{{Short description|1941–2006 media corporation}} {{Infobox company | name = Susquehanna Radio Corporation | logo = | type = | genre = | foundation = [[1941 in radio|1941]] | founder = Louis Appell | location_city = [[York, Pennsylvania]], U.S. | location_country = | fate = Sold to successor | successor = [[Cumulus Media]] | locations = | area_served = [[United States]] | key_people = Louis Appell | industry = [[Radio broadcasting|Radio Broadcasting]] | products = | services = | revenue = | operating_income = | net_income = | owner = [[Susquehanna Pfaltzgraff]] | num_employees = | defunct = [[2006 in radio|2006]] | divisions = | subsid = | caption = | homepage = | footnotes = | intl = }} The '''Susquehanna Radio Corporation''' was a media corporation headquartered in [[York, Pennsylvania]], that operated from 1941 to 2006. The company was a unit of [[Susquehanna Pfaltzgraff]], a [[Conglomerate (company)|conglomerate]] more widely known for the [[Pfaltzgraff]] kitchenware line than its broadcasting pursuits.
==History== Some of the early Susquehanna radio properties included [[top 40]] music stations [[WSBA (AM)|WSBA]] (910 AM) in York;<ref>"[https://www.newspapers.com/image/615193098/?terms=%22Susquehanna%20Radio%20Corporation%22&match=1 WSBA Radio acquires new computer system]." York Pennsylvania: ''The York Dispatch'', February 23, 1988, p. 10 (subscription required).</ref> [[WARM (AM)|WARM]] (590 AM) in [[Scranton, Pennsylvania]];<ref>"[https://www.newspapers.com/image/438174078/?terms=%22Susquehanna%20Radio%20Corporation%22&match=1 John Hancock appointed WARM program director]." Wilkes-Barre, Pennsylvania: ''Citizens' Voice'', January 28, 1986, p. 24 (subscription required).</ref><ref>"[https://www.newspapers.com/image/535137274/?terms=%22Susquehanna%20Radio%20Corporation%22&match=1 Traffic data will be aired]." Scranton, Pennsylvania: ''The Tribune'', June 14, 1986, p. 1 (subscription required).</ref> WICE (1290 AM, now [[WPVD (AM)|WPVD]]) in [[Providence, Rhode Island]]; and [[WHLO]] (640 AM) in [[Akron, Ohio]]. [[WQBA]] (1140 AM), a [[Spanish language|Spanish-language]] station in [[Miami]], was part of the group, along with news/talk/music station WKIS (740AM) in [[Orlando, Florida]]. Susquehanna's best-known acquisition was the 1989 purchase of [[San Francisco]]'s [[KNBR (AM)|KNBR]] (680 AM) from [[NBC]], the last radio station owned by the network, and its shepherding of that station into one of the nation's [[sports talk]] stations.
Over time, Susquehanna repositioned itself from a company based largely in the Northeast to one based largely in the Southern and Midwestern markets, nevertheless keeping its original stations in York. The company was absorbed into [[Cumulus Media]] in 2006 when [[Louis Appell]]'s children broke up Susquehanna Pfaltzgraff.
The company is still active as a holding subsidiary named "Radio License Holding SRC, LLC".
==See also== * [[Susquehanna Communications]]
==References== {{reflist}}
[[Category:American companies established in 1941]] [[Category:Companies disestablished in 2006]] [[Category:Defunct companies based in Pennsylvania]] [[Category:Defunct radio broadcasting companies of the United States]] [[Category:Mass media companies established in 1941]] [[Category:York, Pennsylvania]]