{{Use American English|date=February 2026}} {{More citations needed|date=August 2024}} {{Use mdy dates|date=January 2025}} {{Infobox radio station | country = US | name = WXCM | logo = | city = Whitesville, Kentucky | area = Owensboro, Kentucky | branding = ''97X'' | frequency = 97.1 MHz {{HD Radio}} | translator = {{Radio Relay|100.5|W263BG|Owensboro|HD3}}<br>{{Radio Relay|101.3|W267BM|Hawesville|HD4}} | airdate = 1990 | format = Active rock | subchannels = HD2: Adult hits (WTCJ simulcast)<br>HD3: Top 40 (CHR) "100.5 The Party"<br>HD4: News/talk "K-News 101.3" | erp = 4,000 watts | haat = 123 meters (404 feet) | class = A | facility_id = 73214 | licensing_authority = FCC | coordinates = {{coord|37|41|50|N|86|59|28|W|type:landmark_region:US-KY|display=inline}} | callsign_meaning = | former_callsigns = WLME (1993–1997)<br>WKCM (1997)<ref name="fcc1" /> | affiliations = | owner = Cromwell Radio Group | licensee = Hancock Communications, Inc. | sister_stations = WBIO, WKCM, WLME, WTCJ, WCJZ, WVJS | webcast = [https://www.owensbororadio.com/player?playerID=600 Listen Live]<br>[https://www.owensbororadio.com/player?playerID=613 Listen Live (HD3)]<br>[https://www.owensbororadio.com/player/?playerID=2265 Listen Live (HD4)] | website = [https://owensbororadio.com/97x/ WXCM Online]<br>[https://owensbororadio.com/theparty/ WXCM-HD3 Online]<br>[https://owensbororadio.com/knews/ WXCM-HD4 Online] }}
'''WXCM''' (97.1 FM, "97X") is an American radio station licensed to serve the community of Whitesville, Kentucky. The station is owned and operated by Hancock Communications, Inc., doing business as the Cromwell Radio Group.
thumb|Previous logo
WXCM broadcasts an active rock music format to the greater Owensboro, Kentucky, area.<ref name="arb1"/> On January 4, 2010, the station began broadcasting the syndicated morning show "The Free Beer and Hot Wings Show" distributed by Compass Media Networks, but that show has since been discontinued due to low ratings.
The station was assigned the "WXCM" call letters by the Federal Communications Commission on June 9, 1997.<ref name="fcc1"/>
In May 2016, WXCM-HD3 launched a classic hip-hop format branded as “100.5 The Vibe”.
On August 24, 2024, at midnight, after playing "I Get Around" by 2Pac, WXCM-HD3/W263BG dropped its classic hip-hop format and began stunting with songs from Taylor Swift as “Taylor 100.5” in advance of an upcoming format change;<ref>{{Cite web |title=Taylor Takes Over Owensboro's Vibe |url=https://radioinsight.com/headlines/279001/taylor-takes-over-owensboros-vibe/ |access-date=2024-08-31 |website=RadioInsight |language=en-US}}</ref> the first song played during the stunting was "Shake It Off", and the final song played during the stunting was "…Ready For It". On August 30, 2024, at noon, the stunting ceased and WXCM-HD3/W263BG flipped to Top 40/CHR as “100.5 The Party”, the first song played on “The Party” was “Selfish” by Justin Timberlake.<ref>{{cite web|url=https://radioinsight.com/headlines/279556/party-time-in-owensboro/|title=Party Time In Owensboro - RadioInsight|date=August 30, 2024}}</ref>
==References== {{Reflist|refs= <ref name="arb1">{{cite web |publisher=Arbitron |title=Station Information Profile |url=http://www.arbitron.com/radio_stations/station_information.htm |accessdate=June 8, 2012}}</ref> <ref name="fcc1">{{cite web |url=http://licensing.fcc.gov/cgi-bin/ws.exe/prod/cdbs/pubacc/prod/call_hist.pl?Facility_id=73214&Callsign=WXCM |title=Call Sign History |publisher=FCC Media Bureau |work=CDBS Public Access Database}}</ref> }}
==External links== *[https://www.owensbororadio.com/97x/ WXCM 97x website] *{{FM station data|739167|WXCM}} *{{FCC-LMS-Facility|138372|W263BG}} *{{FXL|W263BG}} *{{FCC-LMS-Facility|144738|W267BM}} *{{FXL|W267BM}}
{{Owensboro Radio}}
XCM Category:Active rock radio stations in the United States
{{Kentucky-radio-station-stub}}