The First Step: Treasure Effect
studio
ArtistTreasure
CoverThe First Step Treasure Effect.jpg
ReleasedJanuary 11, 2021
Recorded2020
StudioYG (Seoul)
Genre
Length(Korean Digital)
(Korean Physical)
(Japanese Digital)
(Japanese Physical)
LanguageKorean, Japanese
Label
Producer
Prev year2020
Next year2022

The First Step: Treasure Effect is the debut studio album by South Korean boy band Treasure. It was released on January 11, 2021, through YG Entertainment. The album was released for pre-order on December 29, 2020.[1] A music video for the album's "My Treasure" was released alongside the album.[2] The digital version of the album contains 10 tracks, while the CD version contains 12 tracks. The physical album comes in three versions: Blue, Green and Orange. The album is primarily a K-pop record that combines hip hop, dance, dance-pop, pop, rap and ballad elements. The First Step: Treasure Effect is the fourth and final installment of The First Step series, following the group's single albums The First Step: Chapter One, The First Step: Chapter Two and The First Step: Chapter Three, all released in 2020 - all 3 single albums' songs appear on The First Step: Treasure Effect, along with the group's pre-debut song "Going Crazy".

Background

On December 28, 2020, YG Entertainment uploaded a teaser poster through their official blog, confirming the title and release date of the album.[3] On December 31, Treasure released the title poster for their album, revealing that the lead single is named "My Treasure".[4] On January 4, 2021, YG revealed the track list for the album.[5] Starting on January 5, a series of lyric posters with sentences from the lyrics of "My Treasure" were posted every day.[6][7][8][9] The music video teaser for "My Treasure" was released on January 9.[10] On March 31, the Japanese version was released, with "Beautiful" serving as the title track, and all other songs re-recorded in Japanese.[11]

Composition

YG Entertainment explained that the lyrics of "My Treasure" contain "meaning that everyone is a unique treasure-like being, which gives a hopeful message of 'Let’s cheer up in hard times. The sun will rise and shine again tomorrow'" and added, "through the song 'My Treasure', we hope that the fans who have been supporting Treasure and people out there suffering will be consoled".[4] YG further described "My Treasure" as a "bright and exciting pop song" that will "cheer up the listeners and make them feel better in these hard times".[12]

Songs

During the online press conference held by Treasure for the release of The First Step: Treasure Effect, the group described "My Treasure" as "a song carrying the message that we are all treasure-like beings. The intro piano melody and brass sounds create a harmony, making a cheerful mood". Written and composed by AKMU's Lee Chan-hyuk, "Slow Motion" "calmly progresses while incorporating bass and piano, expressing the theme of let’s go through this harsh world together while holding hands, slow but steady". "Be with Me" is a song with "whispers saying you should be with me together", and "Orange" is a song with "a retro vibe that sounds familiar yet fresh".[13]

Promotion

The First Step: Treasure Effect was released worldwide on January 11, 2021 through YG in conjunction with the music video for "My Treasure".[14] In celebration of their comeback, the group held an online press conference 2 hours before the release to talk about the album.[13]

Singles

An accompanying music video for "My Treasure" was uploaded to Treasure’s YouTube channel simultaneously with the single's release.[14] In 13 hours, the music video reached 3.5 million views.[15] Treasure promoted the song with televised live performances on various South Korean music programs including M Countdown, Show! Music Core and Inkigayo.[16]

Commercial performance

On January 12, "My Treasure" topped the Top Rising Chart of AWA, and "Going Grazy" also topped Rakuten Music’s Real-time Comprehensive Rankings. The First Step: Treasure Effect was ranked at number 1 on iTunes charts in 18 different countries, including Brazil, Hong Kong, Thailand, Singapore, Spain and India.[15] The album was also ranked at number 2 on the Worldwide Albums chart. As of January 11, nearly 250,000 pre-orders were made on the album.[17] On January 13, the album was ranked at number 1 on the real-time accumulated sales announced by Hanteo Charts in Korea.[18]

Track listing

Japanese version

Notes

  • Not included in the standard edition of the CD.
  • All tracks are stylized in all caps.

Charts

Weekly charts

Chart performance for The First Step: Treasure Effect
Chart (2021)Peak
position
Finnish Physical Albums (Suomen virallinen lista)[19]10
Japanese Hot Albums (Billboard Japan)[20]1
South Korean Albums (Gaon)[21]1

Monthly charts

Monthly chart performance for The First Step: Treasure Effect
Chart (2021)Peak
position
South Korean Albums (Gaon)[22]1

Year-end charts

Year-end chart performance for The First Step: Treasure Effect
Chart (2021)Position
South Korean Albums (Gaon)[23]43

Release history

Release dates and formats for The First Step: Treasure Effect
RegionDateVersionFormat(s)Label(s)Ref.
VariousJanuary 11, 2021Korean
YG[24]
South KoreaJanuary 12, 2021CD · KiT Player[25]
Japan[26]
March 31, 2021Japanese
YGEX[27]
VariousDigital download · streaming[28]

References

  1. ^ "'Comeback' TREASURE, Debut Album Pre-Order Begins… Will They Reach Their Goal of 1M in Sales". YG LIFE. Archived December 29, 2020 at the Wayback Machine. Retrieved 2021-05-17.
  2. ^ Choi, Ji-won (January 11, 2021). "Treasure closes 'First Step' with first studio album 'Treasure Effect'". The Korea Herald. Archived January 26, 2021 at the Wayback Machine. Retrieved March 21, 2021.
  3. ^ "TREASURE Officially Announces the Release of Their Debut Album on January 11… Reveals Teaser Poster". YG LIFE. Archived May 25, 2021 at the Wayback Machine. Retrieved 2021-05-17.
  4. ^ "TREASURE Will Open the New Year with Their Official Debut Album… Title Track 'MY TREASURE'". YG LIFE. Archived May 25, 2021 at the Wayback Machine. Retrieved 2021-05-17.
  5. ^ "TREASURE Lists 12 Songs in Official Debut Album… Participated by LEE CHAN HYUK of AKMU". YG LIFE. Archived May 25, 2021 at the Wayback Machine. Retrieved 2021-05-17.
  6. ^ "TREASURE Presents Lyric Poster… Reveals Partial Lyrics of Title Track 'MY TREASURE'". YG LIFE. Archived May 25, 2021 at the Wayback Machine. Retrieved 2021-05-17.
  7. ^ "YG TREASURE Uploads Title Track Lyric Posters of ASAHI∙DOYOUNG∙JIHOON→Reveals Lyrics "We'll Eventually Shine"". YG LIFE. Archived May 25, 2021 at the Wayback Machine. Retrieved 2021-05-17.
  8. ^ "HARUTO·BANG YE DAM·YOSHI of TREASURE Melts the Cold Wave with Sunny Smiles". YG LIFE. Archived May 25, 2021 at the Wayback Machine. Retrieved 2021-05-17.
  9. ^ "PARK JEONG WOO X MASHIHO X JUNKYO of TREASURE Reveals Debut Album Lyric Posters… Comforting+Hopeful Message". YG LIFE. Archived May 25, 2021 at the Wayback Machine. Retrieved 2021-05-17.
  10. ^ "'Comeback D-2' TREASURE Reveals 'MY TREASURE' MV Teaser". YG LIFE. Archived May 25, 2021 at the Wayback Machine. Retrieved 2021-05-17.
  11. ^ "日本デビュー決定のTREASURE、モデルプレスで連載スタート 特別動画を公開＜TREASURE×モデルプレス＞" (in Japanese). RPM9. January 22, 2021. Archived May 25, 2021 at the Wayback Machine. Retrieved March 1, 2021.
  12. ^ "'Comeback on the 11th' TREASURE's 'TREASURE EFFECT' Begins… Overview of Their Brilliant History". YG LIFE. Archived May 25, 2021 at the Wayback Machine. Retrieved 2021-05-17.
  13. ^ "TREASURE, "First Attempt on a Song with a Bright Mood… Our Goal is to Console"". YG LIFE. Archived May 25, 2021 at the Wayback Machine. Retrieved 2021-05-17.
  14. ^ "TREASURE's Fairytale Fantasy Heals You Just by Watching… 'MY TREASURE', A Song That Will Shake Off the Depression From COVID19". YG LIFE. Archived May 25, 2021 at the Wayback Machine. Retrieved 2021-05-17.
  15. ^ "TREASURE Debuts at No. 1 on Japanese Music Charts… Tops iTunes Charts in 18 Countries". YG LIFE. Archived May 25, 2021 at the Wayback Machine. Retrieved 2021-05-17.
  16. ^ "TREASURE to Appear on 'M Countdown' in 4 Years and 2 Months As a YG Artist… Will Perform 'MY TREASURE'·'GOING CRAZY'". YG LIFE. Archived May 25, 2021 at the Wayback Machine. Retrieved 2021-05-17.
  17. ^ "YG TREASURE's 'THE FIRST STEP' Series About to Surpass 1M in Sales… In 5 Months Since Debut". YG LIFE. Archived May 25, 2021 at the Wayback Machine. Retrieved 2021-05-17.
  18. ^ "YG TREASURE's Official Debut Album at No. 1 on Album Sales in Korea and Japan→'THE FIRST STEP' Series Expected to Surpass 1M in Sales". YG LIFE. Archived January 15, 2021 at the Wayback Machine. Retrieved 2021-05-17.
  19. ^ "Fyysinen albumilista 1/2021" (in Finnish). Musiikkituottajat. Retrieved May 20, 2023.
  20. ^ "Billboard Japan Hot Albums" (in Japanese). Billboard Japan. April 7, 2021. Retrieved April 7, 2021.
  21. ^ "Gaon Album Chart – Week 3, 2021" (in Korean). Gaon Chart. January 10–16, 2021. Archived January 21, 2021 at the Wayback Machine. Retrieved March 21, 2021.
  22. ^ "ko:2021년 01월 Album Chart" [January 2021 Album Chart] (in Korean). Gaon Music Chart. Retrieved June 2, 2021.
  23. ^ "2021년 Album Chart" (in Korean). Gaon Music Chart. Retrieved January 9, 2022.
  24. ^ *"THE FIRST STEP: TREASURE EFFECT". Treasure. YG. January 11, 2021. Retrieved June 1, 2021. – via Apple Music. *"THE FIRST STEP: TREASURE EFFECT". Treasure. YG PLUS. January 11, 2021. Retrieved June 1, 2021. – via Spotify.
  25. ^ "TREASURE 1ST ALBUM [THE FIRST STEP : TREASURE EFFECT]" (in Korean). YG SELECT. January 12, 2021. Retrieved June 1, 2021.
  26. ^ Physical versions on Tower Records: * "The First Step: Treasure Effect: TREASURE Vol. 1 (Blue Ver.)" (in Japanese). YG, YG PLUS. January 18, 2021. Retrieved April 1, 2021. – via Tower Records. * "The First Step: Treasure Effect: TREASURE Vol. 1 (Green Ver.)" (in Japanese). YG, YG PLUS. January 18, 2021. Retrieved April 1, 2021. – via Tower Records. *"The First Step: Treasure Effect: TREASURE Vol. 1 (Orange Ver.)" (in Japanese). YG, YG PLUS. January 18, 2021. Retrieved April 1, 2021. – via Tower Records.
  27. ^ * "ja:【YGEX OFFICIAL SHOP/mu-mo SHOP限定盤】THE FIRST STEP : TREASURE EFFECT（CD+アクリルスタンド）" [[YGEX OFFICIAL SHOP / mu-mo SHOP Limited Edition] THE FIRST STEP: TREASURE EFFECT (CD + acrylic stand)] (in Japanese). Japan: Avex Inc.. Retrieved April 1, 2021. – via YGEX OFFICIAL SHOP. * "THE FIRST STEP : TREASURE EFFECT ［CD+DVD］＜通常盤/初回限定仕様＞" (in Japanese). YGEX. March 31, 2021. Retrieved April 1, 2021. – via Tower Records. *"THE FIRST STEP:TREASURE EFFECT ［CD+Blu-ray Disc］＜通常盤＞" (in Japanese). YGEX. March 31, 2021. Retrieved April 1, 2021. – via Tower Records.
  28. ^ "THE FIRST STEP: TREASURE EFFECT". Treasure. YGEX. March 31, 2021. Retrieved June 2, 2021. – via Apple Music.