{{one source|date=May 2014}} thumb|1924 trade advertisement for an elevator company A '''trade advertisement''' is an advertising undertaken by the manufacturer and directed toward the wholesaler or retailer.<ref>{{Cite web |url=http://independency.wordpress.com/reklamas-vardnica/ |title=AD Dictionary |date=31 October 2007 |publisher=independency.wordpress.com }}</ref>
The United States Federal Trade Commission states that, "Under the law, claims in advertisements must be truthful, cannot be deceptive or unfair, and must be evidence-based."<ref>{{Cite web|url=https://www.encorepromos.net/blog/why-promotional-products|title=Why Promotional Products?|date=2019-07-01|website=www.encorepromos.net|language=en|access-date=2019-08-17}}</ref>
==References== {{Reflist}}
Category:Public relations techniques Category:Advertising publications by format
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