{{Short description|Swiss watch manufacturer}} {{Other uses}} {{Use dmy dates|date=November 2024}} {{Infobox company | name = Tissot SA | logo = Tissot Logo (2023).png | logo_size = 200px | image = Le Locle, usine Tissot.JPG | image_size = 230px | image_caption = Tissot's headquarters in Le Locle, Switzerland | type = Subsidiary | foundation = {{Start date and age|1853|df=yes}} in Le Locle | founders = Charles-Félicien Tissot<br />Charles-Emile Tissot | location_country = Switzerland | location = <!--modifies "Headquarters" entry-->Le Locle | key_people = Sylvain Dolla (CEO)<br />Georges Nicolas Hayek Jr. (chairman of the board) | area_served = Worldwide | industry = Watchmaking | products = Watches, timing devices and systems | revenue = €1.0 billion (2017) | operating_income = | net_income = | num_employees = 250 | parent = The Swatch Group | divisions = | subsid = | website = [https://www.tissotwatches.com/ tissotwatches.com] | dissolved = | footnotes = }} '''Tissot''' '''SA''' ({{IPA|fr|ti'so}}) is a Swiss watch brand owned by the Swatch Group.<ref>{{Cite web|url=https://www.bloomberg.com/research/stocks/private/snapshot.asp?privcapId=9548261|title=Company Overview of Tissot SA|website=www.bloomberg.com|access-date=2019-02-04}}</ref> The company was founded in Le Locle, Switzerland by Charles-Félicien Tissot and his son, Charles-Émile Tissot, in 1853.<ref name="Tissot: The Brand">{{cite web|title=Tissot: The Brand|url=http://www.tissot.ch/thebrand.html|publisher=Tissot|access-date=10 December 2014|url-status=dead|archive-url=https://web.archive.org/web/20141202222443/http://www.tissot.ch/thebrand.html|archive-date=2 December 2014}}</ref><ref name=fallet/>
Tissot is not associated with Mathey-Tissot, another Swiss watchmaking firm.
==History==
=== Independent company === Tissot was founded in 1853 by Charles-Félicien Tissot and his son Charles-Émile Tissot in the Swiss city of Le Locle, in the Neuchâtel canton of the Jura Mountains area.<ref name="Tissot: The Brand"/> The father and son team worked as a casemaker (Charles-Félicien Tissot) and watchmaker (Charles-Emile), with the son having expressed an interest in watchmaking from a young age. The two turned their house at the time into a small 'factory'.<ref>"A LOOK BACK AT TISSOT." Montres Publiques, 26 July 2021, https://montrespubliques.com/new-1minute-reads/a-look-back-at-tissot</ref> Charles-Emile Tissot left for Russia in 1858 and succeeded in selling their savonnette pocket watches across the Russian Empire.<ref name="Tissot Official">{{cite web |url=http://www.tissot.ch/?mod_communication/chapter_history |title= Tissot Official Website: History |publisher=Tissot |access-date=2009-09-18}}</ref> Russia became Tissot's greatest market, with the brand gaining popularity even in the Tsar's court; so Charles Tissot, Charles-Émile's son, moved to Moscow in 1885 to manage the branch his father had set up there.<ref>{{cite web |title=Tissot watches, Innovation Since 1853 |url=https://www.firstclasswatches.co.uk/blog/2018/05/tissot-innovation-since-1853/ |website=First Class Watches |date=14 May 2018 |access-date=26 September 2023}}</ref><ref>{{Cite web |date=25 February 2026 |title=Tissot History - From Le Locle to the World |url=https://tickingtales.com/tissot-history-from-le-locle-to-the-world/ |access-date=25 February 2026 |website=TickingTales}}</ref>
===Omega, SSIH, ASUAG, SMH=== In 1929, the global financial collapse brought the entire watch industry to a standstill, and Omega and Tissot forged an alliance under the leadership of Paul Tissot-Daguette, who had been trained at Tissot and became Omega's chief executive officer in 1930.<ref name="Watchmaster">{{cite web |title=From SSIH to Swatch Group: The rescue of the Swiss watch industry |url=https://www.watchmaster.com/en/journal/stories-en/how-ssih-became-the-swatch-group-which-rescued-the-swiss-watch-industry |website=Watchmaster |access-date=26 September 2023}}</ref> The merger formed Société Suisse pour l'Industrie Horlogère (SSIH),<ref name=fallet/>{{rp|208}} and Tissot-Omega watches from this era are sought after by collectors.
Tissot's first engagement as an official timekeeper was in 1938 where they timed a series of ski races in Villars-sur-Ollon, near the company's home town in swiss Alps. Tissot was used for timing downhill skiing in Switzerland in 1938, and for the Davis Cup in 1957.<ref name="Superwatchman">{{cite web |title=A Brief Tour of Tissot |url=https://superwatchman.com/a-brief-tour-of-tissot/ |website=Superwatchman |date=6 December 2022 |publisher=Superwatchman AB |access-date=26 September 2023}}</ref>
SSIH-ASUAG was formed in 1983 (Allgemeine Schweizerische Uhrenindustrie Aktiengesellschaft, ASUAG, was a holding company supplying the watch industry),<ref name=fallet>{{Cite book|url=https://www.tissotwatches.com/media/downloadable/pocket_book_en.pdf|title=The Story of a Watch Company|author=Estelle Fallet|publisher=Tissot|year=2002|isbn=2-940333-00-9}}</ref>{{rp|208–209}} then SMH (Société Suisse de Microélectronique et d’horlogerie; 1983–1985).<ref name=fallet/>{{rp|20–22}}
=== Swatch subsidiary === SMH took the name of ''the Swatch Group'' in 1998.<ref name=fallet/>{{rp|20–22}} Tissot SA remained in Le Locle, Switzerland, and marketed in 160 countries. Tissot watches are classified by the Swatch Group as "mid-range market" products.<ref>{{cite web|url=http://www.swatchgroup.com/brands_and_companies/watches_and_jewelry/middle_range|archive-url=https://web.archive.org/web/20180422170501/http://www.swatchgroup.com/brands_and_companies/watches_and_jewelry/middle_range|archive-date=22 April 2018|url-status=unfit|title=Middle Range watches – (Tissot, Balmain, Certina, Mido, Hamilton, Calvin Klein)|website= The Swatch Group}}</ref>
Tissot is an official timekeeper for the world championships in cycling, motorcycling, fencing and ice hockey, etc. Tissot was a sponsor for the Formula One car-racing teams Lotus, Renault, and Sauber. In the past handheld stopwatches were sufficient to provide official timings; in more recent times manufacturers and sporting bodies together develop more accurate systems for specific events. In competitive cycling, for instance, sensors are placed on the bikes and track, and linked by computers to provide track timings and performance data.<ref>{{cite web |title=Cycling |url=https://www.swisstiming.com/sports/cycling-track/ |website=Swiss Timing |access-date=26 September 2023}}</ref>
===PRX===
Swatch distinguished itself on the global watch market in 2021 with the re-release of the PRX, a stainless steel watch with integrated bracelet. The first PRX was released in 1978 and enjoyed a brief but successful run before it was discontinued in the 1980s. Positive word-of-mouth, the variety of face colors offered, and the watch's perceived general affordability and versatility (combined with its durability) served to make the watch one of the most successful timepieces of the 2020s. Shortly after its release, the watch rivaled Rolex in popularity, with Tissot stores struggling to keep the watch in stock.<ref name=past>{{cite web|url=https://oracleoftime.com/the-tissot-prx-history/|title=The Past and Present of the Tissot PRX Collection|website= Oracle of Time |date=15 September 2022 }}</ref><ref name=teddy>{{cite web|url=https://teddybaldassarre.com/blogs/watches/tissot-prx-watch?srsltid=AfmBOoodbd5DzsN3CGmY9aIvPjVhtU0o1IcZh15YBtM0sGzfqT6wAruC|title=Tissot PRX|website= Teddy |date=12 September 2023 }}</ref><ref>{{cite web|title=Tissot PRX: The Iconic Swiss Watchmaking Revelation |url=https://timesourcejewelers.com/blogs/news/tissot-prx-the-most-iconic-revelation-in-the-history-of-swiss-watchmaking?srsltid=AfmBOoqSrpf7XV-dH6M6Ta2ohkMr5hKyGtjpRb0oy0799LxqfvMPV9DK|website=Time Source}}</ref>
In November 2025, Tissot announced the 38mm PRX in Damascus Steel and Titanium versions. The 38mm models were welcomed by fans, as the 38mm size become popular amongst collectors. <ref>{{Cite web |date=5 November 2025 |title=Tissot PRX 38mm: Titanium and Damascus Steel Release |url=https://tickingtales.com/tissot-prx-38mm-titanium-and-damascus-steel-release/ |access-date=25 February 2025 |website=TickingTales}}</ref>
== Motto and slogan == thumb|Tissot store in Hong Kong The company motto/slogan of Tissot is "Innovators by Tradition"<ref>{{Cite web|url=https://medium.com/@swisswatchbrand/tissot-the-innovator-by-tradition-240de7e82112|title=Tissot — The "Innovator By Tradition"|author=<!--not stated-->|date=30 March 2018|website=Swiss Watch Brand|access-date=2019-02-04}}</ref> and its mission statement is "gold value at silver price".<ref>{{Cite web |title=Tissot® official website |url=https://www.tissotwatches.com/en-us/collection/all-our-watches/t-gold.html |access-date=2022-09-10 |website=Tissot Watches}}</ref>
== Innovations == Tissot introduced the first mass-produced pocket watch as well as the first pocket watch with two time zones in 1853 and the first anti-magnetic watch, in 1929–30.<ref name="Tissot Official" /> Tissot was also one of the first companies to manufacture an antimagnetic wristwatch in the early 1930s.<ref>"THE 1-MINUTE HISTORY OF ANTI-MAGNETIC WATCHES." Montres Publiques, 12 June 2019, https://montrespubliques.com/1minute-reads/the-1-minute-history-of-anti-magnetic-watches?rq=tissot</ref> The Tissot company was also the first to make watches out of plastic (Idea 2001 in 1971), stone (the Alpine granite RockWatch in 1985), mother of pearl (the Pearl watch in 1987), and wood (the Wood watch in 1988).<ref name="Tissot: The Brand" />
Tissot introduced its first tactile watch, with "T-Touch," technology in 1999; watches containing this technology have touch-sensitive sapphire crystals to control various functions including compass, barometer, altimeter and thermometer. The 2014 T-Touch Expert Solar and T-Touch Lady Solar had 25 functions.<ref>{{cite web|url=http://www.anytimewatches.com/en/the-new-tissot-t-touch-expert-solar.html|title=The New Tissot T-Touch Expert Solar|publisher=Anytime Watches|date=14 November 2014}}</ref>
==Gallery== <gallery> File:Tissot - 1958.jpg|Tissot watch from 1958, manual winding, 33 millimeters, in-house movement with Manual winding File:Tissot watch.jpg|Tissot 1853 hand watch in Chennai Tamil Nadu File:Tissot_Couturier_watch_on_hand.jpg|Tissot Couturier File:Tissot Handaufzug, 1958.jpg|Tissot 1958 File:Tissot Twotimer.jpg|Tissot Twotimer, 1990 File:Tissot PRC 200 T17.1.586.52.jpg|Tissot PRC 200 (T17.1.586.52) File:Tissot pocket watch, open - 20110212.jpg|Tissot pocket watch, open </gallery>
==Marketing== Tissot has partnered with a wide range of celebrities from basketball players, actors, cricket players, to MotoGP racers to be their brand ambassadors. Tissot brand ambassadors have included: Tony Parker, Liu Yi Fei, Virat Kohli, Deepika Padukone, Huang Xiaoming, Jorge Lorenzo, Thomas Lüthi, Neha Kakkar, Marc Márquez and Rana Daggubati, Simon Gong Jun.<ref>{{Cite web|url=https://www.tissotwatches.com/en-us/tissot-world-ambassadors|title=Official Tissot Website – Meet our ambassadors|website=www.tissotwatches.com|access-date=2023-09-07}}</ref>
Tissot has been the official timekeeping partner of the National Basketball Association since the 2015–16 NBA season (along with the WNBA), providing timing devices, including the on-court clock and shot clock for the league's venues, along with offering league-specific watches which are worn and promoted by the two league's players and coaches.<ref name="NBA">{{cite web |title=NBA Renewal announcement 2021 |url=https://www.tissotwatches.com/en-en/magazine-news-55.html |website=www.tissotwatches.com |access-date=9 June 2023 |date=20 October 2021}}</ref>
== Clientele == Tissot watches have been worn by Catherine, Princess of Wales, Sarah Bernhardt, singer Carmen Miranda, Grace Kelly, and Nelson Mandela.<ref name="Tissot Official" />
==In popular culture== {{Unreferenced section|date=July 2022}} James Stewart wore a Tissot watch in ''Rear Window''. T-Touch watches have been worn by Angelina Jolie in the movies ''Lara Croft Tomb Raider: The Cradle of Life'' and ''Mr. & Mrs. Smith''. Simon Pegg wore a T-Touch in ''Mission: Impossible – Rogue Nation''.{{Citation needed|date=August 2022}}. Richard Roundtree appears to wear a Tissot PR 516 with steel rally bracelet in ''Shaft''. Indian actor Kamal Haasan wore a Tissot watch in 2008 Tamil film ''Dasavathaaram''. In episode 13 of ''The Prisoner'', ''Patrick McGoohan'' uses his Tissot watch to hypnotize the character "No.86".
== Sponsorships == Tissot has been the official timekeeper responsible for timing in several sports including MotoGP, the International Ice Hockey Federation, the Union Cycliste Internationale, the International Basketball Federation (FIBA), the International Fencing Federation, the Women's National Basketball Association,<ref>{{cite web|url=https://www.espn.com/nba/story/_/id/13813208/nba-watchmaker-tissot-announce-multi-year-partnership|title=NBA, watchmaker Tissot announce multiyear partnership|date=5 October 2015 |publisher=ESPN|access-date=23 February 2016}}</ref> the NBA G League<ref>{{cite web|url=https://www.swatchgroup.com/en/services/archive/2025/tissot-expands-global-partnerships|archive-url=https://web.archive.org/web/20250615185137/https://www.swatchgroup.com/en/services/archive/2025/tissot-expands-global-partnerships|title=TISSOT EXPANDS GLOBAL PARTNERSHIPS - Swatch Group|publisher=Tissot|archive-date=15 June 2025}}</ref> for many years. In basketball it has sponsored the Swiss national team,<ref>[http://www.fiba.basketball/eurobasket/2017/qualifiers/Switzerland/#iset=716054ac-6f03-4c86-8f2a-8e4bccbd32dc&iid=73368a21-f38b-4a95-a006-2d913f206dd5 FIBA EuroBasket 2017], FIBA.com, Retrieved 31 August 2017.</ref> the Chinese Basketball Association, the NBA and other related events, teams, and organizations. On 20 November 2019 it was announced that Tissot would serve as the official timekeeper and results service for the 2022 World Games.<ref>[https://www.theworldgames.org/news/The-World-Games-2022-32/Tissot-Official-Timekeeper-of-The-World-Games-2021-1975 Tissot Official Timekeeper of The World Games 2021], The World Games, Retrieved 16 July 2022</ref>
== See also == {{Portal|Companies}}
* List of watch manufacturers * Swiss Made
==References== {{Reflist}}
== External links == {{Commons category}} * {{Official website}}
{{Authority control}}
Category:The Swatch Group Category:1853 establishments in Switzerland Category:Swiss companies established in 1853 Category:Manufacturing companies established in 1853 Category:Le Locle Category:Swiss watch brands Category:Companies based in the canton of Neuchâtel