{{short description|Social networking service}} {{Use mdy dates|date=March 2026}} {{Infobox website | name = Thinkspot | logo = Thinkspot logo.png | url = {{URL|thinkspot.com/}} | type = Social networking service | registration = Required | current_status = Active | founder = {{nowrap|Jordan Peterson}} }}
'''Thinkspot''' is an online social networking service started by Jordan Peterson following the banning of several content producers from the membership platform Patreon. Peterson and Dave Rubin conceived of the site together as a platform centered on free speech. It has received mostly negative<!-- this is a summary of the Reception section --> reviews from media critics and it closed down on September 4, 2025.
== History == In December 2018, Carl Benjamin—an anti-feminist YouTuber known as "Sargon of Akkad"—was suspended by the membership platform Patreon, a website on which internet creators can receive money from fans who subscribe to their feed for a regular fee. Benjamin was later banned from the service, which reported that he used "racial and homophobic slurs to degrade another individual".<ref name="DailyDot-alternative"/> This led Canadian clinical psychologist Jordan Peterson and conservative political commentator Dave Rubin to announce the founding of Thinkspot. Shortly after Benjamin was banned, Peterson announced his intent to create what they called a "free speech platform", hoping it would be launched by Christmas.<ref name="DailyDot-alternative">{{cite web |first=Ellen |last=Ioanes |title=Jordan Peterson claims he's building an alternative to Patreon |url=https://www.dailydot.com/layer8/jordan-peterson-patreon/ |website=The Daily Dot |accessdate=April 17, 2020 |date=December 19, 2018 |archive-date=April 14, 2020 |archive-url=https://web.archive.org/web/20200414172925/https://www.dailydot.com/layer8/jordan-peterson-patreon/ |url-status=live }}</ref> Prior to leaving Patreon, Peterson was receiving donations of $30,000 a month through the website.<ref name="DailyDot-release"/>
By July 2019, an expected release date of August was announced.<ref name="DailyDot-release">{{cite web |last1=Martinez |first1=Ignacio |title=Jordan Peterson is releasing a 'free speech' alternative to Patreon called Thinkspot |url=https://www.dailydot.com/layer8/jordan-peterson-thinkspot/ |website=The Daily Dot |accessdate=April 17, 2020 |date=June 13, 2019 |archive-date=April 17, 2020 |archive-url=https://web.archive.org/web/20200417053345/https://www.dailydot.com/layer8/jordan-peterson-thinkspot/ |url-status=live }}</ref> By the end of July, a beta test for the site was underway in which users and content creators could access the site. The first small collection of content creators included Dave Rubin, Carl Benjamin, James Altucher, retired U.S. Navy SEAL Jocko Willink and science writer Michael Shermer. On the user side, beta-testers were allowed on the platform in limited numbers, and a wait list was developed to allow additional users.<ref name="Forward-extremists">{{cite news |last1=Kassel |first1=Matthew |title=Jordan Peterson's Starting A 'Free Speech Hub' — And Extremists Are Intrigued |url=https://forward.com/news/national/428250/white-supremacist-jordan-peterson-parler-laura-loomer/ |accessdate=April 17, 2020 |work=The Forward |date=July 24, 2019 |archive-date=July 25, 2019 |archive-url=https://web.archive.org/web/20190725163405/https://forward.com/news/national/428250/white-supremacist-jordan-peterson-parler-laura-loomer/ |url-status=live }}</ref> An article by Gizmodo from December 2019, still during the beta phase, estimated that a few thousand users were allowed on the platform.<ref name="Gizmodo-ProductDescription">{{cite web |last1=McKay |first1=Tom |title=Jordan Peterson, Sir, Mr. Surrogate Dad Sir: Please Return My Ten Dollars |url=https://gizmodo.com/jordan-peterson-sir-mr-surrogate-dad-sir-please-ret-1840059957 |website=Gizmodo |accessdate=April 17, 2020 |language=en-us |date=December 26, 2019 |archive-date=May 3, 2020 |archive-url=https://web.archive.org/web/20200503201225/https://gizmodo.com/jordan-peterson-sir-mr-surrogate-dad-sir-please-ret-1840059957 |url-status=live }}</ref>
By May 2021, the platform had not developed a significant following, according to Karim Zidan of the SPLC.<ref>{{cite news |last1=Zidan |first1=Karim |title=Locals: A 'Censorship Resistant' Content Creation Platform Uniting Crypto Investors and Right-Wing Pundits |url=https://www.rightwingwatch.org/post/locals-a-censorship-resistant-content-creation-platform-uniting-crypto-investors-and-right-wing-pundits/ |access-date=August 6, 2021 |work=Right Wing Watch |date=May 13, 2021}}</ref> On September 4, 2025, the platform announced that it would be closing the site.<ref>{{cite web|url=https://www.thinkspot.com/discourse/Dpu8Kz/post/thinkspot/a-heartfelt-goodbye-to-our-amazing-community/qN4tOb|title=A Heartfelt Goodbye to Our Amazing Community|publisher=Thinkspot|language=en-US|url-status=live|date=September 4, 2025|access-date=December 30, 2025|archive-date=December 30, 2025|archive-url=https://archive.today/20251230200653/https://www.thinkspot.com/discourse/Dpu8Kz/post/thinkspot/a-heartfelt-goodbye-to-our-amazing-community/qN4tOb}}</ref>
== Product details == Thinkspot is billed as a "free speech alternative" to Patreon with additional hosting functionality for leader- and user-generated content.<ref name="DailyDot-release"/> Peterson said that the site would only remove content or ban users if required by court, in service of the free-speech goal.<ref name="DailyDot-release" /> To counterbalance the possibility for abuse, he says that a minimum word count on posts should mean that simple trolling is rendered more difficult.<ref name="DailyDot-release" /> In addition, voting on comments is used. Comments that fall below a 20% approval rating are submitted for review to the site's moderators, wherein confirmed "spam" comments are hidden behind a label noting the comment's spam status and "click to view comment" button.<ref name="NYmag-shadowban-june2019">{{cite news |last1=Feldman |first1=Brian |title=Jordan Peterson's Online Platform Will Shadowban Unpopular Opinions |url=https://nymag.com/intelligencer/2019/06/jordan-petersons-platform-will-shadowban-unpopular-opinions.html |accessdate=April 17, 2020 |work=NY Magazine |date=June 12, 2019 |language=en-us |archive-date=June 30, 2020 |archive-url=https://web.archive.org/web/20200630175459/https://nymag.com/intelligencer/2019/06/jordan-petersons-platform-will-shadowban-unpopular-opinions.html |url-status=live }}</ref>
The product allows a wide variety of interaction options, including feeds, forums, comments, a "discourse button", and reference annotations similar to those of the website Genius. Though emoji reactions are part of the website's functionality, an FAQ on the website reports that they "do not allow the use of emojis". Memes and profile pictures are prohibited.<ref name="Gizmodo-ProductDescription"/>
=== Payments and funding === Access to Thinkspot is free, while the ability to contribute media requires a subscription fee of $2.50 per month, and the service has different levels of access plans. There exists a lower-tier plan which only allows access to content, while a higher-fee plan allows "contributor" capabilities. In addition, paywalled content exists on the site, such as premium subscription items for individual contributors. For instance, access to Peterson's premium materials cost $240 per year, as of December 2019.<ref name="Gizmodo-ProductDescription" /><ref name="Guardian 2019Dec4"/>
==Reception== The site's beta version received largely negative critical reception. John Semley of ''The Guardian'' wrote that the website "feels very much like a pay-to-play Jordan Peterson fan site".<ref name="Guardian 2019Dec4">{{cite web|url=https://www.theguardian.com/commentisfree/2019/dec/04/jordan-peterson-anti-censorship-website-thinkspot|title=What is Jordan Peterson's new anti-censorship website like?|work=The Guardian|last=Semley|first=John|date=December 4, 2019|accessdate=April 19, 2020|archive-date=December 26, 2019|archive-url=https://web.archive.org/web/20191226004610/https://www.theguardian.com/commentisfree/2019/dec/04/jordan-peterson-anti-censorship-website-thinkspot|url-status=live}}</ref> Brian Feldman of ''Intelligencer'' criticized Peterson for the website's mechanic of hiding comments which receive downvotes, calling it "ironic given the professor's stance as a free-speech absolutist".<ref name="NYmag-shadowban-june2019"/> Tom McKay of ''Gizmodo'' found the website's design "headache-inducing". McKay reported being charged for subscription immediately despite the displayed message saying that the billing cycle would not start until January 1, 2020.<ref name="Gizmodo-ProductDescription"/> Semley, Matthew Kassel of ''The Forward'', Benjamin Goggin of ''Business Insider'', and Ignacio Martinez of ''The Daily Dot'' express concern at the interest by white nationalists and other extremists in the site, noting parallels to other "free speech"-oriented platforms such as Gab that became used almost exclusively by such demographics.<ref name="DailyDot-release" /><ref name="Forward-extremists" /><ref name="Guardian 2019Dec4" /><ref>{{cite news |last1=Goggin |first1=Benjamin |title=Top Patreon creators, of the 'Intellectual Dark Web,' say they're launching an alternate crowdfunding platform not 'susceptible to arbitrary censorship' |url=https://www.businessinsider.com/jordan-peterson-says-hell-launch-patreon-alternative-before-christmas-2018-12 |accessdate=June 2, 2020 |work=Business Insider |date=December 17, 2018 |archive-date=March 27, 2019 |archive-url=https://web.archive.org/web/20190327101300/https://www.businessinsider.com/jordan-peterson-says-hell-launch-patreon-alternative-before-christmas-2018-12 |url-status=live }}</ref>
==References== <references />
==External links== * {{Official website|www.thinkspot.com}}
{{Jordan Peterson}}
Category:Online companies of the United States Category:American social networking websites