{{Short description|Women's magazine in Sweden}} {{Use dmy dates|date=May 2022}} {{Infobox magazine | title = VeckoRevyn | image_file = Inga Tidblad.jpg | image_size = 218px | image_alt = | image_caption = Inga Tidblad on the cover of ''Veckorevyn'' | editor = Irena Pozar | editor_title = | previous_editor = | staff_writer = | frequency = Weekly (1935–1999)<br> Fortnightly (1999–2011)<br>Monthly (2011–2016)<br>Bimonthly (2016–2018) | circulation = 40,600 (2014) | category = {{ubl|Women's magazine|Lifestyle magazine}} | company = PYT Media AB | publisher = PYT Media AB | founded = 1935 | firstdate = | finaldate = | founder = Albert Bonnier | country = Sweden | based = Stockholm | language = Swedish | website = [http://www.veckorevyn.com/ ''VeckoRevyn''] | issn = }} '''''VeckoRevyn''''' (Swedish: ''Weekly Review'') is a Swedish lifestyle and women's magazine published in Stockholm, Sweden. It was published in print copies between 1935 and December 2018.<ref>{{cite news|title=Printutgåvan läggs ner och Irena Pozar tar över driften av Veckorevyn|language=sv |url=https://www.dagensmedia.se/medier/tidskrifter/printutgavan-laggs-ner-och-irena-pozar-tar-over-driften-av-veckorevyn/|access-date=2 April 2020|work=Dagens Media|date=13 December 2018}}</ref> Since 2019, it is only digitally available.

==History and profile== ''VeckoRevyn'' was created in 1935<ref name=svev>{{cite web|title=VeckoRevyn|work=Sveriges Tidskrifter |url=http://sverigestidskrifter.se/tidskrifter/365-veckorevyn|archive-date=21 March 2015|access-date=2 May 2015|archive-url=https://web.archive.org/web/20150321034652/http://sverigestidskrifter.se/tidskrifter/365-veckorevyn}}</ref><ref name="Eur2002">{{cite book |title=Western Europe 2003|url=https://books.google.com/books?id=M9QYndAPmuQC&pg=PA630|year=2002|publisher=Europa Publications|isbn=978-1-85743-152-0|page=630|location=New York; London}}</ref> by Albert Bonnier,<ref>{{cite web|title=Tidskrifter Magazines|work=Foreignlegion|access-date=14 January 2017|url=http://www.foreignlegion.n.nu/tidskrifter|language=sv}}</ref> released by Bonnier Media Group. The publisher of the magazine was Bonnier Tidskrifter AB, and its headquarters is in Stockholm.<ref name=svev/><ref name=Eur2002/>

Ebba von Sydow edited the magazine. Bertil Torekull was one of the editors-in-chief of the magazine, who was also the editor-in-chief of another magazine ''Bildjournalen''.<ref>{{cite thesis|author=Maria Grafström|title=The Development of Swedish Business Journalism |year=2006|location=Uppsala University|url=http://uu.diva-portal.org/smash/record.jsf?pid=diva2%3A168965&dswid=77|issn=1103-8454|degree=PhD}}</ref>

It was Bonnier's then development manager Gunny Widell who refocused the magazine, which gave her the Grand Journalist Award in 1981. Veckorevyn.com started in 2001 and is today one of Sweden's largest magazine sites. Every week, ''Veckorevyn'' arranges the blog event Blog Awards and runs the campaign Size Hero - for healthier ideals in the fashion industry.

It was launched as a weekly magazine. In later years, it has reduced the frequency of publishing, in line with declining circulation and investments on the Internet. It was published weekly between 1935 and 1999, while until 2011 it was published fortnightly. Starting with the October 2011 issue, it was published monthly, with the aim of producing a magazine with fuller editorial material. By 2016, it became a bimonthly. At the same time, a large part of its young readers considered having abandoned it. However, no name change was relevant, as the publisher considered "Veckorevyn" to be a strong brand.

''VeckoRevyn'' sold 67,000 copies in 1999.<ref>{{cite book|author=Patrik Aspers|title=Markets in Fashion: A phenomenological approach |url=https://books.google.com/books?id=GGYtCRvNj5UC&pg=PA208|year=2012|location=London; New York|publisher=Routledge|isbn=978-1-134-28080-3|page=208}}</ref> In 2014 the circulation of the magazine was 40,600 copies.<ref name=svev/> The magazine was the owner of Miss Sweden beauty pageant.

==References== {{Reflist}}

==External links== *[http://www.veckorevyn.com/ Official homepage]

{{Bonnier}} {{Authority control}} {{DEFAULTSORT:VeckoRevyn}} Category:1935 establishments in Sweden Category:Beauty pageant owners Category:Bi-monthly magazines published in Sweden Category:Bonnier Group Category:Defunct women's magazines published in Sweden Category:Defunct lifestyle magazines Category:Magazines established in 1935 Category:Magazines published in Stockholm Category:Defunct Swedish-language magazines Category:Online magazines with defunct print editions Category:Monthly magazines published in Sweden Category:Weekly magazines published in Sweden Category:Biweekly magazines published in Sweden