Vitalite

{{Short description|British brand of sunflower oil-based spread}} {{About|the margarine|the health authority in New Brunswick|Vitalité Health Network}} {{More citations needed|date=November 2009}}{{Infobox organization | formation = 1983 | logo = Vitalite logo.png }} '''Vitalite''' is a sunflower oil–based spread, produced by Dairy Crest in Kirkby, Merseyside.

It began in 1983, being made by Kraft General Foods. In July 1996, it was bought by St Ivel, who were then bought by Dairy Crest in November 2002.<ref>{{cite web|url=https://www.marketingweek.com/1996/07/19/unigate-spreads-its-yellow-fat-interests/|title=Unigate spreads its yellow fat interests|publisher=marketingweek.com|date=19 July 1996|accessdate=1 August 2018}}</ref> In 2008, it was relaunched as a dairy-free spread, making it suitable for vegans.

==Advertising== A famous advertising campaign began in the United Kingdom during the 1980s, featured dancing sunflowers and a singing sun, with a parody of the song "Israelites" by Desmond Dekker. This campaign ran until 1994.<ref>{{cite web |url=https://www.youtube.com/watch?v=A9aORSroAkU&desktop_uri=%2Fwatch%3Fv%3DA9aORSroAkU |title=Vitalite 80s advert |publisher=YouTube |date=2012-08-06 |accessdate=2013-08-31}}</ref> One of several versions of the parody lyrics began:<ref>{{Cite web |title=Vitalite sunflower adverts |url=https://m.youtube.com/watch?v=f0zN4nXXvSc |access-date=2023-05-13 |website=YouTube| date=5 September 2013 }}</ref>

:"Wake up in the morning wantin' some breakfast. What sunflower spread do I lay on my bread? Ohhh, Ohhh, Vitalite."

== References == <references />

==External links== * [https://www.vitalitedairyfree.co.uk/ Vitalite dairy free spread] – official site * [https://www.youtube.com/watch?v=f0zN4nXXvSc Vitalite advert on YouTube]

Category:Margarine brands Category:British brands Category:Vegan cuisine