{{Use Philippine English|date=January 2023}} {{Use mdy dates|date=January 2023}} {{Infobox film | name = Suddenly It's Magic | image = Suddenly Its Magic Poster.jpg | caption = Theatrical movie poster | director = Rory B. Quintos | producer = {{ubl|Charo Santos-Concio|Malou N. Santos}} | screenplay = Vanessa R. Valdez | story = {{ubl|Enrico C. Santos|Vanessa R. Valdez}} | starring = {{ubl|Erich Gonzales|Mario Maurer}} | studio = ABS-CBN Film Productions, Inc. | distributor = {{ubl|Star Cinema {{small|(Philippines)}}|Triamorn {{small|(Thailand)}}|Jalan {{small|(Singapore)}}}} | released = {{Film date|2012|10|31|Philippines}} | country = Philippines<br>Thailand | language = {{Plainlist| * Filipino * Ilocano * Thai * English }} | runtime = 110 minutes<ref>{{cite web|url=http://pinoyrebyu.wordpress.com/2012/10/31/reviews-suddenly-its-magic|title=''Suddenly It's Magic'' - Reviews and Abouts|accessdate=November 18, 2012}}</ref> | budget = | gross = {{Philippine Peso|97,196,663.00}}<ref>{{cite web|url=https://boxofficemojo.com/movies/intl/?id=_fSUDDENLYITSMAGIC01&country=PH&wk=2012W45&id=_fSUDDENLYITSMAGIC01&p=.htm|title=''Suddenly It's Magic''|publisher=Box Office Mojo|accessdate=November 18, 2012}}</ref> <!-- Please do not change the total gross unless it says so on Box Office Mojo or has a trustful source in the internet. Furthermore, if you change the number, also update the access date and in the Box-Office section on this article --> }}
'''''Suddenly It's Magic''''' is a 2012 Filipino-Thai romantic film directed by Filipino film director Rory Quintos, starring Filipina actress Erich Gonzales and Thai actor Mario Maurer. The film is produced by Star Cinema and was released on October 31, 2012, in the Philippines. On March 7, 2013, Baifern Pimchanok confirmed on her Twitter account that the movie will be screened in Thailand on March 14, 2013, at the Major Cineplex theater.<ref>[https://twitter.com/baifernbuh/status/309617540848566272 Baifern Pimchanok Official Twitter Account]. Twitter.com (March 7, 2013).</ref> Following Thailand's premiere of the movie, on March 25, 2013, Cambodia's Legend Cinemas confirmed on their Facebook fanpage of the official screening of the movie in the country on March 28, 2013.<ref>[https://www.facebook.com/photo.php?fbid=445202512228658&set=a.121040141311565.29489.119536818128564&type=1 Find her and Mario Maurer in "Suddenly It's Magic", Filipino-Thai romantic love story. In LEGEND CINEMA 28th March.]. Facebook.com (March 25, 2013).</ref>
The story depicts two star-crossed lovers: Marcus Hanson (Mario Maurer), a Thai superstar, and Joey Hermosa (Erich Gonzales), a Filipina baker. When Marcus decides to fly to the Philippines to escape from his career, he meets Joey. Even though their worlds collide, the two later fall in love. But their relationship is tested by conflicts from their worlds.
==Plot== Joey Hermosa (Erich Gonzales) and Marcus Hanson (Mario Maurer) only have two things in common. One: they live to make fairy-tale romances happen — Joey through her exquisite wedding cakes; Marcus through the numerous romantic comedies he stars in. Two: their own love stories do not have the fairy-tale happy endings — she was just recently dumped at the altar; he just discovered that his on-screen partner and real-life girlfriend had fallen in love with another man.
Desperate to escape the media frenzy and the intrusive questions of the public about his love life and career, Marcus impulsively decides to go on vacation in the Philippines where he meets Joey who is determined to move forward with her life. Marcus finds himself drawn to Joey's passion for baking, and rediscovers his love for acting. In love once again, he invites her to join him in Thailand. Joey refuses at first, but she eventually follows him to Bangkok and allows herself to fall in love again. But their love encounters opposition from Marcus’ fans who are desperate to see him reunite with his ex-girlfriend, and from his overprotective mother. Moreover, Joey's responsibilities back home cause a strain in their relationship. Despite their love for each other, Joey and Marcus begin to question if their dreams are worth sacrificing for holiday romance suddenly turned serious. Then when Marcus got accepted in Hollywood he remembered Joey and went back to the Philippines and surprised her and took a balloon and attached it to a paper that says "Marcus and Joey Forever".<ref>[http://www.abs-cbnnews.com/entertainment/04/19/12/erich-maurer-meet-movie-story-conference Erich, Maurer meet for movie story conference] ''ABS-CBN News''. Retrieved August 7, 2012</ref><ref>[http://www.pep.ph/guide/guide/9298/erich-gonzales-gives-details-about-her-upcoming-movie-with-mario-maurer Erich Gonzales gives details about her upcoming movie with Mario Maurer] Author: Allan Sancon ''PEP.ph''. Retrieved August 13, 2012</ref>
==Cast== {{multiple image |direction = vertical |align = right |image1 = Shake, Rattle and Roll XV Official Trailer - Erich Gonzales.jpg |caption1 = Erich Gonzales portrays Josephine "Joey" Hermosa |width1 = 150 |image2 = Mario Maurer at CTW 10-5-2015.jpg |caption2 = Mario Maurer portrays Marcus Hanson |width2 = 150 }}
*Erich Gonzales as Josephine "Joey" Hermosa *Mario Maurer<ref>{{cite web|url=http://www.pep.ph/news/31653/Thai-superstar-Mario-Maurer-confirms-movie-with-Erich-Gonzales|title=Thai superstar Mario Maurer confirms movie with Erich Gonzales|accessdate=September 15, 2012}}</ref><ref>{{cite web|url=https://bidakapamilya.blogspot.com/2012/10/mario-maurers-first-philippine-produced.html|title=Mario Maurer's First Philippine Produced Film 'Suddenly It's Magic' Premieres October 31|accessdate=October 7, 2012}}</ref> as Marcus Hanson *Baifern Pimchanok<ref>{{cite web|url=https://bidakapamilya.blogspot.com/2012/06/baifern-pimchanok-and-mario-maurer.html|title=Baifern Pimchanok and Mario Maurer Reunited in Movie 'Suddenly It's Magic'|accessdate=August 27, 2012}}</ref> as Sririta Taylor *Joross Gamboa as Sam *Cacai Bautista as Marj *Ces Quesada as Tita Tetz *Guji Lorenzana as Marvin *Jestoni Alarcon as Governor Martinez *Joy Viado† as Jinggay *Dinkee Doo as Dan *Dionne Monsanto as Ditas *Michael Shaowanasai as Peter *Apasiri Nitibhon as Mai *Nana Dakin as Lalita *Karinyut Jindawat as Mitr *Jairus Aquino as Young Marcus *Sharlene San Pedro as Young Joey
==Production== The idea of doing the movie is due to the impact of Thai movie ''Crazy Little Thing Called Love''<ref>[https://www.facebook.com/CrazyLittleThingCalledLove.Philippines Crazy Little Thing Called Love Philippines]</ref> in the Philippines. Thai actor Mario Maurer became popular, resulting in a visit in the Philippines to become an endorser of a clothing brand, Penshoppe.<ref>[http://www.pep.ph/news/30115/Thai-heartthrob-Mario-Maurer-set-to-visit-Manila-for-a-local-endorsement Thai heartthrob Mario Maurer set to visit Manila for a local endorsement.] ''Philippine Entertainment Portal''. Retrieved July 7, 2012.</ref><ref>[http://www.pep.ph/celeb/fashion/26015/mario-maurer-to-headline-philippine-fashion-week-this-october Mario Maurer to headline Philippine Fashion Week this October]. ''PEP.ph'' (October 16, 2011). Retrieved October 29, 2011</ref> During the visit, he signed a one-movie contract with Star Cinema that was expected to be released in early 2012.<ref>[http://www.abs-cbnnews.com/entertainment/10/26/11/mario-maurer-do-movie-erich Mario Maurer to do a movie with Erich] ''ABS-CBN News''. Retrieved August 7, 2012.{{Clarify|reason=ambiguous date format|date=September 2014}}</ref><ref>[http://www.pep.ph/guide/movies/8666/mario-maurer-meets-with-star-cinema-executives-for-a-possible-movie Mario Maurer meets with Star Cinema executives for a possible movie] ''PEP.ph: The Number One Site for Philippine Showbiz''. (August 8, 2011). Retrieved on 2012-01-13.</ref> It was later confirmed by Maurer on his Fan Meeting that was held at the Philippine International Convention Center.<ref>[http://www.manila-paper.net/mario-maurer-fan-conference-fancon-in-manila-revealed/14612 Mario Maurer Fan Conference (FanCon) in Manila Announced]. ''Manila Paper'' Retrieved October 29, 2011</ref> ABS-CBN then released a statement that Erich Gonzales will be Maurer's love interest in the movie entitled ''Suddenly It's Magic''.<ref>[http://www.pep.ph/guide/guide/10484/erich-gonzales-describes-her-leading-man-mario-maurer-as-a-kid-at-heart Erich Gonzales describes her leading man Mario Maurer as a "kid at heart"] Author: Rizza Lorraine C. Benedicto ''Philippine Entertainment Portal''. Retrieved July 7, 2012.</ref> Gonzales revealed that she studied basic Thai language that she will be using in the movie.<ref name="gonzales">[http://www.pep.ph/guide/movies/9298/erich-gonzales-gives-details-about-her-upcoming-movie-with-mario-maurer Erich Gonzales gives details about her upcoming movie with Mario Maurer] Author: Allan Sancon. ''Philippine Entertainment Portal''. Retrieved July 7, 2012.</ref> On the other hand, Maurer also practiced the Tagalog language.<ref name="gonzales" /> In April 2012, Maurer went back to the Philippines to shoot scenes in Paoay, Ilocos Norte, specifically in the Fort Ilocandia Hotel.<ref>[http://www.pep.ph/photos/3133/first-look-at-star-cinema39s-upcoming-movie-suddenly-it39s-magic First look at Star Cinema's upcoming movie "Suddenly It's Magic"] ''PEP.ph'' Author: Demai G. Sunio-Granali Retrieved July 19, 2012</ref><ref>[http://www.push.com.ph/features/7818/mario-maurer-on-erich-gonzales-for-me-she-is-not-like-a-woman-she-is-kind-of-a-man/ Mario Maurer on Erich Gonzales: ‘For me she is not like a woman, she is kind of a man’] ''PUSH.com.ph''. Retrieved August 7, 2012.{{Clarify|reason=ambiguous date format|date=September 2014}}</ref><ref name="suddenly">[http://www.pep.ph/guide/movies/10444/erich-gonzales-finished-shooting-in-thailand-with-mario-maurer Erich Gonzales finished shooting in Thailand with Mario Maurer] ''Philippine Entertainment Portal''. Retrieved July 7, 2012.</ref> In May of the same year, the team went to Bangkok, Thailand to shoot for a month with other Thai actors that were cast in the film.<ref name="suddenly" /><ref>[http://www.abs-cbnnews.com/entertainment/06/11/12/erich-thailand-movie-shoot-maurer Erich in Thailand for movie shoot with Maurer] ''ABS-CBN News''. Retrieved August 13, 2012</ref> The shooting ended on June 19, 2012.<ref name="suddenly" /> There was an attempt to change the title to ''I'm in love with a Thai actor''; however it did not push through. A cameo role for Pimchanok Luevisadpaibul was also confirmed by PR (official promoter of Maurer in the Philippines).
== International screenings == Here are some schedule dates and venues for the international screening of ''Suddenly It's Magic'':<ref>[http://www.philstar.com/Article.aspx?articleId=861811&publicationSubCategoryId=51 Thai superstar Mario Maurer joins kapamilya stars in Singapore]</ref><ref>{{cite web|url=https://bidakapamilya.blogspot.com/2012/11/suddenly-its-magic-international.html|title=Suddenly It's Magic International Screening Schedule Dates and Venue|accessdate=November 30, 2012}}</ref>
{| class="wikitable" |- ! Date !! ''Country'' |- | November 1 || Singapore |- | November 9–15 || United States: Las Vegas, Los Angeles-Cerritos, Los Angeles-North Hollywood, Los Angeles-Orange, Milpitas, San Bruno, San Diego, Union City, Hawaii |- | November 16–22 || Sacramento |- | March 14, 2013 || Bangkok, Thailand, Dubbed in Thai<ref>[https://thaifilmjournal.blogspot.com/2013/03/suddenly-its-mario.html Suddenly it's Mario | Wise Kwai's Thai Film Journal]. Thaifilmjournal.blogspot.com (March 14, 2013).</ref><ref>[https://mightymaustrap.blogspot.com/2013/03/suddenly-its-magic-will-be-shown-in.html Suddenly It's Magic will be shown in Thailand on March 14! มหัศจรรย์รัก กับสิ่งเล็กๆ]. Mightymaustrap.blogspot.com (March 9, 2013).</ref> |- |}
==Box-office== The film was a box-office success in the Philippines, grossing a total of ₱97,196,663 in its theatrical run.
==Awards and nominations== {| class="wikitable" |- ! style="width:50px;"|Year ! style="width:230px;"|Award ! style="width:260px;"|Category ! style="width:130px;"|Nominated work ! Result |- | rowspan="4" style="text-align:center"|'''2013''' | rowspan="4"|ASAP Pop Viewers' Choice Awards<ref>[http://www.abs-cbnnews.com/entertainment/10/20/13/nominees-asap-pop-viewers-choice-released Nominees for ASAP Pop Viewers' Choice released]. ABS-CBNnews. October 20, 2013.</ref> | Pop Movie | rowspan="2"|''Suddenly It's Magic'' | {{nom}} |- | Pop Movie Theme Song | {{nom}} |- | Pop Screen Kiss | rowspan="2"|Erich Gonzales and Mario Maurer | {{nom}} |- | Pop Love Team | {{nom}} |}
==References== {{reflist|2}}
==External links== *{{IMDb title|2428580}} *[https://boxofficemojo.com/movies/intl/?id=_fSUDDENLYITSMAGIC01&country=PH&wk=2012W45&id=_fSUDDENLYITSMAGIC01&p=.htm ''Suddenly It's Magic''] at Box Office Mojo
{{DEFAULTSORT:Suddenly It's Magic}} Category:2010s Tagalog-language films Category:2012 Philippine films Category:2012 films Category:2012 romance films Category:Star Cinema films Category:Philippine romance films Category:Philippine multilingual films Category:Thai multilingual films Category:Films directed by Rory Quintos Category:Films with screenplays by Vanessa R. Valdez Category:Films scored by Teresa Barrozo Category:2012 multilingual films Category:2012 Thai films