Sussie Morrish
Thesis1 urlhttps://hdl.handle.net/10092/878
Thesis1 year2008

Sussie Celna Morrish is a Filipina–New Zealand marketing academic, and is a full professor at the University of Canterbury, specialising in entrepreneurship, strategic marketing and the hospitality industry.

Academic career

Morrish is originally from the Philippines.[1] Morrish lectured at the University of Auckland from 2005 to 2009, whilst at the same time completing a PhD titled Portfolio entrepreneurs: pathways to growth and development at the University of Canterbury in 2008. Her thesis was supervised by Professor Bob Hamilton and Associate Professor Nilakant.[2] Morrish then joined the faculty of the Department of Management, Marketing and Entrepreneurship at University of Canterbury, rising to full professor.[3] Morrish teaches in the areas of strategic marketing and entrepreneurship.

Morrish is interested in entrepreneurship and the hospitality industry. She tracked numbers of hospitality businesses in Christchurch after the 2011 earthquakes, noting that cafes and restaurants had returned to pre-quake numbers within about three years, and that some businesses used the disruption as an opportunity to reposition themselves or their brand in the market.[4][5][6][7][8] Morrish also researches food security and luxury consumption.[3]

Morrish is an associate editor of the Journal of Strategic Marketing, the Journal of Macromarketing and the Journal of Research in Marketing and Entrepreneurship, and was guest editor of the second edition of Journal of Research in Marketing and Entrepreneurship in 2011.[9][10] She also serves on the Advisory Board of the Global Research Conference on Marketing and Entrepreneurship.[3]

Selected works

References

  1. ^ "Online discussion with University of Canterbury on PH-NZ collaborations in 2022 | Philippine Embassy of Wellington New Zealand". philembassy.org.nz. Retrieved 2024-07-10.
  2. ^ Morrish, Sussie Celna (2008). Portfolio entrepreneurs: pathways to growth and development (PhD thesis). UC Research Repository, University of Canterbury
  3. ^ "Academic profile: Professor Sussie Morrish". profiles.canterbury.ac.nz. Retrieved 2024-07-10.
  4. ^ "Christchurch continues post-quake recovery". Otago Daily Times. 2013-04-25. Retrieved 2024-07-10.
  5. ^ Thomas, Ryan (June 12, 2015). "Restaurant and bar boom levels off in Christchurch". Stuff. Retrieved 2024-07-10.
  6. ^ Shahtahmasebi, Zahra (June 18, 2018). "Counting the cost of packed lunch versus buying out". Stuff. Retrieved 2024-07-10.
  7. ^ Meier, Cecile (April 22, 2014). "Coffee truck business fills niche". Stuff. Retrieved 2024-07-10.
  8. ^ Wei Shao and Carly Gooch (May 11, 2024). "Spoilt for choice: Is Christchurch the food capital of NZ?". The Press. Retrieved 2024-07-10.
  9. ^ "Journal of Strategic Marketing: Editorial Board". Emerald Publishing
  10. ^ Morrish, Sussie (2011-01-01). "Guest editorial". Journal of Research in Marketing and Entrepreneurship. 13 (2). doi:10.1108/jrme.2011.48413baa.001. ISSN 1471-5201