{{Short description |Canadian company established in 2000}} {{Use dmy dates|date=April 2020}} {{Infobox company | name = Alida Inc. | former_name = Vision Critical | logo = Alida logo.png | type = Private | industry = Market Research | founded = {{Start date and age |2000 }} | hq_location_city = Toronto, Ontario | hq_location_country = Canada | key_people = {{UBL |Efrem Ainsley (CEO) |Mary Kay Evans (CMO) |Jeff Wasyliw (CFO) |Joe Finneran (Global Head of R&D) }} | area_served = Worldwide | products = Research and Insights Platform | subsidiaries = Angus Reid Public Opinion | website = {{URL |https://www.alida.com/ }} }}
'''Alida''' is a Canadian software company that provides market research and analysis tools. It allows research communities to gather feedback to improve customer experiences and product innovation.<ref>{{cite web |url=https://aws.amazon.com/blogs/machine-learning/alida-gains-deeper-understanding-of-customer-feedback-with-amazon-bedrock/ |title=Alida gains deeper understanding of customer feedback with Amazon Bedrock |date=4 March 2024 |publisher=Amazon AWS }}</ref>
The company is headquartered in Toronto and has offices in Vancouver, Hong Kong, London, Manila, Minneapolis, Munich, New York, Paris, Seattle, Singapore, and Sydney. Alida’s ''Total Experience Management'' platform helps organizations build verified and engaged communities of customers.<ref>{{Cite web |title=Alida Introduces Alida TXM Amidst Year of Continuous Innovation |url=https://financialpost.com/pmn/press-releases-pmn/business-wire-news-releases-pmn/alida-introduces-alida-txm-amidst-year-of-continuous-innovation |website=Financial Post | date=10 August 2021 | accessdate=1 July 2025}}</ref>
==History == The company was founded as ''Vision Critical'' in 2000 by Andrew Reid.<ref>{{cite news |last=El Akkad |first=Omar |year=2013 |title=Vision Critical Communications Inc. |work=Profit Guide |url=http://www.profitguide.com/microsite/profit500/2013/ranking/178-vision-critical-communications-inc |url-status=dead |access-date=5 June 2013 |archive-url=https://web.archive.org/web/20130613092922/http://www.profitguide.com/microsite/profit500/2013/ranking/178-vision-critical-communications-inc |archive-date=13 June 2013}}</ref><ref>{{Cite web |date=2013-12-22 |title=How Vision Critical sees the future of brand engagement {{!}} Washington Times Communities |url=http://communities.washingtontimes.com/neighborhood/status-update/2013/feb/14/how-vision-critical-sees-future-brand-engagement/ |access-date=2023-07-05 |archive-date=22 December 2013 |archive-url=https://web.archive.org/web/20131222213841/http://communities.washingtontimes.com/neighborhood/status-update/2013/feb/14/how-vision-critical-sees-future-brand-engagement/ }}</ref>
By 2011 the company had installed its 500th digital community.<ref>{{cite web |title=Vision Critical reaches milestone with 500th Community Panel |url=http://www.techvibes.com/blog/vision-critical-reaches-milestone-with-500th-community-panel-2011-03-21 |access-date=5 June 2013 |publisher=TechVibes}}</ref> In 2019, the company expanded into the customer experience management market with a new executive team.<ref>{{Cite news |date=2019-12-03 |title=Vision Critical hires Ross Wainwright as new CEO as it looks to revive growth |language=en-CA |work=The Globe and Mail |url=https://www.theglobeandmail.com/business/technology/article-vision-critical-hires-ross-wainwright-as-new-ceo-as-it-looks-to-revive/ |access-date=2023-07-05}}</ref>
In 2020, Vision Critical rebranded to Alida.<ref>{{Cite web |title=Vancouver-founded Vision Critical sheds name, rebrands as Alida |url=https://biv.com/article/2020/09/vancouver-founded-vision-critical-sheds-name-rebrands-alida |access-date=2023-07-05 |website=Business in Vancouver |language=en}}</ref> Between 2020 - 2022 the company released over 200 new enhancements to its ''Total Experience Management'' platform.<ref>{{cite web |url=https://www.mrweb.com/drno/news30739.htm |title=Major Upgrade for Alida Sparq |date=14 December 2020 |publisher=Mr Web }}</ref>
==References== {{Reflist}}
Category:Canadian companies established in 2000 Category:Software companies established in 2000 Category:Companies based in Toronto Category:Software companies of Canada Category:2000 establishments in Ontario