{{Short description|Liverpool F.C. supporters' union}} {{Use dmy dates|date=March 2014}} {{Use British English|date=March 2014}}
[[File:Bill Shankly statue from the Kop.jpg|thumb|right|300px|[[Bill Shankly]] statue looking out from the Kop]]
'''Spirit of Shankly''' ('''SOS''') is the official supporters' union for [[Liverpool F.C.]] and leads its supporters' board.<ref>{{Cite web |last=Pearce |first=James |date=2022-08-17 |title=Explained: How Liverpool's new supporters' board can prevent the club re-joining a Super League |url=https://www.nytimes.com/athletic/3495557/2022/08/17/liverpool-super-league-supporters-board/ |access-date=2023-03-03 |website=The Athletic |language=en}}</ref> Named after former Liverpool manager [[Bill Shankly]], the union was formed in early 2008 by fans opposed to the ownership of [[Tom Hicks]] and [[George N. Gillett, Jr.]] It quickly developed into a [[cooperative]] representing members and other supporters on ticketing, travel, community, and regeneration. It ultimately seeks fan ownership of the club.
==Background==
American businessmen Tom Hicks and George Gillett purchased Liverpool in 2007 through a leveraged takeover from David Moores. The purchase was initially met with mixed reactions but little immediate protest, aided by on-pitch success and high-profile signings like [[Fernando Torres]].
However, mounting debts, waning form, conflicts with manager [[Rafael Benítez]], and a perceived reduction in transfer spending eroded the owners' popularity by 2008. During a January [[FA Cup]] match against [[Havant and Waterlooville F.C.|Havant and Waterlooville]] where Liverpool trailed 2–1, sections of the Kop Grandstand sang "Liverpool Football Club is in the wrong hands," drawing loud boos from the majority of the stand. Subsequently, a meeting was held at The Sandon pub in Liverpool to discuss the situation; fans favoring organized protests formed Spirit of Shankly.{{cn|date=September 2022}}
In October 2010, SOS organized transport to the High Court in London for Justice Christopher Floyd's verdict in the case between the Royal Bank of Scotland and the owners.{{cn|date=September 2022}}
===Aims===
Upon its formation, SOS outlined short, medium, and long-term objectives in its constitution:<ref>{{cite web|url=http://www.spiritofshankly.com/aims.html|title=Aims}}</ref>
'''Constant Aims''' * To represent the best interests of our members and by extension the best interests of the supporters of Liverpool Football Club on both the local and international level. * To hold whoever owns the football club to account.
'''Short Term Aims''' * To institute a functioning structure for the Spirit Of Shankly. * To create long lasting relationships with all aspects of Liverpool F.C.'s supporting community. * To improve the quality of service for Liverpool F.C.'s supporters. * To improve the standard and value of travel arrangements for Liverpool F.C.'s supporters.
'''Medium Term Aims''' * To work with any relevant agencies to improve the area of Anfield. * To build links with grassroots supporter groups both home and abroad.
'''Long Term Aim''' * To bring about supporter representation at board room level.
'''Ultimate Aim''' * Supporter ownership of Liverpool Football Club.
==Protests==
SOS organized its first official protest against Hicks and Gillett on 22 February 2008. After learning Tom Hicks Jr. planned to attend the match,<ref name="test">{{cite web|url=http://www.spiritofshankly.com/news/Protest-tomorrow-after-the-Boro-game.html|title=Protest tomorrow after the Boro game|website=Spirit of Shankly|archive-url=http://web.archive.org/web/20091227052506/https://spiritofshankly.com/news/Protest-tomorrow-after-the-Boro-game.html|archive-date=2009-12-27}}</ref> the members remained in the stadium singing anti-owner songs after the end of the match. In addition to this, many in the group began to display banners and sing in opposition to the ownership.
Liverpool managing director Christian Purslow dubbed them the 'Sons of Strikers'.
In February 2010, the union launched a billboard campaign across [[Merseyside]] displaying the message "Tom & George: Not Welcome Here" and directing fans to join SOS.
===Tom & George - Not Welcome Anywhere===
The "Tom and George - Not Welcome Anywhere" campaign launched on 29 June 2010 to demonstrate global opposition. Supporters submitted photos of the campaign slogan from locations ranging from Anfield to Australia, and Belfast to Bangkok.<ref>{{cite web|url=http://www.spiritofshankly.com/gallery-15.html|title=Tom & George - Not Welcome Anywhere|archive-url=http://web.archive.org/web/20101001042910/https://spiritofshankly.com/gallery-15.html|archive-date=2010-10-01|url-status=dead|website=Spirit of Shankly}}</ref> These images were covered by various media outlets, including the ''[[Liverpool Echo]]'',<ref>{{cite web|url=http://www.liverpoolecho.co.uk/liverpool-fc/liverpool-fc-news/2010/07/06/liverpool-fc-fans-around-the-world-tell-anfield-owners-hicks-and-gillett-you-re-not-welcome-here-100252-26791485/|title=Liverpool FC fans around the world tell Anfield owners Hicks and Gillett: "You're not welcome here!"|author=liverpoolecho Administrator|date=6 July 2010|work=liverpoolecho}}</ref> the Spanish newspaper ''[[Marca (newspaper)|Marca]]''<ref>{{cite web|url=http://www.marca.com/2010/09/28/futbol/futbol_internacional/premier_league/1285668865.html?a=323db24f2985941e08a37ec684c71d09&t=1288469148|title=El mundo entero contra los dueños del Liverpool - MARCA.com|date=28 September 2010}}</ref> and publications in Hicks' hometown of Dallas.<ref>{{cite web|url=http://blogs.dallasobserver.com/unfairpark/2010/07/liverpool_fc_supporters_and_ch.php|title=Liverpool FC Supporters and Chuck Greenberg Say Same Thing: Tom Hicks Out! Like, Now.|author=Robert Wilonsky|date=12 July 2010|work=Dallas Observer}}</ref>
===Spirit Of Shankly 4 July Independence Day Rally===
A large crowd attended an SOS-organized rally at St George's Plateau in Liverpool city centre on 4 July 2010 (American Independence Day). The union framed the event as fans declaring independence from their American owners and outlined plans for a credit union partnership to facilitate a supporter buyout. The day included speeches in support of Spirit Of Shankly and their aims by ex-Liverpool players [[John Aldridge]] and [[Howard Gayle]]; Comedians [[John Bishop (comedian)|John Bishop]] and [[Neil Fitzmaurice]]; Members of Parliament [[Steve Rotheram]] and [[Alison McGovern]]; General Secretary of the Communication Workers Union [[Billy Hayes (trade unionist)]]; Karen Gill, the granddaughter of Bill Shankly; and music by [[John Power (singer-songwriter)|John Power]], [[Pete Wylie]], [[Ian McNabb]], [[Peter Hooton]], John O'Connell and Sons of Anfield.<ref name="BBC report on mass protest in Liverpool city centre">{{cite web|url=https://www.bbc.co.uk/news/10501143|title=Liverpool fans stage a rally against Hicks and Gillett|work=BBC News}}</ref><ref>{{cite web|url=http://www.spiritofshankly.com/news/Independence-Day-Rally-Videos.html|title=Independence Day Rally Videos|website=Spirit Of Shankly|archive-url=http://web.archive.org/web/20100711132337/https://spiritofshankly.com/news/Independence-Day-Rally-Videos.html|archive-date=2010-07-11}}</ref>
===Tom Hicks Jr.===
In January 2010, Liverpool director Tom Hicks Jr. (son of owner Tom Hicks) became embroiled in an email exchange with an SOS member. Hicks Jr. called the fan an "idiot" before adding: "Blow me fuck face. Go to hell, I'm sick of you." The release of the emails was a publicity blow for the ownership. An SOS spokesperson called the response "unacceptable" and demanded Hicks Jr.'s resignation, arguing his position was untenable. The club confirmed his resignation shortly after. <ref name="Hicks">[http://uk.eurosport.yahoo.com/11012010/58/11012010152854.html], Eurosport on the resignation of Tom Hicks Jr.</ref>
==Supporter ownership==
On 23 July 2010, SOS and the fan organization [[ShareLiverpoolFC]] announced they would join forces to pursue fan ownership. ShareLiverpoolFC rebranded as Spirit of Shankly – ShareLiverpoolFC (SOS-SL), although it remained a legally separate entity.
Following the club's sale to New England Sports Ventures (NESV), ShareLiverpoolFC informally retired from campaigning, leaving SOS as the sole organized supporters' group advocating for fan investment and ownership.<ref>{{cite web |title=Spirit Of Shankly and ShareLiverpoolFC - Formal Agreement |url=http://www.spiritofshankly.com/news/Spirit-Of-Shankly-and-ShareLiverpoolFC-_-Formal-Agreement.html |archive-url=http://web.archive.org/web/20100924044517/https://spiritofshankly.com/news/Spirit-Of-Shankly-and-ShareLiverpoolFC-_-Formal-Agreement.html |archive-date=2010-09-24}}</ref>
==New ownership==
Following the October 2010 takeover by NESV, SOS released a statement claiming its actions had forced Hicks and Gillett out.<ref>{{cite web |title=Spirit Of Shankly Statement on LFC Takeover |url=http://www.spiritofshankly.com/news/Spirit-Of-Shankly-Statement-on-LFC-Takeover.html |archive-url=http://web.archive.org/web/20101017014814/https://spiritofshankly.com/news/Spirit-Of-Shankly-Statement-on-LFC-Takeover.html |archive-date=2010-10-17 |website=Spirit Of Shankly}}</ref>
On 18 October 2010 the board of Spirit of Shankly met the new owners of Liverpool F.C. for an informal discussion regarding their organisation and their actions regarding the previous regime. At this meeting, principal owner John W. Henry reportedly told the group: "You guys need to know that without the action and hard work of the Spirit of Shankly, Tom [Werner] and I would not have bought the club."
==Media==
On 18 June 2010, the ''[[Daily Mirror]]'' published an article urging fans to join Spirit Of Shankly in their fight against Hicks and Gillett.<ref name="article">[http://www.mirrorfootball.co.uk/opinion/columnists/david-maddock/Why-Liverpool-fans-need-to-demonstrate-the-Spirit-of-Shankly-to-show-potential-owners-how-great-the-club-is-David-Maddock-column-article430407.html], Daily Mirror article.</ref> Increasing media exposure from the ''Mirror'', the [[BBC]], and the ''[[Liverpool Echo]]'' helped the union grow its membership. SOS was frequently contacted by outlets like [[Sky Sports News]] regarding major club stories, including the sacking of manager Rafael Benítez and the appointment of [[Roy Hodgson]].
On 22 May 2012, the ''Daily Mirror'' claimed SOS was behind a campaign to have Benítez re-installed as manager following the sacking of [[Kenny Dalglish]]. SOS denied having any contact with either the newspaper or Benítez regarding the position.
==Awards== On 20 March 2014, SOS was named Cooperative of the Year by the regional [[social enterprise]] organization Social Enterprise North West.<ref>{{cite news|last=Johnson|first=Mark|title=Liverpool FC supporters' group Spirit of Shankly wins top award|url=http://www.liverpoolecho.co.uk/news/liverpool-news/liverpool-fc-supporters-group-spirit-6855131?|access-date=20 March 2014|newspaper=Liverpool Echo|date=20 March 2014}}</ref>
==References== {{Reflist|30em}}
==External links== * [http://www.spiritofshankly.com/ Spirit Of Shankly website]
{{Liverpool F.C.}} {{English Football Supporters}}
[[Category:Liverpool F.C.]] [[Category:Football supporters' associations in England]]