{{short description|American YouTuber and make-up artist (born 1982)}} {{Use mdy dates|date=January 2023}} {{distinguish|Tate Westbrook}} {{Infobox social media personality | name = Tati Westbrook | image = | caption = | birth_name = Tania Aleksandra Krievins | birth_date = {{birth date and age|1982|2|14}}<ref name=about>{{cite web|url=https://www.youtube.com/watch?v=4dsF9Cu77GM|title=TAG – Get To Know Me|publisher=Tati Westbrook|date=June 22, 2012}}</ref> | birth_place = [[Seattle, Washington]], U.S. | other_names = GlamLifeGuru | occupation = {{flatlist| * Makeup artist * YouTuber }} | years_active = 2010–present | spouse = {{marriage|James Westbrook|2017}} | website = {{plainlist| * {{URL|halobeauty.com}} }} | youtube_handle = Tati | youtube_display_name =
| youtube_years_active = | youtube_genre = | youtube_subscribers = 7.92 million<!-- PLEASE DO NOT CHANGE WITHOUT UPDATING stats_update BELOW --> | youtube_views = 1.56 billion<!-- PLEASE DO NOT CHANGE WITHOUT UPDATING stats_update BELOW --> | stats_update = 14/02/2026 }}
'''Tatiana Aleksandra Westbrook''' (born '''Tania Aleksandra Krievins'''; February 14, 1982), best known under her vlogger name '''Tati''', is an American [[YouTuber]] and [[make-up artist|makeup artist]].<ref>{{Cite web|url=https://www.createcultivate.com/blog/createcultivate100-beauty-tati-westbrook|title=Beauty: Tati Westbook|date=January 23, 2017|website=Create + Cultivate|language=en-US|access-date=May 18, 2019}}</ref><ref>{{Cite web|url=http://www.econtentmag.com/Articles/Editorial/Feature/Talking-with-Trendsetters-Tati-Westbrook-GlamLifeGuru-110547.htm|title=Talking with Trendsetters: Tati Westbrook, GlamLifeGuru|date=May 4, 2016|website=EContent Magazine|language=en-US|access-date=May 18, 2019}}</ref>
== Career == === YouTube === Westbrook, a former [[Image consulting|image consultant]] turned makeup artist, created her [[YouTube]] channel GlamLifeGuru, later renamed Tati, on November 7, 2010.<ref>{{Cite news|url=https://www.hellomagazine.com/healthandbeauty/makeup/2019051473005/tati-westbrook-james-charles-feud/|title=The Tati Westbrook and James Charles YouTuber feud: Everything you need to know|date=May 14, 2019|work=[[Hello! (magazine)|Hello!]]|language=en|access-date=May 15, 2019}}</ref><ref>{{Cite web |date=2019-05-21 |title=OK, but Who Is Tati Westbrook? Everything You Need to Know About the Influencer Who Turned Beauty YouTube Upside Down |url=https://www.eonline.com/ca/news/1043268/ok-but-who-is-tati-westbrook-everything-you-need-to-know-about-the-influencer-who-turned-beauty-youtube-upside-down |access-date=2023-06-30 |website=E! Online}}</ref><ref>{{Cite web |last=Aigbe |first=Kelvin |date=2023-01-02 |title=Tati Westbrook ,Bio |url=https://kelvinsplug.com.ng/tati-westbrook-age-height-net-worth-tati-westbrook-husband-bio/ |access-date=2023-01-05 |website=KelvinsPlug}}</ref> When she started, she knew little about cameras and editing. "At first, when I sat down to edit, it would be a twelve-hour process," she recalled in 2015, "Beauty tutorials still take a long time, but I've been able to get this down to three hours."<ref name=Craig&Cunningham>{{cite book |last1=Craig |first1=David |last2=Cunningham |first2=Stuart |date=February 26, 2019 |title=Social Media Entertainment: The New Intersection of Hollywood and Silicon Valley |url=https://books.google.com/books?id=fg5XDwAAQBAJ&q=%22Tati+Westbrook%22+-wikipedia&pg=PA295 |location=New York, NY |publisher=[[New York University Press]] |pages=80–81 |isbn=978-1479846894 }}</ref>
According to ''[[Newsweek]],'' she is "widely considered to be a progenitor of YouTube’s beauty scene" and "the mother of the YouTube beauty community."<ref name="lunningNEWSWEEK11may2019">{{Cite magazine |url=https://www.newsweek.com/youtuber-james-charles-subscribers-drops-million-following-feud-1423039 |title=YouTuber James Charles Loses 2 Million Subscribers Following Tati Westbrook Feud|last=Lunning |first=Just |date=May 12, 2019 |magazine=[[Newsweek]] |access-date=May 12, 2019}}</ref> She reached the one-million subscriber milestone in early 2016.<ref name=TF1>{{cite web|url=https://www.tubefilter.com/2016/02/03/glam-life-guru-tati-westbrook-youtube-millionaires/|title=YouTube Millionaires: For The GlamLifeGuru, "Authenticity Is Key"|first=Sam|last=Gutelle|website=[[Tubefilter]]|date=February 3, 2016|access-date=May 27, 2019}}</ref> Westbrook primarily focuses on makeup and beauty reviews, tips, and tutorials.<ref name=":0">{{Cite news|url=https://www.vox.com/2019/5/16/18617895/james-charles-tati-westbrook-feud-drama-3-million-subscribers|title=James Charles Dickinson, Tati Westbrook, and the feud that's ripping apart YouTube's beauty community|last=Abad-Santos|first=Alex|date=May 16, 2019|work=[[Vox (website)|Vox]]|access-date=May 16, 2019}}</ref>
==== Dispute with James Charles ==== On April 22, 2019, Westbrook posted an [[Instagram]] story in which she discussed feeling betrayed by the beauty community. A few hours prior to her post, fellow beauty YouTuber [[James Charles (internet personality)|James Charles]] posted an advertisement for SugarBearHair, a competitor to Westbrook's company Halo Beauty. On May 10, 2019, Westbrook posted a 43-minute YouTube video titled ''Bye Sister...'' in which she claimed the feud between her and Charles was not only about advertising but also about her history with Charles and allegations that he preyed on heterosexual men. She gained more than four million subscribers in a week as a result of the video, and Charles lost more than three million subscribers in four days. She reached a peak following of over 10.6 million subscribers.<ref name="lunningNEWSWEEK11may2019" /><ref>{{Cite news|url=https://www.independent.co.uk/voices/james-charles-tati-westbrook-youtube-subscribers-bye-sister-influencers-a8913301.html |archive-url=https://ghostarchive.org/archive/20220526/https://www.independent.co.uk/voices/james-charles-tati-westbrook-youtube-subscribers-bye-sister-influencers-a8913301.html |archive-date=May 26, 2022 |url-access=subscription |url-status=live|title=The James Charles vs Tati Westbrook feud proves it: YouTube influencers no longer hold all the power|date=May 14, 2019|newspaper=[[The Independent]]|language=en-GB|access-date=May 15, 2019}}</ref><ref>{{cite web |last1=Bennett |first1=Connor |title=James Charles responds to Tati YouTube drama as he loses over 1 million subs |url=https://www.dexerto.com/entertainment/james-charles-responds-to-tati-drama-as-he-loses-over-1-million-subs-618135 |access-date=May 11, 2019 |website=Dexerto.com |date=May 11, 2019}}</ref> Charles responded to the claims on May 18 with a video titled ''No More Lies'' in which he shared his side of the story. Westbrook subsequently lost over a million subscribers, as well as eligibility for YouTube's [[YouTube Creator Awards|Diamond Creator Award]].<ref>{{Citation|last=James Charles|title=No More Lies|date=May 18, 2019|url=https://www.youtube.com/watch?v=uFvtCUzfyL4|access-date=July 13, 2019}}</ref>
On June 30, 2020, Westbrook posted a video on her YouTube channel titled ''Breaking My Silence...'', detailing the events that led up to, and occurred after her ''Bye Sister...'' video, in which she claimed [[Shane Dawson]] and [[Jeffree Star]] manipulated her into making the video against Charles.<ref>{{cite news |last1=Andrews |first1=Travis |title=Shane Dawson will not be able to make money on YouTube, after his apology for offensive content |url=https://www.washingtonpost.com/technology/2020/06/30/shane-dawson-youtube-target-tati-westbrook/ |newspaper=The Washington Post |access-date=July 1, 2020}}</ref> The video has been set to private as of June 2021.
=== Tati Beauty === In October 2019, she launched a cosmetic line named ''Tati Beauty'', with her first product being a textured neutrals [[eye shadow]] palette.<ref>http://www.youtube.com/2019/10/16/tati westbrook video titled "I've been keeping a secret"</ref> In November 2021, Westbrook announced that Tati Beauty was closing in an almost nine-minute video titled "Why I'm Closing Tati Beauty", citing the [[COVID-19 pandemic]] and legal troubles.<ref>{{cite web|url=https://www.nbcnews.com/pop-culture/pop-culture-news/youtuber-tati-westbrook-shuts-beauty-line-cites-covid-legal-battle-rcna4542|title=YouTuber Tati Westbrook shuts down beauty line, cites Covid, legal battle|first1=Wilson|last1=Wong|publisher=[[NBC News]]|date=November 4, 2021|access-date=January 3, 2022}}</ref><ref>{{cite web|url= https://www.youtube.com/watch?v=wk4TXKh51To|title=Why I'm Closing TATI BEAUTY …|first1=Tati|last1=Westbrook|publisher=[[YouTube]]|date=November 4, 2021|access-date=January 3, 2022}}</ref><ref>{{cite web |last1=Throne |first1=Gabi |title=Tati Westbrook Shuts Down Tati Beauty After Two Years — See Video |url=https://www.allure.com/story/tati-westbrook-shuts-down-tati-beauty |website=Allure |date=November 5, 2021 |access-date=December 30, 2022}}</ref>
=== Halo Beauty === In February 2018, Westbrook co-founded and launched her own company, Halo Beauty Inc.,<ref name="bustle">{{cite news|url=https://www.bustle.com/p/tati-westbrooks-beauty-line-is-officially-coming-the-announcement-has-fans-shook-8292194|title=Tati Westbrook's Beauty Line Is Officially Coming & The Announcement Has Fans Shook|last1=Simmons|first1=Shea|access-date=May 16, 2019|publisher=[[Bustle (magazine)|Bustle]]}}</ref> which sells [[Multivitamin|vitamin supplements]].<ref name=":1">{{Cite web|url=https://halobeauty.com/collections/halobeauty|title=Shop|website=Halo Beauty Inc.|access-date=May 15, 2019}}</ref> In 2019, Westbrook was making an estimated $1.3 million a year from YouTube and her company.<ref>{{Cite web|last=Schocket|first=Ryan|title=Who Is Tati Westbrook? A Brief Explainer Of The YouTuber Who Exposed James Charles|url=https://www.buzzfeed.com/ryanschocket2/who-is-tati-westbrook-who-is-tati-westbrook-who-is-tati|access-date=May 15, 2019|website=[[BuzzFeed]]|date=May 13, 2019 |language=en}}</ref> In October 2020, Westbrook and her husband, James, were sued by former business partner and co-founder of Halo Beauty, Clark Swanson, for [[breach of contract]], gross negligence and fraudulent inducement relating to Westbrook's vitamin line, Halo Beauty.<ref>{{cite web|date=October 31, 2020|title=YouTuber Tati Westbrook Is Accused of Fraud in Lawsuit Filed By Her Business Partner|url=https://www.eonline.com/uk/news/1204041/youtuber-tati-westbrook-is-accused-of-fraud-in-lawsuit-filed-by-her-business-partner|access-date=December 12, 2020|website=E! Online}}</ref> In July 2024, the lawsuit settled out of court with Westbrook announcing on YouTube that she was leaving Halo Beauty.<ref>{{cite web | url=https://cosmeticsbusiness.com/tati-westbrook-lawsuit-halo-beauty | title=Tati Westbrook announces Tati Beauty relaunch after four-year legal battle settled }}</ref>
=== Unfair Advantage === In May 2026, Westbrook launched Unfair Advantage, a functional beverage brand, with its first product, Go Go Juice, a powdered energy drink.<ref>{{Cite web |last=Rae |first=Sophie |date=2026-05-25 |title=Tati Westbrook’s Unfair Advantage: Go Go Juice Launch |url=https://beautynewsdaily.com/tati-westbrook-launches-unfair-advantage/ |access-date=2026-05-26 |website=BeautyNewsDaily |language=en-GB}}</ref>
== Personal life ==
Tati is of Latvian ancestry.<ref>{{cite tweet |user=GlamLifeGuru |number=1006694298920706049 |date=June 12, 2018 |title=Yes! Parents met at a Latvian dance }}</ref> In 2017, she married James Westbrook, who regularly appears in her YouTube videos. Through this marriage, she has a stepson who occasionally appears in her videos.<ref>{{Cite news|url=https://www.standard.co.uk/insider/tati-westbrook-youtube-subscriber-age-husband-james-charles-drama-a4142181.html|title=Who is Tati Westbrook? The James Charles drama explained|date=May 14, 2019|website=[[Evening Standard]]|language=en|access-date=May 15, 2019}}</ref> In June 2021, Tati resumed her YouTube presence through a video entitled "A Year Later…," announcing her intention to revisit her original content format by creating makeup tutorials and reviews.<ref name=":2">{{Cite web|title=Tati Westbrook Is Back On YouTube Following The James Charles Jeffree Star Shane Dawson Of It All|url=https://www.buzzfeednews.com/article/tanyachen/tati-westbrook-is-back-on-youtube|access-date=June 28, 2021|website=BuzzFeed News|date=June 17, 2021 |language=en}}</ref> This decision followed approximately a year-long hiatus from YouTube after an apology video to fellow YouTuber James Charles, which had since been removed.<ref name=":2" /> Notably, the video reaffirmed Tati's ongoing leadership role as the CEO of Halo Beauty amidst ongoing litigation.<ref name=":2" />
== References == {{reflist}}
==External links== * {{IMDb name|2924632}} * {{YouTube|user=GlamLifeGuru}}
{{DEFAULTSORT:Westbrook, Tati}} [[Category:1982 births]] [[Category:Living people]] [[Category:American make-up artists]] [[Category:American people of Latvian descent]] [[Category:American businesswomen]] [[Category:Beauty and makeup YouTubers]] [[Category:Businesspeople from Seattle]] [[Category:American businesspeople in the cosmetics industry]] [[Category:21st-century American women]] [[Category:YouTubers from Seattle]]