Smurfie Syco

{{Use British English|date=January 2020}} {{Use dmy dates|date=January 2020}} {{Infobox musical artist | name = Smurfie Syco | image = | landscape =  | alt = | caption = | birth_name = | native_name = | native_name_lang = | alias = | birth_date = {{birth date and age|df=y|1997|6|16}} | birth_place = | origin = | death_date =  | death_place = | genre = R&B, grime, hip hop, dubstep | occupation = DJ, record producer, business manager, investor, CEO | instrument = Mixer | years_active = 2002–present | label = R.O.A.D. Entertainment<br/> Dirtee Stank Recordings | associated_acts = Dizzee Rascal <br/> Newham Generals | website = {{URL|roadent.co.uk}} }}

'''Teriy Keys''' ({{IPAc-en|ˈ|t|ɛr|i|_|ˈ|k|iː|s}} {{respell|TERR|ee|_|KEESS}}) also known as '''Smurfie Syco''' is a British DJ, remixer, record producer, music executive, A&R and businessman / investor. He is the founder and co-chief executive officer of R.O.A.D. Entertainment Global

Smurfie Syco is pseudonym used in-conjunction some his earlier releases which is a signed act to Dizzee Rascal's Dirtee Stank Label, in 2010; Smurfie Syco received national press surrounding the campaign for the release of ''SMURFIESYCO.COM'' album.<ref>{{cite news|last=Lester|first=Paul|title=Smurfie Syco (No 762)|url=https://www.theguardian.com/music/2010/apr/08/new-band-smurfie-syco|accessdate=8 April 2010|newspaper=The Guardian|date=15 November 2012|archive-url=https://web.archive.org/web/20160315072934/http://www.theguardian.com/music/2010/apr/08/new-band-smurfie-syco|archive-date=15 March 2016|url-status=live}}</ref> He also featured in Mix Mag "Artist's of 2010".<ref>{{cite news|last=Patterson|first=Joseph|url=http://3.bp.blogspot.com/-Lze7LI3yNuA/UEmVm8EpT2I/AAAAAAAADb4/fpenGwMn1Cw/s1600/Smurfie+Syco+-+Mixmag+(2010)+001.jpg|title=Hello, my name is Teriy Keys|accessdate=15 November 2012|newspaper=Mixmag|archive-url=https://web.archive.org/web/20150402201912/http://3.bp.blogspot.com/-Lze7LI3yNuA/UEmVm8EpT2I/AAAAAAAADb4/fpenGwMn1Cw/s1600/Smurfie+Syco+-+Mixmag+(2010)+001.jpg|archive-date=2 April 2015|url-status=live}}</ref>

Keys has credits on multiple studio singles/albums including solo and executive work on other artists projects most notably Smurfie Syco (2009),<ref name="SMURFIESYCO.COM">{{cite web|url=http://smurfiesyco.com/|title=smurfiesyco.com (ALBUM)|publisher=Dirtee Stank/Universal Music|date=1 November 2009|access-date=24 November 2009|url-status=dead|archive-url=https://web.archive.org/web/20091124215751/http://www.smurfiesyco.com/|archive-date=24 November 2009}}</ref> I'm The Best I Can't Help It (Mixtape) (2011).<ref name=" The Best I Can’t Help It (Mixtape)">{{cite web|url=http://smurfiesyco.bandcamp.com/|title=The Best I Can't Help It (Mixtape)|publisher=BandCamp|date=1 October 2011|accessdate=24 October 2011|archive-url=https://web.archive.org/web/20100510120433/http://smurfiesyco.bandcamp.com/|archive-date=10 May 2010|url-status=live}}</ref>

In 2013, Teriy was short-listed in Music Week magazine's publication for the "30 under 30" best of the rest most influential music industry executives.<ref>{{cite web|url=http://www.musicweek.com/news/read/music-week-s-30-under-30-revealed/053586|location=London|work=Music Week|first=Tim|last=Ingham|title=Music Week's 30 Under 30 revealed|date=14 February 2013|accessdate=14 February 2013|archive-url=https://web.archive.org/web/20130219010905/http://www.musicweek.com/news/read/music-week-s-30-under-30-revealed/053586|archive-date=19 February 2013|url-status=live}}</ref>

==Music career==

In 2003, the grime group Cold Society was formed, and included Keys and like UK urban pioneer Dizzee Rascal they were making music that was a derivative of Garage. For a while there was not even a name for it. The name "grime" was the one that stuck.<ref name="wileyint">{{cite web |url=http://www.rolldeep.co.uk/wileyint.html |title=Wiley Interview 2023 |publisher=Rolldeep.co.uk |accessdate=20 October 2011 |archive-url=https://web.archive.org/web/20080828100523/http://www.rolldeep.co.uk/wileyint.html |archive-date=28 August 2008 |url-status=live }}</ref> While performing with Cold Society, he performed some songs including, "Just Like You" in 2002, which was released years later on SMURFIESYCO.COM compilations album on Dizzee Rascal's independent record label in 2009. He also performed on Dizzee Rascal's 2010 mixtape, "Foot N' Mouth".

==Business career==

===Dirtee Stank Recordings=== 2006, His music career has been managed by Dizzee Rascal under pseudonym Smurfie Syco. Keys became the company's executive producer and A&R in January 2009.

===R.O.A.D. Group=== 2009, Keys become co-chief executive officer and manager director of R.O.A.D. Entertainment Global, in a joint venture deal which founded three core subsidiaries of R.O.A.D. Group which primarily specialising in entertainment and training sectors of in the music, television, publishing, telecommunications/internet and video games industries.

2006, he founded Chocolate Label; an umbrella imprint which housed release under Dizzee Rascal's Dirtee Stank Label. December 2009, he signed a joint venture deal incorporating the global entertainment company, R.O.A.D. Group. (see acronym: Righteous Organised Always Determined)

R.O.A.D. Group is made up of three core subsidiaries – R.O.A.D. Music Group, R.O.A.D. Media Television and R.O.A.D. Academy CIC.

R.O.A.D. Academy is a registered CIC Community Interest Company which works with NEETs which is a government acronym for people currently "not in education, employment, or training" targeting people aged between 16 and 24. He also currently serves as the academic administration of R.O.A.D. Academy CIC PLC.<ref>{{cite web|url=http://www.roadentertainment.co.uk/road-academy.html|location=London|work=roadentertainment.co.uk|first=Andre|last=Paine|title=Teriy Keys Launch R.O.A.D. Entertainment Global|date=9 June 2010|accessdate=20 August 2011|archive-url=https://web.archive.org/web/20140826114953/http://www.roadentertainment.co.uk/road-academy.html|archive-date=26 August 2014|url-status=live}}</ref>

In 2012, Keys was appointed managing director of holding company R.O.A.D Group, which is the parent company to global 360 entertainment company R.O.A.D. Entertainment Global. R.O.A.D. Group released a statement in August 2012, stating they had signed a new business venture with haute fashion house Widows Son Vexillum a bespoke couture (clothing company).

==Personal life==

On 20 November 2014, Teriy Keys won 'Outstanding Contribution to Arts and the Community' Award by Greater London Authority event present by the Mayor of Haringey, Mayor Councillor Kaushika Amin.<ref>{{cite web|url=http://www.haringey.gov.uk/news/invaluable-work-%E2%80%9Cnobody-sees%E2%80%9D-recognised-carer-and-young-carer-year-awards|location=London|work=Haringey London Borough Council|first=Oliver|last=Zimmerman|title=Invaluable work that 'nobody sees' recognised in Carer and Young Carer of the Year awards|date=20 November 2014|accessdate=16 January 2015}}</ref>

==Discography== ===Studio albums=== *Smurfie Syco (2009) * So Far Removed (2013)

===Mixtapes=== *When Times Are Cold (mixtape) (2005)<ref>{{cite web|last=Society|first=Cold|title=WTAC – Mixtape 2005|url=http://coldsociety.webs.com/|publisher=WEBS|access-date=16 June 2005|url-status=dead|archive-url=https://web.archive.org/web/20140315042223/http://coldsociety.webs.com/|archive-date=15 March 2014}}</ref> *[http://smurfiesyco.bandcamp.com/album/i-cant-help-it-im-the-best-mixtape-madein4hrs I’m The Best I Can’t Help It (mixtape)] (2010) *Dizzee Rascal – Foot N' Mouth (mixtape) (2011) *Dirtee TV.com Vol.1 mixed by DJ MK (2012)<ref>{{cite web|last=Fader|first=The|title=Magazine – Mixtape 2012|url=http://www.thefader.com/2012/01/03/download-dizzee-rascals-dirteetv-com-mixtape/|publisher=FADER|accessdate=8 April 2012|archive-url=https://web.archive.org/web/20120326171936/http://www.thefader.com/2012/01/03/download-dizzee-rascals-dirteetv-com-mixtape/|archive-date=26 March 2012|url-status=live}}</ref> *POWERS E.P (2012) *Dirtee TV.com Vol.2 mixed by DJ MK (2013)

===Artist Credits=== *This Way (Ft. NERO (dubstep) (2008) *Dizzee Rascal – Klappin (Ft. Smurfie Syco) (2009)<ref>{{cite web|last=Semtex|first=DJ|title=BBC Radio 1|url=https://www.bbc.co.uk/1xtra/semtex/20070608.shtml|work=BBC Radio|accessdate=8 June 2009|archive-url=https://web.archive.org/web/20090118090829/http://www.bbc.co.uk/1xtra/semtex/20070608.shtml|archive-date=18 January 2009|url-status=live}}</ref> *D Double E – Be Like Me (Ft. Smurfie Syco) (Bluku Bluku E.P) (2012)

===Producer Credits=== *Wonder Girls – Like Money (Ft. Akon) (2012) *RoXXXan – Guerilla (Prod. Smurfie Syco) (Mixtape) (2013)<ref>{{cite web|title=NME Review|url=https://www.nme.com/nme-video/youtube/id/oXmKwRlxECE|publisher=NME Magazine|accessdate=17 January 2013|archive-url=https://web.archive.org/web/20130522073842/http://www.nme.com/nme-video/youtube/id/oXmKwRlxECE|archive-date=22 May 2013|url-status=live}}</ref> *NONAGON – CL + TAEYANG (Prod. Smurfie Syco) [Advert] (2014)<ref>{{cite web|last=NON9GON|first=Nine World|title=Revealed NON9GON|url=https://www.youtube.com/watch?v=yIkrJSw4lTE|via=YouTube|accessdate=17 September 2014|archive-url=https://web.archive.org/web/20140916122338/http://www.youtube.com/watch?v=yIkrJSw4lTE|archive-date=16 September 2014|url-status=live}}</ref><ref>{{cite web|last=AllKpop|first=Kpop World|title=Teriy Keys produced NONAGON|url=http://www.allkpop.com/article/2014/09/yge-reveals-teaser-for-nonagon-featuring-taeyang-x-cl|publisher=AllKpop|accessdate=9 September 2014|archive-url=https://web.archive.org/web/20140911022812/http://www.allkpop.com/article/2014/09/yge-reveals-teaser-for-nonagon-featuring-taeyang-x-cl|archive-date=11 September 2014|url-status=live}}</ref>

== References == {{Reflist|30em}}

==External links== {{Commons category}} * {{AllMusic|class=artist|id=mn0002586302}} * {{Discogs artist|Smurfie Syco}} * {{MusicBrainz artist|name=Smurfie Syco|id=49feb04d-d3cc-4e06-a8d9-4fc6bcfe376e}}

{{DEFAULTSORT:Syco, Smurfie}} Category:1991 births Category:Living people Category:British digital artists Category:British male film actors Category:British investors Category:British businesspeople in retailing Category:Alumni of the University of East London Category:British music industry executives Category:A&R people Category:British music video directors Category:21st-century British musicians Category:Naturalised citizens of the United Kingdom Category:British DJs Category:British record producers Category:People from Highgate Category:People from Wood Green Category:Male actors from London Category:People from Tottenham Category:21st-century British male musicians