{{Short description|Online finance portal}} {{Use mdy dates|date=December 2020}} {{Infobox website | name = investing.com | logo = | logo_size = | company_type = | foundation = | founder = Dror Efrat, Lonny Szneiberg<ref>{{cite web |title=Lonny Chen |url=https://www.linkedin.com/in/lonnycm/ |website=LinkedIn |access-date=September 19, 2024}}</ref> | location_city = Tel Aviv, Israel;<ref>{{cite web |title=Investing.com Locations |url=https://craft.co/investingcom/locations |website=Craft.co |access-date=September 19, 2024}}</ref><ref>{{cite web |title=Investing.com Company Profile |url=https://app.dealroom.co/companies/investing_com |website=Dealroom |access-date=September 19, 2024}}</ref> <br /> Nicosia, Cyprus;<ref name="Investing.com LinkedIn Profile">{{cite web |title=Investing.com LinkedIn Profile |url=https://www.linkedin.com/company/investing-com/?originalSubdomain=cy |website=LinkedIn |access-date=September 19, 2024}}</ref> | location_country = | location = | locations = | key_people = Omer Shvili (CEO),<ref name=Shvili-CEO /> Ding’an Fei (Chairman)<ref name=elizabethmacbride /> | industry = | products = Financial information | services = | revenue = | operating_income = | net_income = | owner = Joffre Capital | num_employees = 300 (2019)<ref name="Robin Hood of Market Data" /> | parent = | divisions = | subsid = | company_slogan = | url = {{URL|investing.com/about-us}} | screenshot = | caption = | language = 44 languages<ref name="AboutUs">{{cite web |title=About Investing.com |url=https://www.investing.com/about-us/ |website=Investing.com |access-date=2026-03-01}}</ref> | advertising = | registration = | launch_date = 2007<ref name="Investing.com Aims to Remove Fear Factor">{{cite web |last=Halon |first=Eytan |title=Investing.com Aims to Remove Fear Factor from Personal Finances |website=The Jerusalem Post |date=May 27, 2019 |url=https://www.jpost.com/israel-news/investingcom-aims-to-remove-fear-factor-from-personal-finances-590707 |access-date=January 22, 2021}}</ref> | current_status = Active | footnotes = }}
'''Investing.com''' is a financial data and news platform founded in 2007. Based in Israel, it ranks among the most visited financial websites globally. The site provides free access to real-time quotes, analysis, and market tools in over 30 languages. Its business model relies primarily on advertising, with additional revenue from premium subscriptions launched in 2022. The company has been owned by Hong Kong–based investment firm Joffre Capital since 2021.
Investing.com aggregates content from external sources and has increasingly adopted AI tools for content generation. It has drawn criticism for publishing AI-generated articles that closely mirror original reporting by other outlets without proper attribution, and for allegedly passing user contact data to unregulated offshore brokers.
==History== The company was founded in 2007 by Israeli entrepreneur Dror Efrat, Russian Lonny Szneiberg and two other co-founders, initially under the name ''Forexpros''.<ref>{{cite web| url =https://thenextweb.com/news/july-latin-america-tech-news-shouldnt-miss-past-month| title =July in Latin America: All the tech news you shouldn't miss from the past month | date =2014-08-01| publisher =The Next Web | access-date =2025-10-10}}</ref><ref name="East Asian Fund Buys Investing.com for $500M" /><ref>{{cite web| url =https://www.baguete.com.br/noticias/oba-recebe-aporte-de-r-26-milhoes| title =Oba recebe aporte de R$ 2,6 milhões| date =2016-01-04| publisher =Baguete | access-date =2025-10-10}}</ref><ref>{{cite web| url =https://startupi.com.br/russo-em-israel-conquista-investidor-em-manaus-para-abrir-negocio-no-fim-do-ano/| title =Russo em Israel conquista investidor em Manaus para abrir negócio no fim do ano| last =Remus| first =Diego| date =2014-07-15| publisher =Startupi.com.br | access-date =2025-10-10}}</ref>
The company was registered and headquartered in Cyprus, but the majority of employees and the CEO resided in Israel.<ref name="Investing.com Aims to Remove Fear Factor" /><ref name="East Asian Fund Buys Investing.com for $500M">{{cite web |title=East Asian Fund Buys Investing.com for $500M |url=https://en.globes.co.il/en/article-east-asian-fund-buys-investingcom-for-500m-1001368502 |website=Globes |date=2021-04-13 |access-date=2024-09-19}}</ref><ref name="Robin Hood of Market Data">{{cite news |url=https://en.globes.co.il/en/article-the-robin-hood-of-market-data-1001271956 |title=The Robin Hood of Market Data |newspaper=Globes |date=2019-02-05}}</ref>
At the beginning, the portal offered forex analysis, a broker directory, and a discussion forum in English, Spanish, Hebrew and Arabic. During 2008–2009, more editions were added, and the platform expanded its offering from Forex data to encompass other financial instruments.<ref name=FM20121112>{{cite web| url =https://www.financemagnates.com/forex/analysis/holy-smokes-investing-com-cost-2-45-million/| title =Holy Smokes!! Investing.com Cost $2.45 Million | last =Finberg| first =Ron| date =2012-11-12| publisher =Finance Magnates | access-date =2025-10-08}}</ref><ref>{{cite web| url= https://www.financemagnates.com/forex/analysis/forexpros-rebranding-to-investing-com/| title =ForexPros Rebranding to Investing.com | last =Finberg| first =Ron| date =2012-12-11| publisher =Finance Magnates | access-date =2025-10-08}}</ref><ref>{{cite web | last=| first= | title=A popular investment portal now lets you track your cryptocurrency portfolio | publisher=Business Insider | date=2017-09-07 | url=https://www.businessinsider.com/a-popular-investment-portal-now-lets-you-track-your-cryptocurrency-portfolio-2017-9 | access-date=2020-10-13}}</ref> The content was free and all the revenue came from the advertisement. The company was growing rapidly, a part of its success is explained by the 2008 economic crisis and extreme market volatility.<ref name=globes20190205>{{cite web| url =https://en.globes.co.il/en/article-the-robin-hood-of-market-data-1001271956| title = The Robin Hood of market data| last =Zerachovitz| first =Omri| date =2019-02-05| publisher =Globes | access-date =2025-10-10}}</ref>
As of Q2 2012 Forexpros had 2.7 mln unique visitors and 35 mln pageviews per month,<ref name=FM20121112/> and a headcount of 70.<ref>{{cite web| url =https://techcrunch.com/2012/12/11/investing-com/| title =Top Domains: Forexpros Buys Investing.com For $2.45M, Launches One-Stop Financial Portal For Everyday Investors| last =Empson| first =Rip| date =2012-12-11| publisher =TechCrunch | access-date =2025-10-10}}</ref> In late 2012, ForexPros was rebranded Investing.com.<ref>{{cite web| url =https://financialpost.com/news/fp-street/investing-com-adds-a-canadian-edition-to-its-site| title =Investing.com adds a Canadian edition to its site| last =Critchley| first =Barry| date =2015-08-14| publisher =Financial Post | access-date =2025-10-10}}</ref>
The company purchased its current domain, Investing.com, for $2.45 mln in December 2012<ref>{{cite web | title=Top Domains: Forexpros Buys Investing.com For $2.45M, Launches One-Stop Financial Portal For Everyday Investors – TechCrunch | website=TechCrunch | date=2012-12-11 | url=https://techcrunch.com/2012/12/11/investing-com/ | access-date=2020-10-13}}</ref> in one of the most expensive domain deals in history. At that point, Investing.com reported having 46 mln visitors and over 400 mln sessions per month, with a daily audience of 5 mln mobile users and 3 bln pageviews.<ref>{{cite web| url =https://www.huffpost.com/entry/forexproscom-buys-investi_b_2279295| title =Forexpros.com Buys Investing.com for Whopping $2.45 Million| last =Huhman| first =Heather| date =2012-12-28| publisher =Huff Post | access-date =2025-10-10}}</ref><ref>{{cite web| url =https://financefeeds.com/dror-efrat-launched-investing-com-2007-earn-20-30k-month-sold-500-million/| title =Dror Efrat launched Investing.com in 2007 to earn $20-30K/month, sold it for $500 million| last =Steves| first =Rick| date =2021-03-23| publisher =Finance Feeds | access-date =2025-10-10}}</ref>
Investing.com's Android app was launched in September 2013,<ref name="pando2013">{{cite web | last=Carney | first=Michael | title=Investing.com goes mobile, proves that paywall-free content can be hugely profitable | website=Pando | date=2013-09-25 | url=https://pando.com/2013/09/25/investing-com-goes-mobile-proves-that-paywall-free-content-can-be-hugely-profitable/ | access-date=2020-10-13 | archive-date= 2020-10-17 | archive-url=https://web.archive.org/web/20201017041946/https://pando.com/2013/09/25/investing-com-goes-mobile-proves-that-paywall-free-content-can-be-hugely-profitable/ | url-status=dead }}</ref> while an iOS version of the app was launched a year later.<ref name="pando2013"/><ref>{{cite web | last=D. | first=Luis | title=The Investing dot com app now boasts a customizable, real-time financial alerts system | website=Phone Arena | date= 2016-09-08 | url=https://www.phonearena.com/news/The-Investing-dot-com-app-now-boasts-a-customizable-real-time-financial-alerts-system_id85203 | access-date=2020-10-13}}</ref> Over time, it added additional localized editions<ref>{{cite web | last=Kimmorley | first=Sarah | title=Investing.com has launched in Australia | website=Business Insider Australia | date=2015-07-20 | url=https://www.businessinsider.com.au/investing-com-has-launched-in-australia | access-date=2020-10-13 | archive-date=2021-12-22 | archive-url=https://web.archive.org/web/20211222065024/https://www.businessinsider.com.au/investing-com-has-launched-in-australia | url-status=dead }}</ref><ref>{{cite web | title=Investing.com adds a Canadian edition to its site | website=Financial Post | date=2015-08-14 | url=https://financialpost.com/news/fp-street/investing-com-adds-a-canadian-edition-to-its-site | access-date=2026-02-28}}</ref> and services.<ref name="Investing.com Aims to Remove Fear Factor" /><ref>{{cite web | last=Sharma | first=Aprajita | title=Our core is to offer premium services for free, says Investing.com CEO Shlomi Biger | website=Business Today| date=2019-06-04 | url=https://www.businesstoday.in/opinion/interviews/our-core-offer-premium-services-free-investingcom-ceo-shlomi-biger/story/353790.html | access-date= 2020-10-13}}</ref>
Investing.com launched a new version of their cryptocurrency app in 2017.<ref>{{cite web |last=Cuen |first=Leigh |date=2017-12-18 |title=Investing.com Launches Cryptocurrency App |url=https://www.ibtimes.com/investingcom-launches-cryptocurrency-app-2629021 |access-date=2020-10-13 |publisher=International Business Times}}</ref>
In April 2018, Mickey Winitsky replaced Itay Gissin as CEO.<ref>{{cite web| url =https://www.financemagnates.com/executives/moves/executivesmovesexecutivesmovesinvesting-com-secures-mickey-winitsky-as-its-ceo/| title =Investing.com Secures Mickey Winitsky as its CEO, Replacing Itay Gissin| last =Patterson| first =Jeff| date =2018-04-09| publisher =Finance Magnates | access-date =2025-10-09}}</ref> Winitsky announced a bold expansion strategy for 2018-19. In July 2018, Investing.com signed a memorandum-of-understanding with TokenPost, the largest cryptocurrency news website in South Korea. In September 2018, Investing.com launched AllRates, a personal finance website.<ref>{{cite web| url =https://www.financemagnates.com/fintech/news/exclusive-investing-com-expands-into-personal-finance-with-new-site-launch/| title =Exclusive: Investing.com Expands Into Personal Finance With New Site Launch | last =Kimberley| first =David| date =2018-09-20| publisher =Finance Magnates | access-date =2025-10-09}}</ref>
In July 2019, Investing.com launched Investing Money, its personal finance vertical. AllRates, launched a year earlier, was merged into Investing Money.<ref>{{cite web| url =https://www.financemagnates.com/executives/moves/investing-com-names-or-kapelinsky-as-head-of-personal-finance/| title =Investing.com Names Or Kapelinsky as Head of Personal Finance | last =Skinner| first =Celeste| date =2019-06-04| publisher =IFinance Magnates | access-date =2025-10-09}}</ref> As of 2019, Investing.com had six offices worldwide and 300 employees across Tel Aviv, Madrid, Milan, Tokyo, Mumbai, Seoul, Shenzhen, São Paulo, and Mexico City.<ref name="Investing.com Aims to Remove Fear Factor" />
In November 2019, Omer Shvili was appointed CEO, succeeding the founder Dror Efrat.<ref name=JBN20210423>{{cite web| url =https://jewishbusinessnews.com/2021/04/23/dror-efrat-sells-investing-com-to-asian-fund/| title =Dror Efrat Sells Investing.com to Asian Fund | date =2021-04-23| publisher =Jewish Business News | access-date =2025-10-10}}</ref> Shvili intended to scale down side projects recently introduced by his predecessors and to concentrate the company's activity on its core business.<ref name=Shvili-CEO>{{cite web| url =https://www.financemagnates.com/forex/brokers/exclusive-investing-com-taps-omer-shvili-as-ceo-pivots-to-core-business/| title =Exclusive: Investing.com Taps Omer Shvili as CEO, Pivots to Core Business | date =2019-11-29| publisher =Finance Magnates | access-date =2025-10-10}}</ref>
In February 2021, Investing.com was ranked as the 194th most popular website in the world, according to Alexa,<ref name="alexa">{{cite web |url= http://www.alexa.com/siteinfo/investing.com |title= Investing.com Site Info |publisher= Alexa Internet |access-date=2020-01-22 |archive-date= 2021-12-22 |archive-url= https://web.archive.org/web/20211222070439/https://www.alexa.com/siteinfo/investing.com |url-status= dead }}</ref> and one of the top three financial portals.<ref name="Yahoo2019">{{cite web | title=Investing.com Breaks Into World's Top 400 Websites, Reaches 10M Downloads | website=Yahoo Finance – stock market live, quotes, business & finance news | url=https://au.finance.yahoo.com/news/investing-com-breaks-world-top-090900074.html | access-date=2021-01-22}}</ref>
As of April 2021, Investing.com was available in 24 languages and reported more than 199 million monthly visits.<ref>{{cite web| url =https://www.financemagnates.com/forex/dror-efrat-sells-investing-com-stakes-to-a-foreign-fund/| title =Dror Efrat Sells Investing.com to a Foreign Fund | last =Shome| first =Arnab| date =2021-04-22| publisher =Finance Magnates | access-date =2025-10-08}}</ref> According to its founders, Investing.com's business model focused on aggregating news and data from hundreds of sources rather than independent journalism, which made it easier to scale up to new languages.<ref name=BT20190604/> In 2021, the company was acquired by Hong Kong–based<ref>{{cite web |title=Company Profile |url=https://www.bloomberg.com/profile/company/2091620D:HK |website=Bloomberg |access-date=2024-09-19}}</ref> Joffre Capital for $500 million.<ref name="Investing.com Seeks Big Buys on Path to IPO" /><ref name="East Asian Fund Buys Investing.com for $500M" /><ref>{{cite web |title=Overview of Investor Profile |url=https://pitchbook.com/profiles/investor/217628-47#overview |website=PitchBook |access-date=2024-09-19}}</ref> Following the acquisition, Ding’an Fei was appointed chairman of Investing.com.<ref name=elizabethmacbride>{{cite news |last=MacBride |first=Elizabeth |title=Using AI, Investing.com Aims To Be The Bloomberg Of Retail Investing |url=https://www.forbes.com/sites/elizabethmacbride/2023/11/21/using-ai-investingcom-aims-to-be-the-bloomberg-of-retail-investing/ |publisher=Forbes |date= 2023-11-21 |access-date=2025-08-15}}</ref> After receiving tax incentives in Israel as a tech company, Investing.com moved its management to Israel and expanded its operations there.<ref name="East Asian Fund Buys Investing.com for $500M" />
In May 2022, Investing.com launched its premium subscription InvestingPro.<ref name="Investing.com Seeks Big Buys on Path to IPO"/> In March 2023, the company acquired Streetinsider.com, a Michigan-based stock market news and analysis service provider. Mostly, StreetInsider materials became available on Investing.com free of charge, however some were transferred to the paid content category for InvestingPro subscribers. By that point, Investing.com had reached 60 million unique visitors across 136 countries.<ref>{{cite web| url =https://www.financemagnates.com/forex/investingcom-all-in-on-premium-product-with-hedge-fund-content-acquisition/| title =Investing.com All In on Premium Product with Hedge Fund Content Acquisition | last =Shome| first =Arnab| date =2023-03-27| publisher =Finance Magnates | access-date =2025-10-08}}</ref>
In 2023, Ding’an Fei announced the company's plans to go public within the next five years.<ref name="Investing.com Seeks Big Buys on Path to IPO">{{cite web |title=Investing.com Seeks Big Buys on Path to IPO, Chairman Says |url=https://finance.yahoo.com/news/investing-com-seeks-big-buys-022034583.html |publisher=Yahoo Finance |access-date=2024-09-19}}</ref>
In the first half of 2025, more than 50% of Investing.com's content was created by AI,<ref>{{cite web| url =https://www.chainstory.co/the-state-of-crypto-newsrooms-in-the-age-of-ai/| title =The State Of Crypto Newsrooms in the Age of AI| publisher =Chain Story | access-date =2025-10-09}}</ref> the content is available in 33 languages.<ref name=33lang>{{cite web| url =https://www.fintechweekly.com/magazine/articles/investingcom-warrenai-launch| title =Investing.com Launches AI Tool WarrenAI to Support Retail Investors| last =Mazza| first =Rosalia| date =2025-04-21| publisher =Fintech Weekly | access-date =2025-10-10}}</ref>
In April 2025, Investing.com launched WarrenAI, an AI-powered financial assistant.<ref>{{cite web| url =https://ffnews.com/newsarticle/tradetech/investing-com-launches-warrenai-a-cutting-edge-ai-driven-financial-researcher/| title =Investing.com Launches WarrenAI – A Cutting-Edge AI-Driven 'Financial Researcher'| date =2025-04-22| publisher =Fintech News | access-date =2025-10-10}}</ref>
== Business model and revenues ==
In a 2016 interview to Finance Magnates Dror Efrat explained that the success of Investing.com was in its multilingual offering. As the platform always relied on content aggregation and not on content creation, it was easier and cheaper to break out of the English bubble. Globally, at that point Investing.com was the only multilingual player in the mobile segment.<ref name=EfratFM20160426>{{cite web| url =https://www.financemagnates.com/forex/analysis/investing-com-founder-cracked-code-making-money-mobile/| title =Investing.com Founder: We Cracked the Code for Making Money on Mobile| last =Mizrahi| first =Avi| date =2016-04-26| publisher =Finance Magnates | access-date =2025-10-10}}</ref> At the end of 2019 FY, the company reported revenues of $60 mln. Efrat stated that Investing.com makes all its money from advertising.<ref name="East Asian Fund Buys Investing.com for $500M"/> According to former CEO Shlomi Biger, their advertisers were "financial brokerage firms, banks, ad-networks, and luxury brands".<ref name=BT20190604>{{cite web| url =https://www.businesstoday.in/opinion/interviews/story/our-core-offer-premium-services-free-investingcom-ceo-shlomi-biger-203499-2019-06-04| title =Our core is to offer premium services for free, says Investing.com CEO Shlomi Biger| last =Sharma| first =Aprajita| date =2019-06-04| publisher =Business Today | access-date =2025-10-10}}</ref>
Investing.com is widely criticized for using content by other media without crediting or at least linking sources. Its AI-powered articles are edited by a human staff, however the resemblance is always on the verge of direct plagiarizing. Strong suspicions of copyright law violations are voiced by the journalists. In his 2023 investigation, Max Tani of Semafor discovered that original analytical articles from The Motley Fool, FXStreet, and Cryptonewsland.com were published by Investing.com just a few hours after their release and with minimal changes, but without any indication of authorship.<ref>{{cite web| url =https://www.semafor.com/article/12/10/2023/a-financial-news-site-uses-ai-to-copy-competitors-wholesale| title =A financial news site uses AI to copy competitors — wholesale| last =Tani| first =Max| date =2023-12-11| publisher =Semafor | access-date =2025-10-09}}</ref><ref>{{cite web| url =https://futurism.com/investing-accused-ai-plagiarism| title =Investing.com Accused of Using AI to Plagiarize Other Websites| last =Al-Sibai Noor| first =| date =2023-12-11| publisher =Futurism | access-date =2025-10-09}}</ref>
Though Investing.com actively promotes its core idea of offering premium services for free,<ref name=BT20190604/> in 2022 it launched a paid subscription and put some content behind a paywall.<ref name="Investing.com Seeks Big Buys on Path to IPO"/> Investing.com has also faced criticism for allegedly monetizing user registrations by passing contact details to unlicensed offshore brokers, leading to unsolicited marketing calls.<ref>{{cite web| url =https://vklader.com/investing-com/| title =Как Investing.com продвигает в России незаконные форекс-кухни Umarkets, Maximarkets, LimeFX|language=ru|trans-title=How Investing.com promotes illegal forex brokers Umarkets, Maximarkets, and LimeFX in Russia| date =2020-02-27| publisher =Vklader | access-date =2025-10-10}}</ref>
==See also== * List of financial market information services
==References== {{reflist}}
{{DEFAULTSORT:investing.com}} Category:Financial services companies established in 2007 Category:Financial news agencies Category:Financial data vendors Category:Multilingual news services Category:Economics websites Category:Internet properties established in 2007 Category:News agencies based in Spain Category:Android (operating system) software Category:Business organizations based in Israel