WRGR — Mediated Wiki

{{short description|Adult contemporary radio station in Tupper Lake, New York, United States}} {{Use American English|date=February 2026}} {{Use mdy dates|date=January 2025}} {{Infobox radio station | name = WRGR | above = Simulcast with WSLP Ray Brook | logo = | logo_size = | city = Tupper Lake, New York | country = US | area = | branding = Lake FM | frequency = 102.1 MHz | airdate = {{start date|1980|3|17}} (as WTPL-FM) | format = Variety hits | erp = 140 watts | haat = {{convert|441|meters}} | class = A | facility_id = 56078 | coordinates = {{coord|44|9|35.2|N|74|28|32.6|W|region:US-NY_type:landmark|display=inline,title}} | callsign_meaning = RGR Broadcasting (former owner)<ref name="tsotw-wrgrmeaning">{{cite web|last1=Fybush|first1=Scott|title=New York's North Country|url=https://www.fybush.com/sites/2004/site-040521.html|website=Tower Site of the Week|accessdate=June 23, 2017|date=May 21, 2004}}</ref> | former_callsigns = WTPL-FM (1980–1987) | affiliations = {{ubl|Compass Media Networks|United Stations Radio Networks}} | owner = Jonathan Becker and Gregory Gallacher | licensee = North Country Radio Corp. | sister_stations = {{hlist|WLPW|WSLP|WVSL}} | webcast = {{listenlive|https://www.lakefmradio.com/player/}} | website = {{URL|https://www.lakefmradio.com}} | licensing_authority= FCC }}

'''WRGR''' (102.1 FM) is a radio station serving Tupper Lake, New York, United States. The station is owned by Jonathan Becker and Gregory Gallacher, through licensee North Country Radio Corp.<ref>{{cite web|url=https://licensing.fcc.gov/cgi-bin/ws.exe/prod/cdbs/pubacc/prod/sta_det.pl?Facility_id=56078 |title=WRGR Facility Record |work=United States Federal Communications Commission, audio division }}</ref> It is a simulcast of WSLP (100.7 FM) from Ray Brook.

==History== The station went on the air as WTPL-FM on March 17, 1980. On August 31, 1987, the station changed its call sign to the current WRGR.<ref>{{cite web|url=http://licensing.fcc.gov/cgi-bin/ws.exe/prod/cdbs/pubacc/prod/call_hist.pl?Facility_id=56078&Callsign=WRGR |title=WRGR Call Sign History |work=United States Federal Communications Commission, audio division }}</ref>

WRGR formerly broadcast a classic rock format branded as "Rock 105", which was simulcast with WLPW (105.5 FM) in Lake Placid, New York. In June 2017, the ''Adirondack Daily Enterprise'' reported that the stations had switched to a simulcast of sister station WNBZ-FM.<ref name="ade-wnbzonwrgr">{{cite news|last1=Knight|first1=Chris|title=The death of local radio?|url=http://www.adirondackdailyenterprise.com/news/local-news/2017/06/the-death-of-local-radio/|accessdate=June 23, 2017|work=Adirondack Daily Enterprise|date=June 21, 2017}}</ref> By November 2017, WRGR had gone silent.<ref name="aa-wrgrsilent">{{cite news|title=Partners Buy Out Partners At Two Broadcasting Companies|url=https://www.allaccess.com/net-news/archive/story/171729/partners-buy-out-partners-at-two-broadcasting-comp|accessdate=November 29, 2017|work=All Access|date=November 21, 2017|language=en}}</ref>

On February 12, 2018, Radio Lake Placid, Inc filed to sell the station to Border Media. Border Media is led by Ricki Lee, CEO of radio technology company Aiir.<ref>{{cite web|url=https://radioinsight.com/headlines/126226/new-border-media-rises-upstate-new-york/ |title=A New Border Media Rises In Upstate New York |work=RadioInsight|date=February 12, 2018|language=en}}</ref> The FCC granted the assignment of the license on August 28, 2018.<ref>{{cite web|url=https://licensing.fcc.gov/cgi-bin/ws.exe/prod/cdbs/pubacc/prod/app_list.pl?Arn=20180209ABO |title=FCC Grants License Assignment |work=FCC|date=August 28, 2018|language=en}}</ref> Border Media relaunched the station with a classic hits format branded as Lake FM - The Tri-Lakes Greatest Hits in September 2018.<ref>{{cite web|url=https://www.lakefm.com/1021-coming-soon/ |title=102.1 Lake FM Coming Soon... |work=Lake FM}}</ref>

thumb|Logo as "The Mix" On July 1, 2019, WRGR rebranded to "The Mix" and merged to become a simulcast of 93.3 WSLP. The station was operated under an LMA by North Country Radio Corp., the owners of WSLP and WLPW.<ref>{{cite web|url=https://radioinsight.com/headlines/178264/a-two-station-mix-up-coming-to-the-adirondacks/ |title=A Two Station Mix-Up Coming To The Adirondacks |work=RadioInsight.com}}</ref>

On September 18, 2020, WRGR changed its format from adult contemporary to variety hits, branded as "Lake FM".<ref>[https://radioinsight.com/headlines/197928/wslp-wrgr-flip-to-classic-hits/ WSLP/WRGR Flip To Variety Hits] Radioinsight - September 18, 2020</ref> Effective October 18, 2021, North Country Radio Corp. acquired the WRGR license in exchange for what had become Warrensburg/Lake George-based WPLA (93.5).<ref name="ri-saletoncr">{{cite news |last1=Venta |first1=Lance |title=Station Sales Week Of 6/18 |url=https://radioinsight.com/headlines/209752/station-sales-week-of-6-18/ |access-date=April 16, 2022 |work=RadioInsight |date=June 18, 2021}}</ref>

==References== {{Reflist}}

==External links== *{{FM station data|56078|WRGR}}

RGR Category:Radio stations established in 1980 Category:1980 establishments in New York (state) Category:Adult hits radio stations in the United States