{{short description |Music company}} {{Infobox company |name=Mood Media North America |location=Austin, TX |industry=Experiencial Design |homepage=[https://us.moodmedia.com/ us.moodmedia.com] }} '''Mood Media North America''' (formerly consisting of '''Muzak, LLC''', '''DMX''' and '''Trusonic''') is a commercial music company and a wholly owned subsidiary of Mood Media Corporation. Founded in 1999<ref>{{Cite web|url=https://www.bloomberg.com/research/stocks/private/snapshot.asp?privcapId=8418864|website=www.bloomberg.com|access-date=2019-02-04|title=Mood Media North America LLC/FL - Company Profile and News }}</ref> as a small business unit (SBU) of the now defunct MP3.com, Trusonic provided background music to businesses. During the shutdown of MP3.com, Trusonic Inc, a new corporation co-founded by Joe Tebo<ref>{{Cite web|url=https://www.bloomberg.com/research/stocks/private/relationship.asp?personId=8421143&privcapId=8418864&previousCapId=0&previousTitle=Trusonic,%20Inc.|website=www.bloomberg.com|access-date=2019-02-04|title=Stocks }}</ref> and Dan O'Neill (the former VP of Engineering at MP3.com) purchased the assets (technology/IP/etc) of the Trusonic business unit including the rights to the majority of the MP3.com independent artist catalog.<ref>{{cite web|url=http://www.signonsandiego.com/news/business/20040107-9999_1b7trusonic.html |title=S.D. investors get the licenses for 1.5 million tunes |publisher=The San Diego Union Tribune |date=2004-01-07 |url-status=unfit |archiveurl=https://web.archive.org/web/20041011100733/http://www.signonsandiego.com/news/business/20040107-9999_1b7trusonic.html |archivedate=October 11, 2004 }}</ref> In October 2007 Trusonic Inc was acquired by Fluid Media Networks.<ref>{{cite web|url=http://www.prnewswire.com/news-releases/fluid-media-networks-acquires-trusonic-inc-and-creates-the-largest-emerging-artist-broadcasting-platform-58520377.html|title=Fluid Media Networks Acquires Trusonic Inc and Creates the Largest Emerging Artist Broadcasting Platform|date=2007-11-01}}</ref> Fluid Media Networks acquired Mood Media in 2010 and Trusonic Inc changed its name to Mood Media North America in 2011. The Trusonic brand remains as the name of the primary Technology Trusonic Media Player in use today.<ref>{{Cite web|url=https://www.streetinsider.com/Corporate+News/CGFW+Technology+Powers+Trusonics+MBOX+Media+Player/8169.html|title=CGFW Technology Powers Trusonic's MBOX Media Player|website=StreetInsider.com|access-date=2019-02-04}}</ref>
During the shutdown of MP3.com, Trusonic's independent artists' musical recordings were at risk of deletion. As of January 2004, the independent artist catalog was composed of over 1.7 million sound recordings from more than 240,000 artists.<ref>{{Cite web|url=https://www.businesswire.com/news/home/20040421005326/en/GarageBand-Trusonic-Offer-New-Home-1.7-Million|title=GarageBand and Trusonic Offer New Home to More Than 1.7 Million Songs and 250,000 Artists|date=2004-04-21|website=www.businesswire.com|language=en|access-date=2019-02-04}}</ref> The recently formed Trusonic Inc entered into an agreement with GarageBand.com,<ref>{{Cite web|url=https://www.wsj.com/articles/SB108213392212785070|title=GarageBand to Revive Old MP3.com Archive|last=Carl|first=Bialik|date=18 April 2004|website=The Wall Street Journal|language=en-US|archive-url=|archive-date=|access-date=4 February 2019}}</ref> a website limited to independent artists, which allowed the content owners to authorize the transfer of songs from Trusonic Inc to GarageBand for public consumption.<ref>{{Cite web|url=http://www.garageband.com/htdb/companyinfo/pr042004.html|title = GarageBand for Mac}}</ref> Mood Media North American continues to maintain this extensive music catalog under the name "Trusonic Independent Artists" via the Music Program Terms and Conditions license.<ref>{{cite web |url=http://trusonic.com/music_program_terms_conditions.html |title=Trusonic Policy Center: Music Program Terms and Conditions |website=trusonic.com |access-date=12 January 2022 |archive-url=https://web.archive.org/web/20080827230633/http://trusonic.com/music_program_terms_conditions.html |archive-date=27 August 2008 |url-status=dead}}</ref>
MP3.com's Trusonic business unit was the first to introduce an Internet-based business music player in July 1999, dubbed the ''MBOX''.<ref>{{Cite web|url=https://www.businesswire.com/news/home/20050302005246/en/Trusonic-Introduces-2005-MBOX-Player-Business-Music|title=Trusonic Introduces 2005 MBOX Player for Business Music And Messaging; Fifth Generation Commercial Digital Music and Messaging Player Now Available|date=2005-03-02|website=www.businesswire.com|language=en|access-date=2019-02-04}}</ref> The MBOX requires an Internet connection (broadband or dial-up) to obtain music and schedules via its MSP protocol. The MBOX differentiates itself through an advanced music, messaging and daypart scheduling system known as Client Online Account (COA).<ref>{{Cite web|url=http://www.magic-on-hold.com/manuals/avaya-audiosonic-user-manual.pdf|title=AudioSonic MBOX® Product Manual|website=Magic On Hold}}</ref> The Trusonic system is a local aware event based playback device where each location is individually addressable and each location can have a unique schedule, or all locations within a retail chain can be scheduled identically. The COA programmed event lists are dynamically interpreted on each MBOX to generate the resulting stream of audio in the retail environment.
In 2017, due to years of losses, Mood Media re-structured its capital structure. The deal resulted in the takeover of the formerly public company by Apollo Global Management and GSO Capital Partners.<ref>{{Cite news|url=https://www.bloomberg.com/news/articles/2017-05-02/muzak-adds-dissonance-to-apollo-gso-debt-deal-with-royalty-loss|title=Unpaid Royalties Roil Muzak's Buyout Deal With Apollo and GSO|date=2017-05-02|work=Bloomberg.com|access-date=2018-02-07|language=en}}</ref>
In July 2020, Mood Media filed for bankruptcy, with the COVID-19 pandemic a major reason for its financial problems. The company emerged from bankruptcy in less than 24 hours due to the agreement of all stakeholders, strong strategic plan, and stable team.<ref>{{cite news|url=https://www.statesman.com/business/20200803/austinrsquos-mood-media-emerges-from-chapter-11-bankruptcy|website=Austin American-Statesman|title=Austin's Mood Media emerges from Chapter 11 bankruptcy|date=2020-08-03|access-date=2021-06-12|language=en}}</ref><ref>{{cite news|url=https://www.bizjournals.com/austin/news/2020/08/03/mood-media-emerges-bankruptcy.html|website=Austin Business Journal|title=Mood Media emerges from bankruptcy after just one day|date=2020-08-03|access-date=2021-06-12|language=en}}</ref>
== References == {{Reflist|colwidth=60em}}
== External links == *[http://us.moodmedia.com Mood Media North America Home Page] *[http://www.garageband.com GarageBand.com]
Category:American companies established in 1999 Category:Entertainment companies established in 1999 Category:Internet properties established in 1999 Category:Companies that have filed for Chapter 15 bankruptcy Category:Companies that filed for Chapter 11 bankruptcy in 2020 Category:2009 mergers and acquisitions Category:Industrial music services Category:Companies based in Austin, Texas