{{short description|2014 nonfiction book by Astra Taylor}} {{Infobox book | image = Peoples_Platform,_Taking_Back_Power_and_Culture_in_the_Digital_Age,_2014,_Taylor.jpg | caption = | border = | alt = Image of the book jacket cover | author = Astra Taylor | external_url = https://us.macmillan.com/books/9781250062598/thepeoplesplatform | external_host = the book publisher's website | illustrator = | cover_artist = | country = United States | language = English | series = | subject = Internet, Media culture, Media studies | genre = Nonfiction | published = April 2014 (Metropolitan Books) | media_type = Print | pages = 288 | awards = | isbn = 9780805093568 | oclc = | dewey = | congress = | preceded_by = | followed_by = | wikisource = }}
'''''The People's Platform: Taking Back Power and Culture in the Digital Age''''' is a 2014 book by Astra Taylor. Its central argument "challenges the notion that the Internet has brought us into an age of cultural democracy."<ref name=":0">{{cite web|title=Astra Taylor on The People's Platform: Taking Back Power and Culture in the Digital Age|url=http://harpers.org/blog/2014/08/astra-taylor-on-the-peoples-platform/|website=Harper's Magazine|access-date=20 October 2014}}</ref> The book was the winner of the American Book Award and has been praised by ''The Boston Globe'', ''Flavorwire'', and NY1 News' ''The Book Reader''.<ref name=":0" />
== Summary ==
(From back cover of Picador-published paperback):
The Internet has been hailed as an unprecedented democratizing force. A place where all can participate equally. But how true is this claim? In a seminal dismantling of techno-utopian visions, ''The People's Platform'' argues that the Internet in fact amplifies real-world inequities at least as much as it ameliorates them. Online, just as off-line, attention and influence largely accrue to those who already have plenty of both. A handful of giant companies remain the gatekeepers, while the worst habits of the old media model -- the pressure to seek easy celebrity, to be quick and sensational above all -- have proliferated in the ad-driven system.
"We can do better, Astra Taylor insists. The online world does offer a unique opportunity, but a democratic culture that supports work of lasting value will not spring up from technology alone. If we want the Internet to truly be a people's platform, we will have to make it so."<ref>{{Cite book|title=The People's Platform: Taking Back Power and Culture in the Digital Age|last=Taylor|first=Astra|publisher=Picador|year=2014|location=New York|pages=Back Cover}}</ref>
''The People's Platform'' was created to document how the internet has been instrumental in wiping out the "cultural industry’s middle classes"<ref name=":1" /> and that the middle class has been "replaced by new cultural plantations ruled over by the West Coast aggregators."<ref name=":1">{{Cite news|url=https://www.nytimes.com/2014/07/20/books/review/the-peoples-platform-by-astra-taylor.html|title='The People's Platform,' by Astra Taylor|last=Wu|first=Tim|date=2014-07-18|work=The New York Times|access-date=2017-04-21|issn=0362-4331}}</ref>
== Writing and Inspiration == Astra Taylor credits much of the inspiration behind writing ''The People's Platform'' to her work as an independent filmmaker. She cites "frustration with the mainstream media" because they failed to cover subjects and stories that were of concern to Taylor.<ref>{{Cite web|url=https://macus.supadu.com/thepeoplesplatform/astrataylor/9781250062598/|title=The People's Platform {{!}} Astra Taylor {{!}} Macmillan|website=US Macmillan|access-date=2017-04-24}}</ref> After, she saw firsthand how the internet is not the "egalitarian or noncommercial paradise" she once believed it was. She mentions concerns about writing critically about technology, as criticism of technology has often been met with resistance.<ref name=":2" />
== Reception == The ''LA Times'' states that “Taylor makes a thorough case that the technological advances we’ve been told constitute progress—that anyone can start a blog, that we can easily keep up with our friends (and frenemies) on Facebook, that Twitter can foment democratic revolution — are actually masking and, in some cases, exacerbating social ills that have long plagued our society… Compelling and well argued.”<ref name=":2">{{Cite news|url=http://us.macmillan.com/excerpt?isbn=9781250062598|title=ATG Book of the Week: The People's Platform: Taking Back Power and Culture in the Digital Age|date=2014-07-29|work=Against The Grain|access-date=2017-04-24|language=en-US}}</ref>
''The Boston Globe'' notes that “Taylor’s smart and nuanced overview of the new media landscape is the best I’ve recently read and an excellent summary of the mess we’re in…. After reading Taylor’s brisk and lucid survey, there’s no denying that in online media, the market is falling short.”<ref name=":2" />
''Publishers Weekly'' writes, “With compelling force and manifest-like style, writer and documentary filmmaker Taylor lays out one of the smartest—and most self-evident—arguments about the nature and effect of technology in our digital age…. Taylor’s provocative book has the power to help shape discussions about the role of technology in our world.”<ref name=":2" />
== References ==
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{{DEFAULTSORT:People's Platform, The}} Category:2014 non-fiction books Category:American non-fiction books Category:English-language non-fiction books Category:Books about the Internet Category:Metropolitan Books books Category:American Book Award–winning works