{{Short description|Brand of antacid chewing gum, 2001–2003}} {{Multiple issues| {{refimprove|date=February 2023}} {{Notability|1=Products|date=May 2023}} }} {{Infobox brand | name = Surpass | logo = | logo_size = 200 | image = | image_size = 200 | caption = | producttype = [[Antacid]] [[chewing gum]] | currentowner = [[Mars, Inc.]] | producedby = [[Wrigley Company]] | country = | introduced = 2001 | discontinued = {{end date and age|2003}}<ref>[https://www.nutraceuticalsworld.com/breaking-news/wrigley-discontinuing-surpass-antacid-gum/ Wrigley Discontinuing Surpass Antacid Gum] on nutraceuticalsworld.com. May 1, 2003</ref> | related = | markets = | previousowners = | trademarkregistrations = | ambassadors = | tagline = | website = <!-- {{url||}} --> | module = <!-- or: misc --> | module1 = <!-- or: misc1 --> | footnotes = }}
'''Surpass''' was a [[Wrigley Company|Wrigley]] [[antacid]] [[Chewing gum|gum]].
== Description == Surpass was a brand of [[chewing gum]] released by [[Wrigley Company|Wrigley Healthcare]]. It was marketed as an [[antacid]] gum intended to treat [[heartburn]].<ref name=":0">{{Cite web |title=Setting a New Pace |url=https://www.sec.gov/Archives/edgar/data/108601/000010860102000002/c66535.htm |access-date=2023-05-04 |website=www.sec.gov}}</ref>
== History == [[Wrigley Company|Wrigley Healthcare]] began shipping the gum on February 19, 2001.<ref>{{Cite web|url=https://pink.pharmaintelligence.informa.com/PS092215/Wrigley-Healthcares-Surpass-Antacid-Gum-Shipping-Feb-19|title=Wrigley Healthcare's Surpass Antacid Gum Shipping Feb. 19 :: Pink Sheet|date=19 February 2001 |access-date=2023-05-04|archive-date=2023-02-20|archive-url=https://web.archive.org/web/20230220125459/https://pink.pharmaintelligence.informa.com/PS092215/Wrigley-Healthcares-Surpass-Antacid-Gum-Shipping-Feb-19|url-status=live}}</ref> Sales were below the company's expectations.<ref name=":0" /> Shipments of Surpass to retail outlets were discontinued in March 2003 due to lack of popularity.<ref>{{Cite web|url=https://www.confectionerynews.com/Article/2003/02/24/Wrigley-to-discontinue-Surpass|title=Wrigley to discontinue Surpass|website=confectionerynews.com|access-date=2023-02-20|archive-date=2020-08-10|archive-url=https://web.archive.org/web/20200810155349/https://www.confectionerynews.com/Article/2003/02/24/Wrigley-to-discontinue-Surpass|url-status=live}}</ref><ref>{{Cite web|url=https://pink.pharmaintelligence.informa.com/PS093709/Surpass-Antacid-Gum-Marketing-Strategy-Shift-Planned-By-Wrigley|title=Surpass Antacid Gum Marketing Strategy Shift Planned By Wrigley :: Pink Sheet|date=4 March 2002 |access-date=2023-02-20|archive-date=2023-02-20|archive-url=https://web.archive.org/web/20230220115229/https://pink.pharmaintelligence.informa.com/PS093709/Surpass-Antacid-Gum-Marketing-Strategy-Shift-Planned-By-Wrigley|url-status=live}}</ref>
==References== {{reflist}}
==External links== * {{Cite web |url=http://www.wrigley.com/wrigley/products/products_surpass.asp |url-status=dead |archive-url=https://web.archive.org/web/20050209012008/http://www.wrigley.com/wrigley/products/products_surpass.asp |archive-date=2005-02-09 |title=Global Petcare, Food, Mars Wrigley and Edge Brands | Mars, Incorporated}} Wrigley's page on Surpass
{{Wrigley}}
[[Category:Chewing gum brands]] [[Category:Wrigley Company brands]]
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