[[File:Pasarela The Brandery 2.jpg|thumb|Catwalk at '''The Brandery''', January 2011]] '''The Brandery''' was an urban [[fashion]] show, organized from 2009 to 2012 by [[Fira de Barcelona]] and held twice a year, in summer and winter.<ref name="v2010">La Vanguardia, 22/06/2010, [http://www.lavanguardia.com/gente-y-tv/noticias/20100622/53950286548/the-brandery-cumple-un-ano-con-nota-y-un-futuro-prometedor-a-pesar-de-la-crisis-barcelona-fira-funda.html The Brandery cumple un año con nota y un futuro prometedor a pesar de la crisis] {{Webarchive|url=https://web.archive.org/web/20120404030857/http://www.lavanguardia.com/gente-y-tv/noticias/20100622/53950286548/the-brandery-cumple-un-ano-con-nota-y-un-futuro-prometedor-a-pesar-de-la-crisis-barcelona-fira-funda.html |date=2012-04-04 }} {{in lang|es}}</ref> The first edition was held in July 2009 at the [[Montjuïc]] exhibition site in [[Barcelona]] and was initially addressed exclusively to professional visitors.<ref name="a2009">brandlandusa.com, April 4th, 2009, [http://www.brandlandusa.com/2009/04/04/barcelona-fashion-brand-show-set-for-july-2008/ Barcelona Fashion Brand Show Set for July]</ref>
== History == The first edition had 113 participating brands.<ref name="v2010"/> The third edition, from June 28 to June 30, 2010, had 215 brands and 17.000 visitors, with 25% of them coming from outside Spain.<ref name="v2010"/> The fourth edition, in January 2011, hosted buyers such as the department stores [[El Corte Inglés]], [[John Lewis (department store)|John Lewis]], [[La Rinascente]] and [[Galeries Lafayette]], and included “Windows on the Move”, a window-dressing competition involving more than 100 top stores in Barcelona, distributed across the city center.<ref name="january2011">fashionandrunway.com, 25 January 2011, [http://www.fashionandrunway.com/fashion/article.cfm?id_articolo=24833 The Brandery kicks off the catwalk with premieres of international collections] {{Webarchive|url=https://web.archive.org/web/20120320053953/http://www.fashionandrunway.com/fashion/article.cfm?id_articolo=24833 |date=2012-03-20 }}</ref>
The fifth edition, in July 2011, was inaugurated by [[Xavier Trias]], mayor of Barcelona, and by Miquel Serrano, manager of the show.<ref name="v2011">La Vanguardia, 2011-07-13, [http://www.lavanguardia.com/se-lleva/20110713/54186301635/la-semana-de-la-moda-de-barcelona-se-completa-con-la-apertura-de-the-brandery.html La semana de la moda de Barcelona se completa con la apertura de 'The Brandery'] {{in lang|es}}</ref> This edition included a new section named Brandtown, which was open to non-professional visitors,<ref name="v2011"/> and included a Fitting Room meeting inside the rooms of a hotel, with bloggers, trendsetters, specialized media and fashion and design lovers.<ref>traveldailynews.com, May 20, 2011, [http://www.traveldailynews.com/pages/show_page/43358-B-Hotel-will-place-the-fifth-edition-of-Fitting-Room B-Hotel will place the fifth edition of Fitting Room] {{Webarchive|url=https://archive.today/20110525044516/http://www.traveldailynews.com/pages/show_page/43358-B-Hotel-will-place-the-fifth-edition-of-Fitting-Room |date=2011-05-25 }}</ref>
In December 2012, The Brandery announced that it would be converted into an annual show held as part of the Mobile World Festival, a fashion, music and technology event to be launched in September 2013 by the [[Mobile World Congress]].<ref>ABC, 2012-12-18, [http://www.abc.es/local-cataluna/20121218/abci-brandery-transforma-festival-moda-201212181021.html The Brandery se transforma en un festival de moda y pierde una edición] {{in lang|es}}</ref> In July 2013, the organizers postponed the launch of the Mobile World Festival to September 2014.<ref>El Periódico, 2013-07-13, [http://www.elperiodico.com/es/noticias/ocio-y-cultura/mobile-world-festival-pospone-septiembre-del-2014-2502570 El Mobile World Festival se pospone a septiembre del 2014] {{in lang|es}}</ref>
Brands and designers who have participated at the show include [[Desigual]], [[Custo Barcelona]], [[Munich (sport shoes)|Munich]], [[Armand Basi]], [[Buff (headgear)|Buff]], [[Sita Murt]], [[Camper (company)|Camper]], [[le Coq Sportif]], [[Kaporal]], [[North Sail]]<ref name="v2010"/> and [[Lyle & Scott]].<ref name="january2011"/> The summer 2011 edition presented proposals from [[Stella McCartney]], [[Vivienne Westwood]], [[Blumarine]], [[Iceberg (fashion house)|Iceberg]], [[Alberta Ferretti]], [[Moschino]], [[:it:Frankie Morello|Frankie Morello]], [[Roberto Cavalli]] and [[Parah (fashion)|Parah]].<ref>La Razón, 2011-07-11, [http://www.larazon.es/posts/show/el-080-barcelona-fashion-y-the-brandery-sacan-la-moda-a-la-calle El 080 Barcelona Fashion y The Brandery sacan la moda a la calle] {{Webarchive|url=https://web.archive.org/web/20110715010757/http://www.larazon.es/posts/show/el-080-barcelona-fashion-y-the-brandery-sacan-la-moda-a-la-calle |date=2011-07-15 }} {{in lang|es}}</ref> Magazines such as [[Elle (magazine)|''Elle'']], [[Cosmopolitan (magazine)|''Cosmopolitan'']] and [[Vogue (magazine)|''Vogue'']] have also been present at the show.
<gallery> File:Desigual at The Brandery Winter Edition 2010.jpg|[[Desigual]], January 2010 File:Buff brand at The Brandery Winter Edition 2010.jpg|[[Buff (headgear)]], January 2010 File:Sita Murt at The Brandery show 2010.jpg|[[Sita Murt]], January 2010 File:MUNICH at The Brandery Winter Edition 2010.jpg|[[Munich (sport shoes)]], January 2010 File:Custo Barcelona at The Brandery Summer Edition 2010 -2.jpg|[[Custo Barcelona]] and [[Esther Cañadas]] catwalk model (June, 2010) File:Fotografos en la Pasarela The Brandery.jpg|[[Catwalk]] photographers (January 2011) </gallery>
== References == {{Reflist}}
== External links == {{commons category}} * [http://www.thebrandery.com The Brandery] {{in lang|en|ca|es}}
{{coord missing|Spain}}
{{DEFAULTSORT:Brandery, the}} [[Category:Fashion events in Spain]] [[Category:Trade fairs in Spain]] [[Category:Economy of Barcelona]] [[Category:Tourist attractions in Barcelona]] [[Category:Recurring events established in 2009]] [[Category:2009 establishments in Spain]]