{{Short description|American wine brand}} {{Paid contributions|date=January 2022}} {{Infobox company | name = Swish Beverages | logo = File:Swish Beverages Logo 2017.png | type = Private | company_slogan = | foundation = 2015 | founder = Josh Ostrovsky <br/> Tanner Cohen <br/> David Oliver Cohen <br/> Alexander Ferzan | location = New York, NY | area_served = USA | key_people = | revenue = | operating_income = | net_income = | assets = | equity = | owner = Anheuser-Busch InBev | num_employees = | industry = Wine | products = | subsid = | homepage = {{URL|www.swishbev.com}} }}
'''Swish Beverages''' (stylized as '''SWISH''') was an American wine brand produced in California. It was launched with the release of White Girl Rosé in 2015.
==History== ===Founding=== Swish Beverages was formed by social media personality Josh Ostrovsky (aka "The Fat Jewish"), David Oliver Cohen, Tanner Cohen (the brothers behind the ''White Girl Problems'' book series), and Alexander Ferzan.<ref>Tim Jonze, [https://www.theguardian.com/lifeandstyle/2017/jul/18/think-pink-how-rose-became-the-booze-of-choice-for-millennials "Think pink! How rosé became the booze of choice for millennials,"] ''The Guardian'', July 18, 2017.</ref> In June 2015, they launched White Girl Rosé, a blend of Sauvignon Blanc and White Zinfandel.<ref>Kerry Pieri, [http://www.harpersbazaar.com/celebrity/latest/a11131/white-girl-rose-makes-its-debut/ "White Girl Rose Makes Its Debut,"] ''Harper's Bazaar'', June 9, 2015.</ref>
===Babe=== On June 12, 2016, Swish released Babe Rosé, a canned sparkling rosé.<ref name="speed">Sam Reed, [http://www.hollywoodreporter.com/news/fat-jew-white-girl-problems-901432 "White Girl Rose Is Now Available In Can Form,"] ''The Hollywood Reporter'', June 10, 2016.</ref> In 2018, Babe Grigio with Bubbles, and Babe Red with Bubbles were released.<ref name="price">{{Cite web |last=Price |first=Leslie |date=2017-09-12 |title=Two Years Later, White Girl Rosé Is Still Here. Because Instagram. |url=https://vinepair.com/articles/white-girl-rose-instagram/ |access-date=2023-05-07 |website=VinePair |language=en-US}}</ref> Diplo is a notable investor in the brand.<ref name="price"/>
===Anheuser-Busch InBev acquisition=== In June 2019, it was announced that Anheuser-Busch InBev had acquired Swish Beverages after first acquiring a minority stake in 2018, marking the brewer's largest wine investment to date.<ref>{{cite web |title=The Fat Jewish's Babe Wine has been bought by the owner of Budweiser |url=https://www.cnn.com/2019/06/28/investing/anheuser-busch-babe-wine-fat-jewish-acquisition/index.html |website=CNN.com |date=28 June 2019 |accessdate=30 July 2019}}</ref> InBev discontinued the brand in 2023. <ref>{{Cite web |title=AB InBev to discontinue Babe wine and Hiball energy brands {{!}} Food Dive |url=https://www.fooddive.com/news/ab-inbev-to-discontinue-babe-wine-and-hiball-energy-brands/650865/ |access-date=2025-10-08 |website=www.fooddive.com |language=en-US}}</ref>
==Product list== {| class="wiki table" style="text-align:left" |- ! style="width:230px;"| Name ! style="width:45px;"| ABV (US) ! style="width:290px;"| Notes |- | '''Babe Rosé With Bubbles''' | style="text-align:center;"|12% | Canned bubbly rosé |- | '''Babe Red With Bubbles''' | style="text-align:center;"|12% | Canned bubbly red wine |- | '''Babe Grigio With Bubbles''' | style="text-align:center;"|12% | Canned bubbly Pinot Grigio |- | '''White Girl Rosé''' | style="text-align:center;"|12% | Sauvignon Blanc and White Zinfandel blend |- | '''Family Time Is Hard''' | style="text-align:center;"|12% | Pinot Grigio |- | '''Winter is the Worst''' | style="text-align:center;"|12% | Red wine |- |}
==References== {{reflist|30em}}
==External links== * [http://www.swishbev.com Official website] {{Alcoholic drinks}}
{{DEFAULTSORT:White Girl Rosé}} Category:AB InBev brands Category:Wine brands Category:American wine Category:California wine Category:Rosé wines Category:2015 establishments in California