{{Short description|Multinational tobacco company}} {{About|the tobacco company|the sponsored golf tournament|Philip Morris International (golf)}} {{Use dmy dates|date=December 2017}} {{Use British English|date=December 2017}} {{Infobox company | name = Philip Morris International Inc. | logo = Philip Morris International.svg | image = PM Lausanne.jpg | image_caption = Philip Morris International operational center in Lausanne | type = Public | traded_as = {{unbulleted list|{{NYSE|PM}}|S&P 100 component|S&P 500 component}} | founder = Philip Morris | founded = {{Plainlist| * {{start date and age|2008}} (spin-off) * {{start date and age|1847}} (original) }} | hq_location = {{plainlist| * Stamford, Connecticut, U.S. (registered) * Lausanne, Switzerland (operational) }} | key_people = {{plainlist| * André Calantzopoulos (chairman) * Jacek Olczak (CEO) }} | industry = Tobacco | products = Cigarettes, cigarillos, cigars, electronic cigarettes, heated tobacco products, nicotine pouches, snus | area_served = Worldwide | brands = Iqos, L&M, Marlboro, Veev, Zyn | revenue = {{nowrap| {{increase}} US$37.88 billion (2024)}} | operating_income = {{increase}} US$13.40 billion (2024) | net_income = {{decrease}} US$7.057 billion (2024) | assets = {{decrease}} US$61.78 billion (2024) | equity = {{decrease}} −US$11.8 billion (2024) | num_employees = 83,100 (2024) | subsid = {{Indented plainlist| * Papastratos * PMFTC, Inc. * Rothmans, Benson & Hedges * Sampoerna * Swedish Match }} | website = {{URL|pmi.com}} | footnotes = <ref name=AnnualR2024>{{cite web|title=Philip Morris International Inc. 2024 Annual Report (Form 10-K)|url=https://www.sec.gov/ix?doc=/Archives/edgar/data/1413329/000141332925000013/pm-20241231.htm|publisher=U.S. Securities and Exchange Commission|date=6 February 2025}}</ref> }}
'''Philip Morris International Inc.''' ('''PMI''') is a tobacco company, with products sold in over 180 countries. Marlboro is PMI’s most recognized brand, but in the last quarter of 2023, Iqos generated the greatest revenue.<ref>{{Cite web |title=Outside U.S., Marlboro Revenue Eclipsed by Sales of a Cigarette Alternative |url=https://www.wsj.com/livecoverage/stock-market-today-dow-jones-earnings-02-08-2024/card/outside-u-s-marlboro-revenue-eclipsed-by-sales-of-a-cigarette-alternative-EIUP4n4YZljvwPeSAoMa |access-date=2025-06-15 |website=WSJ |language=en-US}}</ref> Philip Morris International is often referred to as one of the companies comprising Big Tobacco. The company ranked No. 121 in the 2025 ''Fortune'' 500 list of the largest US corporations by total revenue.<ref>{{Cite web |title=Philip Morris International |url=https://fortune.com/company/philip-morris-international/fortune500/ |access-date=2025-06-15 |website=Fortune |language=en-US}}</ref>
The company originated in 1847 in London, but Philip Morris International itself was established in 1987 as an operating company of Philip Morris Companies Inc. In 2003, Philip Morris Companies changed its name to Altria Group. In March 2008, PMI was spun off from Altria and has been an entirely separate entity since then. Philip Morris USA, a subsidiary of PMI's former parent, keeps ownership of the Philip Morris brands for the US market.
The company's legal seat is in Stamford, Connecticut. PMI's operational headquarters are in Lausanne, Switzerland.<ref>{{Cite news |last=Soule |first=Alexander |date=2021-06-23 |title=A decade after UST departure, Big Tobacco returns to CT |url=https://www.stamfordadvocate.com/business/article/A-decade-after-UST-departure-Big-Tobacco-returns-16265861.php |access-date=2025-06-15 |work=Stamford Advocate}}</ref>
With tobacco being addictive and a leading cause of preventable death globally,<ref>{{cite book|title=WHO Report on the Global Tobacco Epidemic, 2008: the MPOWER package|year=2008|publisher=World Health Organization|location=Geneva|isbn=978-92-4-159628-2|url=https://www.who.int/tobacco/mpower/mpower_report_full_2008.pdf|archive-url=https://web.archive.org/web/20080308173338/http://www.who.int/tobacco/mpower/mpower_report_full_2008.pdf|url-status=dead|archive-date=8 March 2008}}</ref> the company has faced litigation and regulatory measures from governments and has been the subject of scrutiny by the World Health Organization. The company knowingly maintained the claim that smoking cigarettes is harmless, despite overwhelming external and internal evidence that smoking is addictive and dangerous.<ref>{{cite book|title=Golden Holocaust: Origins of the Cigarette Catastrophe and the Case for Abolition|year=2011|publisher=University of California Press|location=Oakland|jstor=10.1525/j.ctt1pnxdm |url=https://www.jstor.org/stable/10.1525/j.ctt1pnxdm |last1=Proctor |first1=Robert N. |isbn=978-0-520-27016-9 }}</ref> In response, the company has diversified in the 21st century into smoke-free products such as the Iqos brand of heated tobacco products, Zyn brand of nicotine pouches, and Veev brand of electronic cigarettes.<ref name=":2">{{Cite web |title=Building leading brands |url=https://www.pmi.com/investor-relations/overview/building-leading-brands |access-date=2025-01-18 |website=www.pmi.com |language=en}}</ref>
==History== === Early years === The company history began in 1847 with the opening of a single shop on London's Bond Street by a local tobacconist, Philip Morris.<ref>{{Cite book |last=Newton |first=David |title=Trademarked: A History of Well-Known Brands, from Airtex to Wright's Coal Tar |date=2013 |publisher=The History Press |isbn=978-0-7509-4590-5 |location=New York}}</ref> The shop gained popularity after the Crimean War, where Turkish tobacco became popular among returning soldiers who started preferring cigarettes over pipe tobacco and cigars. Morris hired more employees to hand-roll them.<ref>{{Cite book |last=Axton |first=W.F. |title=Tobacco and Kentucky |publisher=University Press of Kentucky |year=1979 |isbn=978-0-8131-9340-3 |location= |pages=114}}</ref><ref>{{Cite book |last=Snowdon |first=Christopher |title=Velvet glove, iron fist |publisher=Little dice |year=2009 |isbn=978-0-9562265-0-1 |location= |pages=25}}</ref> After Morris died in 1873, his widow Margaret and brother Leopold ran the business. Leopold became the sole owner in 1880 and formed a partnership with Joseph Grunebaum, leading to the incorporation of ''Philip Morris & Company and Grunebaum, Ltd.'' in 1881.<ref name=":22">{{Cite book |last=Kluger |first=Richard |title=Ashes to Ashes |publisher=Knopf Doubleday Publishing Group |year=2010 |isbn=9780307432834 |location= |pages=49–50}}</ref> The company became ''Philip Morris & Co., Ltd.'' in 1885 when the partnership dissolved. Highly indebted, it was bought by one of its creditors, William Curtis Thomson, in 1894.<ref name=":12">{{cite web |last= |first= |date= |title=Key Milestones |url=https://www.pmi.com/who-we-are/key-milestones |access-date=29 April 2017 |website=www.pmi.com |publisher=}}</ref>
In 1902, King Edward, a long-time customer of the shop, appointed Philip Morris as royal tobacconist, boosting business.<ref name=":22" /> That same year, the company was incorporated in the United States by Gustav Eckmeyer, who had been its sole importer and distributor in the New World since 1872.<ref>{{Cite book |last=Hirschfelder |first=Arlene B. |title=Encyclopedia of Smoking and Tobacco |publisher=Oryx Press |year=1999 |isbn=9781573562027 |location= |pages=242}}</ref> Ownership was shared between Eckmeyer and the parent company, and the venture began selling its first domestic brands along with its traditional luxury imports, including ''Marlborough'', named after one of the London manufactories located on Marlborough street.<ref>{{Cite news |last= |first= |date=2013-01-11 |title=Marlboro cigarettes - name origin of the brand |url=https://highnames.com/marlboro-name-origin/ |access-date=2015-06-05 |work=High Names - International Naming Service, Brand Name, Product Name |language=en-US}}</ref>
In 1919, the American subsidiary was bought by investor Georges Whelan and incorporated in Virginia under the name of ''Philip Morris & Co., Ltd. Inc''.<ref>{{Cite journal |last1=Moore |first1=Marian Chapman |last2=Wicks |first2=Andrew C. |last3=Powell |first3=Elizabeth A. |last4=Correll |first4=Brooke |date=2017 |title=Philip Morris USA: Life after the Master Settlement Agreement (a) |url=https://www.ssrn.com/abstract=2975205 |journal=SSRN Electronic Journal |language=en |doi=10.2139/ssrn.2975205 |issn=1556-5068|url-access=subscription }}</ref> ''Marlborough'' dropped the letters ''u'' ''g'' ''h'' in 1924 and was relaunched as a premium cigarette for the growing US female market.<ref>{{Cite web |date=2025-01-01 |title=Marlboro Brand - Tobacco Insider |url=https://tobaccoinsider.com/marlboro/ |access-date=2025-06-05 |language=en-US}}</ref> With Turkish tobacco falling out of fashion and its brands sitting firmly in the luxury and premium segments, total sales account for as little as 0.5% of the total cigarette market in 1925.<ref name=":4">{{Cite book |last=Kluger |first=Richard |title=Ashes to Ashes |publisher=Knopf Doubleday Publishing Group |year=2010 |isbn=9780307432834 |location= |pages=74}}</ref>
In the early 1950s, growing concerns about the health effects of cigarettes led most manufacturers to add filters: by the end of 1954, filtered brands accounted for more than 10 percent of sales volumes.<ref name=":5">{{Cite book |last1=McDonough |first1=John |title=The Advertising Age Encyclopedia of Advertising |last2=Egolf |first2=Karen |publisher=Routledge |year=2015 |isbn=9781135949068 |location= |pages=1228–1230}}</ref> To enter this market, Philip Morris' executives first decided to purchase Benson & Hedges in 1954, which had pioneered the market with its Parliament brand. However, the brand lost nearly 10% of its market share under the new management.<ref name=":5" /> The company then decided a brand repositioning for Marlboro, a premium yet stagnant brand from its portfolio. George Weissman, the new vice-president for marketing and new products, signed up Leo Burnett to the task. The agency's challenge was to appeal to male smokers concerned enough about their health to consider switching to filter cigarettes. The logo and packaging were redesigned and the marketing was supported by a series of Marlboro Men.<ref name=":1">{{Cite book |last1=Barnet |first1=Richard J. |title=Global Dreams |last2=Cavanagh |first2=John |publisher=Simon and Schuster |year=1995 |isbn=9780684800271 |location= |pages=190}}</ref> The campaign was a success: within a year of its national roll-out, volumes increased 3,000%, swiftly becoming the fourth best-selling cigarette brand.<ref>{{Cite web |last=Shirk |first=Adrian |date=2015-02-17 |title=The Real Marlboro Man |url=https://www.theatlantic.com/business/archive/2015/02/the-real-marlboro-man/385447/ |access-date=2025-06-05 |website=The Atlantic |language=en}}</ref>
=== Becoming an international giant === thumb|Industrial cigarette manufacturing by Philip Morris International in Russia.
Increasing sales fueled the company's expansion: in 1954, Philip Morris Australia became the first international affiliate of the company.<ref>{{Cite book |last=Brady |first=Donald L. |title=Essentials of international marketing |date=2015 |publisher=Routledge |isbn=978-1-317-47119-6 |location=London New York}}</ref> Then, in 1957, the Swiss ''Fabriques de Tabac Réunies'' in Neuchatel became the first to acquire foreign licensing rights to produce the booming Marlboro, marking the company's first move into Europe since leaving Britain. The Swiss company was eventually purchased in 1963.<ref>{{Cite web |last=Froidevaux |first=Yves |title=Fabriques de tabac réunies |url=https://hls-dhs-dss.ch/articles/041962/2006-03-27/ |access-date=2025-06-05 |website=Historical Dictionary of Switzerland |language=fr}}</ref> The overseas division was renamed Philip Morris International in 1961, alongside Philip Morris Domestic and Philip Morris Industrial.<ref name=":02">{{Cite book |title=Multinational enterprises in emerging markets |date=2010 |publisher=Copenhagen Business School Press |isbn=978-87-630-0046-8 |editor-last=Luo |editor-first=Yadong |location=Copenhagen Abingdon |pages=351–353}}</ref>
The company underwent rapid expansion abroad in the 1960s. By 1965, Philip Morris products were available in 140 countries and territories.<ref name=":02" /> Domestically, Marlboro became the leading brand in the United States by 1972.<ref>{{Cite book |last=Kluger |first=Richard |title=Ashes to ashes: America's hundred-year cigarette war, the public health, and the unabashed triumph of Philip Morris |date=1996 |publisher=Alfred A. Knopf |isbn=978-0-394-57076-1 |edition=1st |series=A Borzoi book |location=New York |pages=515–517}}</ref> During the mid-60s the company began to form a horizontal conglomerate, gradually purchasing various entities such as Miller brewing (1968), Seven-Up (1978), Kraft Foods (1988) and many others.<ref>{{Cite web |title=The Marlboro Man |url=https://adage.com/article/special-report-the-advertising-century/marlboro-man/140170/ |access-date=2025-06-05 |website=AdAge |language=en}}</ref> The company also pursued a series of international partnerships with local monopolies, allowing its products to reach consumers in more than 170 countries and territories by 1980.<ref name=":02" />
In 1987, Philip Morris International (PMI) was incorporated in Virginia as an operating company of Philip Morris, Inc.<ref>{{Cite web |last=Morgan |first=Penny |date=2015-09-03 |title=Introducing Philip Morris International |url=https://marketrealist.com/2015/09/introducing-philip-morris-international/ |access-date=2025-06-05 |website=Market Realist |language=en-US}}</ref> The fall of the USSR in the early 1990s provided another expansion opportunity, and Philip Morris International was among the first US companies to operate in the former Communist bloc. In 1990, two years before actually opening an office in the country, PMI accepted an oil-for-cigarettes deal with the failing Soviet state to help deal with cigarette shortages.<ref>{{Cite book |title=Multinational enterprises in emerging markets |date=2010 |publisher=Copenhagen Business School Press |isbn=978-87-630-0046-8 |editor-last=Luo |editor-first=Yadong |location=Copenhagen Abingdon |pages=357}}</ref><ref>{{Cite news |last=Ramirez |first=Anthony |date=1990-09-14 |title=Two U.S. Companies Plan to Sell Soviets 34 Billion Cigarettes |url=https://www.nytimes.com/1990/09/14/business/two-us-companies-plan-to-sell-soviets-34-billion-cigarettes.html |access-date=2025-06-05 |work=The New York Times |language=en-US |issn=0362-4331}}</ref> In 1994, Philip Morris International established the Philip Morris Ukraine subsidiary and acquired a 51% stake in a tobacco manufacturing facility in Kharkiv which was soon upgraded. PMI was also one of the first US entrants in the Vietnamese market, opening a manufacturing plant a few months before the two countries normalized their relations.<ref>{{Cite book |last=Kluger |first=Richard |title=Ashes to ashes: America's hundred-year cigarette war, the public health, and the unabashed triumph of Philip Morris |date=1996 |publisher=Alfred A. Knopf |isbn=978-0-394-57076-1 |edition=1st |series=A Borzoi book |location=New York |pages=727}}</ref> Later, in 2005, PMI also acquired Coltabaco in Colombia and Sampoerna in Indonesia.<ref>{{Cite web |title=Philip Morris International To Buy Colombia's Protabaco For $452 Mln - Update |url=https://www.rttnews.com/1001958/philip-morris-international-to-buy-colombia-s-protabaco-for-452-mln-update.aspx |access-date=2025-06-05 |website=RTTNews |language=en-US}}</ref><ref>{{Cite news |last1=Danubrata |first1=Eveline |last2=Chalmers |first2=John |date=2016-01-20 |title=Philip Morris-controlled Sampoerna seeks wider Indonesia reach with stronger cigarettes |url=https://www.reuters.com/article/world/philip-morris-controlled-sampoerna-seeks-wider-indonesia-reach-with-stronger-cig-idUSKCN0UY1GX/ |access-date=2025-06-05 |work=Reuters |language=en-US}}</ref>
=== PMI as an independent entity === On January 27, 2003, Philip Morris Companies Inc. changed its name to Altria.<ref>{{Cite journal |last1=Smith |first1=Elizabeth A. |last2=Malone |first2=Ruth E. |date=April 2003 |title=Altria means tobacco: Philip Morris's identity crisis |journal=American Journal of Public Health |volume=93 |issue=4 |pages=553–556 |doi=10.2105/ajph.93.4.553 |issn=0090-0036 |pmc=1447789 |pmid=12660196}}</ref> The conglomerate then gradually changed its strategy, selling off large portions of its non-tobacco consumer products holdings. Kraft Foods Inc. was spun off in March 2007, with the company's 88.1% stake being distributed to Altria shareholders.<ref>{{Cite news |last=Martin |first=Andrew |date=2007-01-30 |title=Sale of Kraft Foods will allow Altria to focus on tobacco - Business - International Herald Tribune |url=https://www.nytimes.com/2007/01/30/business/worldbusiness/30iht-tobacco.4408392.html |access-date=2025-06-05 |work=The New York Times |language=en-US |issn=0362-4331}}</ref> That same year, Altria began the process of spinning off Philip Morris International to allow it to pursue growth opportunities abroad without the legal uncertainties stemming from its US arm.<ref>{{Cite news |agency=Associated Press |date=2007-08-30 |title=Altria Plans to Spin Off Overseas Unit |url=https://www.nytimes.com/2007/08/30/business/worldbusiness/30altria.html |access-date=2025-06-05 |work=The New York Times |language=en-US |issn=0362-4331}}</ref> PMI's spinoff from Altria took effect in March 2008. Altria shareholders were given shares in PMI, which was listed on the New York Stock Exchange and other stock exchanges.<ref>{{Cite web |last=Bary |first=Andrew |date=2008-03-31 |title=The Long-Awaited Spinoff of Philip Morris From Altria Is the Smart Thing to Do |url=https://www.barrons.com/articles/SB120675306208973587 |access-date=2025-06-05 |website=barrons |language=en-us}}</ref> Louis Camilleri, who had been Altria's CEO, became PMI's new Chief Executive.<ref>{{Cite web |date=2007-08-29 |title=Altria to spin off Philip Morris International |url=https://www.nbcnews.com/id/wbna20494757 |access-date=2025-06-05 |website=NBC News |language=en}}</ref> thumb|The Cube, Philip Morris International's Research and Development Center in Neuchatel-Serrières. Although PMI remains incorporated in the US (relocated from New York City to Stamford, Connecticut in 2022<ref>{{Cite web |title=Philip Morris International announces new Corporate Headquarters will be located in Stamford, Connecticut |url=https://www.pmi.com/media-center/news/www.pmi.com/media-center/news/philip-morris-international-new-corporate-headquarters-located-in-stamford-connecticut |access-date=2025-06-05 |website=www.pmi.com |language=en}}</ref>), it has never sold combustible cigarettes there. Its operational center has been in Lausanne, Switzerland, since 2002.<ref>{{Cite web |last= |first= |date=2001-06-18 |title=Philip Morris HQ moving to Lausanne |url=https://www.swissinfo.ch/eng/banking-fintech/philip-morris-hq-moving-to-lausanne/2093324 |access-date=2025-06-05 |website=SWI swissinfo |language=en}}</ref> In 2009, Philip Morris International opened its research and development center (called "The Cube") in Neuchatel, Switzerland.<ref>{{Cite news |date=2014-02-13 |title=En Suisse, Philip Morris International fabrique 24 milliards de cigarettes - Le Temps |url=https://www.letemps.ch/economie/suisse-philip-morris-international-fabrique-24-milliards-cigarettes |access-date=2025-06-05 |language=fr |issn=1423-3967}}</ref> The opening of this R&D center marked a significant milestone for Philip Morris International in the development of new smoke-free products. The company launched Iqos in 2014, a heated tobacco product with reduced emissions.<ref>{{Cite news |date=2014-11-19 |title=Philip Morris to launch Marlboro HeatSticks system in Milan |url=https://www.reuters.com/article/markets/commodities/philip-morris-to-launch-marlboro-heatsticks-system-in-milan-idUSL6N0T946P/ |access-date=2025-06-05 |work=Reuters |language=en}}</ref> In 2023, Iqos and other smoke-free products made up nearly 40% of PMI's global sales, with Iqos alone surpassing the net revenue generated by Marlboro.<ref>{{Cite web |title=Outside U.S., Marlboro Revenue Eclipsed by Sales of a Cigarette Alternative |url=https://www.wsj.com/livecoverage/stock-market-today-dow-jones-earnings-02-08-2024/card/outside-u-s-marlboro-revenue-eclipsed-by-sales-of-a-cigarette-alternative-EIUP4n4YZljvwPeSAoMa |access-date=2025-06-05 |website=WSJ |language=en-US}}</ref>
In 2022, PMI also agreed to a $16 billion deal to acquire Swedish Match, boosting its position in cigarette alternatives with the Zyn nicotine pouch brand.<ref>{{Cite news |last=Mannes |first=Marie |date=2022-11-28 |title=Philip Morris to de-list Swedish Match after raising stake to 93% |url=https://www.reuters.com/markets/deals/philip-morris-says-delist-swedish-match-after-raising-stake-93-2022-11-28/ |access-date=2025-06-05 |work=Reuters |language=en}}</ref>
==Products== ===Brands=== Philip Morris International has several multibillion-dollar brands. The top five brands of combustible products accounted for 80% of the total cigarette shipments volume in 2024. According to its 2024 annual report, the company had sold almost 617 million cigarettes, along with 140 million heated tobacco units and 1 billion cans of oral tobacco (nicotine pouches, snus, moist snuff):<ref>{{cite web |title=Annual Report 2024 |url=https://www.pmi.com/resources/docs/default-source/investor_relation/pmi_2024_annualreport.pdf?sfvrsn=4b9c42c8_2 |access-date=2025-06-13}}</ref> * Marlboro was launched in 1924 and is the world’s best-selling cigarette brand, ranking first among the most valuable tobacco brands.<ref>{{cite web |title=Marlboro is the world's most valuable tobacco brand for the 10th consecutive year, but smokeless alternatives gain ground |url=https://brandfinance.com/press-releases/marlboro-is-the-worlds-most-valuable-tobacco-brand-for-the-10th-consecutive-year-but-smokeless-alternatives-gain-ground |website=Brand Finance |access-date=2025-06-13}}</ref> * Iqos heated tobacco products were launched in 2014. It is PMI’s flagship smoke-free product and surpassed Marlboro net revenue at the end of 2023.<ref>{{cite web |last1=Maloney |first1=Jennifer |title=Outside U.S., Marlboro Revenue Eclipsed by Sales of a Cigarette Alternative |url=https://www.wsj.com/livecoverage/stock-market-today-dow-jones-earnings-02-08-2024/card/outside-u-s-marlboro-revenue-eclipsed-by-sales-of-a-cigarette-alternative-EIUP4n4YZljvwPeSAoMa |website=The Wall Street Journal |access-date=2025-06-13 |ref=2024-02-08}}</ref> * L&M was launched by Liggett & Myers in 1953.<ref>Calfee, John E. "The ghost of cigarette advertising past." ''Regulation'' 10 (1986): 35</ref> In 1999, the L&M trademark was acquired by Philip Morris Companies Inc, but the rights have been split per country by Philip Morris USA (Altria) and PMI since the spin-off in 2008.<ref>{{cite web |title=L&M cigarettes |url=https://mohawksmoke.com/lm-cigarettes/ |website=Mohawk smoke |access-date=2025-06-13}}</ref> * Chesterfield was first launched in 1873 by the Drummond Tobacco company of Saint Louis, Missouri, and became the first major brand to enter the king-size (85mm) market in 1952.<ref>{{cite web |title=Chesterfield |url=https://www.firstversions.com/2016/01/chesterfield.html |website=First Missions |access-date=2025-06-13}}</ref> * Parliament was launched in 1931 and was the first major brand to introduce a filter mouthpiece.<ref>{{cite web |title=History of Parliament |url=https://vocal.media/history/history-of-parliament |website=Vocal Media |access-date=2025-06-13}}</ref> * Philip Morris's eponymous brand gave fame to bellhop Johnny Roventini and his "Call for Philip Morris".<ref>{{cite book |last1=Cross |first1=Mary |title=A Century of American Icons: 100 Products and Slogans from the 20th-Century Consumer Culture |date=2002 |publisher=Greenwood Press |isbn=978-0313314810 |accessdate=4 September 2020 |url=https://archive.org/details/centuryofamerica00cros/page/87/ |pages=87–88}}</ref> * Zyn, launched in 2016, is the leading brand of nicotine pouches, accounting for more than 60% of the US market in 2022.<ref>{{cite web |title=Philip Morris wins Elliott's backing for $15.7bn Swedish Match takeover |url=https://www.ft.com/content/a624ec6b-bc6a-4b51-9d09-e83a532c4ddf |website=The Financial Times |access-date=2025-06-13 |date=2022-11-06}}</ref> * The company also distributes a number of local or historical brands, such as Apollo-Soyuz, Muratti, Virginia Slims, ''etc.''.
=== Research === Philip Morris International's research center is located in Neuchatel, Switzerland and houses Philip Morris International's product research and development program.<ref name="ForbesFisher">{{Cite news |title=Philip Morris International Bets Big on the Future of Smoking |url=https://www.forbes.com/sites/danielfisher/2014/05/28/philip-morris-international-bets-big-on-the-future-of-smoking/#1905d24a54f5 |access-date=14 August 2018 |work=Forbes |language=en}}</ref> Between 2009 and 2023, the company indicated spending 12.5 billion dollars on R&D, 99% of which on smoke-free products.<ref>{{Cite web |last=Cheng |first=Lian |date=2024-12-30 |title=The Cube: Philip Morris International's R&D centre |url=https://dayakdaily.com/the-cube-philip-morris-internationals-rd-centre/ |access-date=2025-06-16 |website=DayakDaily |language=en-GB}}</ref>
== Corporate affairs ==
=== Board of directors === As of June 2025:<ref>{{cite web|title=Board of Directors|url=https://www.pmi.com/who-we-are/corporate-governance/board-of-directors|access-date=2023-10-02|website=pmi.com}}</ref> {{div col|colwidth=30em}} * Bonin Bough * Michel Combes * André Calantzopoulos – Chairman * Werner Geissler * Victoria Harker * Lisa Hook * Kalpana Morparia * Jacek Olczak * Robert B. Polet * Dessi Temperley * Shlomo Yanai {{div col end}}
=== Financials === For the fiscal year 2024, Philip Morris reported earnings of US$7.057 billion with a net annual revenue (excluding excise taxes) of US$37.878 billion.<ref name="AnnualR2023">{{cite web |date=31 December 2024 |title=Philip Morris International Inc. 2024 Annual Report |url=https://philipmorrisinternational.gcs-web.com/static-files/329e4ffb-2439-4862-9e84-a326ecc94081 |access-date=2025-06-16 |website=pmi.com}}</ref> As of June 2025, Philip Morris International had a market cap of $285.27 billion, making it the largest privately owned company in the sector.<ref>{{Cite web |title=Philip Morris International (PM) - Market capitalization |url=https://companiesmarketcap.com/philip-morris/marketcap/ |access-date=2025-06-16 |website=companiesmarketcap.com |language=en-US}}</ref><ref>{{Cite web |title=Largest tobacco and cigarette companies by market cap |url=https://companiesmarketcap.com/tobacco/largest-tobacco-companies-by-market-cap/ |access-date=2025-06-16 |website=companiesmarketcap.com |language=en-US}}</ref> {| class="wikitable mw-collapsible mw-collapsed" style="text-align: center;" ! colspan="5" |Revenue, assets, and staffing 2008-2024<ref>{{Cite web |title=Reports & Filings |url=https://www.pmi.com/investor-relations/reports-filings |website=www.pmi.com |language=en}}</ref> |- !Year !Revenue in mil. US$ !Net revenue, in mil. US$ !Total Assets in mil. US$ !Employees |- |2008 |25,705 |6,890 |32,972 |75,600 |- |2009 |25,035 |6,342 |34,552 |77,300 |- |2010 |27,208 |7,259 |35,050 |78,300 |- |2011 |31,097 |8,591 |35,488 |78,100 |- |2012 |31,377 |8,800 |37,670 |87,100 |- |2013 |31,217 |8,576 |38,168 |91,100 |- |2014 |29,767 |7,459 |35,187 |82,500 |- |2015 |26,794 |6,849 |33,956 |80,200 |- |2016 |26,685 |6,948 |36,851 |79,500 |- |2017 |28,748 |6,021 |42,968 |80,600 |- |2018 |29,625 |7,911 |39,801 |77,400 |- |2019 |29,805 |7,185 |42,875 |73,500 |- |2020 |28,694 |8,056 |44,815 |71,000 |- |2021 |31,405 |9,109 |41,290 |69,600 |- |2022 |31,762 |9,048 |61,681 |79,800 |- |2023 |35,174 |7,813 |65,304 |82,700 |- |2024 |37,878 |7,057 |61,784 |83,100 |}
=== Other investments === PM Equity Partner is Philip Morris International venture capital arm and invests in early stage and growth-stage companies operating in one of the four investment corridors defined by the company: life sciences, industrial technologies, consumer engagement and product technologies.<ref>{{Cite web |last=Rossel |first=Stefanie |date=2022-12-01 |title=Chasing Unicorns |url=https://tobaccoreporter.com/2022/12/01/chasing-unicorns/ |access-date=2025-08-11 |website=Tobacco Reporter |language=en-US}}</ref>
In 2021, Philip Morris International acquired Vectura for £1 billion, Fertin Pharma for DKK 5.1 billion, and Otitopic for an undisclosed sum.<ref name=":3">{{Cite web |last=Seal |first=Dean |title=Philip Morris to Take $220 Million Loss on Sale of Inhaled-Medicine Unit |url=https://www.wsj.com/health/pharma/philip-morris-to-take-220-million-loss-on-sale-of-inhaled-medicine-unit-a58687e2 |access-date=2025-06-05 |website=WSJ |language=en-US}}</ref><ref>{{Cite news |last1=Shabong |first1=Yadarisa |last2=Cavale |first2=Siddharth |date=2021-07-09 |title=Cigarette maker Philip Morris to buy UK producer of respiratory treatments |url=https://www.reuters.com/business/uks-vectura-agrees-144-bln-rival-bid-philip-morris-2021-07-09/ |access-date=2025-06-05 |work=Reuters |language=en}}</ref><ref>{{Cite news |title=Philip Morris Boosts Beyond Nicotine Options with OtiTopic |url=https://www.nasdaq.com/articles/philip-morris-pm-boosts-beyond-nicotine-options-with-otitopic-2021-08-10 |access-date=2025-06-05 |work=nasdaq.com}}</ref> These companies were consolidated to form Vectura Fertin Pharma in early 2022, which was operationally separate from other businesses owned by PMI before being resold to Molex in 2025.<ref name=":3" /><ref>{{Cite news |last= |first= |date=2020-08-10 |title=CHF 150 million for great ideas |url=https://www.nzz.ch/themen-dossiers/magazine-inside-innovation-for-philip-morris-8-chf-150-million-for-great-ideas-ld.1567655 |access-date=2025-06-15 |work=Neue Zürcher Zeitung |language=de-CH |issn=0376-6829}}</ref>
==Controversies==
===Foundation for a Smoke-free World===
In September 2017, Philip Morris International announced the establishment of the Foundation for a Smoke-Free World, stating that it would support it with almost US$1 billion of funding over the next 12 years.<ref name=PMIFSFW>{{cite web|url=https://www.pmi.com/media-center/press-releases/press-release-details/?newsId=12246|title=Philip Morris International Announces Support for the Establishment of the Foundation for a Smoke-Free World|publisher=Philip Morris International|year=2017}}</ref><ref name=Maurisse>{{Cite web |author=Marie Maurisse |date=January 2019 |title=The blazing success of Swiss cigarettes in Africa |url=https://stories.publiceye.ch/tobacco/ |publisher=Public Eye |access-date=13 December 2025}}</ref> The declared objective of the Foundation was to "evaluate the impact that smoke-free alternatives can have on smokers and public health, assess the effect of reduced cigarette consumption on the industry value chain, and measure overall progress towards a smoke-free world."<ref name=PMIFSFW /> However, the Foundation, which claimed to be independent, was surrounded with controversy since its inception.<ref name=guardian>{{cite news|last1=Boseley|first1=Sarah|title=Tobacco company launches foundation to stub out smoking|url=https://www.theguardian.com/society/2017/sep/13/tobacco-company-launches-foundation-to-stub-out-smoking-philip-morris|work=The Guardian|date=13 September 2017}}</ref><ref name=LANCETFSFW>{{cite journal|last1=Tess|first1=Legg|last2=Peeters|first2=Silvy|last3=Chamberlain|first3=Phil|last4=Gilmore|first4=Anna|title=The Philip Morris-funded Foundation for a Smoke-Free World: tax return sheds light on funding activities|journal=Lancet|date=6 June 2019|volume=393|issue=10190|pages=2487–2488|doi=10.1016/S0140-6736(19)31347-9|pmid=31178156|doi-access=free}}</ref> Its claims to independence have been challenged.<ref name="not_independent">{{cite journal|last1=van der Eijk|first1=Yvette|last2=Bero|first2=Lisa A.|last3=Malone|first3=Ruth E.|title=Philip Morris International-funded 'Foundation for a Smoke-Free World': analysing its claims of independence|journal=Tobacco Control|pages<!-- nobot -->=712–718|date=21 September 2018|volume=28|issue=6|doi=10.1136/tobaccocontrol-2018-054278|pmid=30242044|s2cid=52313085|issn=1468-3318}}</ref><ref name=guardian/><ref>{{cite journal|last1=Daube|first1=Mike|last2=Moodie|first2=Rob|last3=McKee|first3=Martin|title=Towards a smoke-free world? Philip Morris International's new Foundation is not credible|journal=Lancet|date=14 October 2017|volume=390|issue=10104|pages=1722–1724|doi=10.1016/S0140-6736(17)32561-8|pmid=29047432|s2cid=27725280|issn=1474-547X}}</ref>
The World Health Organization issued a statement in which it pointed out the "conflicts of interest involved with a tobacco company funding a purported health foundation", indicating that it would not partner with the Foundation and inviting governments and the public health community to follow its lead.<ref>{{cite web|url=https://www.who.int/news/item/28-09-2017-who-statement-on-philip-morris-funded-foundation-for-a-smoke-free-world|title=WHO Statement on Philip Morris funded Foundation for a Smoke-Free World|date=28 September 2017}}</ref> More than one hundred public health organizations have taken a strong stance in rejecting collaboration with the foundation.<ref name=LANCETFSFW /><ref>{{cite web|url=https://ggtc.world/2019/01/28/an-open-letter-to-urge-who-executive-board-to-reject-fsfw/|title=Open Letter to Urge WHO Executive Board to Reject Foundation for a Smoke Free World (FSFW) (2019)|date=28 January 2019}}</ref> In May 2024, anti-tobacco activist Cliff Douglas was hired as CEO of the Foundation. After negotiating a final payment of $140 million, the organisation split from PMI and rebranded as Global Action to End Smoking.<ref>{{Cite web |last=Florko |first=Nicholas |date=2024-05-13 |title=After decades fighting Big Tobacco, Cliff Douglas now leads a foundation funded by his former adversaries |url=https://www.statnews.com/2024/05/13/cliff-douglas-tobacco-control-philip-morris-international-funding/ |access-date=2025-06-16 |website=STAT |language=en-US}}</ref>
===Australia=== The Australian Government announced it would introduce "Tobacco Plain Packaging Laws" on 29 April 2010. Philip Morris International (PMI), arranged for its wholly owned Hong Kong subsidiary Philip Morris Asia (PMA) to "takeover" two Australian subsidiaries – Philip Morris Australia Limited and Philip Morris Limited on 23 February 2011. In June 2011, Philip Morris International announced that it was using ISDS provisions in the Australia-Hong Kong Bilateral Investment treaty (BIT) to demand compensation for Australia's plain cigarette packaging anti-smoking legislation.<ref>[http://www.canberratimes.com.au/news/opinion/editorial/general/gillard-must-repel-big-tobaccos-latest-attack/2209168.aspx Klya Tienhaara and Thomas Faunce Gillard Must Repel Big Tobacco's Latest Attack.] {{webarchive|url=https://web.archive.org/web/20110807183530/http://www.canberratimes.com.au/news/opinion/editorial/general/gillard-must-repel-big-tobaccos-latest-attack/2209168.aspx|date=7 August 2011 }} Canberra Times 28 June 2011</ref> It was one of several tobacco companies to launch legal action against the Australian Government.<ref>{{cite web|title=Plain packaging challenge faces High Court|date=16 April 2012|url=http://www.abc.net.au/news/2012-04-17/plain-packaging-heads-to-high-court/3954122|publisher=ABC News|access-date=12 July 2012}}</ref> In response, British American Tobacco, Philip Morris, Imperial Tobacco and Japan Tobacco International took the Australian government to the High Court of Australia to try to stop the government of Australia from introducing plain packaging for tobacco products.
Two challenges to the tobacco plain packaging legislation were heard by the High Court of Australia between 17 and 19 April 2012: "British American Tobacco Australasia Limited and Ors v. Commonwealth of Australia" and "J T International SA v. Commonwealth of Australia".
On 15 August 2012, the High Court handed down orders for these matters, and found that the Tobacco Plain Packaging Act 2011 is not contrary to s 51(xxxi) of the Constitution. On 5 October 2012, the Court handed down its reasons for the decision. By a 6:1 majority (Heydon J in dissent) the Court held that there had been no acquisition of property that would have required provision of "just terms" under s51(xxxi) of the Constitution.<ref name="tobaccoplainpackaging">[https://www.ag.gov.au/tobaccoplainpackaging Australian Government Attorney-Generals Department] {{webarchive|url=https://web.archive.org/web/20151129215745/http://www.ag.gov.au/tobaccoplainpackaging|date=29 November 2015 }}, retrieved 20 December 2015</ref>
On 18 December 2015, the Tribunal instituted by the United Nations Commission on International Trade Law (UNCITRAL) issued a unanimous decision (3–0) agreeing with Australia's position that the Tribunal has no jurisdiction to hear PMA's claim. This was due to the fact that PMI used its wholly owned subsidiary PMA to takeover the Australian-based PM subsidiaries in order to specifically sue the Australian Government for bringing in plain packaging laws. PMI was unable to do this itself as the Australia–United States free-trade agreement signed in 2004 did not have any investor-state dispute settlement clauses included—by design.<ref name="tobaccoplainpackaging" />
In 2017, the Dispute Settlement Body of the World Trade Organization supported Australia's right to enforce plain packaging.<ref>{{cite news|title=Australia wins landmark tobacco WTO packaging case, reports|url=http://www.smh.com.au/world/australia-wins-landmark-tobacco-wto-packaging-case-reports-20170504-gvyx7i.html|access-date=9 July 2017|work=The Sydney Morning Herald|date=5 May 2017}}</ref> In 2017, PMI was instructed to pay the Australia government's legal costs, an estimated 50 million dollars.<ref>{{cite news|last1=Gartrell|first1=Adam|title=Philip Morris ordered to pay Australia millions in costs for plain packaging case|url=http://www.smh.com.au/federal-politics/political-news/philip-morris-ordered-to-pay-australia-millions-in-costs-for-plain-packaging-case-20170709-gx7mv5.html|access-date=9 July 2017|work=The Sydney Morning Herald|date=9 July 2017}}</ref>
In March 2018, the tobacco giant announced that it will cut 150 jobs as part of a major restructure. Tammy Chan, the managing director in Australia, said more efficient ways to deal with retailers were introduced based on digital technology development.<ref>{{Cite news|url=http://www.canberratimes.com.au/business/retail/cigarette-giant-philip-morris-slashes-australian-workforce-20180305-p4z2x4.html|title=Cigarette giant Philip Morris slashes Australian workforce|last=Toscano|first=Nick|date=2018-03-06|work=Canberra Times|access-date=2018-03-30|language=en-US}}</ref>
===European Union=== In 2004, Philip Morris and the European Union reached an agreement according to which Philip Morris would pay $1.25bn until 2016 to end a lawsuit over smuggling charges.<ref>{{cite web|url=https://www.theguardian.com/business/2004/jul/09/smoking.europeanunion|title=Philip Morris reaches $1.25bn EU agreement|last=Tran|first=Mark|date=July 9, 2004|website=The Guardian|access-date=March 22, 2018}}</ref>
===Norway=== Philip Morris also sued Norway over the country's ban on displaying tobacco products in stores. It lost the case in 2012.<ref>{{cite web|url=https://www.who.int/fctc/implementation/news/news_nor/en/|title=Norway: Prohibition on the visible display of tobacco products at the points of sale|publisher=WHO}}</ref>
===Russia=== The market share of Philip Morris International brands in Russia amounted to 30.1% in 2019. According to National Agency on Corruption Prevention of Ukraine, the total amount of corporate income tax (not including excise) paid by PMI to the Russian budget in 2022 amounted to US$206 million.<ref name="morris">{{cite web| url =https://sanctions.nazk.gov.ua/en/boycott/1013/| title =Philip Morris International| publisher =NACP| date =| accessdate =24 August 2023| archive-date =24 August 2023| archive-url =https://web.archive.org/web/20230824215744/https://sanctions.nazk.gov.ua/en/boycott/1013/| url-status =live}}</ref> Following the Russian invasion of Ukraine, Philip Morris announced its intention to sell its Russian business and exit the market, but has not done so.<ref name="morris"/> Because of its reluctance to leave the Russian market, the Ukrainian National Agency on Corruption Prevention included PMI in its International Sponsors of War list in 2023. PMI was removed from the list in July 2024.<ref>{{Cite web |title=ООО "ФМСМ" |url=https://www.rusprofile.ru/history/3298320?origin=sanctions |access-date=2025-03-08 |website=www.rusprofile.ru |language=ru}}</ref> Its Russian subsidiary remains under sanctions of the National Security and Defense Council of Ukraine{{Citation needed|date=June 2025}}.
===Uruguay===
In 2010, the company lobbied against Uruguay's strong anti-smoking laws introducing plain tobacco packaging<ref>{{cite news|last1=Carroll|first1=Rory|title=Uruguay bows to pressure over anti-smoking law amendments|url=https://www.theguardian.com/world/2010/jul/27/uruguay-tobacco-smoking-philip-morris|access-date=9 July 2017|work=The Guardian|date=27 July 2010}}</ref> and filed a complaint against the country (''Philip Morris v. Uruguay'') under the Switzerland-Uruguay bilateral investment treaty.<ref name=bbc>{{cite web|url = https://www.bbc.com/mundo/economia/2010/03/100312_uruguay_tabacaleras_philip_morris_demanda_estado_jp| title = Tabacalera Philip Morris demanda a Uruguay|author = BBC|author-link = British Broadcasting Corporation|date = 12 March 2010|access-date = 15 November 2010|language = es}}</ref> The company spent $24 million on opposing the Uruguayan regulations.<ref name=Maurisse/> On 8 July 2016, the International Centre for Settlement of Investment Disputes ruled in favour of Uruguay.<ref>{{cite web|url = https://www.reuters.com/article/us-pmi-uruguay-lawsuit-idUSKCN0ZO2LZ|title= Phillip Morris loses tough-on-tobacco lawsuit in Uruguay|date= 8 July 2016|access-date= 9 July 2016|website= Reuters|first1=Malena |last1=Castaldi |first2= Anthony|last2= Esposito}}</ref>
===United Kingdom=== In August 2014, the company foreshadowed legal action against the Government of the United Kingdom if it went ahead with plans to introduce plain packaging. In a submission to the government, Philip Morris International said it would seek compensation running into "billions of pounds," if the proposed legislation went ahead.<ref name="PMIpackaging">{{cite news|title=Plain cigarette packing plan sees Philips Morris threaten legal action|url=http://www.londonmercury.com/index.php/sid/224686849|date=12 August 2014|access-date=14 August 2014|publisher=London Mercury}}</ref>
In 2018, an advertising campaign was criticized as hypocritical for urging smokers to quit while promoting other products such as heated tobacco.<ref name="UK anti-smoking ad">{{cite news|last1=Hope|first1=Katie|title=Phillip Morris accused of hypocrisy over anti-smoking ad|work=BBC News|date=22 October 2018|url=https://www.bbc.com/news/business-45932048|access-date=20 June 2019}}</ref>
=== Cigarette smuggling in Africa === According to the Organized Crime and Corruption Reporting Project (OCCRP), PMI's sole distributor in Burkina Faso, Apollinaire Compaoré, has earned millions by participating in cigarette smuggling across West Africa. The report indicates that Compaoré worked with Nigerien narco-trafficker Chérif Ould Abidine, nicknamed Chérif Cocaine, to smuggle Marlboro cigarettes into Libya. This tobacco trafficking contributes to the financing of local conflicts and passes through six countries: Algeria, Libya, Burkina Faso, Mali, Niger and Côte d'Ivoire.<ref>{{Cite web|last=Mangal (CENOZO)|first=Aisha Kehoe Down (OCCRP), Gaston Bonheur Sawadogo (CENOZO), Tom Stocks (OCCRP), Ramdane Guidiguoro (CENOZO), and Kétéri|title=Marlboro's Man: Philip Morris' Representative in Burkina Faso is a Known Cigarette Smuggler|url=https://www.occrp.org/en/loosetobacco/marlboros-man-philip-morris-representative-in-burkina-faso-is-a-known-cigarette-smuggler|access-date=2021-03-09|website=OCCRP|language=en}}</ref>
=== IQOS === thumb|A person using the IQOS device In 2017, according to two editors of the journal ''JAMA Internal Medicine'', after publication of a research letter describing harmful chemicals in heat-not-burn tobacco products, people from Philip Morris International contacted the institutions where the researchers worked and questioned the methods used in the study; the editors described this as a form of "pressure to suppress discourse that could harm commercial interests".<ref name=Katz2017>{{cite journal|last1=Katz|first1=MH|last2=Redberg|first2=RF|title=Science Requires Open Discourse.|journal=JAMA Internal Medicine|volume=178|pages=15–16|date=6 November 2017|issue=1|doi=10.1001/jamainternmed.2017.5763|pmid=29114738}}</ref>
In December 2017, Reuters published documents and testimonies of former employees detailing irregularities in the clinical trials conducted by Philip Morris International for the approval of the IQOS product by the U.S. Food and Drug Administration (FDA). Despite these allegations, Reuters found no evidence that the outcome of the experiments presented to the FDA had been manipulated or falsified.<ref name="Lasseter" /> The FDA authorised the marketing of IQOS system as a modified risk tobacco product (MRTP) in July 2020. IQOS was the first electronic alternative to cigarettes to be granted marketing orders through the FDA's MRTP process.<ref name=Lasseter>{{cite news|last1=Lasseter|first1=Tom|last2=Bansal|first2=Paritosh|last3=Wilson|first3=Thomas|last4=Miyazaki|first4=Ami|last5=Wilson|first5=Duff|last6=Kalra|first6=Aditya|title=Scientists describe problems in Philip Morris e-cigarette experiments|url=https://www.reuters.com/investigates/special-report/tobacco-iqos-science|work=Reuters|date=December 20, 2017}}</ref>
=== Plain packaging === {{See also|Plain tobacco packaging}}
From 2013, Philip Morris International sponsored research at the University of Zurich (Switzerland) on the influence of plain tobacco packaging on youth smoking.<ref name=Feresin/> The researchers found no effect and the lead author publicly asserted his independence.<ref name=Feresin/> In 2023, an annex of the contract was published, revealing that PMI decided if, and in which form, the study should be published.<ref name=Feresin>{{cite journal |author=Emiliano Feresin |date=4 December 2025 |title=Private research funding: more than Christmas gifts |url=https://www.horizons-mag.ch/2025/12/04/more-than-christmas-gifts/ |journal=Horizons - The Swiss Research Magazine |publisher=Swiss National Science Foundation and Swiss Academies of Arts and Sciences |access-date=9 December 2025}}</ref>
===Other=== {{See also|Advancement of Sound Science Center}}
From the 1970s to the late 1990s, Philip Morris along with British American Tobacco, was involved in campaigns to undermine bans against smoking in Muslim majority countries by branding Muslims who opposed smoking as a "'fundamentalist’ who wishes to return to sharia law," and be "a threat to existing government as” according to leaked documents.<ref name=":0">{{cite news|last1=Boseley|first1=Sarah|title=How tobacco firms tried to undermine Muslim countries' smoking ban|url=https://www.theguardian.com/business/2015/apr/20/tobacco-firms-tried-undermine-muslim-countries-smoking-ban|access-date=5 February 2017|newspaper=The Guardian|date=20 April 2015}}</ref> A 1985 report from Philip Morris squarely blamed the World Health Organization: “This ideological development has become a threat to our business because of the interference of the WHO [...] The WHO has not only joined forces with Muslim fundamentalists who view smoking as evil, but has gone yet further by encouraging religious leaders previously not active anti-smokers to take up the cause."<ref name=":0" /> Philip Morris has refused to comment on these findings.<ref name=":0" />
Philip Morris International announced in 2011 an overhaul of its human rights protections of tobacco workers in Kazakhstan and 30 other tobacco-producing countries after critical reports.<ref>[https://www.hrw.org/en/news/2011/05/09/kazakhstan-philip-morris-international-overhauls-labor-protections Philip Morris International Overhauls Labor Protections.] Human Rights Watch, 22 May 2011.</ref>
In February 2015, John Oliver highlighted the company's many international legal cases on an episode of his television show ''Last Week Tonight''. He also attempted to raise awareness for his campaign using the hashtag #JeffWeCan.<ref>{{cite web|title=#jeffwecan Campaign Launch|url=https://twitter.com/LastWeekTonight/status/567179252010061824|publisher=John Oliver Last Week Tonight}}</ref>
==Sponsorship== {{multiple image | align = right | direction = horizontal | total_width = 400 | header = | image1 = Marlboro-Ferrari.jpg | caption1 = | image2 = Charles_Leclerc,_2019_Chinese_GP.jpg | caption2 = | footer = (Left): Marlboro sponsored Ferrari Racing Team at 2006 Bahrain Grand Prix; (right): Ferrari SF90 with 'Mission Winnow' branding at the 2019 Chinese Grand Prix }}
Philip Morris is a long-term main sponsor of the Formula One team Scuderia Ferrari.<ref>{{cite web|url=http://formula1.ferrari.com/en/partners/philip-morris-international/|title=Philip Morris International|publisher=Scuderia Ferrari|access-date=30 March 2015}}</ref> The sponsorship is subliminal in the logo in recent times due to restrictions in tobacco advertising. Marlboro-branded Ferrari and McLaren cars won several world titles with famous drivers such as Alain Prost, James Hunt, Niki Lauda, Ayrton Senna and Michael Schumacher. Philip Morris also sponsored several title winners in MotoGP, road racing and Indy Cars. The Ferrari Formula One deal before direct advertisements were banned was estimated to be worth £45 million a year as well as paying the multi-million salary of Schumacher.<ref>{{cite news|url=https://www.theguardian.com/media/2001/feb/23/marketingandpr3|title=Philip Morris strengthens Ferrari ties|first=Julia|last=Day|newspaper=The Guardian|date=23 February 2001|access-date=31 March 2015}}</ref>
Despite no longer being able to display the Marlboro logo on Ferrari cars, Philip Morris renewed its sponsorship deal with Ferrari in 2011,<ref>{{cite news|url=http://en.espnf1.com/ferrari/motorsport/story/51683.html|title=Ferrari extends deal with tobacco company Philip Morris|author=ESPN F1 Staff|date=14 June 2011|access-date=12 June 2019}}</ref> 2015,<ref>{{cite news|url=https://www.motorsport.com/f1/news/philip-morris-extends-ferrari-deal/605682/|title=Philip Morris extends Ferrari deal|author=Pablo Elizalde|date=14 May 2015|access-date=12 June 2019|archive-date=4 May 2022|archive-url=https://web.archive.org/web/20220504005437/https://www.motorsport.com/f1/news/philip-morris-extends-ferrari-deal/605682/|url-status=dead}}</ref> 2017,<ref>{{cite news|url=https://www.espn.co.uk/f1/story/_/id/20570304/ferrari-renews-philip-morris-partnership|title=Ferrari renews Philip Morris partnership|author=Laurence Edmondson|date=4 September 2017|access-date=12 June 2019}}</ref> and 2018 up until 2021.<ref>{{cite news|url=https://www.planetf1.com/uncategorized/marlboro-to-feature-on-ferraris-2018-car/|title=Philip Morris extend Ferrari sponsorship deal|date=21 February 2018|access-date=12 June 2019}}</ref> The 2017 deal was reported to be worth $160 million a year.<ref>{{cite news|url=https://thejudge13.com/2017/12/12/ferraris-tobacco-money-a-return-to-advertising-on-cars/|title=Ferrari's Tobacco Money: A Return to Advertising on Cars?|author=thejudge13|date=12 December 2017|access-date=12 June 2019}}</ref>
Philip Morris's sponsorship of Ferrari was seen visually on the car again at the 2018 Japanese Grand Prix, with the cigarette company's "Mission Winnow" branding. This branding has been seen by authorities as an attempt to flout laws and rules banning tobacco advertising, and it was removed by Ferrari for the 2019 Australian Grand Prix after Australian authorities launched an investigation.<ref name="Scott Mitchell">{{cite news|url=https://www.autosport.com/f1/news/143714/ferrari-to-replace-mission-winnow-branding-again|title=Ferrari to replace Mission Winnow branding for Canadian, French GPs|author=Scott Mitchell|date=28 May 2019|access-date=12 June 2019}}</ref> Ferrari also decided to remove the branding for the 2019 Canadian Grand Prix and the 2019 French Grand Prix to avoid problems with bans on tobacco advertising.<ref name="Scott Mitchell"/> In 2022, Mission Winnow/Phillip Morris International and Ferrari decided to mutually end their title sponsorship and sponsorship agreement entirely. As of 2025, Phillip Morris International returned to sponsor Ferrari and can be seen on Ferrari's list of sponsors on their official website as Zyn the Nicotine pouch brand.
[[File:Ducati Desmosedici GP8.jpg|170px|left|thumb|Casey Stoner's Ducati Desmosedici GP8 with Marlboro decal]] In motorcycle racing, Philip Morris International sponsored Ducati Corse and Yamaha MotoGP teams. In 1999, Yamaha was sponsored by Marlboro until 2002 season of MotoGP series. In 2003, Marlboro has been a title sponsor of the team despite the company logo does not appear or riders motorcycle due to the tobacco advertising ban in European Union countries that were already in effect at that time.<ref>[https://www.crash.net/motogp/news/920205/1/dovizioso-petrucci-unveil-le-mans-livery Dovizioso, Petrucci unveil Ducati livery for Le Mans livery] crash.net, 16 May 2019. Retrieved 18 May 2019</ref> similarly it had been removed from Scuderia Ferrari Formula One race cars earlier in 2019.<ref>[https://www.autosport.com/motogp/news/143252/ducati-to-ditch-mission-winnow-livery-for-le-mans Ducati MotoGP team to ditch Mission Winnow branding for Le Mans] ''Autosport'', 9 May 2019. Retrieved 18 May 2019</ref><ref>[https://www.thecheckeredflag.co.uk/2019/05/ducati-le-mans-livery/ Ducati unveil one-off livery for Le Mans] thecheckeredflag.co.uk, 16 May 2019. Retrieved 18 May 2019</ref> Marlboro would stopped the sponsorship on Ducati in 2007. During the Marlboro sponsorship period, Yamaha won the constructor championship in 2000 season and Ducati won the constructor title in 2007 season with Casey Stoner as rider champion.
In 2019, similar to Scuderia Ferrari Formula One team, Philip Morris International returned as a sponsor for Ducati MotoGP team with the cigarette company's "Mission Winnow" branding. The sponsorship has raised controversy in some countries like Australia and Italy. The case has been brought to Italian court. However, a Philip Morris International spokesperson denied Mission Winnow being a tobacco advertising and "instead is a company dedicated to developing and find ways to help smokers around the world to give up their tobacco addiction". The Australian federal Minister for Health and Victoria state Department of Health and Human Services has also launched a probe against Philip Morris International.<ref>{{cite web|url=https://imotorbike.my/news/en/2019/03/motogp-sponsorship-problems-for-the-mission-winnow-ducati-team/|title=MotoGP – Sponsorship problems for the Mission Winnow Ducati team|last=Gomes|first=Bruno|date=6 March 2019|website=iMotorcycle|publisher=|access-date=10 April 2022|quote=}}</ref> Mission Winnow was forced to drop its branding during the 2019 French motorcycle Grand Prix in Le Mans and 2019 Australian Motorcycle Grand Prix in Phillip Island, Victoria due to local government regulations.<ref>{{cite web|url=https://www.motorsport.com/motogp/news/ducati-mission-winnow-branding-lemans/4384221/|title=Ducati to remove Mission Winnow branding for French GP|last=Klein|first=Jamie|date=9 May 2019|website=Motorsport.com|publisher=|access-date=10 April 2022|quote=}}</ref> By 2020 season, Mission Winnow has been dropped as Ducati main sponsor and has been replaced with Lenovo to fill the main sponsorship void.
== References == {{reflist}}
==External links== {{Wikiquote}} {{Commons category}}
* {{Official website|https://www.pmi.com}} {{Finance links | name = Philip Morris International Inc. | symbol = PM | sec_cik = 1413329 | google = PM:NYSE | yahoo = PM | reuters = PM.N }} * {{OpenSecrets}} {{Philip Morris International}} {{Major tobacco companies}} {{S&P 500 companies}} {{Authority control}} {{Portal bar|Companies|United States|Switzerland}}
Category:Philip Morris International Category:American companies established in 1987 Category:Companies based in Stamford, Connecticut <!-- legal seat --> Category:Companies listed on the New York Stock Exchange Category:Companies in the Dow Jones Global Titans 50 Category:Corporate spin-offs Category:Holding companies established in 1987 Category:Manufacturing companies established in 1987 Category:Manufacturing companies based in Connecticut Category:Tobacco companies of the United States