{{Short description|Clothing and lifestyle brand}} {{Use American English|date=November 2022}} {{Use mdy dates|date=November 2022}} {{more citations needed|date=May 2015}}
{{Infobox company | name = Traplord | logo = | type = | genre = | predecessor = | foundation = Harlem, New York City, U.S. | founder = ASAP Ferg | location_city = New York City | location_country = U.S. | locations = | area_served = North America, Asia, Europe, Australia | key_people = | industry = Retail, E-commerce | products = Apparel | services = | revenue = | operating_income = | net_income = | assets = | equity = | owner = | creative director = | num_employees = | parent = | divisions = | subsid = | homepage = {{URL|traplord.com}} | footnotes = | intl = }}
'''Traplord''' is a New York City-based street fashion clothing and lifestyle brand that started in late 2012 by A$AP Mob member, ASAP Ferg. The clothing company is an extension of what started as a merchandise business for products to be sold on tour, but developed into a full-fledged brand based on A$AP Ferg's history in design and fashion.<ref name="Traplord Clothing">{{cite web|url=http://officialtraplord.tumblr.com/|title=Traplord Clothing|publisher=RFID JOURNAL|accessdate=August 25, 2014}}</ref>
== History ==
ASAP Ferg's father, Darold Ferguson, owned a Harlem boutique and printed shirts and logos for record labels such as Bad Boy Records. Before starting his music career, Ferg was heavily influenced by his father's work and pursued a career in fashion. In 2005, he launched a clothing and jewelry line to design and distribute high-end belts worn by celebrities such as Chris Brown, Swizz Beatz, and Diggy Simmons.<ref>{{cite web|last1=Traplord|title=About ASAP Ferg|url=http://www.asapferg.com/about/|website=ASAP Ferg|accessdate=September 10, 2015}}</ref>
After starting his music career, Ferg put these projects on hold. While on tour in the United States, he created the brand "Traplord", which he designed and manufactured himself. The brand started with merchandise for sale during tours. As his popularity in the music world grew, so did his brand. It became a lifestyle and a well-known streetwear brand throughout Asia, Europe, and Australia.
== Style == As a streetwear brand, Traplord has also been seen in the skater and BMX scene and has been worn by BMX rider Nigel Sylvester.<ref>{{cite web |title=Nigel Sylvester X ASAP Ferg S.O.M.P. Video. |url=http://thecomeup.com/videos/nigel-sylvester-x-asap-ferg-s-o-m-p-video/ |access-date=26 May 2023 |archive-url=https://web.archive.org/web/20130324023453/http://thecomeup.com/videos/nigel-sylvester-x-asap-ferg-s-o-m-p-video/ |archive-date=March 24, 2013 |date=March 20, 2013 |url-status=unfit}}</ref> It is usually styled in colors such as black and white, camouflage prints, snapbacks, and bucket hats. The brand has been embraced by fellow artists such as Wale, Big Sean, ASAP Rocky and others. <ref>{{cite web|last1=Hendrix|first1=Harry|title=Traplord Clothing|url=https://harryhendrix1017.wordpress.com/2014/07/21/traplord-clothing/|website=harry hendrix 1017|date=July 21, 2014 |accessdate=May 6, 2015}}</ref> <ref>{{cite web|last1=Yapalater|first1=Lauren|title=Haim And ASAP Ferg's New Music Video For "My Song 5" Is Perfect|url=https://www.buzzfeed.com/lyapalater/haims-new-music-video-for-my-song-5-is-perfect#.sxYRn9Ky2|website=BuzzFeed|date=August 19, 2014 |accessdate=May 7, 2015}}</ref><ref>{{cite magazine|title=Watch A$AP Ferg Teach Haim, Cara Delevingne How to 'Dope Walk' |url= https://www.rollingstone.com/music/premieres/watch-asap-ferg-teach-haim-cara-delevingne-how-to-dope-walk-20150225|magazine=Rolling Stone|date= February 25, 2015|accessdate=May 7, 2015}}</ref>
== Collaborations ==
BAPE's Jay West designed the T-shirt that combines the animated stained-glass version of the Trap Lord album artwork while Ferg is holding the company's trademark Baby Milo logo.<ref>{{cite web|last1=The Bells|first1=Rock|title=A$AP Ferg and BAPE Team Up For 'TrapLord' Shirt|url=http://www.rockthebells.net/asap-ferg-and-bape-team-up-for-trap-lord-shirt/|website=Rock The Bells|accessdate=May 6, 2015}}</ref><ref>{{cite web|last1=V|first1=D|title=A$AP Ferg x A Bathing Ape 'TrapLord' T-shirt|url=http://www.themaskedgorilla.com/aap-ferg-x-a-bathing-ape-traplord-t-shirt/|website=The Masked Gorilla|accessdate=May 6, 2015}}</ref>
The capsule collection in collaboration with Young & Reckless is exclusively released through PacSun. Young & Reckless merged the designs of Traplord, as well as the mass appeal of their own brand.<ref>{{cite web|last1=Hardy|first1=Travis|title=WHATEVER IT TAKES: A$AP FERG|url=http://www.youngandreckless.com/blogs/young-reckless/16725116-whatever-it-takes-a-ap-ferg|website=Young And Reckless|accessdate=May 6, 2015}}</ref><ref>{{cite web|last1=Inc|first1=Pacsun|title=Young and Reckless ASAP Ferg|url=http://www.pacsun.com/mens/young-reckless/asap-ferg.html|website=Pacsun|accessdate=May 6, 2015}}</ref> <ref>{{cite web|last1=jordje|first1=D|title=A$AP Ferg Partners with Young & Reckless for Exclusive Collection|url=http://www.asapmob.com/2014/10/aap-ferg-partners-with-young-reckless-for-exclusive-collection/|website=ASAP Mob}}</ref>
A release of clothing with a new iTunes app Virgin Mega, where they save you the trouble of waiting in a real line by creating a virtual interactive line seamlessly through their smart phone. This collaboration with Virgin Mega inspired a line of apparel exclusively for Syracuse University which included a snapback hat, long sleeve tee, cropped crew neck, and a bucket hat.<ref>{{cite web|title=A$AP Ferg Designs Syracuse University Apparel|url=http://pitchfork.com/news/57707-aap-ferg-designs-syracuse-university-apparel/|website=Pitchfork|date=December 4, 2014 |accessdate=September 10, 2015}}</ref><ref>{{cite web|title=A$AP Ferg & Virgin Mega Collaborate On A Limited Edition Clothing Line|url=http://thesource.com/2014/12/03/source-exclusive-aap-ferg-virgin-mega-collaborate-on-a-limited-edition-clothing-line/|website=The Source|date=December 3, 2014 |accessdate=May 6, 2015}}</ref><ref>{{cite web|last1=jordje|first1=D|title=A$AP Ferg Releasing Exclusive #TrapLordTakeover Syracuse Collection|url=http://www.asapmob.com/2014/12/aap-ferg-releasing-exclusive-traplordtakeover-syracuse-collection/|website=ASAP Mob|accessdate=May 6, 2015}}</ref> <ref>{{cite web|title=VILLA x A$AP Ferg: Emerald Essentials|url=http://www.asapferg.com/villa-x-aap-ferg-emerald-essentials/|website=ASAP Ferg}}</ref><ref>{{cite web|last1=Krastz|first1=Roger|title=ASAP Ferg's Traplord Clothing Line Takes Over Syracuse|url=http://www.xxlmag.com/lifestyle/2014/12/aap-fergs-trap-lord-clothing-takes-syracuse/|website=XXL Mag|date=December 3, 2014 |accessdate=May 6, 2015}}</ref>
The capsule collection with an Australian retailer, Culture Kings, was the first of its kind. An ASAP Ferg Australia Tour increased Traplord's popularity in Australia and led to the collaboration.<ref>{{cite web|last1=Lord|first1=Trap|title=CULTURE KINGS X TRAPLORD COLLAB|url=http://www.traplord.com/blogs/trap-lord-blog/18105068-culture-kings-x-traplord-collab|website=Traplord Blog|accessdate=May 7, 2015}}</ref><ref>{{cite web|url=https://www.culturekings.com.au/blogs/news/the-traplord-asap-ferg-in-store-at-culture-kings-melbourne|title=The Traplord, ASAP Ferg in store at Culture Kings Melbourne!|date=|website=Culture Kings|archive-url=|archive-date=|accessdate=May 6, 2015}}</ref>
== References ==
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Category:Hip-hop fashion