{{redirect|Subtv|the British television channel|Subtv (British TV channel)}} {{Infobox television channel | name = MTV Sub | logo = MTV Sub Logo 2022.svg | logo_size = 150px | logo_alt = | launch_date = {{start date and age|2000|02|01|df=y}} (as TVTV!)<br>{{start date and age|2001|8|1|df=y}} | language = Finnish | picture_format = 16:9 1080i (HDTV) | network = | owner = MTV Oy<br>{{small|(Schibsted)}} | country = Finland | area = Finland | headquarters = | former_names = TVTV! <br/> <small>(February 2000 – August 2001)</small><br/>Subtv <br/> <small>(August 2001 – January 2008)</small><br/>Sub <br/> <small>(January 2008 – December 2022)</small> | replaced = | sister_channels = MTV3 (HD)<br />MTV Ava (HD)<br />MTV Aitio (HD)<br />MTV Viihde (HD)<br />MTV Max (HD)<br />MTV Urheilu 1 (HD)<br />MTV Urheilu 2 (HD)<br />MTV Juniori (HD) | timeshift_service = | website = [http://www.mtv.fi/sub/ www.mtv.fi/sub] | terr_serv_1 = Digital terrestrial | terr_chan_1 = Channel 6 }}
'''MTV Sub''' (formerly TVTV!, Subtv and Sub) is a Finnish television channel owned by MTV Oy. The previous owner Alma Media sold Sub and its sister channels (MTV3, C More Max, MTV Ava Radio Nova and Sävelradio) to Swedish Bonnier and Proventus in 2005.
==Programs and audience== Sub is an entertainment channel directed at teens and young adults. Programs are mostly imported and of U.S. origin. Sub also shows reruns of popular and cult TV shows. Recently, the share of domestic programming has grown remarkably.
The channel's highest viewership of all time was attracted in 2009, when the finale of ''Big Brother 2009'' was aired.
=== Programming === {|class="wikitable" !Original title !Country !Finnish title !Genre |- |''American Idol'' |{{flag|USA}} | |Reality |- |''Baywatch'' |{{flag|USA}} | |Action drama |- |''The Ben Stiller Show'' |{{flag|USA}} | |Comedy |- |''Big Brother'' ||{{flag|Finland}} |''Big Brother'' ||Reality |- |''Daisy of Love'' |{{flag|USA}} |Bändärille sulhanen |Reality |- |''Chuck'' |{{flag|USA}} | |Action-comedy |- |''The City'' |{{flag|USA}} |City |Reality |- |''Cold Feet'' |{{flag|United Kingdom}} |Rimakauhua ja rakkautta |Drama |- |''CSI: Crime Scene Investigation'' |{{flag|USA}} | |Live action |- |''T@gged'' |{{flag|USA}} | |Thriller |- |''CSI: Miami'' |{{flag|USA}} | |Live action |- |''The Dudesons'' |{{flag|Finland}} |''Duudsonit'' |Reality |- |''King of the Hill'' |{{flag|USA}} |''Kukkulan Kuningas'' |Animation |- |''Kommissar Rex'' |{{flag|Austria}} |''Poliisikoira Rex'' |Police drama |- |''Marienhof'' |{{flag|Germany}} | |Soap opera |- |''Oggy and the Cockroaches'' |{{flag|France}} |''Oggi ja torakat<ref>{{Cite web|url=https://www.iltalehti.fi/telkku/ohjelmat/oggi-ja-torakat/10338/mtv-juniori/11584544|title = Oggi ja torakat - Oggy and the cockroaches}}</ref>'' |Traditional animation |- |''The Simpsons'' |{{flag|USA}} |''Simpsonit'' |Animated sitcom |- |''Smallville'' |{{flag|USA}} | |Action drama |- |''Stargate SG-1'' |{{flag|Canada}} |Tähtiportti |Science fiction |- |''The X Factor USA'' |{{flag|USA}} | |Reality |- |''Amor Bravio'' |{{flag|Mexico}} |Valiant Rakkaus |Live action |- |}
== Subteksti == Subteksti was Sub's teletext service. It contained music news, TV schedules and interactive services like chats and mobile phone games and services.
==Logos and identities== <gallery> File:SubTV logo.svg|MTV Sub's second logo (2001–2008) File:Sub-Logo.svg|MTV Sub's third logo (2008–2013) File:Sub new logo.svg|MTV Sub's fourth logo (2013–2022) File:MTV Sub Logo 2022.svg|MTV Sub's fifth logo (2022–present) </gallery>
== References == {{reflist}}
== External links == *[http://www.sub.fi/info/index.shtml/subtvoy?884834 Brief introduction to Sub in English]
{{Bonnier}} {{Finnish television channels}}
Category:Television channels in Finland Category:Bonnier Group Category:Television channels and stations established in 1999 Category:1999 establishments in Finland