{{Short description|South Korean cosmetics brand}} {{Infobox company | name = TONYMOLY<br>토니모리 | logo = TonyMolyLogo.jpg | logo_caption = | image = | image_caption = Tony Moly storefront | foundation = | founder = | location_city = Seoul | location_country = South Korea | origins = | area_served = Worldwide | parent = | revenue = | products = Skincare | homepage = {{url|corp.tonymoly.com/}} }}

'''Tony Moly''' ({{korean|토니모리}}) is a South Korean cosmetics brand.<ref>{{Cite web|url=http://corp.tonymoly.com/|title=(주)토니모리|website=corp.tonymoly.com}}</ref>

Tony Moly was established in 2006 with the support of Tae Sung Industry.<ref name="auto1">{{cite web |url=http://eng.tonymoly.com/brand/history.asp |title=Tony Moly > Brand > History |date= |accessdate=2013-11-02 |archive-date=2013-11-03 |archive-url=https://web.archive.org/web/20131103034102/http://eng.tonymoly.com/brand/history.asp |url-status=dead }}</ref> The name Tony Moly means "putting style into packaging".<ref>{{cite web |url=http://eng.tonymoly.com/brand/about.asp |title=Tony Moly > Brand > About |date= |accessdate=2013-11-02 |archive-date=2013-11-03 |archive-url=https://web.archive.org/web/20131103035222/http://eng.tonymoly.com/brand/about.asp |url-status=dead }}</ref>

== History ==

* In July 2006, Tony Moly Cosmetics was launched with the support of Tae Sung Industry. * In April 2008, Soo Hwan Kang was appointed as the new president and 60 stores in Korea were opened. * In 2009, Tony Moly opened stores in Japan, Taiwan, Hong Kong, China, Vietnam and Myanmar. By November, it had over 120 stores in Korea. * In 2010, Kim Huonh Cheon was appointed as the new CEO and Tony Moly opened its 200th shop. * In 2011, Tony Moly opened its 300th shop and in April, Tony Moly opened its first store in the Philippines.<ref name="auto1" /><ref>{{cite web|url=http://www.projectvanity.com/projectvanity/2011/5/15/tony-moly-is-now-in-the-philippines.html |title=Tony Moly is now in the Philippines |publisher=projectvanity |date= 15 May 2011|accessdate=2013-11-02}}</ref> * In August 2013, Tony Moly launched in Russia, opening two stores in Rostov-na-Donu and Ulan-Ude.<ref>{{cite web|url=https://news.yahoo.com/korean-cosmetic-brand-tonymoly-to-open-itstwo-stores-063946189.html |title=Korean cosmetic brand TONYMOLY to open its two stores in Russia|publisher=yahoo.com |date= 6 August 2013|accessdate=2013-11-02}}</ref> * In 2013, Tony Moly opened its 10th single shop in Indonesia.<ref>[https://archive.today/20140421144342/http://www.etonymoly.com/brand/content.asp?board=fun_good&board_group=0&board_group2=0&suid=0&uid=1661&params=pae= Tony Moly opens its 10th shop in Indonesia]</ref> * In 2015, Tony Moly opened a flagship store in New York on July 13.<ref name="auto">{{Cite web |url=http://eng.etonymoly.com/html/brand_intro.php#brandIntroOverview |title=Tonymoly |access-date=2017-03-11 |archive-date=2017-03-12 |archive-url=https://web.archive.org/web/20170312062731/http://eng.etonymoly.com/html/brand_intro.php#brandIntroOverview |url-status=dead }}</ref> The same year, Tony Moly opened its official store in the Latin American country [https://www.tonymolycolombia.com/ Colombia]. It first began in the cities of Bogota and Medellin.<ref>{{Cite web|url=https://www.tonymolycolombia.com/|title=TONYMOLY – Tienda Online de CÓSMETICA COREANA|first=Tony Moly|last=Colombia|website=TONYMOLY}}</ref> * In 2016, Tony Moly achieved a total of 825 stores launched in 15 countries.<ref name="auto" />

==Spokespersons and models==

* Kim Hyun-joong was Tony Moly's endorser for 3 years from 2007 to 2010. On 17 August 2010, Brown Eyed Girls became their new models,<ref>{{cite web |url=http://static.allkpop.com/article/2010/08/tony-moly-parts-ways-with-kim-hyun-joong-signs-brown-eyed-girls#axzz2jR2dWNvd |title=Tony Moly parts ways with Kim Hyun Joong, signs Brown Eyed Girls |publisher=allkpop |date= |accessdate=2013-11-02 |archive-date=2013-11-03 |archive-url=https://web.archive.org/web/20131103191120/http://static.allkpop.com/article/2010/08/tony-moly-parts-ways-with-kim-hyun-joong-signs-brown-eyed-girls#axzz2jR2dWNvd |url-status=dead }}</ref> along with actor Song Joong-ki.<ref>{{cite web |url=http://static.allkpop.com/article/2010/10/brown-eyed-girls-with-joong-ki-for-tony-moly#axzz2jR2dWNvd |title=Brown Eyed Girls with Joong Ki for Tony Moly |publisher=allkpop |date= |accessdate=2013-11-02 |archive-date=2013-11-03 |archive-url=https://web.archive.org/web/20131103191117/http://static.allkpop.com/article/2010/10/brown-eyed-girls-with-joong-ki-for-tony-moly#axzz2jR2dWNvd |url-status=dead }}</ref> * On 7 July 2011, T-ara became endorsers of Tony Moly.<ref>{{cite web |url=http://static.allkpop.com/article/2011/07/t-ara-selected-as-the-new-models-for-tony-moly#axzz2jR2dWNvd |title=T-ara selected as the new models for "Tony Moly" |publisher=allkpop |date= |accessdate=2013-11-02 |archive-date=2013-11-03 |archive-url=https://web.archive.org/web/20131103020851/http://static.allkpop.com/article/2011/07/t-ara-selected-as-the-new-models-for-tony-moly#axzz2jR2dWNvd |url-status=dead }}</ref> * On 17 September 2012, JYJ was chosen as endorsers of Tony Moly.<ref>{{cite web |url=http://static.allkpop.com/article/2012/09/jyj-selected-as-official-models-for-cosmetics-brand-tony-moly#axzz2jR2dWNvd |title=JYJ selected as official models for cosmetics brand Tony Moly |publisher=allkpop |date= |accessdate=2013-11-02 |archive-date=2013-11-03 |archive-url=https://web.archive.org/web/20131103021520/http://static.allkpop.com/article/2012/09/jyj-selected-as-official-models-for-cosmetics-brand-tony-moly#axzz2jR2dWNvd |url-status=dead }}</ref> * On 3 September 2013, Super Junior-M and f(x)'s Victoria were chosen as the new models of Tony Moly.<ref>{{cite web|url=http://www.allkpop.com/article/2013/09/super-junior-m-and-fxs-victoria-chosen-as-the-new-global-models-for-cosmetics-brand-tonymoly#axzz2i3NGl2MQ |title=Super Junior M and f(x)'s Victoria chosen as the new 'global models' for cosmetics brand 'TONYMOLY' |publisher=allkpop |date= |accessdate=2013-11-02}}</ref> * On 2 September 2014, Hyuna and B1A4 become Tony Moly's new models.<ref>{{Cite web |url=http://www.bntnews.co.uk/app/news.php?nid=12978 |title=Hyuna Is TONYMOLY’s New Muse |access-date=2014-09-02 |archive-date=2014-10-22 |archive-url=https://web.archive.org/web/20141022155631/http://www.bntnews.co.uk/app/news.php?nid=12978 |url-status=dead }}</ref> * On 29 March 2018, BtoB become Tony Moly's new male model.<ref>{{cite web | url=http://news.naver.com/main/read.nhn?mode=LSD&mid=sec&oid=018&aid=0004067009&sid1=001 | title=토니모리, 비투비(Btob) 광고 모델 발탁 }}</ref> * On 1 October 2018, amid heavy speculation within the Korean makeup industry, Monsta X became advertising models for its newest lip tint line with a guaranteed contract clause of 24 months.<ref>{{cite web|url=http://www.lawissue.co.kr/view.php?ud=20181001192317130307f28b58b8_12|script-title=ko:토니모리, 새로운 브랜드 모델로 '몬스타엑스(MONSTA X)' 발탁|trans-title=TONY MOLY selects 'MONSTA X' as a new brand model|website=Roiss|last=Kim|first=Young-sam|date=2018-10-01|access-date=2018-10-01|language=ko}}</ref> * On 22 February 2019, it was reported that the group's explosive popularity among overseas K-pop fans made Tony Moly's stock price rise, especially in Thailand, the largest cosmetics market in ASEAN.<ref>{{cite web|url=https://www.ajunews.com/view/20190222095243522|script-title=ko:'주가상승' 토니모리, 태국 매출에 '몬스타엑스' 인기 한몫?|website=Aju Economic Daily|last=Lee|first=Seo-woo|date=2019-02-22|access-date=2019-02-22|language=ko}}</ref> * in 2019, Kwon Nara<ref>{{Cite web |last=기자 |first=강인귀 |title=토니모리, 배우 권나라 '퍼펙트 립스 쇼킹립' 모델로 발탁 |url=https://n.news.naver.com/mnews/article/417/0000407285?sid=101 |access-date=2025-11-13 |website=n.news.naver.com |language=ko}}</ref> * in 2020, Kim Sa-rang,<ref>{{Cite news |title=토니모리 컨시크, 배우 김사랑 모델 발탁 - 현대경제신문 |url=http://www.finomy.com:80/news/articleView.html?idxno=74965 |archive-url=https://web.archive.org/web/20200220172425/http://www.finomy.com:80/news/articleView.html?idxno=74965 |archive-date=2020-02-20 |access-date=2025-11-13 |language=ko}}</ref> Kim Yo-han,<ref>{{Cite web |last=최정화 |title=토니모리, 김요한 전속모델 발탁, '첫 화보' 공개 |url=https://n.news.naver.com/mnews/article/277/0004703612?sid=004 |access-date=2025-11-13 |website=n.news.naver.com |language=ko}}</ref> Jessi (musician)<ref>{{Cite news |title=토니모리 ‘쇼킹카라’ 모델 제시 발탁 |url=https://www.asiatoday.co.kr/kn/view.php?key=20201021010012228}}</ref> * in 2022, Shin Jee-won<ref>{{Cite web |last=기자 / 2022.03.03 11:12:30 |first=김혜란 |title='비원츠' 모델 신지연 발탁… 토니모리·메디힐 등 증정·할인 행사 |url=http://www.bokuennews.com/news/article.html?no=213849 |access-date=2025-11-13 |website=www.bokuennews.com |language=ko}}</ref> * in 2024, Chung Ha<ref>{{Cite web |last=기자 |first=로피시엘=박영복 |title=토니모리, 가수 청하 브랜드 모델로 발탁 |url=https://n.news.naver.com/mnews/article/008/0005083717?sid=101 |access-date=2025-11-13 |website=n.news.naver.com |language=ko}}</ref>

==References== {{Reflist}}

==External links== {{commons category|Tony Moly}} * [http://tonymolycolombia.com// Tony Moly Colombia] * [http://www.etonymoly.com/ Tony Moly official website] * [http://eng.tonymoly.com/ Tony Moly international website] {{Webarchive|url=https://web.archive.org/web/20121227081830/http://eng.tonymoly.com/ |date=2012-12-27 }} * [http://tonymoly.ph/ Tony Moly Philippines] * [http://tonymolymexico.com.mx// Tony Moly Mexico] {{Webarchive|url=https://web.archive.org/web/20141118022607/http://tonymolymexico.com.mx/ |date=2014-11-18 }} *[https://danaco.ru// Tony Moly Russia] {{Webarchive|url=https://web.archive.org/web/20190112145959/https://danaco.ru// |date=2019-01-12 }} *[https://dnk.by Tony Moly Belarus] *[https://www.tonymoly.co.il/ Tony Moly Israel] *[https://www.tonymoly.jo Tony Moly Jordan]

Category:Cosmetics brands of South Korea Category:Companies based in Seoul Category:Chemical companies established in 2006