{{Short description|Annual fashion convention}} {{Infobox recurring event | image = Street Souk.webp | caption = | status = Active | genre = Streetwear | date = December | frequency = Annual | location = Lagos | country = Nigeria | years_active = 2018–present | founder_name = Iretidayo Zaccheaus | website = {{URL|https://streetsouk.com/}} }}
'''Street Souk''' is an annual fashion convention in Lagos, Nigeria, founded in 2018 by Iretidayo Zaccheaus, as a community to celebrate Africa's upcoming and most influential streetwear brands.<ref>{{cite web |title=The Powerhouse Behind Nigeria’s Biggest Streetwear Event - Okayplayer |url=https://www.okayafrica.com/street-souk-nigeria/ |website=www.okayafrica.com |access-date=26 August 2023 |language=en}}</ref> The convention is a melting pot for fashion, music, entertainment, and streetwear culture. It is one of Africa's largest streetwear conventions drawing considerable media attention internationally.<ref name ="The Guardian Nigeria">{{Cite news |last1=Nigeria |first1=Guardian |title=Africa's largest streetwear convention ‘STREET SOUK’ returns to Lagos |url=https://guardian.ng/saturday-magazine/fashion/africas-largest-streetwear-convention-street-souk-returns-to-lagos/ |location=Lagos, Nigeria|newspaper=The Guardian|access-date=26 August 2023 |date=15 December 2022}}</ref><ref>{{cite web |last1=Obi |first1=Ify |title=The young West Africans finding their voice through streetwear |url=https://edition.cnn.com/style/article/west-africa-streetwear-nigeria-ghana-africa-avant-garde/index.html |website=CNN |access-date=26 August 2023 |language=en |date=18 August 2020}}</ref>
==History== Street Souk was founded in 2018 to bring together the best of streetwear culture in Nigeria. Its convention is supported by The NATIVE Networks, Jameson Irish Whiskey, First Bank of Nigeria, Pocket by Piggyvest, MTN Nigeria, Power Horse, TrybeOne and Eventful Limited.<ref name="The Guardian Nigeria" /> Street Souk also serves as the official fashion curator for Our Homecoming music festival.<ref>{{cite web |title=Get Ready Fashionistas as Pan-African Fashion and Music Festival, Homecoming returns to Lagos {{!}} April 15th-17th |url=https://www.bellanaija.com/2022/04/homecoming-2/ |website=BellaNaija |access-date=26 August 2023 |date=16 April 2022}}</ref><ref>{{Cite news |title=Polaris Bank promotes SMEs, sponsors 2021 Fashion Souk |url=https://www.premiumtimesng.com/promoted/498461-polaris-bank-promotes-smes-sponsors-2021-fashion-souk.html?tztc=1 |newspaper=Premium Times|access-date=26 August 2023}}</ref> In 2022, Street Souk hosted its first pop-up event in London, to give African brands the opportunity to showcase their brands.<ref>{{cite web |title=Street Souk is the annual home for Nigerian Streetwear |url=https://www.morebranches.com/street-souk-is-the-annual-home-for-nigerian-streetwear/ |website=MoreBranches |access-date=26 August 2023 |date=16 January 2023}}</ref> It has collaborated with local and international streetwear's including Off-White, Daily Paper, NBDA, Places + Faces, WafflesnCream, Vivendii and Motherlan.<ref>{{cite web |last1=Makinde |first1=Tami |title=How NBDA successfully integrated into streetwear culture in Nigeria |url=https://thenativemag.com/nbda-streetwear-culture-nigeria/ |website=The NATIVE |access-date=26 August 2023 |date=18 June 2021}}</ref><ref>{{cite web |title=Street Souk and Off-White together to support the "young nigerian women" |url=https://www.waitfashion.com/en/street-souk-and-pff-white-together-to-support-the-young-nigerian-women/ |website=Wait! Fashion |access-date=26 August 2023 |date=24 December 2020}}</ref><ref name="Dazed"/>
===Editions=== The 2018 inaugural event was hosted in Lagos and presented 40 designers with 1,500 attendees.<ref>{{cite web |title=Shop the Best Nigerian Streetwear Brands at The Street Souk {{!}} Tuesday, December 18th |url=https://www.bellanaija.com/2018/12/street-souk-streetwear-popup/ |website=BellaNaija |access-date=26 August 2023 |date=17 December 2018}}</ref><ref name="Dazed">{{cite web |title=Photos from Street Souk, the Lagos streetwear fair championing home talent |url=https://www.dazeddigital.com/fashion/article/57895/1/street-souk-lagos-nigeria-streetwear-fair-2022-mowalola-wafflesncream-vivendii |website=Dazed |access-date=26 August 2023 |language=en |date=9 January 2023}}</ref> The 2019 sophomore event became groundbreaking for the festival and presented 60 designers including Mowalola Ogunlesi, Rahman Jago, and Yinka Ash.<ref>{{cite web |title=See Highlights From Street Souk 2019 |url=https://culturecustodian.com/see-highlights-from-street-souk-2019/ |website=The Culture Custodian (Est. 2014.) |access-date=26 August 2023 |date=3 January 2020}}</ref> In 2020, its third edition presented 80 streetwear brands includes WafflesnCream, Vivendii, FreeTheYouth, and 555 Opulence.<ref>{{cite web |last1=Godson |first1=Betty |title=Street Souk: Shining Limelight On Nigerian Streetwear |url=https://radrafrica.com/lifestyle/street-souk-shining-limelight-on-nigerian-streetwear/ |website=Radr Africa |access-date=26 August 2023 |date=17 December 2020}}</ref>
In 2021, Street Souk presented 100 designers to celebrate upcoming and most influential streetwear brands.<ref>{{cite web |last1=Seward |first1=Mahoro |title=Inside Street Souk, Lagos' leading streetwear convention |url=https://i-d.co/article/street-souk-lagos/ |website=i-d.vice.com |access-date=26 August 2023 |language=en}}</ref> In 2022, its fifth edition partnered with Pocket by Piggyvest, MTN Nigeria, Power Horse, and TrybeOne.<ref>{{Cite news |last1=Ajose |first1=Kehinde |title=Streetwear convention holds in Lagos |url=https://punchng.com/streetwear-convention-holds-in-lagos/ |newspaper=The Punch|access-date=26 August 2023 |date=18 December 2022}}</ref><ref name="Dazed" /> On 10 February 2023, Jameson Irish Whiskey and Iretidayo Zaccheaus celebrated the 5th anniversary of Street Souk fashion convention with a limited streetwear clothing brand.<ref>{{cite web |title=Street Souk 2022: Jameson Irish Whiskey & Ireti Zacchaeus Celebrate 5th Anniversary of Top Nigerian Street Style Convention |url=https://www.bellanaija.com/2023/02/jameson-x-street-souk/ |website=BellaNaija |access-date=26 August 2023 |date=10 February 2023}}</ref>
==References== {{reflist}}
Category:Fashion events in Nigeria Category:Culture in Lagos Category:Nigerian fashion Category:Annual events in Nigeria Category:Annual events in Lagos Category:2018 establishments in Nigeria