{{Short description|British vitamin and food supplement brand}} {{more citations needed|date=May 2016}} framed|right '''Vitabiotics''' is a British nutraceutical company that specializes in vitamin and mineral based food supplements focused in various health categories, with many including vitamins based on national guidelines for infants, children and during pregnancy to support their contribution to one's health.<ref>{{Cite web|url=https://www.nhs.uk/common-health-questions/food-and-diet/do-i-need-vitamin-supplements/|title=Do I need vitamin supplements?|date=June 26, 2018|website=nhs.uk}}</ref> In July 2013, Vitabiotics became the largest vitamin company in UK by sales value.<ref>UK IRI independent sales value data (IRI 52 w/e 13 Jul, 13)</ref>
The company was founded in 1971 by Kartar Lalvani who is the chairman.<ref>Ernst & Young Entrepreneur of the Year Award 2008</ref><ref>{{Cite web|url=http://www.thefreelibrary.com/Staying+Vital+with+Vitabiotics-a01073802753|title=Staying Vital with Vitabiotics}}</ref> He was later joined by his former tutor Professor Arnold Beckett,<ref name="beckettobit">{{cite web | url=https://www.independent.co.uk/news/obituaries/professor-arnold-beckett-sports-doping-expert-who-later-changed-sides-and-supported-those-accused-of-drug-use-1930015.html | title=Professor Arnold Beckett: Sports doping expert who later changed sides and supported those accused of drug use | work=The Independent | date=March 29, 2010 | access-date=November 28, 2013 | last=Childs |first=Martin |quote=Beckett went on to enjoy a successful business career, linking up with a former student, the founder of Vitabiotics, Dr Kartar Lalvani, and becoming a non-executive chairman of the company for 18 years. Together they worked on a number of natural healthcare innovations in nutraceuticals, which are used by professional sportsmen and sports teams. }}</ref> and the company is now run by his son Tej Lalvani who is the CEO.<ref>[http://www.creativetimes.co.uk/news/tie-uk-awards-2013 The TiE UK Awards 2013.] CreativeTimes.co.uk. Retrieved 21 March 2013.</ref> Lalvani is best known for his appearances on the British reality TV show Dragon's Den. ==Products== Vitabiotics brands include supplements in various health categories such as Perfectil (supplement for skin, hair, and nails), Pregnacare, Menopace, Wellkid, Wellbaby, Wellman, and Wellwoman.<ref>{{Cite web|url=https://www.vitabiotics.com/?gclid=Cj0KEQjw0K7NBRC7oave4cOg6JkBEiQARqotEbjq9dV0TEBhLijODSIHYSCETAx6p753_cQ24whUzicaApAu8P8HAQ#|title=Vitabiotics Ltd. - The science of healthy living|website=www.vitabiotics.com|language=en|access-date=2017-09-03}}</ref> In 2013 Vitabiotics received a Queen's Award for Innovation in Vitamin Research.<ref>{{Cite web|url=https://www.vitabiotics.com/ourhistory|title=Our History Vitabiotics|website=www.vitabiotics.com|language=en|access-date=2017-09-03}}</ref> It received it again in 2018, becoming the first vitamin company to receive the award twice.<ref>{{Cite news |last=ANI |date=2018-04-23 |title=Vitabiotics receives Queen's Award for innovation |work=Business Standard India |url=https://www.business-standard.com/article/news-ani/vitabiotics-receives-queen-s-award-for-innovation-118042300730_1.html |access-date=2022-09-02}}</ref>
In February 2021, the company partnered with global technology company Alibaba Group and Southeast Asian commerce company Lazada Group to "accelerate growth across China". The brand is targeting 70% growth in the Chinese market.<ref>{{Cite web |last=nutraingredients.com |title=Vitabiotics expands global footprint with new partnerships |url=https://www.nutraingredients.com/Article/2021/02/17/Vitabiotics-expands-global-footprint-with-new-partnerships |access-date=2022-09-02 |website=nutraingredients.com |language=en-GB}}</ref>
==References== {{reflist}}
==External links== * {{official website|http://www.vitabiotics.com}}
Category:Companies based in the London Borough of Brent Category:Health care companies established in 1971 Category:Nutritional supplement companies of the United Kingdom Category:1971 establishments in England