref name="completion2025">{{cite web|title=立橋證券控股(08350)完成收購海山股份的所有已發行股權|url=https://www.webull.hk/news/13673483897475072|publisher=智通財經|date=2025-10-13|accessdate=2026-03-29}}</ref>

== Structure == Well Link Financial Group maintains wholly-owned or majority-controlled subsidiaries covering the banking, insurance, and securities sectors:

{| class="wikitable" |- ! Company Name ! Business Nature ! Year of Establishment / Acquisition ! Remarks |- | Well Link Bank | Commercial Bank | 1996 | Former Novo Banco; A fully licensed commercial bank registered in Macau<ref name="csrc2026" /> |- | Well Link Life Insurance Company Limited | Life insurance | 2019 | Long-term insurance business<ref>{{cite web|title=INSURANCE AUTHORITY REGISTER OF AUTHORIZED INSURERS|url=https://www.ia.org.hk/tc/supervision/reg_insurers_lloyd/files/2463144.pdf|publisher=Insurance Authority|accessdate=2026-04-26}}</ref> |- | Well Link General Insurance Company Limited | General insurance | 2016 | Former Direct Asia (Hong Kong) Limited <ref>{{cite web|title=Register of Authorized Insurers|url=https://www.ia.org.hk/en/supervision/reg_insurers_lloyd/register_of_authorized_insurers.html|publisher=Insurance Authority|accessdate=2026-04-26}}</ref> |- | Well Link Securities | Securities Brokerage | 2016 | listed on the GEM of the Hong Kong Stock Exchange（{{sehk|8350}}）<ref name="acquisition2023" /> |}

== See also == * Well Link Insurance Group * Well Link Bank

== References == {{Reflist}}

== External links == * [https://www.welllinkgroup.com/en Official Website]

Category:Companies established in 2005 Category:2005 establishments in Hong Kong Category:Companies of Hong Kong Category:Financial services companies of Hong Kong Category:Companies listed on the Hong Kong Stock Exchange