{{Short description|Provider of social media publishing software services}} {{advert|date=August 2012}} {{Infobox company | name = Vitrue, Inc. | logo = Vitrue_Logo.jpg | industry = social media publishing software | founded = May 2006 | founder = Reggie Bradford | hq_location = Atlanta | products = software-as-a-service (SaaS) | services = Publishing, management, moderation & measurement of customer relations across the social web }} '''Vitrue, Inc.''' is a provider of social media publishing software, offering software-as-a-service (SaaS) tools that integrate with Facebook and Twitter.
==History== thumb|Reggie Bradford in 2008 Vitrue, Inc. was co-founded in Atlanta in May 2006 by entrepreneur Trevor Wright and former Tandberg Television president Reggie Bradford<!-- Reggie Bradford should be a page on Wikipedia. --> with venture capital from Neil Sequeira of General Catalyst Partners.<ref>{{cite web |url=http://www.generalcatalyst.com/news/view/906 |title=Former President of Tandberg Television, Reggie Bradford, Together with General Catalyst Partners, Launches Vitrue, Inc.: World's First User Created Advertising Platform |date=May 8, 2006 |access-date=September 12, 2009 |archive-url=https://web.archive.org/web/20080116173818/http://www.generalcatalyst.com/news/view/906 |archive-date=January 16, 2008 |url-status=dead |df=mdy-all }}</ref> The company offers software and services to manage customer relations across the social web.
Virtue publisher launched a suite of scheduling, moderation, and analytics tools for marketers in 2009. In May 2010, the company released Vitrue Tabs.
Vitrue acquired Sharkle, founded by Trevor Wright, in May 2006.<ref>{{cite web |url=http://www.dmwmedia.com/tags/sharkle-com |title=User-Created Ad Technology Developer Vitrue Raises $2.2 Million |work=Digital Media Wire |date=May 8, 2006}}</ref> {{As of|2011}}, Virtue is undergoing global expansion.<ref>{{cite web |title=Vitrue Expands into Four Additional U.S. Markets |url=http://www.marketwire.com/press-release/vitrue-expands-into-four-additional-us-markets-1532808.htm}}</ref>
On May 23, 2012, Oracle Corporation announced the acquisition of Vitrue for $300 million.<ref>* {{cite web |title=Oracle Buys Vitrue |url=http://www.oracle.com/us/corporate/press/1638739}}</ref>
Competitors in the space include Hearsay Social and Social Ware.<ref>{{cite news |last=Takahashi |first=Dean |title=Hearsay Social Raises $18M So Your Employees Won't Embarrass You on Social Media |url=https://www.nytimes.com/external/venturebeat/2011/07/28/28venturebeat-hearsay-social-raises-18m-so-your-employees-55987.html| accessdate=October 5, 2011 |newspaper=The New York Times |date=July 28, 2011}}</ref>
== References == {{reflist}}
Category:Software companies based in Georgia (U.S. state) Category:Oracle acquisitions Category:Software companies established in 2006 Category:2006 establishments in Georgia (U.S. state) Category:Defunct software companies of the United States Category:2012 mergers and acquisitions Category:American corporate subsidiaries Category:American companies established in 2006