Superbru
Sports Prediction
OwnerSportEngage Ltd
Current statusRunning
ParentSportsEngage Ltd
Founded2006

Superbru is a sports prediction website,[1] founded in 2006,[2][3] owned by SportEngage Ltd.[4][5] Predictions generally revolve around major competitions such as the FIFA World Cup,[6][7] English Premier League,[8] or Wimbledon, across different sports, such as rugby league and cycling.[citation needed]

Superbru has been used to show how data scientists can correctly predict scores; such as Principa out-predicting 99.68% of human predictions for the 2015 Rugby World Cup.[9][10] As of 2018, Superbru has over 1.5 million registered users.[11][12]

History

SuperBru was founded in 2001 as a Super 12's prediction game, in the University of Cape Town, as a paper based league. In 2003, the game was merged online, with access not available to the public. In 2006, Superbru was opened; with financial support from web design company Nevado, and later created a United Kingdom version, called Sports Guru.[a] In 2011, Superbru moved away from Nevado, creating SportsEngage, financing the website.[11][13]

References

  1. ^ "Super Rugby fantasy league with SuperBru". Stuff. Retrieved 25 July 2018.
  2. ^ "Superbru - Copyright Notice". superbru.com. Archived 1 June 2017 at the Wayback Machine. Retrieved 25 July 2018.
  3. ^ "Superbru Predictions - SA Rugbymag". SA Rugbymag. 9 April 2014. Archived 25 July 2018 at the Wayback Machine. Retrieved 25 July 2018.
  4. ^ "SportEngage". sportengage.com. Archived 25 December 2017 at the Wayback Machine. Retrieved 25 July 2018.
  5. ^ Muller, Antoinette (8 July 2018). "How pre-World Cup statistical predictions got it terribly wrong". Daily Maverick. Archived 25 July 2018 at the Wayback Machine. Retrieved 25 July 2018.
  6. ^ "Winner of 2017 office Superbru pool reckons he 'knows a thing or two'". Sport. Archived 25 July 2018 at the Wayback Machine. Retrieved 25 July 2018.
  7. ^ "These SA data scientists have had great success with predicting World Cup scores - and they believe they know who will win the tournament". businessinsider.co.za. Archived 25 July 2018 at the Wayback Machine. Retrieved 25 July 2018.
  8. ^ "Weekend Premier League Predictions With Superbru". Breathe Chelsea. Archived 26 July 2018 at the Wayback Machine. Retrieved 25 July 2018.
  9. ^ Muller, Antoinette (25 July 2018). "A data company predicted Japan's win over Boks and is beating the Rugby World Cup bookies". The South African. Archived 8 February 2016 at the Wayback Machine. Retrieved 25 July 2018.
  10. ^ ITWeb & Moyo, Admire (13 June 2018). "Analytics, machine learning predict World Cup scores". ITWeb. Archived 25 July 2018 at the Wayback Machine. Retrieved 25 July 2018.
  11. ^ "Superbru - About Us". superbru.com. Archived 17 May 2017 at the Wayback Machine. Retrieved 25 July 2018.
  12. ^ "A winning strategy for investing and Superbru". Moneyweb. 5 February 2015. Archived 6 March 2016 at the Wayback Machine. Retrieved 25 July 2018.
  13. ^ Kingspredict. "Football Prediction Site in the World - Free Soccer Tips". kingspredict.com. Retrieved 2025-12-07.
  1. ^ SportsGuru would later merge into Superbru in 2012.[11]