{{Short description|Talent management agency division of ABS-CBN Corporation}} {{distinguish|text=ABS-CBN's recording company Star Music, Magic star, Discovery Channel, and Warner Bros. Discovery}} {{Use Philippine English|date=January 2023}} {{Use mdy dates|date=August 2020}} {{Infobox company | name = ABS-CBN Center for Communication Arts, Inc.<br>Showbiz Magic, Inc. | logo = Star Magic Logo 2021.jpg | logo_caption = The logo of Star Magic (2021–present) | trading_name = Star Magic | former_name = Discovery (1988–1992)<br>ABS-CBN Talent Center/ABS-CBN Talent Development and Management Center (1992–2007)<br>Star Circle (2000–2004) | type = Division | founded = {{start date and age|1988}} | founders = {{Plainlist| * Lino Brocka * Charo Santos-Concio * Freddie M. Garcia * Johnny Manahan }} | hq_location = ABS-CBN Broadcasting Center | hq_location_city = Diliman, Quezon City | hq_location_country = Philippines | key_people = {{Plainlist| * Laurenti M. Dyogi }} | area_served = Philippines | industry = Talent agency | products = Music and entertainment | services = Talent management | parent = ABS-CBN Corporation | divisions = {{Plainlist| * Star Magic Records (under Star Music) * Star Magic Studio (in partnership with Star Cinema, Mavx Production, and Regal Entertainment) * Star Magic Digital Artists Agency }} | website = {{URL|starmagicph.com}} | footnotes = <ref>{{Cite web|date=2021-06-09|title=Is Mariole Alberto now with GMA?|url=https://mb.com.ph/2021/06/09/is-mariole-alberto-now-with-gma/|access-date=2022-01-29|website=Manila Bulletin|language=en-US}}</ref><ref>{{Cite web|title=Paglipat ni Mr. M sa GMA, sinabayan ng pag-trend ng Star Magic sa Twitter|url=https://www.pep.ph/pepalerts/cabinet-files/159448/johnny-manahan-gma-star-magic-twitter-a734-20210713|access-date=2022-01-30|website=PEP.ph|language=en}}</ref> }}
'''ABS-CBN Center for Communication Arts, Inc.''' or '''Showbiz Magic, Inc.''' (doing business as '''Star Magic''', formerly known as '''Discovery''', '''ABS-CBN Talent Center/ABS-CBN Talent Development and Management Center''' and '''Star Circle''', and also stylized as '''StarMagic''' without space in between words) is a Philippine talent management agency owned by ABS-CBN Corporation based in Quezon City, Metro Manila. Founded in 1988, Star Magic has been one of the Philippines' leading talent management agencies for decades, and has managed many of the country's top stars.
==History== Star Magic was established in 1988 as Discovery when Charo Santos-Concio, Freddie M. Garcia, Johnny Manahan, and director Lino Brocka formed a talent management to provide actors on endorsements and projects in the Philippine television, cinema and music industry, and create a stable of new stars exclusively for the network. Discovery changed its name to ABS-CBN Talent Center/ABS-CBN Talent Development and Management Center on May 12, 1992, and was used until 2007, then to Star Magic in 1995, and to Star Circle in 2000, before reverting to the third name in 2004.<ref>{{Cite web|title=Star Magic celebrates 17th anniversary with world concert tour|url=https://www.pep.ph/guide/music/4168/star-magic-celebrates-17th-anniversary-with-world-concert-tour|access-date=2022-01-29|website=PEP.ph|language=en}}</ref><ref>[https://web.archive.org/web/20090520145206/http://starmagic.abs-cbn.com/aboutus.html History of Star Magic]</ref>
On June 26, 2011, the company celebrated its 19th anniversary on ''ASAP Rocks''. It also launched the new music video with its current artists.<ref>{{Cite web |date=June 27, 2011 |title=Star Magic kicks off 19th anniversary on ASAP Rocks |url=https://www.pep.ph/lifestyle/25032/star-magic-kicks-off-19th-anniversary-on-asap-rocks |access-date=2024-01-26 |website=PEP.ph |language=en}}</ref>
In 2019, Star Magic hosted a ''Mobile Legends: Bang Bang'' event with 4 teams of celebrities.<ref>{{Cite web|url=https://www.abs-cbn.com/entertainment/07/27/19/look-star-magic-to-host-mobile-legends-event|title=LOOK: Star Magic to host Mobile Legends event|date=July 27, 2019|website=ABS-CBN News}}</ref>
In 2020, following the expiration and subsequent denial of ABS-CBN's broadcast franchise, Manahan and Mariole Alberto stepped down, with Manahan moving to Brightlight Productions and later to Sparkle GMA Artist Center and MediaQuest Holdings. Laurenti Dyogi, who also leads ABS-CBN Studios, was named the talent agency's new head which took effect on January 1, 2021.<ref>{{cite news|url=https://www.rappler.com/entertainment/celebrities/laurenti-dyogi-to-head-abs-cbn-star-magic/|title=Laurenti Dyogi to head ABS-CBN's Star Magic|publisher=Rappler|date=September 25, 2020}}</ref>
In 2021, Star Magic announced during its Black Pen Day Signing that they will be launching Star Magic Records, a sub label under ABS-CBN Music; Star Magic Studio, which will create content for Star Magic artists; and Star Magic Digital Artist Agency, as well as relaunching ABS-CBN Corporation's theatre arm Teatro Kapamilya.<ref>{{cite news|url=https://corporate.abs-cbn.com/newsroom/news-releases/2021/6/19/star-magic-goes-global-black-pen-day?lang=fil|title=Star Magic, ibibida ang galing ng Pilipino sa mundo|publisher=ABS-CBN|date=19 June 2021}}</ref>
In August 2022, certain Star Magic artists toured the United States as part of their 30th anniversary celebration, staging shows in Kings Theater, Brooklyn, The Warfield, San Francisco, and in the Saban Theatre, Beverly Hills. Prior to the US tour, the artists (except singer-songwriter SAB) staged a kick-off event at the Newport Performing Arts Theater in Resorts World Manila.<ref name=":0">{{Cite web |date=May 22, 2022 |title=Star Magic artists to stage shows in New York, LA in August |url=https://www.abs-cbn.com/entertainment/05/22/22/star-magic-artists-to-stage-shows-in-new-york-la-in-august |website=ABS-CBN News}}</ref><ref>{{Cite web |date=2022-07-01 |title=Hottest Kapamilya stars kick-off Star Magic's 'Beyond the Stars' tour at the Resorts World Manila |url=https://mb.com.ph/2022/07/01/hottest-kapamilya-stars-kick-off-star-magics-beyond-the-stars-tour-at-the-resorts-world-manila/ |access-date=2022-08-19 |website=Manila Bulletin |language=en-US}}</ref>
==See also== * List of Star Magic former and current talents * Rise Artists Studio * Sparkle GMA Artist Center
==References== {{reflist}}
==External links== {{Commons category|Star Magic}} * [http://starmagicph.com Official website]
{{ABS-CBN Corporation}}
Category:Star Magic Category:ABS-CBN Corporation divisions Category:1988 establishments in the Philippines Category:Talent agencies of the Philippines Category:1988 in Philippine cinema Category:Talent agencies