{{Short description|Global video ad serving platform}} {{Multiple issues| {{more citations needed|date=July 2015}}{{notability|Companies|date=July 2015}}}} {{Infobox company|name = |founded = 2007 |location_country = Denver, Colorado, USA |industry = Advertising Technology |key_people = Michael Shehan (co-founder, CEO), Steve Swoboda (co-founder, CFO), J. Allen Dove (CTO), Sean Buckley (COO) |area_served = 190+ Countries |bodystyle = |homepage = www.spotx.tv |num_employees = 400+ |type = Public (part of Magnite) |logo_size = 250x600px |owner = Magnite, Inc. (100% stake) |logo = Spotxchange logo.png}}
'''SpotX''' is a video advertising and monetization platform.<ref name=":1">{{Cite web|title = SpotXchange Launches Industry's Most Transparent Video Advertising Platform {{!}} Ad Operations Online|url = http://www.adoperationsonline.com/2013/10/01/spotxchange-launches-industrys-most-transparent-video-advertising-platform/|accessdate = 2015-07-07|first = Ad Ops|last = Online| date=October 2013 }}</ref> Billions of video ad decisions are transacted through the SpotX platform daily, with ads delivered to over 70 million US households.<ref name=":2">{{Cite web|title = SpotX now reaches 70M connected TV households in U.S. {{!}} Ad Operations Online|url = https://www.fiercevideo.com/video/spotx-now-reaches-70m-connected-tv-households-u-s|accessdate = 2021-05-12|first = Ben|last = Munson| date=6 April 2021 }}</ref> The company is headquartered north of Denver, Colorado with additional offices worldwide, including Belfast, London, New York, Salt Lake City, San Francisco, Singapore, Sydney, and Tokyo.
== History ==
SpotX was founded as a division of the search engine marketing technologies and services company, Booyah Networks.<ref name=":0">{{Cite web|title = Video Ad Views Hit 26.9 Billion in January, SpotXchange Jumps to #1 Spot|url = http://searchenginewatch.com/sew/news/2330600/video-ad-views-hit-269-billion-in-january-spotxchange-jumps-to-1-spot|accessdate = 2015-06-29}}</ref> The company's founders are Michael Shehan (CEO) and Steve Swoboda (COO and CFO).<ref name=":0" /><ref>{{Cite web|title = European company buys majority stake in SpotXchange|author=L. Wayne Hicks|url = http://www.bizjournals.com/denver/morning_call/2014/07/european-company-buys-majority-stake-in.html|date = Jul 31, 2014|publisher=Denver Business Journal|accessdate = Aug 6, 2015}}</ref>
In March 2007, SpotX, initially SpotXchange, formed a separate company from Booyah that focused on digital video advertising technology.<ref name=":0" /> In 2009, SpotX launched targeting tools to help advertisers reach their audiences.<ref name=":0" /> In 2010, SpotX launched its real-time bidding solution{{buzzword inline|date=June 2020}}, which helps companies tailor their bids on an impression-by-impression basis when bidding on in-stream and in-banner video ad inventory.<ref name=":0" />
In July 2016, RTL Group announced its 65% majority stake purchase of SpotX at $144 million and completed its 100% acquisition of the company in October 2017 for $145 million in a deal that valued SpotX at $404 million.<ref>{{Cite web|title = RTL Group Takes Full Ownership of Video Platform SpotX for $145M, Pursues More Ad Tech M&A|url = https://www.adexchanger.com/ad-exchange-news/rtl-takes-full-ownership-video-ssp-spotx-145m-pursues-ad-tech-ma/|website = AdExchanger| date=30 August 2017 |accessdate = 2021-05-12}}</ref>
In 2015, SpotXchange rebranded as SpotX. In 2017, SpotX relaunched its website.
In 2020, SpotX made a strategic investment in SpringServe, a supply-side ad server for CTV.<ref name=":0" /><ref>{{Cite web|title = SpotX Invests In SpringServe, As TV Consolidates Supply-Side Tech|author=James Hercher|url = https://www.adexchanger.com/digital-tv/spotx-invests-in-springserve-as-tv-consolidates-supply-side-tech/#:~:text=SpotX%20Invests%20In%20SpringServe%2C%20As%20TV%20Consolidates%20Supply%2DSide%20Tech,-by%20James%20Hercher&text=Share%3A,SpringServe%2C%20the%20companies%20said%20Monday.&text=SpotX%2C%20which%20is%20owned%20by,point%20solutions%20in%20the%20past.|date = Jul 20, 2020|publisher=AdExchanger|accessdate = May 12, 2021}}</ref>
In 2021, SpotX was acquired by Magnite, Inc., the world's largest independent sell-side advertising platform, for $1.17 billion.<ref name=":0" /><ref>{{Cite web|title = Magnite Acquires SpotX For An Eye-Watering $1.17 Billion|author=Allison Schiff|url = https://www.adexchanger.com/digital-tv/magnite-acquires-spotx-for-an-eye-watering-1-17-billion/|date = Feb 5, 2021|publisher=AdExchanger|accessdate = May 12, 2021}}</ref>
==References== {{Reflist}}
Category:Online advertising services and affiliate networks Category:Website monetization