{{Short description|Market research firm in the Philippines}} {{more citations needed|date=March 2017}} {{Use mdy dates|date=November 2022}} {{Use Philippine English|date=November 2022}} {{Infobox company | name = AGB Nielsen Philippines | logo = AGB Nielsen logo.svg | type = Subsidiary | foundation = {{ubl|{{start date and age|1992}} (as ''Nielsen Media Research Philippines'')|{{start date and age|1999}} (as ''Audits of Great Britain-Philippines'')|{{start date and age|2005}} (merger)}} | location = Wynsum Corporate Plaza, 22 F. Ortigas Jr. Road, Pasig City, Philippines<ref>{{cite web|url=https://www.nielsen.com/about-us/locations/philippines/ |last=Balbuena| first=Vanessa BB|title= AGB Nielsen Philippines' newest office |website=Nielsen|date=March 29, 2024|access-date=March 29, 2024}}</ref> | key_people = | industry = Market Research | products = Market Research<br />Information<br />Consultancy | parent = Nielsen Holdings }}
'''AGB Nielsen Media Research Philippines''', commonly called '''AGB Nielsen''', or '''AGB Nielsen Philippines''' is the Filipino division of Nielsen, providing audience measurement, market research firms, and data analytics, with a focus on media in The Philippines. Nielsen conducts audience measurements for television ratings in more settled areas of the country, including rural and urban areas, specifically focusing on audience measurement in the country's most populated metropolitan area, Mega Manila.<ref>{{cite web|url=https://www.nielsen.com/about-us/locations/philippines/ |last=Balbuena| first=Vanessa BB|title= AGB Nielsen Philippines' 2024 Updated Information |website=Nielsen|date=March 29, 2024|access-date=March 29, 2024}}</ref><ref>{{cite web|url=https://www.lionheartv.net/2023/08/eat-bulaga-phintam-rtam/ |last=Balbuena| first=Vanessa BB|title= Eat Bulaga' has clinched the number one spot in television ratings, according to data from the Philippine National TV Audience Measurement (PHINTAM) and Rural TV Audience Measurement (RTAM). |website=LionhearTV|date=March 29, 2024|access-date=March 29, 2024}}</ref>
As of 2023, AGB Nielsen Media Research Philippines has implemented surveys named Philippine National TV Audience Measurement (PHINTAM), National Urban Television Audience Measurement (NUTAM), and Rural TV Audience Measurement (RTAM).<ref>{{cite web|url=https://mb.com.ph/2023/11/16/eat-bulaga-grabs-no-1-spot-in-ratings-in-ph |last=Balbuena| first=Vanessa BB|title= Eat Bulaga' No. 1 in ratings in PHINTAM, RTAM areas - AGB Nielsen Philippines |website=Nielsen|date=March 29, 2024|access-date=March 29, 2024}}</ref>
In Mega Manila, Nielsen has a sample size of 1,190 homes versus Kantar Media’s 770 homes. Meanwhile, nationwide, Nielsen has a sample size of 2,000 homes compared to the lower sample size of 1,370 utilized by Kantar Media.<ref>{{cite news|last=Dumlao|first=Doris|url=http://entertainment.inquirer.net/79667/its-abs-cbns-turn-to-claim-lead-in-audience-ratings|title=It's ABS-CBN's turn to claim lead in audience ratings|newspaper=The Philippine Daily Inquirer|date=February 6, 2013|access-date=February 19, 2013}}</ref><ref>{{cite news|last= Gabby|first= JP |url=https://www.comparably.com/competitors/kantar-vs-nielsen |title=Why Nielsen is more credible to Kantar|newspaper=Forbes|date=February 6, 2021|access-date=February 19, 2021}}</ref><ref>{{cite news|first= Rob|last= Brown|url=https://www.trustradius.com/compare-products/kantar-marketplace-vs-nielsen-marketing-cloud|title= Nielsen is more credible than other market research|newspaper=Forbes|date=February 6, 2021|access-date=February 19, 2021}}</ref><ref>{{cite web|url=https://business.inquirer.net/91620/gma-comes-out-ahead-in-ratings-game |last=Balbuena| first=Vanessa BB|title= GMA comes out ahead in ratings game |website=Manila Bulletin|date=March 29, 2024|access-date=March 29, 2024}}</ref><ref>{{cite web|url=https://www.gmanetwork.com/entertainment/showbiznews/news/28107/must-read-gma-is-the-true-number-one-tv-station-agb-nielsen-is-the-more-trusted-ratings-provider/story/ |last=Balbuena| first=Vanessa BB|title= GMA is the true number one TV station; AGB Nielsen is the more trusted ratings provider |website=Manila Bulletin|date=March 29, 2024|access-date=March 29, 2024}}</ref><ref>{{cite web|url=https://www.lionheartv.net/2023/08/eat-bulaga-phintam-rtam/ |last=Balbuena| first=Vanessa BB|title= Eat Bulaga' has clinched the number one spot in television ratings, according to data from the Philippine National TV Audience Measurement (PHINTAM) and Rural TV Audience Measurement (RTAM). |website=Manila Bulletin|date=March 29, 2024|access-date=March 29, 2024}}</ref>
As of 2024, the main office of The Nielsen Holdings is headquartered in New York City, with global market research operations in over 100 countries <ref>{{cite web|url=https://www.statista.com/topics/5067/nielsen-holdings/#topicOverview |last=Balbuena| first=Vanessa BB|title=AGB Nielsen is US' global company measurements vs Kantar Media |website=Statistica|date=March 29, 2024|access-date=March 29, 2024}}</ref> while Kantar Media has offices in 90 markets, including the UK & Ireland, North America, India, Spain, France, Italy, China and Brazil and global headquarters of Kantar is located in London.<ref>{{Cite web|title=Kantar UK & Ireland|url=https://kantar.com/uki|access-date=2020-09-28|website=Kantar|language=en}}</ref><ref>{{Cite web|title=Home|url=https://kantar.com/north-america|access-date=2020-09-28|website=kantar.com|language=en}}</ref><ref>{{Cite web|title=Home|url=https://kantar.com/es|access-date=2020-09-28|website=Kantar|language=es-ES}}</ref> Meanwhile, in the Philippines, the newest main office of AGB Nielsen Philippines' is located at 25/F Wynsum Corporate Plaza 22 F. Ortigas Jr. Road, Pasig City 1600.<ref>{{cite web|url=https://www.nielsen.com/about-us/locations/philippines/ |last=Balbuena| first=Vanessa BB|title= AGB Nielsen Philippines' 2024 Updated Information |website=Nielsen|date=March 29, 2024|access-date=March 29, 2024}}</ref>
==History== AGB Nielsen was created by the merger of the Audits of Great Britain-Philippines (established in 1999) and Nielsen Media Research (established in 1992) in 2005 as a subsidiary of AGB Nielsen Media Research, a joint venture formed by the AGB Group & the TAM business of The Nielsen Company in March 2005.<ref name=intro>[http://www.agbnielsen.net/whereweare/dynPage.asp?lang=english&country=Philippines&id=240 Introduction], [http://www.agbnielsen.net/ AGB Nielsen official website] {{Webarchive|url=https://web.archive.org/web/20070204105618/http://www.agbnielsen.net/ |date=February 4, 2007 }}.</ref>
In October <!--Any updated data has to be sourced as this one is sourced as well. You cannot update this w/o replacing the reference.-->2006<!--See comment before this text.-->, AGB Nielsen established the Philippines' first national television audience measurement panel called the "Nationwide Urban Television Audience Measurement (NUTAM)" that covered 95% of urban areas in the country. AGB Nielsen also conducts reports on three metropolitan cities called "Metro City TAM" (MCTAM) in addition to, Metro Manila, Cebu City and Davao City and Iloilo City.<ref name=intro/>
On December 20, 2007, ABS-CBN Corporation filed a civil case against AGB Nielsen after ABS-CBN discovered tampering in ratings in Bacolod. The next day, ABS-CBN reported through their AM station DZMM that AGB Nielsen pointed GMA Network, Inc. was the one behind the manipulation of ratings in Bacolod. On January 3, 2008, GMA sued for P15 million ABS-CBN and some of its employees for libel. On January 8, Quezon City regional trial court nullified the lawsuit on a technicality of it being filed prematurely.<ref>{{Cite news|url=http://www.gmanetwork.com/news/news/nation/75542/court-throws-out-abs-cbn-s-damage-suit-vs-agb-nielsen/story/|title=Court throws out ABS-CBN's damage suit vs AGB Nielsen|work=GMA News Online|access-date=May 8, 2018|language=en-US}}</ref><ref>{{Cite web|url=http://www.manilatimes.net/advertisers-satisfied-dubious-tv-ratings-system/361133/|title=Are advertisers satisfied with the dubious TV ratings system? - The Manila Times Online|website=www.manilatimes.net|date=November 7, 2017 |language=en-US|access-date=May 8, 2018}}</ref>
==Markets== <!---PLEASE UPDATE----> {| class="wikitable" style="float:right; font-size:90%;" |- !Area!!Population!!% – urban |- |Metro Manila and suburbs ||align=right|15.9 million ||align=right| 46% |- |Mega Manila ||align=right|17.9 million ||align=right| 52% |- |MegaTAM markets* ||align=right|13.2 million ||align=right| 38% |- |Balance-urban Philippines ||align=right|16.5 million ||align=right| 48% |- |Urban Philippines ||align=right|34.4 million ||align=right| 100% |- |Philippines ||align=right|88.7 million ||align=right| – |- style="font-size:90%;" | colspan="3" |*Metro Manila, Iloilo City, Metro Cebu, and Metro Davao |} {{bar box | title=AGB Nielsen market size | titlebar=#ddd | left1=region | right1=percent | float=left | bars= {{bar percent|MegaTAM|red|15}} {{bar percent|Metro Manila|blue|18}} {{bar percent|Mega Manila|navy|20}} {{bar percent|Other urban|orange|19}} {{bar percent|'''Total urban'''|green|39}} {{bar percent|Philippines|yellow|100}} }} According to their website, the largest television market in the country is the Mega Manila; in AGB-Nielsen's case, Mega Manila consists of Metro Manila, Bulacan, Rizal, Cavite and Laguna. Mega Manila is represented by 400 panel homes. Other areas are North and Central Luzon with 300 homes; South Luzon, 300 homes; Visayas, 300 homes; and Mindanao, 200 homes. These 1,500 panel homes comprise the National Urban Television Audience Measurement (NUTAM) and are scattered throughout the country. The NUTAM, does not comprise the ''entire Philippines'', but only the urban centers.<ref>[http://www.agbnielsen.net/whereweare/localnews.asp?id=230&country=Philippines&newstype=L&mode=full&language=english AGB Neilsen Media Research pioneers nationwide quality TV ratings, research from electronic panels] AGN Nielsen official website</ref> The survey encompasses 34 million individuals or 95% of urban Philippines,<ref>[http://www.agbnielsen.net/whereweare/dynPage.asp?lang=english&country=Philippines&id=240 Introduction], AGN Nielsen official website</ref> which comprises around 57 percent of the entire TV viewing population of the country.
==Classification== *Non-primetime: 5:00 a.m. to 5:30 p.m. *Primetime: 5:30 p.m. to 5:00 a.m.
==Subscribers==
AGB Nielsen's current international subscribers include GMA Network,<ref>{{cite web|url=https://business.inquirer.net/25959/gma-7-continues-to-hold-lead-in-network-race |last=Balbuena| first=Vanessa BB|title= AGB Nielsen's on GMA Network shows rank |website=Nielsen|date=March 29, 2024|access-date=March 29, 2024}}</ref> SBS Korea,<ref name="Balbuena">{{cite web|url=https://www.nielsenkorea.co.kr/tv_terrestrial_day.asp?menu=tit_1&sub_menu=1_1&area=00 |last=Balbuena| first=Vanessa BB|title= AGB Nielsen's partnership with SBS KOREA, OCN, tVN, KBS Korea and other OTT |website=Nielsen|date=March 29, 2024|access-date=March 29, 2024}}</ref> KBS Korea,<ref name="Balbuena"/> Mediacorp, ebiquity, Faulkner, Dentsu Aegis Network, Posterscope, Group M, Zenith Opte media, Twitter,<ref>{{cite web|url=https://www.nielsen.com/news-center/2021/twitter-integrates-nielsens-cross-media-planning-and-measurement-suite-into-video-ad-platform/ |last=Balbuena| first=Vanessa BB|title= Twitter Integrates AGB Nielsen's Cross-Media Planning and Measurement Suite Into Video Ad Platform |website=Nielsen|date=March 29, 2024|access-date=March 29, 2024}}</ref>Instagram,<ref>{{cite web|url=https://www.nielsen.com/insights/2021/making-personal-connections-how-brands-are-leveraging-social-influencers/ |last=Balbuena| first=Vanessa BB|title= AGB Nielsen and Instagram Ratings Relationship |website=Nielsen|date=March 29, 2024|access-date=March 29, 2024}}</ref>Facebook,<ref>{{cite web|url=https://www.nielsen.com/insights/2009/nielsen-in-a-relationship-with-facebook/ |last=Balbuena| first=Vanessa BB|title= AGB Nielsen In A Relationship With Facebook |website=Nielsen|date=March 29, 2024|access-date=March 29, 2024}}</ref>Google,<ref>{{cite web|url=https://www.nielsen.com/news-center/2017/nielsen-and-google-join-forces-to-help-marketers-accurately-measure-digital-media-roi/ |last=Balbuena| first=Vanessa BB|title= AGB Nielsen and Google Join Forces to Help Marketers Accurately Measure the ROI of Their Digital Media Investments |website=Nielsen|date=March 29, 2024|access-date=March 29, 2024}}</ref>YouTube,<ref>{{cite web|url=https://www.nielsen.com/news-center/2022/nielsen-includes-youtube-measurement-in-total-ad-ratings-across-thailand-indonesia-and-the-philippines/ |last=Balbuena|first=Vanessa BB|title= Nielsen includes YouTube measurement in Total Ad Ratings across Thailand, Indonesia and the Philippines |website=Nielsen|date=March 29, 2024|access-date=March 29, 2024}}</ref>Telemundo Channels, Hulu,<ref>{{cite web|url=https://www.nielsen.com/news-center/2018/hulus-ott-inventory-now-included-nielsen-digital-ad-ratings/ |last=Balbuena|first=Vanessa BB|title= Hulu's OTT Inventory Now Included in Nielsen Digital Ad Ratings |website=Nielsen|date=March 29, 2024|access-date=March 29, 2024}}</ref>HBO,<ref>{{cite web|url=https://deadline.com/2023/02/the-last-of-us-house-of-the-dragon-ginny-and-georgia-hbo-netflix-nielsen-streaming-ratings-1235262602/ |last=Balbuena|first=Vanessa BB|title= HBO's The Last Of Us' Debuts At No. 6 On Nielsen Streaming Charts, Outpacing 'House Of The Dragon' Viewership |website=Deadline|date=March 29, 2024|access-date=March 29, 2024}}</ref>Amazon<ref>{{cite web|url=https://www.nielsen.com/news-center/2022/nielsen-and-amazon-sign-agreement-for-national-tv-measurement-of-nfls-thursday-night-football-on-prime-video/ |last=Balbuena|first=Vanessa BB|title= Nielsen and Amazon Sign Agreement for National TV Measurement of NFL's Thursday Night Football on Prime Video |website=Nielsen|date=March 29, 2024|access-date=March 29, 2024}}</ref> and Netflix.<ref>{{cite news|title= AGB Nielsen vs Kantar Media subscribers|last= Quinto |first = Kenneth|url=https://www.lionheartv.net/2012/02/facts-about-agb-neilsen-and-kantar-media-philippines-leading-tv-ratings-providers|newspaper=www.lionheartv.com|date=June 14, 2020|access-date=June 27, 2020}}</ref><ref>{{cite news|title= AGB Neilsen on Netflix|last= Janice |first= Wang|url=https://www.nexttv.com/news/nielsen-and-netflix-bump-heads-again-on-programming-metrics|newspaper=www.nexttv.com|date=January 6, 2021|access-date=January 27, 2021}}</ref><ref>{{cite news|title= Business Wire Telemundo's Nielsen Research |last= Artikel|first=Bewerten Kenneth|url=https://www.finanznachrichten.de/nachrichten-2011-05/20401823-la-reina-del-sur-draws-best-audience-ever-for-telemundo-entertainment-program-averaging-nearly-4-2-million-total-viewers-004|newspaper= www.finanznachrichten.de|date=April 11, 2011|access-date=April 11, 2011}}</ref>
FIFA has signed up with Nielsen to provide official market research for the 2017 FIFA Confederations Cup and the 2018 FIFA World Cup.
As of 2025, Nielsen TV Audience Measurement increased its client pool to a total of 44 clients/subscribers consisting of 13 local TV networks including A2Z, ALLTV, GMA Network, TV5, Cignal TV, One Sports, RPTV, Jeepney TV, Solar Entertainment, GTV, Kapamilya Channel, People's Television Network, Philippine Collective Media Corporation, DZMM TeleRadyo, PRTV Prime Media, The Beat Television Network Inc., and among others; 5 regional clients; 21 agencies (18 media agencies, 2 consulting agencies, 1 digital agency); and 1 advertiser.
==Spinoffs==
Nielsen Philippines spin off its data and analytics branch Global Consumer Business as NielsenIQ in January 2021.<ref>{{Cite web|title=Nielsen Global Consumer Business Rebranding as NielsenIQ|url=https://consumergoods.com/nielsen-global-consumer-business-rebranding-nielseniq|access-date=July 18, 2021|website=Consumer Goods Technology|date=October 28, 2020 |language=en}}</ref>
==New media== AGB Nielsen Philippines/NetRatings measures Internet and digital media audiences with telephone and Internet surveys. AGB Nielsen BuzzMetrics measures consumer-generated media. Other companies collecting information on Internet use include comScore, Wakoopa, and Hitwise, which measure hits on Internet pages. Visible Measures focuses on measuring online video consumption and distribution across all video advertising and content across Asian countries. GfK's Cross Media Measurement Solutions measures offline sales after TV, Internet, and mobile exposure.<ref>{{cite web|url=https://www.mrs.org.uk/article/item/356|title=Awards case study:The GfK NOP Media Efficiency Panel|publisher=The Market Research Society|access-date=9 December 2014|url-status=live|archive-url=https://web.archive.org/web/20130328185554/http://www.mrs.org.uk/article/item/356|archive-date=28 March 2013}}</ref>
==See also== * Nielsen Korea * The Nielsen Company * Nielsen Media Research * Nielsen Holdings * Nielsen Corporation
==References== {{Reflist}}
Category:Television in the Philippines Category:Market research companies of the Philippines Category:Companies based in Pasig Category:Companies based in Manila Category:Philippine subsidiaries of foreign companies