{{Infobox song | name = Strip It Down | cover = LukeBryanStripitDown.png | alt = | type = single | artist = Luke Bryan | album = Kill the Lights | released = {{Start date|2015|08|04}} | recorded = 2015 | studio = | venue = | genre = Country | length = {{Duration|m=4|s=01}} | label = Capitol Nashville | writer = {{hlist|Luke Bryan|Jon Nite|Ross Copperman}} | producer = {{hlist|Jeff Stevens|Jody Stevens}} | prev_title = Kick the Dust Up | prev_year = 2015 | next_title = Home Alone Tonight | next_year = 2015 }} "'''Strip It Down'''" is a song co-written and recorded by American country music artist Luke Bryan. It was first released to digital retailers as the first promotional single from his fifth studio album, ''Kill the Lights'' (2015), on July 17, 2015 and was released to radio on August 4, 2015 as the album's second official single.<ref>{{cite web|title=Luke Bryan Premieres New Sexy Country Jam "Strip It Down": Listen|url=http://www.directlyrics.com/luke-bryan-premieres-new-sexy-country-jam-strip-it-down-listen-news.html|publisher=DirectLyrics|accessdate=7 August 2015|date=July 18, 2015}}</ref><ref>{{cite news|last1=Vinson|first1=Christina|title=Hear Luke Bryan's Newest Single, 'Strip It Down'|url=http://theboot.com/luke-bryan-strip-it-down/|accessdate=7 August 2015|work=The Boot|publisher=Townsquare Media|date=August 4, 2015}}</ref><ref>{{cite magazine|title=''Billboard'' Country Update|url=http://www.billboard.com/files/pdfs/country_update_080815.pdf|magazine=Billboard|publisher=Prometheus Global Media|accessdate=August 4, 2015|pages=8|date=August 3, 2015}}</ref> The song was written by Bryan, Jon Nite and Ross Copperman, and produced by Jeff and Jody Stevens.
==Critical reception== Leeann Ward, reviewing the song for ''Country Universe'', gave the song a D+ grade, saying that it "is just another in a long string of his own singles that has been stripped of any country elements. The only aspects of the song that keep it from being a straight up pop single is its arbitrary reference to cowboy boots and that Bryan’s interesting but thin voice has more nasal than a typical pop singer’s voice."<ref>{{cite web|url=http://www.countryuniverse.net/2015/08/08/single-review-luke-bryan-strip-it-down/|title=Single Review: Luke Bryan, "Strip it Down"|date=8 August 2015|work=Country Universe|accessdate=27 September 2015}}</ref>
Website ''Taste of Country'' was more favorable, saying, "'Kick the Dust Up' was a new take on a well-tested sound for Bryan. More of the same from this new album would have signaled a career on a plateau. 'Strip It Down' ensures this two-time Entertainer of the Year’s career remains on the rise."<ref>{{cite web|url=http://tasteofcountry.com/luke-bryan-strip-it-down-listen/|title=Luke Bryan, 'Strip It Down' [Listen]|date=4 August 2015|work=Taste of Country|accessdate=27 September 2015}}</ref>
==Commercial performance== Based on pre-order downloads for ''Kill The Lights'' in advance of the album's release, the song debuted at number 19 on the Hot Country Songs chart, number 81 on the ''Billboard'' Hot 100 chart, and at number 5 on the Country Digital Songs chart, selling 44,000 copies.<ref>{{cite news|url=http://roughstock.com/news/2015/07/36601-top-30-digital-country-singles-july-28-2015 |title=The Top 30 Digital Country Singles: July 28, 2015|author= Matt Bjorke |date= July 28, 2015}}</ref> The song has sold 779,000 copies in the US as of February 2016.<ref>{{cite news|url = http://roughstock.com/news/2016/02/39808-the-top-30-digital-country-singles-february-16-2016|title = The Top 30 Digital Country Singles: February 16, 2016|first = Matt|last= Bjorke|date = February 16, 2016 }}</ref> It was certified four-times Platinum by the RIAA in February 2025, indicating US sales of over 4,000,000.<ref name="RIAA cert"/>
==Music video== A lyric video for the song was uploaded to Bryan's Vevo account on July 17, 2015 in conjunction with the song's digital debut.<ref>{{cite web|author1=LukeBryanVEVO|title=Luke Bryan - Strip It Down (Lyric Video)|url=https://www.youtube.com/watch?v=kY2pJsOZvc4|website=YouTube|accessdate=7 August 2015|date=July 17, 2015}}</ref> The music video was directed by Shaun Silva and premiered in October 2015.<ref>{{cite web|title=Strip It Down – Luke Bryan|url=http://www.vevo.com/watch/luke-bryan/strip-it-down/USUV71502021|website=Vevo|accessdate=October 9, 2015}}</ref>
The lyric video features various couples making love with each other on a smoky grey background as the lyrics appear on the screen in black (and white) blood-like writing.
The music video begins as a city man and a farmer, by phone, agree to meet up. At a gas station, both men trade keys for their vehicles, a luxury sedan and a pickup truck, and set off in opposite directions.<ref>{{cite web|url=http://tasteofcountry.com/luke-bryan-strip-it-down-video/|title=Luke Bryan Reveals Sexy, But Sweet 'Strip It Down' Video|first=Laura|last=McClellan|date=8 October 2015 |publisher=Taste of Country|accessdate=May 3, 2018}}</ref> Meanwhile, two women, Abbi and Malone, come home to find letters and shoes. After reading the letters, both women dress up, Malone dressing up in jeans and wearing her boots, while Abbi dons a dress and begins wearing her tip toe shoes. After both men pick up the women, both couples enjoy their romantic evening, the version of it depending on the setting.
==Chart performance== {{col-begin}} {{col-2}}
===Weekly charts=== {| class="wikitable sortable" ! Chart (2015–2016) ! Peak <br> position |- {{singlechart|Canada|48|artist=Luke Bryan|song=|refname=}} |- {{singlechart|Billboardcanadacountry|1|artist=Luke Bryan|song=|refname=}} |- {{singlechart|Billboardhot100|30|artist=Luke Bryan|song=|refname=}} |- {{singlechart|Billboardcountrysongs|1|artist=Luke Bryan|song=|refname=}} |- {{singlechart|Billboardcountryairplay|1|artist=Luke Bryan|song=|refname=}} |- |}
===Year-end charts=== {| class="wikitable plainrowheaders" style="text-align:center" |- !scope="col"|Chart (2015) !scope="col"|Position |- ! scope="row" | US Country Airplay (''Billboard'')<ref>{{Cite magazine | url=http://www.billboard.com/charts/year-end/2015/country-airplay-songs | title=Best of 2015: Country Airplay | magazine=Billboard | publisher=Prometheus Global Media | accessdate=December 9, 2015}}</ref> | 51 |- ! scope="row" | US Hot Country Songs (''Billboard'')<ref>{{Cite magazine | url=http://www.billboard.com/charts/year-end/2015/hot-country-songs | title=Best of 2015: Hot Country Songs | magazine=Billboard | publisher=Prometheus Global Media | date=2015 | accessdate=December 9, 2015}}</ref> | 12 |- !scope="col"| Chart (2016) !scope="col"| Position |- ! scope="row"| US Hot Country Songs (''Billboard'')<ref>{{cite magazine|title=Hot Country Songs: Year End 2016|url=http://www.billboard.com/charts/year-end/2016/hot-country-songs|magazine=Billboard|publisher=Prometheus Global Media|accessdate=December 13, 2016}}</ref> | 79 |- |} {{col-2}}
===Certifications=== {{Certification Table Top}} {{Certification Table Entry|region=Canada|type=single|digital=true|artist=Luke Bryan|title=Strip It Down|award=Gold|accessdate=September 10, 2016|certyear=2016|certmonth=6}} {{Certification Table Entry|region=United States|type=single|artist=Luke Bryan|title=Strip It Down|award=Platinum|number=4|relyear=2015|certyear=2025|refname="RIAA cert"|accessdate=February 28, 2025}} {{Certification Table Bottom|streaming=true|noshipments=true}} {{col-end}}
==References== {{Reflist|30em}}
{{Luke Bryan}} {{Authority control}}
Category:2015 singles Category:2015 songs Category:Country ballads Category:2010s ballads Category:Capitol Records Nashville singles Category:Luke Bryan songs Category:Music videos directed by Shaun Silva Category:Songs written by Jeff Stevens (singer) Category:Songs written by Jon Nite Category:Songs written by Luke Bryan