{{short description|Brazilian web content, products and services company}}{{Use dmy dates|date=March 2026}}{{Infobox company | type = Sociedade Anônima | name = Universo Online S.A | logo = | logo_size = 200px | foundation = {{Start date and age|1996}} | location = São Paulo, Brazil | key_people = Rômulo Dias, <small>(Chairman & CEO)</small> | industry = Online service provider | products = Online media | revenue = {{profit}} US$ 95.4 million <small>(2021)</small><ref name="bmfbovespa1">{{cite web |url=http://www.bmfbovespa.com.br/Cias-Listadas/Empresas-Listadas/ResumoEmpresaPrincipal.aspx?codigoCvm=19887&idioma=pt-br |title=| Empresas Listadas | BM&FBOVESPA |publisher=Bmfbovespa.com.br |date=March 30, 2010 |access-date=August 28, 2012 |archive-url=https://web.archive.org/web/20111020002328/http://www.bmfbovespa.com.br/Cias-Listadas/Empresas-Listadas/ResumoEmpresaPrincipal.aspx?codigoCvm=19887&idioma=pt-br |archive-date=October 20, 2011 |url-status=dead }}</ref> | operating_income = | net_income = {{decrease}} US$ 82.4 million <small>(2021)</small><ref name="bmfbovespa1"/> | num_employees = 1001–5000 | parent = Grupo Folha | subsid = PagSeguro <Br> UOL DIVEO <Br> UOL HOST | homepage = [http://www.uol.com.br/ uol.com.br] }}
'''{{Lang|pt|Universo Online|italic=no}}''' (Portuguese: 'Universe Online'; known by the acronym UOL) is a Brazilian web content, products, and services company. It belongs to Grupo Folha enterprise.
UOL is the world's largest Portuguese speaking portal, featuring more than 1,000 news sources and 7 million pages. The portal provides website hosting, data storage, publicity dealing, online payments, and security systems. It also holds more than 300,000 online shops, 23 million buyers, and 4 million vendors in its portals.<ref>{{cite web|url=http://www.valor.com.br/empresas/3067172/uol-desenvolve-leitor-de-cartoes-de-credito-para-tablets-e-smartphones|title=UOL desenvolve leitor de cartões de crédito para tablets e smartphones|access-date=December 2, 2014|date=January 1, 2013|publisher=Valor Econômico|language=pt }}</ref>
In 2012, UOL was the fifth most visited website in Brazil.<ref>{{cite web |url=http://exame.abril.com.br/tecnologia/noticias/antes-de-ser-vendido-ig-caiu-no-ranking-dos-portais-da-web|title=Antes de ser vendido, IG caiu no ranking dos portais da web|access-date=December 3, 2014|author=Maurício Grego|date=April 18, 2012|publisher=Exame.com|language=pt }}</ref> According to IBOPE Nielsen Online, UOL is Brazil's largest internet portal with more than 50 million unique visitors and 6.7 billion page views every month.<ref>{{cite web |url=http://oglobo.globo.com/economia/joao-queiroz-filho-da-hypermarcas-vai-comprar-29-do-uol-2903475|title=João Queiroz Filho, da Hypermarcas, vai comprar 29% do UOL|access-date=December 3, 2014|author=ValorOnline|date=December 29, 2010|publisher=O Globo|language=pt }}</ref><ref>{{cite web|url=http://oglobo.globo.com/economia/uol-compra-digiweb-vira-terceiro-maior-provedor-de-hospedagem-do-pais-3625959|title=UOL compra Digiweb e vira o terceiro maior provedor de hospedagem do país|access-date=December 3, 2014|author=Valor Online|date=February 19, 2008|publisher=O Globo|language=pt }}</ref>
thumb|Logo used until 2023
==History== UOL was established by Grupo Folha on 28 April 1996. After seven months, UOL joined the portal Brasil Online (BOL) from Editora Abril; however, Editora Abril does not own shares in BOL anymore. Portugal Telecom had 29% of UOL, but sold its shares to Folhapar, a company controlled by businessman João Alves de Queiroz Filho, of Hypermarcas holding, in 2010. Grupo Folha and Folhapar are UOL's main shareholders.<ref>{{cite web|url=http://www.estadao.com.br/arquivo/economia/2005/not20050104p5813.htm|title=Folha e UOL se unem em um só grupo de mídia|access-date= December 3, 2014|author=Agência Estado|date= January 4, 2005 |publisher=Estadão|language=pt}}</ref><ref>{{cite web|url=http://info.abril.com.br/noticias/mercado/pt-vende-fatia-no-uol-a-fundador-da-hypermarcas-30122010-2.shl|title=Portugal Tel vende seus 29% no UOL à Folhapar|access-date= December 3, 2014|date= December 30, 2010|publisher=Exame info|language=pt }}</ref><ref>{{cite web|url=http://exame.abril.com.br/negocios/noticias/portugal-telecom-vende-fatia-de-29-no-uol/|title=Portugal Telecon vende fatia de 29% no UOL|access-date=December 3, 2014|author=Alexandre Battibugli|date=December 30, 2012|publisher=Exame.com|language=pt }}</ref> UOL won more than 100 awards as one of Brazil's largest online portal since 1996.
===Early years=== On 28 April 1996, UOL went online. In July 1996, it put online an operation with a 2 megabit per second base connection. In August, UOL launched a web provider in the cities of Greater São Paulo and Rio de Janeiro coupled with email accounts and the setup of browser Netscape version 2.2 in Portuguese.
In 1997, UOL created a series of forums, focus groups, and surveys, as well as the online version of the encyclopedia Nova Enciclopédia Ilustrada Folha. UOL also launched TV UOL (their video sharing platform), with content based on music videos, interviews, and movie trailers, and AcessoNet, a company that provides larger Internet access in Brazil's major cities. UOL also expanded its connection capability to 20 megabits and received the award of best web provider and Internet users favorite's website of ''Informática Exame'' magazine in 1997.<ref>{{cite web|url=http://www1.folha.uol.com.br/fol/tec/tx045741.htm|title=UOL recebe prêmio como melhor provedor|access-date=December 2, 2014|author=Agência Folha|date=December 12, 1997 |publisher=Brasil Online Tecnologia|language=pt }}</ref>
UOL absorbed the subscribers of Internet provider Compuserve in Brazil in a move that increased its connection capability to 74 megabits. UOL launched UOL Discador, a feature that eliminated lack of Internet access in case the network get busy in 1998.<ref>{{cite web|url=http://sobre.uol.com.br/ultnot/novidade/noticias/ult200498044.jhtm|title=Universo Online Absorve CompuServe Brasil|access-date=December 2, 2014|date=April 20, 1998|publisher=UOL Notícias| language=pt }}</ref>
In the following year UOL reached more than 350,000 subscribers and released UOL Educação portal (UOL Education) and also Placar UOL Esporte, which presents scores of soccer, tennis, volley, basketball, and F1 events all over Brazil and the world. In the same period UOL launched an unlimited web access platform, a Bible online version and started to offer free e-mail hosting via Brasil Online (BOL), a new firm of UOL group. The company also expanded its online operations with portals in Argentina, Mexico, Venezuela, Chile and United States of America.
===2000s=== In 2000, UOL launched its portal in Spain, established a partnership with Embratel to expand its internet connection to 1.2 Gigabyte per second and released Rádio UOL (UOL Radio), which initially offered a series of music shows, new releases of music and playlists creation. In the same year, UOL launched a partnership with financial website Patagon in a move that secured US$8 million in funding to disclose financial information on UOL portals.<ref>{{cite web|url=http://www.athosgls.com.br/noticias_visualiza.php?contcod=34682|title=No ar o Lado Bi, programa da Rádio UOL para o público LGBT|access-date=December 2, 2014|date=May 3, 2013|publisher=Athos|language=pt|archive-date=December 11, 2014|archive-url=https://web.archive.org/web/20141211033923/http://www.athosgls.com.br/noticias_visualiza.php?contcod=34682|url-status=dead}}</ref><ref>{{cite web |url=http://www.estadao.com.br/arquivo/tecnologia/2000/not20000523p12322.htm|title=UOL fecha parceria com Patagon.com|access-date=December 2, 2014|author=Agência Estado|date=May 23, 2000|publisher=Estadão|language=pt }}</ref>
In 2002, Mercado Livre became UOL INC's exclusive partner for auctions in branches UOL Brazil, UOL Colombia, UOL Sinectis and Brasil Online (BOL). In the same year, UOL reached the mark of 5 million visitors per month, 1.5 million subscribers and started a live broadcast of reality show Casa de Artistas 2.<ref>{{cite web|url=http://www.valor.com.br/arquivo/263817/uol-fecha-parceria-com-site-de-leiloes-mercadolivre|title=UOL fecha parceria com site de leilões MercadoLivre|access-date=December 2, 2014|author=Taís Fuoco|date=February 5, 2002|publisher=Valor Econômico|language=pt}}</ref>
UOL went on to supply more than 560 Brazilian cities with Internet access. Afterwards it released the UOL Business channel providing information to corporations and executives and also channels for Brazilian celebrities such as Leonardo, Raul Gil and Sandy & Junior in 2003.
In 2005, UOL made its IPO on Bolsa de Valores de São Paulo (BOVESPA). However, the firm went back private in 2012. UOL created the social network UOLK in 2005, which was online until 2008. In the following year, UOL established a partnership with BBC for a website teaching English. UOL also launched a partnership with VideoLog, a video sharing portal. That endeavor ended in 2010.
In 2007, UOL established a partnership with Google to improve its search engine and also created UOL Downloads, a website downloads of websites and apps. In the same year, UOL updated the mobile version of its portal, launched a partnership with online game distributor Level Up!Games and launched UOL Economia (UOL Economics), a portal featuring calculators, simulators, and quotations.<ref>{{cite web |url=http://sobre.uol.com.br/ultnot/noticias/2007/12/19/ult4237u74.jhtm|title= Site da Level UP! estréia no UOL|access-date=December 2, 2014|date=December 19, 2007 |publisher=UOL notícias UOL|language=pt }}</ref>
In 2008 UOL launched Zumo, a technology blog written by journalists that test products and report on Brazilian tech market. UOL also bought Digiwerb, a web and server hosting firm, and launched UOL Mais, a portal offering unlimited space for sharing videos, photos, texts, and, audio recordings.
UOL also purchased website and server hosting firm Insite, created an investment simulator in Bolsa de Valores de São Paulo (BOVESPA) and launched a new version of Rádio UOL in 2009.
===2010s=== In December 2010, via its subsidiaries UOL Host Date and DHC Outsourcing, UOL bought Diveo Broadband Network, an American technology outsourcing company.<ref>{{cite web |url=http://oglobo.globo.com/economia/uol-vai-comprar-empresa-americana-de-datecenter-2910835|title=UOL vai comprar empresa americana de datecenter|access-date=December 2, 2014|author=Valor Online|date=December 14, 2010|publisher=globo.com O Gloo|language=pt}}</ref><ref>{{cite web|url=http://exame.abril.com.br/revista-exame/edicoes/1009/noticias/uol-da-adeus-a-bolsa?page=2|title=UOL da adeus à bolsa|access-date=December 2, 2014|author=Luiza Dalmazo|date=February 2, 2012 |publisher=Exame.com|language=pt }}</ref>
In the following year, UOL launched mobile apps for news to devices iPhone and iPad, GigaMail and UOL Cursos Online, a portal that offers free courses from distance for languages, formal education, extensions and post-graduation degrees.<ref>{{cite web|url=http://exame.abril.com.br/tecnologia/noticias/app-do-uol-leva-noticias-ao-ipad/|title=App do UOL leva notícias ao iPad|access-date=December 2, 2014|author=Maurício Gregp|date=December 11, 2011 |publisher=Exame.com|language=pt}}</ref>
To extend UOL's position outside of Brazil, UOL acquired<ref>{{cite web |date=May 9, 2011 |title=UOL adquire site Boa Compra e avança em pagamento eletrônico |url=http://www1.folha.uol.com.br/fsp/mercado/me0905201111.htm |website=Folha de S.Paulo}}</ref> BoaCompra in 2011, Brazil's largest digital goods payments company<ref>{{cite web|url=http://blog.xsolla.com/2014/10/14/interview-latin-american-payment-system-boacompra/|title=Xsolla|website=blog.xsolla.com}}</ref> specializing in monetizing online games in emerging markets. The business unit, now called UOL BoaCompra, works with more than 400 video game companies including Electronic Arts, Valve, Smilegate and Ubisoft; providing localized payment coverage for more than 5,000 online games across Latin America, Spain, Portugal and Turkey.<ref>{{cite web|url=http://www.boacompra.eu/blog/posts.php?cat=aboutus|title=Latin America´s Gaming Pioneer - BoaCompra|website=BoaCompra}}</ref>
In 2012, UOL expanded its partnership with Discovery Kids, released an online English course, announced UOL Women portal and also introduced an app on Formula 1. In the same year, UOL released UOL Viagens, a portal with tips, routes and news on trips.<ref>{{cite web|url=http://www.paraiba.com.br/2014/01/15/61891-site-uol-aponta-tambaba-como-uma-das-praias-mais-bonitas-do-brasi|title=Site Uol aponta Tambaba como uma das praias mais bonitas do Brasil|access-date=December 2, 2014|date=January 15, 2014|publisher=Paraiba.com.br|language=pt}}{{Dead link|date=August 2025 |bot=InternetArchiveBot |fix-attempted=yes }}</ref> UOL renewed its portal layout and acquired the hosting of Turma da Mônica portal in 2013.<ref>{{cite web|url=http://portal.comunique-se.com.br/index.php/imprensa/72986-monica-comemora-50-anos-estreando-site-exclusivo-no-uo|title= Mônica comemora 50 anos estreando site exclusivo no UOL|access-date=December 2, 2014|author=Redação Comunique-se|date=October 8, 2013|publisher=Comunique-se|language=pt }}</ref><ref>{{cite web|url=http://exame.abril.com.br/tecnologia/noticias/uol-renova-layout-e-marca|title=UOL renova layout e marca|access-date=December 2, 2014|date=January 17, 2014|publisher=Exame.com|language=pt }}</ref>
In 2014, UOL launched a mobile app for its chat and was appointed by a research of Ibope Conecta the website that most helps São Paulo Internet Users to find information. In the same year, partnerships were established with Rede TV in order to host its website and with Clarín, one of Argentina's largest newspapers, to disclose UOL's content in its own Portuguese language portal.<ref>{{cite web |url=http://www.meioemensagem.com.br/home/midia/noticias/2014/01/22/UOL-e-o-preferido-dos-paulistanos.html|access-date=December 2, 2014|author=Barbara Sacchitiello|date=January 22, 2002 |publisher=Meio&Mensagem|language=pt|title=UOL é o preferido dos paulistanos}}</ref><ref>{{cite web|url=http://www.meioemensagem.com.br/home/midia/noticias/2014/02/24/UOL-e-RedeTv-firmam-parceria-digital.html|title=UOL e Rede TV firmam parceria|access-date=December 2, 2014|author=Barbara Sacchitiello|date=February 22, 2014|publisher=meio&mensagem|language=pt}}</ref>
=== 2020s === In December 2020, UOL launched the Splash Awards, celebrating the best works and celebrities of the year on the internet, music, television and pop culture in general.<ref name="STAFF">{{Cite web |date=December 16, 2020 |title=Chegou o Tapete Vermelho da Cultura Pop: O Splash Awards de Melhores do Ano |trans-title=Pop Culture's Red Carpet Has Arrived: The Splash Awards for the Best of the Year |url=https://www.uol.com.br/splash/noticias/2020/12/16/chegou-o-tapete-vermelho-da-cultura-pop-o-splash-awards-de-melhores-do-ano.htm |url-status=live |archive-url=https://web.archive.org/web/20250529164417/https://www.uol.com.br/splash/noticias/2020/12/16/chegou-o-tapete-vermelho-da-cultura-pop-o-splash-awards-de-melhores-do-ano.htm |archive-date=May 29, 2025 |access-date=May 29, 2025 |website=UOL |language=pt}}</ref> The first edition included more than 20 categories and winners were chosen based on a public-voted process.<ref name="STAFF" />
==Operations== UOL includes: *UOL Cliques, ads and publicity portal. *Radar de Descontos, group buying portal. *Emprego Certo, jobs portal. *Shopping UOL, online price comparing tool. *UOL Segurança Online, online safety firm. *Universidade UOL, online education portal. *UOL Revelação Digital, online photo developing portal. *Toda Oferta, buying and selling portal.<ref>{{cite web|url=http://www.valor.com.br/empresas/3456808/uol-investe-em-ensino-superior|title=UOL investe e ensino superior|access-date=December 2, 2014|date=March 22, 2014|publisher=Valor Econômico|language=pt }}</ref><ref>{{cite web|url=http://www.valor.com.br/empresas/3456808/uol-investe-em-ensino-superior|title=UOL investe em ensino superior|access-date=December 2, 2014|date=March 11, 2014|publisher=Valor Econômico|language=pt }}</ref> *UOL Wi-Fi, unlimited wireless broadband Internet access. *PagSeguro, e-commerce tool in which shops and people can pay and cash online payments. *UOL Mais, portal with unlimited space for videos, photos, audio and texts. *UOL HOST, hosting and cloud computing firm.<ref>{{cite web|url=http://www.valor.com.br/empresas/3356630/nuvem-abre-acesso-nova-tecnologia|access-date=December 2, 2014|date=November 29, 2013|title=Nuvem abre acesso a nova tecnologia|publisher=Valor Econômico|language=pt }}</ref> *UOL Assistência Técnica, technical support services for computers, tablets, and smartphones. *UOL DIVEO, online IT outsourcing firm. *UOL Afiliados, membership program for subscribers and non-subscribers. The program pays UOL associate that remunerates websites and blogs that disclose ads. Each associate receives a quantity per clicks received in each ad or signature conversion. *Ingresso.com, an online movie and event ticket merchant acquired from Fandango Media in 2021.<ref>{{Cite web |title=Ingresso.com Rebrands and Plans To Grow Even Larger in Brazil |url=https://celluloidjunkie.com/digest/ingresso-com-rebrands-and-plans-to-grow-even-larger-in-brazil/ |access-date=2026-01-16 |website=Celluloid Junkie |language=en-US}}</ref>
==See also==
* List of internet service providers in Brazil
==References== {{reflist|30em}}
==External links== {{Commons category}} *{{Official website|http://www.uol.com.br/}} *[http://mais.uol.com.br Multimedia (video, photo, music, etc.) sharing page] *[http://busca.uol.com.br Search Page] *[http://uol.com.pt Email Page] *[http://uolhost.com.br Hosting Page] *[http://www.uol.com.br Site Service] *[http://tvuol.uol.com.br TV UOL]
Category:Companies based in São Paulo Category:Grupo Folha Category:Internet properties established in 1996 Category:Internet service providers of Brazil Category:Brazilian brands Category:Online services