{{Short description|South Korean costmetics brand}} {{Infobox brand | name = Sulwhasoo<br/>설화수 | introduced = 1997 | country = [[South Korea]] | markets = Asia, North America, Europe, Australia | producttype = Skincare | website = [https://www.sulwhasoo.com/ www.sulwhasoo.com] |producedby=[[Amorepacific Corporation]]|logo=Sulwhasoo-logo-png.png|ambassadors=[[Im Yoon-ah]] (2025)}}
'''Sulwhasoo''' ({{Korean|hangul=설화수|hanja=雪花秀}}) is a South Korean [[skincare]] and [[cosmetics]] brand launched by [[Amorepacific Corporation]] in 1997. Seolhwa ([[Hanja]]: 雪花) means a [[plum blossom]] that blooms in the [[snow]]. It is a brand that uses Korean traditional herbal ingredients as its main components and releases products that combine them with modern skincare science.<ref>{{Cite web |last=이데일리 |date=2017-09-29 |title=[화장품 브랜드 스토리]세계 명품 화장품 반열 오른 '설화수' |url=https://www.edaily.co.kr/news/read?newsId=02318966616065040&mediaCodeNo=257&OutLnkChk=Y |access-date=2025-10-30 |website=이데일리 |language=ko}}</ref>
== Ambassadors == * 2025: [[Im Yoon-ah]] ([[Girls' Generation|Girl's Generation]])<ref>{{Cite web |last=기자 |first=김진희 |title=[단독] 소녀시대 윤아, 아모레퍼시픽 '설화수' 새 얼굴 발탁 |url=https://n.news.naver.com/mnews/article/421/0008101097?sid=101 |access-date=2025-11-06 |website=n.news.naver.com |language=ko}}</ref> * 2024: [[Choi Hwa-jung]]<ref>{{Cite web |last=뉴시스 |date=2024-09-14 |title=[유통가 새 얼굴] 63세 최화정, 아모레 설화수 모델로…신유빈·변우석·김민재 '식품광고' 싹쓸이 |url=https://www.newsis.com/view/NISX20240912_0002887386 |access-date=2025-10-30 |website=뉴시스 |language=ko}}</ref> * 2023: [[Tilda Swinton]]<ref>{{Cite web |last=이신영 |title=아모레퍼시픽 설화수, 글로벌 앰버서더로 틸다 스윈튼 발탁 |url=https://n.news.naver.com/mnews/article/001/0013809702?sid=101 |access-date=2025-11-06 |website=n.news.naver.com |language=ko}}</ref> * 2022: [[Rosé (singer)|Rosé]] ([[Blackpink]])<ref>{{Cite web |title=설화수, 블랙핑크 ‘로제’ 앰버서더 발탁… ‘설화, 다시 피어나다’ 캠페인 |url=https://n.news.naver.com/mnews/article/022/0003730628?sid=101 |access-date=2025-11-06 |website=n.news.naver.com |language=ko}}</ref> * 2021: [[Taeyeon]] ([[Girls' Generation|Girl's Generation]])<ref>{{Cite web |last=이윤정 |title=설화수, 'New 자음생크림' 캠페인 앰버서더로 소녀시대 태연 발탁 |url=https://n.news.naver.com/mnews/article/018/0005017491?sid=101 |access-date=2025-11-06 |website=n.news.naver.com |language=ko}}</ref> * 2019: [[Angelababy]]<ref>{{Cite web |date=2019-08-21 |title=현지모델로 中心잡고 안방엔 틈새브랜드…얼굴펴는 아모레 |url=https://www.sedaily.com/NewsView/1VN22EJM9Q/GD0206 |access-date=2025-10-30 |website=서울경제 |language=ko}}</ref> * 2018: [[Song Hye-kyo]]<ref>{{Cite web |last=민경종 |title=아모레퍼시픽, 설화수 새 뮤즈에 송혜교 발탁 |url=https://n.news.naver.com/mnews/article/123/0002175861?sid=101 |access-date=2025-11-06 |website=n.news.naver.com |language=ko}}</ref>
== References == {{reflist}} [[Category:Cosmetics brands of South Korea]]