'''Stop Wasting Food''' ({{langx|da|Stop Spild af Mad}}) is a Danish consumer organization that works for the reduction of food waste in society. It was established in 2008 by Selina Juul, who acts as the movement's day-to-day leader and spokesperson. The organization is run by volunteers and does not count on a permanent membership.<ref>{{cite web| url = http://www.stopspildafmad.dk/medlemmer.html | title = Medlemmer | trans-title = Members | language = Danish | publisher = stopspildafmad.dk | accessdate = 2015-09-04 }}</ref>
The goal of Stop Wasting Food is to spread the message that it is economically irresponsible to dispose of edible food at any point in the food-production chain, from producers to shops and restaurants to homes.<ref>{{cite web | url = http://www.stopspildafmad.dk/madspildital.html | title = Madspild i tal | trans-title= Food waste in numbers | language = Danish | publisher = stopspildafmad.dk | accessdate = 2015-09-04 }}</ref> The Danish Agriculture and Food Council has estimated that Denmark wastes over 700,000 tons of food annually, at a cost of DKK 11.6 billion.<ref>{{cite web | url = http://www.lf.dk/~/media/lf/Tal%20og%20analyser/Forbrug%20og%20detail/Madspild%20i%20Danmark.ashx | title = Madspild i Danmark | trans-title = Food waste in Denmark | language = Danish | publisher = Landbrug og Fødevarer | date = 2015-08-12 | format = PDF | accessdate = 2015-09-04 }}</ref>
Stop Wasting Food, and its spokesperson Selina Juul, has received support from Danish politicians such as Eva Kjer Hansen, Poul Nyrup Rasmussen, Ritt Bjerregaard, Connie Hedegaard, Bertel Haarder, Frank Jensen, Dan Jørgensen, Karen Ellemann, Henrik Høegh and Kirsten Brosbøl, as well as food industry figures such as Rema 1000<ref>{{cite web | url = http://rema1000.dk/social-ansvarlighed/meget-mindre-madspild/meget-mindre-madspild/ | title = Stop madspild! | trans-title = Stop food waste! | language = Danish | publisher = rema1000.dk | accessdate = 2015-09-04 }}</ref> and Coop Danmark.<ref>{{cite web | url = https://om.coop.dk/ansvarlighed/miljoe+og+oekologi/madspild.aspx | title = Reduktion af madspild | trans-title = Reduction of food waste | language = Danish | publisher = coop.dk | accessdate = 2015-09-04 }}</ref>
In part due to the Stop Wasting Food movement, Denmark was able to reduce its food waste by 25% in the five-year period of 2010–2015.<ref>{{cite web | url = http://www.unric.org/da/newsletter/27341-danmark-reducerer-sit-madspild-med-25- | title = Danmark reducerer sit madspild med 25 % | trans-title = Denmark reduces food waste by 25% | language = Danish | publisher = unric.org | date = June 2015 | accessdate = 2015-09-04 }}</ref><ref name='The Guardian'>{{cite web|url=https://www.theguardian.com/environment/2016/jul/13/how-did-denmark-become-a-leader-in-the-food-waste-revolution|title=How did Denmark become a leader in the food waste revolution?|author=Helen Russell|work=The Guardian|date=13 July 2016}}</ref><ref name='Deutsche Welle'>{{cite web|url=http://www.dw.com/en/denmark-leads-europe-in-tackling-food-waste/a-19407250|title=Denmark leads Europe in tackling food waste|author=Irene Hell|work=Deutsche Welle|date=18 July 2016}}</ref><ref name='National Geographic'>{{cite web|url=http://www.nationalgeographic.com/people-and-culture/food/the-plate/2016/09/denmark-harnesses-its-own-culture-to-stop-food-waste/|archive-url=https://web.archive.org/web/20160927133727/http://www.nationalgeographic.com/people-and-culture/food/the-plate/2016/09/denmark-harnesses-its-own-culture-to-stop-food-waste/|url-status=dead|archive-date=September 27, 2016|title=Denmark Capitalizes on Culture to Stop Food Waste|author=Jonathan Bloom|work=National Geographic|date=26 September 2016}}</ref>
== References == {{reflist}}
== External links == * [http://www.stopspildafmad.dk/ Official website]
{{portalbar|Denmark|Food}}
Category:Non-profit organisations based in Denmark Category:Food- and drink-related organizations Category:Waste in Denmark Category:Food waste