Tava (soft drink)

{{short description|Carbonated beverage}} {{Infobox Beverage | |name=Tava |type=[[Diet soda|Diet]] [[Soft drink|Soda]] |manufacturer=[[PepsiCo]] |origin=[[United States]] |introduced=2008 |related= }}

'''Tava''' was a carbonated beverage fortified with [[vitamins]] and [[minerals]], released by [[PepsiCo]] in the first half of 2008. It was marketed exclusively on the web.<ref>[http://blog.marketingdoctor.tv/2008/03/20/tantillos-branding-bite-pepsi-goes-online-exclusively.aspx "Tantillo’s Branding Bite: Pepsi Goes Online (Exclusively)"] {{Webarchive|url=https://web.archive.org/web/20100611073550/http://blog.marketingdoctor.tv/2008/03/20/tantillos-branding-bite-pepsi-goes-online-exclusively.aspx |date=2010-06-11 }} Marketing Doctor Blog. March 20, 2008.</ref>

Intended for health-conscious consumers, the beverage's nutrients included vitamins B<sub>3</sub>, B<sub>6</sub> and E, and chromium.<ref name="IHT">[http://www.iht.com/articles/2007/03/07/business/soda.php?page=1 "New pitch for soda: It's good for you"], Andrew Martin, ''International Herald Tribune'', March 7, 2007</ref> Tava contained no calories and no caffeine, and instead of being called a "soft drink" was promoted as a "sparkling beverage." The beverage debuted with three flavors: Tahitian Tamure (Tropical Berry Blend), Mediterranean Fiesta (Black Cherry Citrus), and Brazilian Samba (Passion Fruit Lime).<ref name="BloggingStocks">[http://www.bloggingstocks.com/2007/12/15/cola-companies-face-a-tough-road-ahead/ "Cola companies face a tough road ahead"], Zac Bissonnette, ''BloggingStocks'', December 15, 2007</ref> Production ceased in early 2009 because it wasn't popular enough.{{Citation needed|date=May 2010}}

==External links== *[http://tava.com/ Former official Tava website] (link redirects to flash-based pepsi.com)

==References== {{Reflist}}

[[Category:Diet drinks]] [[Category:PepsiCo soft drinks]] [[Category:Products introduced in 2008]] [[Category:Food and drink introduced in 2008]]