{{Use mdy dates|date=June 2012}} {{Infobox television | image = Jensen project.jpg | image_size = 200 | image_alt = | caption = The Jensen Project DVD cover | genre = {{hlist|Action|Adventure|Family|Fantasy|Sci-Fi}} | creator = [[Walmart]]<br />[[Procter & Gamble]] | based_on = | writer = Monica Macer<ref name="vty" /> | screenplay = | story = Jeff Davenport<br>Steve Manuel<ref name="vty" /> | director = [[Douglas Barr]]<ref name="la times review" /> | starring = {{ubl|[[Kellie Martin]]|[[Brady Smith (actor)|Brady Smith]]|[[LeVar Burton]]|[[Justin Kelly (actor)|Justin Kelly]]|[[Alyssa Diaz]]|[[Patricia Richardson]]|[[David Andrews (actor)|David Andrews]]}} | narrator = | theme_music_composer = [[Randy Jackson]]<br>[[Eric Allaman]]<ref name="vty" /> | country = Canada<br />United States | language = English | num_episodes = | executive_producer = {{ubl|Jeff Grant|[[Joel S. Rice]]|Brian Wells}} | producer = [[Irene Litinsky]]<ref name="vty" /> | location = [[Toronto]]<ref name="vty" /> | cinematography = [[Pierre Jodoin]] | editor = Simon Webb | camera = | runtime = 120 minutes<ref name="vty" /> | company = [[Muse Entertainment Enterprises]]<br>[[Procter & Gamble Productions]]<ref name="vty" /> | network = [[NBC]] | released = {{Start date|2010|07|16}} | related = {{Plainlist| * ''[[Secrets of the Mountain]]'' * ''A Walk in My Shoes'' }} }}
'''''The Jensen Project''''' is the second in the [[Family Movie Night]] TV movies series produced by [[Procter & Gamble]] and [[Walmart]] aimed at families.
The movie featured embedded marketing for the [[Kinect]], a [[motion sensor]] [[Peripheral|add-on]] to the [[Xbox 360]], several months before the product's launch.<ref>{{cite web|title=Walmart Pushing Limited $199 Kinect Pre-Order Bundle|url=http://www.pcworld.com/article/201049/walmart_pushing_limited_199_kinect_preorder_bundle.html?tk=hp_blg|work=PC Magazine|accessdate=July 18, 2010}}</ref> The movie featured the [[Moller Skycar]], a [[vertical take-off and landing]] aircraft or "flying car".<ref>{{cite news |last1=Anderson |first1=Mark |title=Flying-car company lifts off in NBC movie |url=https://www.bizjournals.com/sacramento/blog/cooking/2010/07/flying-car_company_lifts_off_in_nbc_movie.html |accessdate=September 18, 2018 |work=Sacramento Business Journal |date=July 13, 2010 |archiveurl=https://web.archive.org/web/20100728011334/https://www.bizjournals.com/sacramento/blog/cooking/2010/07/flying-car_company_lifts_off_in_nbc_movie.html |archivedate=July 28, 2010}}</ref>
==Plot== After a 16-year absence from the Jensen Project, a secret community of scientists conducting advanced underground experiments to resolve the world's problems, Matt ([[Brady Smith (actor)|Brady Smith]]) and Claire Thompson ([[Kellie Martin]]) are asked to come back and stop Edwin Jensen ([[David Andrews (actor)|David Andrews]]) from using [[nanobots]] to take over other people. To create these nanobots, Edwin needs a [[molecular assembler]], which he steals. With the help of Kendrick James ([[LeVar Burton]]), Ginny ([[Mylène Dinh-Robic]]) and Ingrid Jensen ([[Patricia Richardson]]), Matt and Claire use chemical traces of gold and [[silicon]] to track down the location of the assembler. They are misled, but Brody ([[Justin Kelly (actor)|Justin Kelly]]), and his new friend from the Project, Samantha ([[Alyssa Diaz]]), manage to trace Edwin through a voice tracker and retrieve the molecular assembler. Brody is caught and implanted with nanobots. Edwin threatens to kill Brody with the nanobots if the molecular assembler is not returned to him. The Project members mount a successful mission to destroy Edwin's laboratory and capture him before he can execute his plan to harm others with the nanobots.
==Cast== *[[Kellie Martin]] as Claire Thompson *[[Brady Smith (actor)|Brady Smith]] as Matt Thompson *[[LeVar Burton]] as Kendrick *[[Justin Kelly (actor)|Justin Kelly]] as Brody Thompson *[[Alyssa Diaz]] as Samantha "Sam" Cortez *[[Patricia Richardson]] as Ingrid Jensen *[[David Andrews (actor)|David Andrews]] as Edwin Jensen<ref name="vty">{{cite news |last1=Lowry |first1=Brian |title=The Jensen Project |url=https://variety.com/2010/tv/reviews/the-jensen-project-1117943160/ |accessdate=September 18, 2018 |work=Variety |date=July 14, 2010}}</ref>
==Production== Procter & Gamble and Walmart started out with plans for three movies in the Family Movie Night.<ref name="la times review" /> By early 2010, [[NBC]] was brought in as the broadcaster.<ref name=adage>{{cite news|last1=Hampp|first1=Andrew|title=P&G, Walmart Find Success as Moviemakers for Their Brands|url=http://adage.com/article/madisonvine-news/branded-entertainment-p-g-walmart-find-success-movies/146129/|accessdate=February 23, 2018|work=Ad Age|date=September 27, 2010|language=en}}</ref> The telefilm was filmed in Toronto by [[Muse Entertainment Enterprises]] and [[Procter & Gamble Productions]]<ref name="vty" /> starting in late February 2010.<ref>{{cite news |last1=Andreeva |first1=Nellie |title=NBC sets 'Jensen' with P&G, Wal-Mart |url=https://www.hollywoodreporter.com/news/nbc-sets-jensen-pampg-wal-20921 |accessdate=September 18, 2018 |work=The Hollywood Reporter |agency=AP |date=February 21, 2010 }}</ref>
==Reception== Ratings for the July 16, 2010 airing on NBC were disappointing with fewer than 4 million viewers while being one of two new programs that night, and came in third for the night.<ref>{{cite news|first1=Robert |last1=Seidman |title=TV Ratings: ABC Unscripted tops Friday; Jensen Doesn't Project Well|url=http://tvbythenumbers.com/2010/07/17/tv-ratings-abc-unscripted-tops-friday-jensen-doesnt-project-well/57354|publisher=TV By the Numbers|archiveurl=https://web.archive.org/web/20100722072100/http://tvbythenumbers.com/2010/07/17/tv-ratings-abc-unscripted-tops-friday-jensen-doesnt-project-well/57354 |archivedate=July 22, 2010}}</ref> The film was widely panned by critics. Los Angeles Times reviewer called the movie "super-bad", criticizing the dialog and the [[product placement|embedded marketing]] of [[Procter & Gamble]] and [[Walmart]] products, but "it's almost worth watching for its '[[Mystery Science Theater 3000]]' potential."<ref name="la times review">{{cite news|title=Television review: 'The Jensen Project'|url=https://www.latimes.com/archives/la-xpm-2010-jul-16-la-et-jensen-project-20100716-story.html|access-date=July 16, 2010|newspaper=Los Angeles Times|date=July 16, 2010}}</ref> Brian Lowry of Variety stated that the "Shoddy looking and saddled with a story that makes most Disney Channel fare look like ''Masterpiece Theater'', this inane adventure is most notable for some of the clunkiest product-placement ever."<ref name="vty" /> At the IMDB, as of September 19, 2018, the movie received a weighted average vote of 4.9 out of 10 with 380 user voting.<ref>{{cite web |title=The Jensen Project (TV Movie 2010) Ratings|url=https://www.imdb.com/title/tt1678053/ratings?ref_=tturv_sa_3 |website=imdb |accessdate=September 18, 2018}}</ref>
==See also== * [[Product placement]] * [[Secrets of the Mountain]]
==References== {{reflist|30em}}
==External links== {{IMDb title|1678053}}
{{DEFAULTSORT:Jensen Project}} [[Category:Walmart]] [[Category:Television films as pilots]] [[Category:2010 television films]] [[Category:2010 films]] [[Category:NBC original films]] [[Category:American science fiction television films]] [[Category:Canadian science fiction television films]] [[Category:English-language Canadian films]] [[Category:Films shot in Toronto]] [[Category:2010 science fiction films]] [[Category:Films directed by Douglas Barr]] [[Category:2010 Canadian films]] [[Category:2010 American films]]