{{about|the company||tide mark}} {{Infobox company | name = Tidemark | logo = Tidemark logo.png | type = Private | founder = Christian Gheorghe<br>Tony Rizzo<br>Nenshad Bardoliwalla | products = Enterprise software, <br />Data analytics | num_employees = 150+ | foundation = {{start date and age|2010}} | location_city = Redwood City, California }} '''Tidemark''' is a private enterprise performance management firm founded in 2010 that provides cloud-based analytics applications built for a mobile device enabled platform. Tidemark was known as Proferi when it was in stealth mode and is located in Redwood City, California. In Sept. 2013, Tidemark won the Big Data Startup Challenge and earned a spot in the Big Data 50.<ref name=new>{{cite news|url=http://bits.blogs.nytimes.com/2013/03/27/designing-big-data-that-works/?_r=0|title=Designing Big Data That Works|newspaper=New York Times|date=27 March 2013|author=Quentin Hardy|accessdate=28 October 2013}}</ref><ref name=zdnet>{{cite news|url=https://www.zdnet.com/article/tidemark-takes-epm-to-the-cloud/|title=Tidemark takes EPM to the cloud|work=ZDNet|author=Dennis Howlett|date=17 October 2011|access-date=28 October 2013}}</ref><ref name=zdnet2>{{cite news|url=https://www.zdnet.com/article/tidemark-raises-13-million-for-cloud-analytics/|title=Tidemark raises $13 million for cloud analytics|work=ZDNet|author=Andrew Nusca|date=1 August 2013|access-date=28 October 2013}}</ref><ref name=venture>{{cite web|url=https://venturebeat.com/2011/10/17/with-11m-in-funding-tidemark-launches-cloud-based-enterprise-performance-manage-apps/|title=With $11M in funding, Tidemark launches cloud-based enterprise performance manage apps|publisher=Venture Beat|author=Dean Takahashi|date=17 October 2011|accessdate=28 October 2013}}</ref><ref name=all3>{{cite web|url=http://allthingsd.com/20131023/tidemark-pushes-out-fall-update-that-answers-what-if-questions-about-your-business/|title=TideMark Pushes Out Fall Update That Answers What-If Questions About Your Business|publisher=All Things D|author=Arik Hesseldahl|date=23 October 2013|accessdate=28 October 2013}}</ref>
==Company history==
Founded by Christian Gheoghe with co-founders Tony Rizzo and Nenshad Bardoliwalla in 2010, Tidemark's approach to EPM analytics emphasizes a mobile first user experience in a public multi-tenant cloud. Gheorghe and Rizzo spent 9 months surveying Fortune 1000 companies before they developed Tidemark's product range asking businesses how to improve existing intelligence and analytics solutions.<ref name=start>{{cite web|url=http://startup50.com/BDChallenge-4|title=Tidemark Wins Big Data Startup Challenge, Earns Spot in Big Data 50|publisher=Startup 50|author=Jeff Vance|date=26 September 2013|accessdate=28 October 2013}}</ref>
Gheorghe previously created Tian Software which was bought out by OutlookSoft.<ref name=start/> Gheorghe served as CTO of OutlookSoft until the firm was acquired by SAP AG and was kept on board as a Senior Vice-president and CTO at SAP AG.<ref name=start/><ref name=zdnet3>{{cite news|url=https://www.zdnet.com/article/tidemark-apps-go-ga-name-wilmington-operating-chief/|title=Tidemark apps go GA, name Wilmington operating chief|work=ZDNet|author=Larry Dignan|date=28 August 2012|access-date=28 October 2013}}</ref><ref name=zdnet4>{{cite news|url=https://www.zdnet.com/article/tidemark-emerges-from-stealth-mode-eyes-business-intelligence-for-real-people/|title=Tidemark emerges from stealth mode, eyes business intelligence for real people|work=ZDNet|author=Larry Dignan|date=17 October 2011|access-date=28 October 2013}}</ref>
After two years in stealth mode, Tidemark raised $6.3 million in Series A funding. This was followed by $4 million in Series B funding, $24 million in Series C funding, and $13 million in Series D funding.<ref name=forbes>{{cite magazine|url=https://www.forbes.com/forbes/2012/0521/midas-list-tidemark-christian-gheorghe-startup-tech-thrifty-does-it.html|title=How To Launch A Billion Dollar Startup On A Shoestring|magazine=Forbes|author=George Anders|date=2 May 2012|accessdate=28 October 2013}}</ref><ref name=wall>{{cite news|url=https://blogs.wsj.com/venturecapital/2013/08/01/the-daily-startup-carbon-venture-partners-to-ride-california-cap-and-trade/?KEYWORDS=tidemark|title=The Daily Startup: Carbon Venture Partners to Ride California Cap-and-Trade|newspaper=Wall Street Journal|date=1 August 2013|accessdate=28 October 2013}}</ref><ref name=Reuters>{{cite news|url=https://www.reuters.com/article/us-tidemark-vc-idUSTRE79H0JH20111018|title=Oracle competitor Tidemark launches, wins more cash|work=Reuters|date=18 October 2011|accessdate=28 October 2013}}</ref> Key investors include Greylock Partners, Andreessen Horowitz, Tenaya Capital, Redpoint Ventures and Dave Duffield.<ref name=tech>{{cite web|url=https://techcrunch.com/2011/10/17/greylock-andreessen-horowitz-back-cloud-enterprise-performance-analytics-startup-tidemark/|title=Greylock, Andreessen Horowitz Back Cloud Enterprise Performance Analytics Startup Tidemark|publisher=Tech Crunch|author=Leena Rao|date=17 October 2011|accessdate=28 October 2013}}</ref><ref name=tech2>{{cite web|url=https://techcrunch.com/2013/08/01/tidemark-raises-13-million-for-cloud-based-analytics-platform/|title=Tidemark Raises $13 Million For Cloud-Based Analytics Platform With An Infographic Twist|publisher=Tech Crunch|author=Alex Williams|date=1 August 2013|accessdate=28 October 2013}}</ref><ref name=tech3>{{cite web|url=https://techcrunch.com/2012/01/18/cloud-enterprise-performance-analytics-startup-tidemark-raises-24m-from-redpoint-andreessen-horowitz/|title=Cloud Enterprise Performance Analytics Startup Tidemark Raises $24M From Redpoint, Andreessen Horowitz|publisher=Tech Crunch|author=Leena Rao|date=18 January 2012|accessdate=28 October 2013}}</ref>
Companies utilizing Tidemark's analytics services include Orange, La Quinta Inns & Suites, Brown University, and Stanford University.<ref name=start/><ref name=zdnet3/>
In 2015, Tidemark announced $25 million from a new round of funding, led by Workday.<ref>{{Cite web|url=https://www.forbes.com/sites/alexkonrad/2015/06/16/why-workday-bet-25-million-on-tidemark/|title=Why Workday Just Led A $25 Million Bet On Tidemark's Financial Planning Software|last=Konrad|first=Alex|website=Forbes|language=en|access-date=2020-04-06}}</ref><ref>{{Cite web|url=http://www.recode.net/2015/6/16/11563600/tidemark-raises-25-million-round-adds-workday-as-investor|title=Tidemark Raises $25 Million Round, Adds Workday as Investor|last=Hesseldahl|first=Arik|date=2015-06-16|website=Recode|access-date=2016-07-15}}</ref> The company has raised over $100 million in total funding.<ref name="Miller">{{Cite web|url=https://techcrunch.com/2015/06/16/tidemark-continues-to-sail-along-with-25m-in-new-funding/|title=Tidemark Continues To Sail Along With $25M In New Funding|last=Miller|first=Ron|website=TechCrunch|access-date=2016-07-15}}</ref> Tidemark's customer-base grew 4x during 2015 with clients such as Veolia, Stanford University, Intuit, G6 Hospitality, Bluelink and the University of Miami.<ref name="Miller"/><ref>{{cite web| url=http://www.financial-news.co.uk/27032/2015/03/tidemark-triples-annual-recurring-revenue-in-fy-2015-20/| title=Tidemark triples annual recurring revenue in FY 2015| last=Arnason| first=Gulli| date=March 5, 2015| publisher=Financial News UK| access-date=May 25, 2015}}</ref>
In 2015, Tidemark was placed on Gartner’s Magic Quadrant in the 'Visionaries' Quadrant for corporate performance and Business Insider named Tidemark as one of the Top 50 enterprise startups to bet your career on in 2016.<ref>{{cite web| url=https://www.gartner.com/doc/3021220/magic-quadrant-corporate-performance-management| title=Magic Quadrant for Corporate Performance Management Suites| date=April 2, 2015| publisher=Gartner| access-date=May 25, 2015}}</ref><ref>{{Cite web|url=http://www.businessinsider.com/enterprise-startups-to-bet-on-in-2016-2015-11?op=0#/#tidemark-making-sense-of-mountains-of-data-27|title=50 enterprise startups to bet your career on in 2016|access-date=2016-07-15}}</ref>
On July 6, 2017, Tidemark merged with Longview, a Toronto-based finance and tax performance management software company.<ref>{{Cite web|url=https://www.accessnewswire.com/newsroom/en/banking-and-financial-services/longview-finalizes-merger-with-tidemark-465091|title=Longview Finalizes Merger With Tidemark|last= Schaffer |first= Marilyn |date=2017-06-07|website=Access Newswire|language=en-GB|access-date=2025-12-25}}</ref>
==Products==
Tidemark offers three apps that let users access real-time risk-adjusted data metrics, profitability modeling, and other tools for strategic, financial, and operational planning.<ref name="all">{{cite web|url=http://allthingsd.com/20111017/tidemark-comes-out-of-stealth-with-funding-from-greylock-andreessen-horowitz/|title=Tidemark Comes Out of Stealth With Funding from Greylock, Andreessen Horowitz|date=17 October 2011|publisher=All Things D|author=Arik Hesseldahl|accessdate=28 October 2013}}</ref><ref name=forbes/><ref name=wired>{{cite magazine|url=https://www.wired.com/wiredenterprise/2011/10/memories-of-the-iron-curtain-spawn-new-age-analytics-software/|title=Memories of the Iron Curtain Spawn New Age Analytics Software|magazine=Wired|author=Cade Metz|date=18 October 2011|accessdate=28 October 2013}}</ref><ref name=zdnet5>{{cite news|url=http://www.zdnet.com/tidemark-aims-to-make-profit-modeling-mainstream-7000022346/|archive-url=https://web.archive.org/web/20131024033549/http://www.zdnet.com/tidemark-aims-to-make-profit-modeling-mainstream-7000022346/|url-status=dead|archive-date=October 24, 2013|title=Tidemark aims to make profit modeling mainstream|work=ZDNet|author=Larry Dignan|date=23 October 2013|accessdate=28 October 2013}}</ref><ref name=gigaom>{{cite web|url=http://gigaom.com/2013/08/01/tidemark-lines-up-13m-to-keep-pushing-its-planning-software-in-clouds/|archive-url=https://web.archive.org/web/20130804061906/http://gigaom.com/2013/08/01/tidemark-lines-up-13m-to-keep-pushing-its-planning-software-in-clouds/|url-status=dead|archive-date=August 4, 2013|title=Tidemark lines up $13M to keep pushing its planning software in clouds|publisher=Gigaom|author=Jordan Novet|date=1 August 2013|accessdate=28 October 2013}}</ref> The firm's performance management platform is enabled for any device compatible with HTML5.
The firm also offers Storylines, a SaaS product presenting structured and unstructured data in a series of infographic-like images giving users an interactive and detailed view of a company's operations.<ref name=tech2/><ref name=gigaom2>{{cite web|url=http://gigaom.com/2011/10/17/proferi-morphs-into-tidemark-launches-cloud-based-epm/|archive-url=https://web.archive.org/web/20130808115725/http://gigaom.com/2011/10/17/proferi-morphs-into-tidemark-launches-cloud-based-epm/|url-status=dead|archive-date=August 8, 2013|title=Proferi morphs into Tidemark, launches cloud-based EPM|publisher=Gigaom|author=Barb Darrow|date=17 October 2011|accessdate=28 October 2013}}</ref><ref name=fast>{{cite magazine|url=http://www.fastcodesign.com/1670631/the-richest-design-opportunity-that-youve-never-heard-of|title=The Richest Design Opportunity That You've Never Heard Of|magazine=Fast Company|author=Suzanne LaBarre|accessdate=28 October 2013}}</ref>
In 2014, Tidemark added financial playbooks and predictive analytics functions to its software.<ref name="techcrunch">{{cite news|url=https://techcrunch.com/2014/04/29/tidemark-adds-finance-playbooks-and-32m-in-new-funding/|title=Tidemark Adds Finance Playbooks And $32M In New Funding|date=29 April 2014|work=TechCrunch|accessdate=17 November 2014|author=Miller, Ron}}</ref> The predictive analytics incorporates big data and social media information for use in forecasting and budgeting.<ref>{{cite magazine | url = http://www.pcworld.com/article/2846952/tidemark-software-adds-predictive-analytics-to-help-cfos-use-big-data-in-forecasting-budgeting.html | title = Tidemark software adds predictive analytics to help CFOs use big data in forecasting, budgeting | magazine = PC World | date = 12 November 2014 | accessdate = 16 November 2014 | author = O'Connor, Fred}}</ref> The company was recognized with two Cloud Computing Product of the Year awards presented by Cloud Computing Magazine in December 2014.<ref>{{cite web| url=http://cloud-computing.tmcnet.com/breaking-news/articles/394704-winners-the-2014-cloud-computing-product-the-year.htm| title=Winners of the 2014 Cloud Computing Product of the Year Award Announced| date=December 5, 2014| publisher=Cloud Computing Magazine| access-date=May 25, 2015}}</ref>
==References== {{Reflist|30em}}
==External links== *{{Official website}}
Category:Companies based in Redwood City, California Category:Software performance management