Wayka

{{Short description|Electronic journal in Peru}} {{Infobox website | name = Wayka | logo = File:Wayka logo.png | logo_size = | logo_caption = | logo_alt = | screenshot = | screenshot_size = | caption = | screenshot_alt = | collapsible =  | collapsetext =  | type = Online newspaper | company_type = | language = Spanish | language_count = | language_footnote = | traded_as = | founded =  | dissolved = | predecessor = | successor = | country_of_origin = Peru | locations = | area_served = | owner =  | author =  | founder = | editor =  | chairman = | chairperson = | president = | CEO = | MD = | GM = | key_people = | industry = | products = | services = | revenue =  | operating_income = | net_income = | assets = | equity = | employees =  | parent = | divisions = | subsidiaries =  | url = {{URL|wayka.pe}} | ipv6 = | advertising = | commercial =  | registration =  | num_users =  | launch_date = {{Start date and age|2014|05|15}} | current_status = | background =  | headquarters =  | location_city = | location_country = | international =  }}

'''Wayka''' (Quechua: "work together for the common good") is a nonprofit online newspaper based in Peru that describes itself as an organization dedicated to promoting democracy, the protection of human rights and achieving the common good.<ref name=":0">{{Cite web |title=Nosotrxs |url=https://wayka.pe/nosotrxs/ |access-date=2022-12-16 |website=Wayka.pe |language=es}}</ref> The website believes that information accessibility is a human right not to be commoditized and that the media should remain independent from financial and political influence.<ref name=":1">{{Cite book |last1=Romero Guayasamín |first1=Pablo |title=Medios nativos digitales en América Latina |last2=Villalva Salguero |first2=Tania |publisher=Universidad Politécnica Salesiana |date=September 2022 |isbn=9789978107249 |edition=1 |location=Cuenca, Guayaquil, Quito |pages=83–99 |language=es}}</ref> The number of readers is between one and three million.<ref name=":1" />

== History == The idea of Wayka began when in El Comercio Group acquired Empresa Periodistica Nacional SA (Epensa) in August 2013, resulting with the group owning 80% of the printed press in Peru.<ref name=":2">{{Cite news |last=Dube |first=Ryan |date=2014-01-02 |title=Battle Brews Over Media Influence in Peru |language=en-US |work=Wall Street Journal |url=https://online.wsj.com/article/SB10001424052702303870704579296513417651766.html |access-date=2021-07-07 |issn=0099-9660}}</ref><ref name=":3">{{Cite web |last= |first= |date=29 October 2015 |title=Freedom of the Press 2015 - Peru |url=https://www.refworld.org/docid/563737ff6.html |access-date=2021-07-07 |website=Freedom House |language=en}}</ref><ref>{{Cite web |date=2014 |title=Medios de comunicación en el Perú |url=https://congreso.pucp.edu.pe/alaic2014/medios-de-comunicacion-en-el-peru/ |access-date=2022-03-25 |website=Pontifical Catholic University of Peru |language=}}</ref><ref name=":1" /> With El Comercio owning the majority of the printed media in Peru, media pluralism faced danger in the nation.<ref name=":1" /> Rael Mora and José Carlos Lama cofounded Wayka in 2013, believing that media pluarlism and the freedom of speech was essential for democracy.<ref name=":1" />

=== Physical publication === In 2014, Rael Mora, Gonzalo Villamonte, Diana García, José Carlos Lama and Luciana Távara gathered to create an independent media organization that brought attention to overlooked communities – especially peasants, minorities and student groups – located within Peru.<ref name=":4">{{Cite web |last=Yáñez |first=Luis |date=2014-03-12 |title=Egresado PUCP participa en iniciativa de periodismo comunitario |url=https://puntoedu.pucp.edu.pe/noticia/wayka-periodismo-comunitario/ |access-date=2022-12-16 |website=Pontifical Catholic University of Peru |language=en-US}}</ref> To raise funds for establishing Wayka, the group began an Indiegogo crowdfunding campaign in an effort to distribute free weekly newspapers at Lima Metro stations.<ref name=":1" /><ref name=":4" /> The original slogan of Wayka was "The newspaper that is not sold", which originally served as a double entendre due to the publication being both free of charge and financial influence.<ref name=":1" /><ref name=":4" /> All initial work performed by Wayka was done by volunteer work.<ref name=":1" /> Wayka began distributing print newspapers on 15 May 2014,<ref name=":1" /><ref>{{Cite web |title=Apareció Wayka, el periódico que no se vende {{!}} Servindi - Servicios de Comunicación Intercultural |url=https://www.servindi.org/actualidad/105878 |access-date=2022-12-16 |website=www.servindi.org}}</ref> though it ceased physical publications in September 2017, continuing its online work instead as the newspaper became more self-sustainable.<ref name=":1" /><ref>{{Cite web |last=Seguido |first=Punto |date=2019-05-04 |title=Wayka: El periodismo en la era digital {{!}} Punto Seguido - UPC |url=https://puntoseguido.upc.edu.pe/wayka-el-periodismo-en-la-era-digital/ |access-date=2022-12-16 |website=Peruvian University of Applied Sciences |language=es-PE}}</ref>

=== Online publication === As the newspaper became online-focused in 2017, Wayka's motto changed to "More than journalism", with the group focusing on trends and headlines as it began to participate on the national scale.<ref name=":1" /> Using a CrowdTangle asset, Wayka would achieve one to three million readers for some publications.<ref name=":1" /> Audiovisual elements also evolved, with Wayka becoming more involved on Facebook, Instagram, TikTok, Twitter, WhatsApp and YouTube.<ref name=":1" /> Facebook has grown to be Wayka's main platform, with 1.2 million followers, with each published post receiving at least 100,000 interactions.<ref name=":1" />

== Funding == According to Wayka, the newspaper is funded by human rights organizations and its readers,<ref name=":0" /> with 80% of Wayka's funds reportedly being from international organizations.<ref name=":1" />

== Controversy == After publishing investigations surrounding allegations of child sexual abuse reportedly involving Peruvian politician Víctor Hugo Quijada Tacuri, journalist Graciela Tiburcio Loayza of Wayka and president of Amnesty International Peru faced death threats.<ref>{{Cite web |last= |title=Amnistía Internacional exige garantías a la vida e integridad de la periodista Graciela Tiburcio de Wayka |url=https://www.ipys.org/noticias/libertad-de-expresion/amnistia-internacional-exige-garantias-a-la-vida-e-integridad-de-la-periodista-graciela-tiburcio-de-wayka |access-date=2022-12-16 |website=IPYS |language=en-US}}</ref>

== Recognition == In 2019, the Coordinadora Nacional de Derechos Humanos awarded Wayka with the 2019 Journalism and Human Rights Award.<ref name=":1" /><ref>{{Cite web |last=ZS |date=2019-12-10 |title=Wayka recibe premio de Periodismo y Derechos Humanos 2019 |url=https://wayka.pe/wayka-recibe-premio-de-periodismo-y-derechos-humanos-2019/ |access-date=2022-12-16 |website=Wayka.pe |language=es}}</ref> Planned Parenthood awarded Wayka with honors in its 2020 Media Excellence Awards, with other outlets such as Vox Media and Wired being awarded beside the outlet.<ref name=":1" /><ref>{{Cite web |title=Los Premios a la Excelencia en los Medios 2020 de Planned Parenthood celebran el periodismo y el arte destacando las conexiones entre la salud pública y la equidad en la salud |url=https://www.plannedparenthood.org/about-us/newsroom/press-releases/los-premios-a-la-excelencia-en-los-medios-2020-de-planned-parenthood-celebran-el-periodismo-y-el-arte-destacando-las-conexiones-entre-la-salud-publica-y-la-equidad-en-la-salud |access-date=2022-12-16 |website=Planned Parenthood |language=en}}</ref>

== References == {{Reflist}}

Category:Mass media in Lima Category:Mass media in Peru