{{Short description|Dutch men's fashion brand}} {{Infobox company | name = Suitsupply B.V. | logo = 184px|frameless | caption = | type = | traded_as = | genre = <!-- Only used with media and publishing companies --> | fate = | predecessor = | successor = | foundation = | founded = {{start year and age|2000}}<br>in Amsterdam, Netherlands | founder = Fokke de Jong | defunct = <!-- {{End date|YYYY|MM|DD}} --> | location_city = Amsterdam | location_country = Netherlands | locations = 150 (2023) | area_served = Worldwide | key_people = | industry = Fashion/apparel | products = Menswear | production = | services = | revenue = | operating_income = | net_income = | aum = <!-- Only used with financial services companies --> | assets = | equity = | owner = | num_employees = | parent = | divisions = | subsid = | homepage = {{URL|https://suitsupply.com}} | footnotes = | intl = }} thumb|A brand label on the inside of a Suitsupply dress shirt '''Suitsupply''' is a Dutch men's suit and fashion brand founded in 2000 by Fokke de Jong in Amsterdam.<ref name=":0" /><ref name=":1" />
Suitsupply is a vertically integrated company.<ref name=":0">{{Cite web |date=2012-01-06 |title=Start-up: Suitsupply - CNBC Business |url=http://www.cnbcmagazine.com/story/start-up-suitsupply/363/1 |archive-url=https://web.archive.org/web/20120106191009/http://www.cnbcmagazine.com/story/start-up-suitsupply/363/1 |archive-date=2012-01-06 |access-date=2022-10-21 }}</ref><ref name=":1">{{Cite web |date=2013-10-16 |title=Suitsupply: High-end men's suits with a low price tag |url=http://economicties.org/profiles/suitsupply/ |archive-url=https://web.archive.org/web/20131016220845/http://economicties.org/profiles/suitsupply/ |archive-date=2013-10-16 |access-date=2022-10-21 }}</ref><ref name=":2">{{Cite web |date=2014-06-14 |title=Fashion 360 Magazine {{!}} Suitsupply |url=http://fashion360mag.com/2011/08/suitsupply-2/ |access-date=2022-10-21 |archive-url=https://web.archive.org/web/20140614105549/http://fashion360mag.com/2011/08/suitsupply-2/ |archive-date=2014-06-14 }}</ref> It is a member of the Fair Wear Foundation (FWF) and uses fabrics sourced from Italian mills including Vitale Barberis Canonico and Reda.<ref name=":2" /> Its suits are made in China.<ref>bloomberg.com [https://www.bloomberg.com/news/articles/2013-11-07/suitsupply-affordable-high-end-mens-suits-for-the-impatient-masses Suitsupply: The 60-Minute Makeover] Drake Bennett, November 7, 2013</ref>
==History== Fokke de Jong, the current CEO of the privately held company, ran the company from his dorm room at the University of Amsterdam in 2000. Suitsupply's first store outside the Netherlands opened in Antwerp in 2007, and in the same year, a store was opened on Vigo Street, London.<ref>{{Cite web |last=Hendriksz |first=Vivian |date=2018-03-05 |title=Suitsupply's History - How Fokke de Jong created the most 'controversial' suit brand |url=https://fashionunited.uk/news/fashion/suitsupply-s-history-how-fokke-de-jong-created-the-most-controversial-suit-brand/2018030528489 |access-date=2022-10-29 |website=FashionUnited |language=en}}</ref>
Suitsupply's headquarters are located in Amsterdam; they also have offices in New York City, Dallas, and Shanghai. Suitsupply has an online store and brick-and-mortar stores in countries across Europe, Asia, and the Americas.<ref>suitsupply.com [https://suitsupply.com/en-us/stores/united-states/all Store locator]</ref>
Suitsupply was named among the best new menswear stores by ''GQ Magazine'' in 2011.<ref>''GQ Magazine'' [https://www.gq.com/style/profiles/201112/best-new-menswear-stores-gq#slide=5 2011 best new menswear stores]</ref>
In 2020, the turnover decreased by 39% to 205 million euros (compared to 336 million euros in 2019) and incurred a loss of 109.7 million euros (compared to 1.8 million euros loss in 2019<ref name="retaildetail.eu">{{Cite web |date=2020-07-28 |title=SuitSupply, almost break-even, finds new capital |url=https://www.retaildetail.eu/news/fashion/suitsupply-almost-break-even-finds-new-capital/ |access-date=2022-10-21 |website=RetailDetail EU |language=en-US}}</ref>).<ref>{{Cite web |title=Suitsupply CEO says business bounces back fast after reopening |url=https://fortune.com/2021/10/07/how-suitsupply-is-rebounding-from-the-the-pandemics-hit-to-office-clothing/ |access-date=2022-10-21 |website=Fortune |language=en}}</ref><ref name="retaildetail.eu"/>
Fashion industry writer Tim Gunn named Suitsupply's "impeccable and affordable" suits on a list of '12 things he can't live without' in an interview for ''Elle Decor''.<ref>Ingrid Abramovitch, [http://www.elledecor.com/celebrity-style/interviews/g278/shortlist-tim-gunn/? Shortlist: Tim Gunn], ''Elle Decor'', 10 Sept 2012</ref>[[File:Suitsupply Chicago Store Rooftop.jpg|thumb|Suitsupply Chicago Store on Rush Street]]
==Marketing campaigns== Suitsupply is known for its sexually-charged photography and advertisements, created in partnership with Carli Hermes.<ref>{{Cite web |title=Yahoo is part of the Yahoo family of brands |url=https://consent.yahoo.com/v2/collectConsent?sessionId=2_cc-session_057ad6b6-5787-4b22-821e-449753160eda |access-date=2022-10-29 |website=consent.yahoo.com}}</ref><ref name=":3" />
Select images from the "Shameless" campaign were withdrawn from a London store due to their visibility to children,<ref name=":3">Caroline Davies, [https://www.theguardian.com/media/2010/nov/17/dutch-fashion-firm-racy-window-display Dutch fashion firm under fire over window display] ''The Guardian'' 17 November 2010</ref> which elicited criticism, especially from the Westfield London location.<ref>{{cite news| url=https://www.bbc.co.uk/news/uk-england-london-11797066 | work=BBC News | title='Erotic' adverts banned from London Westfield suit shop | date=19 November 2010}}</ref>
According to a ruling by the Belgian advertising standards authority, several photos from the Shameless campaign had to be removed from Suitsupply's website and Facebook page for portraying the female model as a sex object or as submissive to the male model.<ref>JEP.be [http://www.jep.be/nl/beslissingen-van-de-jep/?decision=3072 Decision]</ref>
The spring/summer 2016 campaign, titled Toy Boys, depicted doll-size men in suits playing on giant female bodies; scenes included: men sliding down a model's bare chest, straddling a woman's neck, standing on a woman and spraying a hose into her mouth, etc. The images provoked controversy on social media.<ref>[http://digiday.com/brands/suitsupply-getting-slammed-social-media-sexist-ads/ Suitsupply is getting slammed on social media for sexist ads] Hilary Milnes, February 25, 2016</ref>
==Collaborations== Suitsupply was official supplier of the Dutch Olympic team, dressing athletes for Beijing 2008, Vancouver 2010, London 2012, and Rio 2016.<ref>suitsupply.com [http://us.suitsupply.com/en_US/olympics_2016_collection 2016 Olympics Collection]</ref><ref>[http://www.skimbacolifestyle.com/2012/07/olympic-fashion-games-the-opening-ceremony-clothes-the-winner.html?fb_action_ids=10151318794954569&fb_action_types=og.likes&fb_source=timeline_og&action_object_map=%7B%2210151318794954569%22%3A10150941615450995%7D&action_type_map=%7B%2210151318794954569%22%3A%22og.likes%22%7D&action_ref_map= skimbacolifestyle.com] 2012</ref>
Suitsupply collaborated with Antonio Maurizi, an Italian shoemaker, for a capsule collection of six shoes in 2012.<ref>{{Cite web |date=2018-03-05 |title=Suitsupply’s History - How Fokke de Jong created the most ‘controversial’ suit brand |url=https://fashionunited.uk/news/fashion/suitsupply-s-history-how-fokke-de-jong-created-the-most-controversial-suit-brand/2018030528489 |access-date=2023-08-02 |website=FashionUnited |language=en}}</ref>
== References == {{reflist|2}}
Category:Clothing brands of the Netherlands Category:2000 establishments in the Netherlands Category:2000s fashion Category:2010s fashion Category:Suit makers