{{Short description|American entrepreneur (born 1988/89)}} {{Infobox person | image = TechCrunch Emily Weiss Tyler Haney Katie Roof (cropped).jpg | image_upright = 1.15 | caption = Haney on a panel at TechCrunch in 2017. | birth_date = {{Birth based on age as of date|33|2022|03|10}} | education = Parsons School of Design | known_for = Outdoor Voices | spouse = Mark Wystrach | children = 2 }}
'''Tyler Haney''' is an American entrepreneur. She cofounded athletic wear company Outdoor Voices in 2013.
== Early life and education == Tyler Haney was born in Long Beach, California, where her mother, Jenn, was a hair stylist and her father, Bob, worked on an oil rig.<ref name="Tolentino-2019">{{Cite news |last=Tolentino |first=Jia |date=2019-03-11 |title=Outdoor Voices Blurs the Lines Between Working Out and Everything Else |url=https://www.newyorker.com/magazine/2019/03/18/outdoor-voices-blurs-the-lines-between-working-out-and-everything-else |access-date=2024-12-29 |work=The New Yorker |language=en-US |issn=0028-792X}}</ref> She was the eldest of three siblings. The family moved to Boulder, Colorado. Haney was athletic as a child and ran track in high school.<ref name="Tolentino-2019" /> She altered vintage clothing for her own wear.<ref name="Tolentino-2019" />
While in Boulder, Haney's parents started separate businesses, her mother a sportswear brand called Fresh Produce which she started with her twin sister, and her father a screen-printing and embroidery company.<ref name="Tolentino-2019" /><ref>{{Cite web |last=Brodeur |first=Michael Andor |date=2017-10-09 |title=Investors Didn't Take Her Seriously. Then She Built Outdoor Voices, Activewear's Next Big Thing. |url=https://www.entrepreneur.com/leadership/investors-didnt-take-her-seriously-then-she-built-outdoor/301078 |access-date=2024-12-30 |website=Entrepreneur |language=en |archive-date=2024-12-29 |archive-url=https://web.archive.org/web/20241229163012/https://www.entrepreneur.com/leadership/investors-didnt-take-her-seriously-then-she-built-outdoor/301078 |url-status=live }}</ref> Haney worked in her father's shop part-time and created her own screen-printed designs, but didn't consider going into either family business.<ref name="Tolentino-2019" />
After graduating from high school, she moved to Boston, where she waited tables, and then to New York, where she also worked in food service. She attended the Parsons School of Design, studying business, and worked at a fashion incubator. She began experimenting with the idea of a style uniform for herself of a cropped white t-shirt and A-line skirt, and had what she called an epiphany about the clothing she was working out in, saying that on a run, she suddenly felt the workout clothing she was wearing emphasized performance over enjoyment of physical activity and wondered whether an athletic wear brand could "free fitness from performance" and "approach exercise with moderation, humor, ease, and delight".<ref name="Tolentino-2019" />
After graduating from Parsons in 2012 she announced on Tumblr a plan to start an activewear brand and blog about the experience.<ref name="Tolentino-2019" /><ref>{{Cite web |last=Rogers |first=Kate |date=2016-05-03 |title=This 27-year-old CEO is taking on Lululemon and Nike |url=https://www.cnbc.com/2016/05/02/this-27-year-old-ceo-is-taking-on-lululemon-and-nike.html |access-date=2024-12-29 |website=CNBC |language=en |archive-date=2024-04-09 |archive-url=https://web.archive.org/web/20240409151859/https://www.cnbc.com/2016/05/02/this-27-year-old-ceo-is-taking-on-lululemon-and-nike.html |url-status=live }}</ref>
== Career == Haney cofounded Outdoor Voices in 2013 with fellow Parsons student Matt McIntyre.<ref name="Sacks-2020">{{Cite web |last=Sacks |first=Brianna |date=2020-03-11 |title=Millions Of Millennial Women Fell In Love With Outdoor Voices' Chill Aesthetic, But Employees Say They Were Miserable |url=https://www.buzzfeednews.com/article/briannasacks/outdoor-voices-ty-haney-employee-allegations |access-date=2024-12-29 |website=BuzzFeed News |language=en}}</ref><ref>{{Cite web |last=Sherman |first=Lauren |last2=Chen |first2=Cathaleen |last3=Fernandez |first3=Chantal |date=2020-02-21 |title=Inside the Outdoor Voices Saga |url=https://www.businessoffashion.com/articles/retail/outdoor-voices-ceo-tyler-haney-steps-down-as-losses-mount/ |access-date=2024-12-29 |website=The Business of Fashion |language=en}}</ref> The company worked with a mill to developed an athletic wear fabric that was "textured and matte, rather than shiny and slick" as the typical athletic wear fabrics were. The company's first designs were "recreation kits" consisting of a cropped compression top, compression leggings, hoodie, t-shirt, and joggers made from the fabric.<ref name="Tolentino-2019" /> Haney gave kits to friends to "go out and do things in"; the brand's hashtag is #Doing Things.<ref name="Tolentino-2019" /><ref name="Maheshwari-2020">{{Cite news |last=Maheshwari |first=Sapna |last2=Griffith |first2=Erin |date=2020-03-10 |title=How Outdoor Voices, a Start-Up Darling, Imploded (Published 2020) |url=https://www.nytimes.com/2020/03/10/business/outdoor-voices-ty-haney-mickey-drexler.html |archive-url=https://web.archive.org/web/20241209014259/https://www.nytimes.com/2020/03/10/business/outdoor-voices-ty-haney-mickey-drexler.html |archive-date=2024-12-09 |access-date=2024-12-29 |work=New York Times |language=en-US |url-status=live }}</ref> McIntyre left the company in 2014.<ref name="Sacks-2020" />
Haney moved to Los Angeles, where she found a factory to produce a small run of the kits, and took samples to a Las Vegas trade show, where she received a small order from a London boutique owner. A buyer for J. Crew visited the London boutique and placed an order for 11,000 units.<ref name="Tolentino-2019" /> Haney moved back to New York and started seeking investors.<ref name="Tolentino-2019" /> She struggled at first in convincing the mostly-male investment capitalists until she began sending kits to their wives and girlfriends ahead of scheduled meetings.<ref name="Tolentino-2019" />
According to the ''New York Times'', Outdoor Voices "helped to popularize a fitness paradigm that has more to do with everyday movement than the body-stressing athleticism advertised by brands like Nike".<ref name="Kambhampaty-2022">{{Cite web |last=Kambhampaty |first=Anna P. |last2=Maheshwari |first2=Sapna |date=10 March 2022 |title=Ty Haney Is Doing Things Differently This Time |url=https://www.nytimes.com/2022/03/10/style/ty-haney-outdoor-voices-try-your-best.html |website=New York Times |access-date=29 December 2024 |archive-date=2 April 2024 |archive-url=https://web.archive.org/web/20240402082006/https://www.nytimes.com/2022/03/10/style/ty-haney-outdoor-voices-try-your-best.html |url-status=live }}</ref><ref name="Tolentino-2019" /> Designs for apparel items like exercise dresses supported marketing that branded the items as all-day wear that encouraged wearers to be ready for any opportunity to be physically active, rather than focussing on athletic performance.<ref name="Kambhampaty-2022" /><ref>{{Cite web |last=Kambhampaty |first=Anna P. |date=18 August 2021 |title=We Have Reached Peak 'Exercise Dress' |url=https://www.nytimes.com/2021/08/18/style/exercise-dress.html |website=New York Times |access-date=29 December 2024 |archive-date=22 November 2023 |archive-url=https://web.archive.org/web/20231122180155/https://www.nytimes.com/2021/08/18/style/exercise-dress.html |url-status=live }}</ref><ref name="Tolentino-2019" /><ref>{{Cite web |date=2023-03-19 |title=Entrepreneur Spotlight: Tyler Haney |url=https://www.whartonwomen-penn.com/walnutstreetjournal/tylerhaney |access-date=2024-12-29 |website=Wharton Women |language=en-US |archive-date=2023-10-24 |archive-url=https://web.archive.org/web/20231024123704/http://www.whartonwomen-penn.com/walnutstreetjournal/tylerhaney |url-status=live }}</ref><ref name="Sacks-2020" /> ''BuzzFeed'' reported their marketing as 'more “bike trip to the farmer’s market with your girl gang” than “sprint on the track until you collapse” '.<ref name="Sacks-2020" />
The brand was popular on social media with the hashtag #DoingThings.<ref name="Kambhampaty-2022" /><ref name="Tolentino-2019" /> Haney left Outdoor Voices in February 2020 amid company growing pains, the strain of a headquarters move from New York to Austin, investors questioning her leadership, and employee complaints about workplace culture.<ref name="Maheshwari-2020" /><ref name="Kambhampaty-2022" /><ref name="Sacks-2020" /> She rejoined in April 2020 as a board member, and left again in January 2021.<ref name="Kambhampaty-2022" /><ref name="Maheshwari-2020" /> The company declared bankruptcy in March 2024 and closed its eleven bricks-and-mortar retail outlets; it was acquired by Consortium Brand Partners in June 2024.<ref>{{Cite web |last=Bossi |first=Andrea |date=2024-06-03 |title=Outdoor Voices Has a New Owner |url=https://fashionista.com/2024/06/outdoor-voices-acquired-cbp-partners |access-date=2024-12-29 |website=Fashionista |language=en}}</ref><ref>{{Cite web |last=Loizos |first=Connie |date=2020-02-26 |title=Outdoor Voices founder Tyler Haney says adios altogether to the company amid layoffs |url=https://techcrunch.com/2020/02/26/outdoor-voices-founder-tyler-haney-says-adios-altogether-to-the-company-amid-layoffs/ |access-date=2024-12-29 |website=TechCrunch |language=en-US |archive-date=2023-12-10 |archive-url=https://web.archive.org/web/20231210101430/https://techcrunch.com/2020/02/26/outdoor-voices-founder-tyler-haney-says-adios-altogether-to-the-company-amid-layoffs/ |url-status=live }}</ref>
In 2022 Haney started a cannabis supplement brand, Joggy, and created a web platform for web3, Try Your Best.<ref>{{Cite web |last=Dawkins |first=Jennifer Ortakales |title=Outdoor Voices founder is mocking the athletic brand on social media after her contentious ouster 3 years ago |url=https://www.businessinsider.com/outdoor-voices-founder-tyler-haney-mocking-brand-instagram-2023-7 |access-date=2024-12-30 |website=Business Insider |language=en-US |archive-date=2024-12-29 |archive-url=https://web.archive.org/web/20241229145244/https://www.businessinsider.com/outdoor-voices-founder-tyler-haney-mocking-brand-instagram-2023-7 |url-status=live }}</ref> Haney's vision for Try Your Best is to "enable brands to collect input from customers in exchange for rewards such as digital collectibles (NFTs) and brand coins that can be used for bragging rights or toward purchases" aimed at Millennial and Gen-Z consumers and brands marketing to those cohorts.<ref name="Kambhampaty-2022" /> Haney referenced the amount advertisers spend on social media to attract customers to help small brands and startups reduce such costs.<ref name="Kambhampaty-2022" />
== Personal life == In July 2019 Haney announced she was pregnant with her first child.<ref name="Maheshwari-2020" /><ref name="Etienne-2021">{{Cite web |last=Etienne |first=Vanessa |date=6 December 2021 |title=Midland's Mark Wystrach and Wife Ty Haney Welcome Second Baby, a Son: 'Overwhelmed with Joy' |url=https://people.com/parents/mark-wystrach-and-wife-ty-haney-welcome-second-baby/ |access-date=2024-12-30 |website=People |language=en}}</ref> In October 2019 she married Mark Wystrach and in November 2019 she had their first child, a girl, by emergency c-section.<ref name="Etienne-2021" /><ref>{{Cite web |last=Juneau |first=Jen |date=6 February 2020 |title=Midland's Mark Wystrach Recalls Wife Ty Haney's 'Scary, Emergency C-Section' to Deliver Daughter |url=https://people.com/parents/midland-mark-wystrach-daughter-sundance-emergency-c-section-wife-ty-haney/#:~:text=In%20a%20recent%20interview%20for,Sundance%20Leon,%20this%20past%20November. |access-date=2024-12-30 |website=People |language=en}}</ref> In December 2021 the couple had their second child, a boy.<ref name="Etienne-2021" />
==References== {{reflist}}
== Further reading == * {{Cite web |last=Schulz |first=Madeleine |date=2022-10-05 |title=Try Your Best swaps Instagram for Web3 to connect brands and customers |url=https://www.voguebusiness.com/technology/try-your-best-swaps-instagram-for-web3-to-connect-brands-and-customers |access-date=2024-12-30 |website=Vogue Business |language=en-US}} * {{Cite web |last=Follett |first=Gillian |date=2024-09-17 |title=Inside community platform TYB—how brands are engaging with fans and collecting first-party data |url=https://adage.com/article/digital-marketing-ad-tech-news/tyb-community-platform-brands-what-marketers-need-know/2580541 |access-date=2024-12-30 |website=Ad Age |language=en}}
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{{DEFAULTSORT:Haney, Tyler}} Category:1980s births Category:American businesswomen Category:Parsons School of Design alumni Category:Businesspeople from Long Beach, California Category:Living people Category:21st-century American women Category:Businesspeople from Boulder, Colorado